Innovative Campaigns from Leading Retailers

Save this PDF as:
 WORD  PNG  TXT  JPG

Size: px
Start display at page:

Download "Innovative Campaigns from Leading Retailers"

Transcription

1 Innovative Campaigns from Leading Retailers

2 Retail + marketing campaigns have been a core channel for retail brands for years. They ve driven sales, loyalty programs, and been a huge source of revenue. But, at the same time, many brands have failed to evolve. Today s marketing technology allows for new and exciting innovations; geo-targeting, weather-targeting, device detection, and personalization are all ways that brands can improve the customer experience in the inbox. To show off exactly how companies are benefitting from this kind of technology today, we thought we d gather 15 examples of next-gen retail campaigns to inspire any company looking to take marketing to the next level.

3 1. Ace Hardware Ace wanted to increase the engagement of their birthday series by offering customers a discount at local stores. In this , both the name and creative were personalized.

4 2. Bass Pro Shops To celebrate Veteran s Day and thank American Veterans Bass Pro Shops partnered with AMVETS on a social media campaign. For every 10 tweets or Facebook shares, Bass Pro Shops made a donation to the charity. This featured a live social feed, which encouraged subscribers to engage and give back. The #REELTHANKS campaign generated over 1,500 tweets and 4,000 Facebook shares. Using Movable Ink Bass Pro Shops increased click through rates by 23%, transactions to click rate by 53%, and mobile click rate by 28.5%.

5 3. Lancome Lancome wanted to display the latest deals in the , so the brand built an that showcased the products in real-time. Because the most recent products were automatically pulled into the straight from their website, it saved the team s time and created a great experience for subscribers.

6 4. Matrix Matrix Salon used geo-targeting to show the closest distributors to recipients. This practice can help drive people to brick-and-mortar locations, which is especially important when customers need products right away.

7 5. Dunkin Donuts Dunkin Donuts leveraged an API integration that showcased the latest Twitter and Instagram photos tagged with #DDPerksLove. By emphasizing user-generated content, Dunkin Donuts created a self-generating customer testimonial machine that both entertained customers and built loyalty for the brand.

8 6. Finish Line Finish Line showed a real-time rewards balance within a sales and prompted recipients to make the most of their points. By making customers more aware of their latest balance, Finish Line encouraged participation in their loyalty program.

9 7. Sprint During a recent sale, Sprint customized the content depending on the recipient s device. This way, the brand could send much more targeted offers to users; if recipients opened the on an Android phone, they were shown offers for newer phones. If the was opened on a tablet, the offered a new tablet promotion.

10 8. Abercrombie & Fitch By using device detection in this , Abercrombie & Fitch targeted customers who opened s on a mobile device with a SMS text-based offer.

11 9. Soma Soma used geo-targeting to show the closest store to the recipient when they opened their . Again, this can help drive customers to nearby stores to redeem coupons and participate in in-store sales.

12 10. Eastbay Eastbay brought in live Instagram content to make their s more engaging. The brand displayed dynamic content within the and showed off the products in action.

13 11. ivivva Clothing brand ivivva used geo-targeting to display the showroom that was closest to the recipient at the moment of open, along with weather-targeting to display the right hero image at the top of the . No one wants to be reminded of warm, sunny days when it s freezing outside.

14 12. TeeOff TeeOff.com wanted to promote nearby available times to subscribers. They integrated tee time data to display available tee times nearby, or at their preferred location in the upcoming days. When the subscriber clicked on an available time, they were taken to a landing page to book their round of golf. The updated with available inventory in real time so it was always relevant, keeping golfers just one click away from booking their next round.

15 13. American Eagle American Eagle used device targeting to prompt downloads of their app. By showing the right app and deep-linking to the device s correct app store in each mobile , the brand achieved a 231% spike in clicks to download the app from mobile users.

16 14. Saks Saks launched a contest across Instagram to encourage people to take selfies in the brand s new biker jacket. The company then pulled the live Instagram feed into their to engage subscribers and further fuel participation.

17 15. Allen Edmonds Allen Edmonds used weather-targeting technology to ensure that the sale was more targeted depending on the recipient s current climate. By showing recipients in less than 40 degree weather winter booths, and those in over 40 degree weather rain gear, they made their s relevant to each and every customer. They saw a 300% increase in click-through rates.

18 Founded in 2010, Movable Ink pioneered the application of contextual marketing to . Movable Ink clients can use any service provider to deliver dynamic content that changes, in real-time, according to the context of each individual customer. More than 250 innovative brands including The Wall Street Journal, ebay, Finish Line, and Saks Fifth Avenue use Movable Ink to Market in the Moment and optimize their campaigns to drive ROI. The company is headquartered in New York City with an office in London. Getting Started Want to learn more about how to take your retail campaigns to the next level? Get in Touch! movableink.com blog.movableink.com pinterest.com/movableink twitter.com/movableink

7 Ways to Use API Integrations in Your Email Campaigns

7 Ways to Use API Integrations in Your Email Campaigns 7 Ways to Use API Integrations in Your Email Campaigns Market in the Moment APIs & Email Are you having problems with low click-through rates? Is your customer data siloed and hard to leverage in marketing?

More information

Playbook. The Media, Publishing & Entertainment Email Marketer s Playbook

Playbook. The Media, Publishing & Entertainment Email Marketer s Playbook Playbook The Media, Publishing & Entertainment Email Marketer s Playbook The Media, Publishing & Entertainment Consumer Email marketing has entered a new era of innovation, allowing marketers in the media,

More information

The Mobile Takeover. Survival Guide. Tips and Tricks for Email Marketing Success in the Mobile Inbox

The Mobile Takeover. Survival Guide. Tips and Tricks for Email Marketing Success in the Mobile Inbox The Mobile Takeover Survival Guide Tips and Tricks for Email Marketing Success in the Mobile Inbox Introduction According to Movable Ink s U.S. Consumer Device Preference Report: Q1 2014, 66 percent of

More information

The Inkredible FIVE Spring 2014

The Inkredible FIVE Spring 2014 The Inkredible FIVE Spring 2014 The Inkredible FIVE Welcome to The Inkredible Five, Spring 2014. Each season, the Movable Ink team recognizes five brands for creating exceptional email marketing campaigns

More information

American Eagle Outfitters Cross-channel marketing holiday case study

American Eagle Outfitters Cross-channel marketing holiday case study Experian Marketing Services American Eagle Outfitters / Client Case Study American Eagle Outfitters Cross-channel marketing holiday case study American Eagle Outfitters creates a