GAME 2014 GAMING IN ASIA - MANAGING FOR EXCELLENCE

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1 GAME 2014 GAMING IN ASIA - MANAGING FOR EXCELLENCE Understanding Your Customers and Game Innovation September 21-26, 2014 MGM Macau, China

2 01 OVERVIEW GAME stands for Gaming in Asia - Managing for Excellence. This is a gaming executive development program with a focus on Asian casino jurisdictions. GAME is a 5-day intensive program designed with the aim to provide a platform: to share professional knowledge and sharpen the skills on various areas related to modern casino management in Asia, to gain valuable insights on the latest development of the industry in Asia, and to establish vital professional relationships with executives from diverse gaming houses in Asia. 1 Participants will gain a deeper understanding of Macau gaming operations and its Chinese customers, 2 Participants will receive latest professional knowledge with which to develop their future careers, 3 Participants will meet leading experts and other professionals from diverse gaming houses in Asia, 4 Participants will receive a certificate issued by University of Macau. Junior and middle-level gaming executives, regulators, and those who have an acute interest in Asian and Macao s casino gaming businesses are most welcome to enroll in GAME. This program specifically targets junior and middle-level managers working with casinos, and those working with gaming suppliers and manufacturers, investment banking, regulatory authorities, law firms, universities, and marketing companies.

gain valuable insights on the latest development of the industry in Asia, and to establish vital professional relationships with executives from diverse gaming houses in Asia.

3 OVERVIEW 02 GAME is to be held in Macao, a Special Administrative Region of China. It is jointly organized by Asia-Pacific Academy of Economics and Management (APAEM) and the Institute for the Study of Commercial Gaming (ISCG) of Faculty of Business Administration. APAEM was established in December 2011 with the mission to establish a world-class research, executive development and advisory hub to develop regional policies and nurture the new generation of leaders for the Asia-Pacific region so that they can professionally and responsibly manage the growth and risks. ISCG was established in August 2003 as a not-for-profit gaming research and development organization. Its mission is to build bridges between gaming theories and practices that will lead to the healthy and balanced development of gaming industry in Macao and across Asia. Executives undertaking GAME will be taught by leading experts in the field of gaming. Topics that will be covered in this program include: Chinese Gaming Behavior Role of Technology in Game Innovation Game Efficiency Management Introduction to SAS with the Applications in the Gaming Industry Integrated Resorts, Non-gaming and Gaming Strategic Casino Marketing in Asia Internal Marketing & HR Management Development of Responsible Gaming Policies Anti-Money Laundering Policies Casino Operations Management Latest development of Macao VIP and Premium Mass Markets GAME employs different teaching techniques which include lectures, forums, class discussions, presentations, and a final group project.

APAEM was established in December 2011 with the mission to establish a world-class research, executive development and advisory hub to develop regional policies and nurture the new generation of

4 03 FACULTY Dr. William Cheung, Assistant Professor of Finance, Faculty of Business Administration, University of Macau Mr. Jay Chun, Chairman and Managing Director, Paradise Entertainment Limited and Top 50 best CEOs of listed companies in Forbes China Professor Davis Fong, Director of the Institute for the Study of Commercial Gaming and Associate Professor of Gaming Management, Faculty of Business Administration, University of Macau Professor Desmond Lam, Associate Professor of Marketing, Faculty of Business Administration, University of Macau Professor Rico Lam, Department Head of Management and Marketing and Professor of Management, Faculty of Business Administration, University of Macau Dr. Lucy Lin, Assistant Professor of Management, Faculty of Business Administration, University of Macau Professor Raymond Loi, Associate Professor of Management, Faculty of Business Administration, University of Macau Dr. Glen McCartney, Assistant Professor in Gaming and Hospitality Management, Faculty of Business Administration, University of Macau Ms. Veron Mok, Vice President of Human Resources, Studio City Macao/ Melco Crown Entertainment Limited Ms. Ng Man Seong, Director, Financial Intelligence Office, Macao SAR, China Professor Ricardo Siu, Acting Program Director of Asia-Pacific Academy of Economics and Management and Associate Professor of Business Economics, Faculty of Business Administration, University of Macau Dr. Simon So, Assistant Professor of Decision Science, Faculty of Business Administration, University of Macau Mr. Daniel Tang, Senior Officer - Financial Analysis, Financial Intelligence Office, Macao SAR, China Mr. Alidad Tash, Senior Vice President, Gaming Operations & Strategy, Melco Crown Entertainment Limited Dr. Brian To, Senior Fellow, The Wharton School, University of Pennsylvania

Commercial Gaming and Associate Professor of Gaming Management, Faculty of Business Administration, University of Macau http://www.umac.mo/fba/staff/davisfong.

5 GAME 2014: Gaming in Asia - Managing for Excellence September 21 26, 2014 REGISTRATION FORM For office use only Accepted NA Waiting List Registration Options Pre-program (September 21, 2014) Additional USD 500/ MOP 4,000 Early Bird Registration and payment by August 8, 2014 All Program Days (September 22 to 26, 2014) Registration and payment from August 9, 2014 until August 31, 2014 USD 2,500/ MOP 20,000 USD 3,000/ MOP 24,000 Personal Particulars Name in English (name as appeared on Identity Card or Passport) Name in Chinese (if applicable) Title Mr./ Miss./ Mrs./ Ms. Date of Birth Identity Card No. Company Name Industry Position Office Telephone Mobile Correspondence Address Postal Code Dietary Needs Payment Options Please make bank transfer or TT to the following bank account and return the relevant bank slip for our record. Bank Name INDUSTRIAL AND COMMERCIAL BANK OF CHINA (MACAU) LIMITED Account No Address of Bank ALM. DR. CARLOS D ASSUMPÇÃO, NO , ANDAR E-H EDF. DYNASTY PLAZA, MACAU SWIFT Code ICBKMOMX Beneficiary UNIVERSITY OF MACAU Address of Beneficiary AVENIDA PADRE TOMAS PEREIRA, TAIPA, MACAU Relevant Charges Message Purpose of Remittance All borne by the payer Gaming in Asia Managing for Excellence - APAEM/RTO/0004/2014 Conference registration fee

2,500/ MOP 20,000 USD 3,000/ MOP 24,000 Personal Particulars Name in English (name as appeared on Identity Card or Passport) Name in Chinese (if applicable) Title Mr./ Miss./ Mrs./ Ms.

6 Declaration 1 I declare that all information given in this enrolment form and the attached documents are, to the best of my knowledge, accurate and complete. 2 I consent that if registered, I will conform to the Statutes and Regulations of the University and the rules of the School. 3 I have acknowledged and understood the <Personal Data Collection Statement of the University of Macau/the Asia-Pacific Academy of Economics and Management of the University of Macau> stated below. Personal Data Collection Statement The University of Macau, in accord to the purpose of providing the related administrative services requested by applicants, may require applicants to submit, either electronically or in hard copy format, information that can personally identify you, to the Asia-Pacific Academy of Economics and Management. The personal data collected will only be used for the mentioned purpose and may also be transferred within the University and to entities that are in accordance with legal provision or with your prior consent, for the purpose of carrying out the related procedures. Notes Please send us the completed form with relevant documents by to apaem_info@umac.mo, or fax to (853) Documents for application: Completed Application Form Business Card Copy of Identity Card or Passport Signature: Date: For enquiry: Tel: (853) (Ms. Cheong) or (853) (Ms. Loi) Website:

3 I have acknowledged and understood the <Personal Data Collection Statement of the University of Macau/the Asia-Pacific Academy of Economics and Management of the University of Macau> stated below.

7 REGISTRATION 06 The standard fee for this program is USD 3,000/ MOP 24,000 per participant, which includes course materials, daily refreshments and lunches, a welcoming and a closing dinner. Those who register on or before August 8, 2014 will enjoy an early bird fee of USD 2,500/ MOP 20,000 per participant. Participants who are not familiar with the Macao gaming industry can choose to attend the Preprogram on Sunday, September 21, 2014 to get an overview of the industry before attending the regular program. The fee for the pre-program is USD 500/ MOP 4,000. Participants are responsible for their own travel costs, accommodation, and other per diem expenses. Upon the acknowledgement of acceptance of the application by the organizer (APAEM & ISCG), program fee may be paid by bank transfer or TT to University of Macau s bank account. The organizer reserves the right to cancel the program at any time and will make full refund of the program fee to the applicants. Applicants can withdraw from the program by writing a formal letter to the organizers at least 15 days from the commencement date of the program. No refund will be made to the applicants if they withdraw their enrollment less than 15 days from the commencement date of the program. Normally, the organizer will refund the full payment except the administration fee (MOP200) to the applicant under formal request. However, the organizers reserve the right to refund less than the full settled payment on their discretion. For registration or more information, please contact Asia-Pacific Academy of Economics and Management, University of Macau Tel (853) Fax (853) apaem_info@umac.mo

Participants who are not familiar with the Macao gaming industry can choose to attend the Preprogram on Sunday, September 21, 2014 to get an overview of the industry before attending the regular

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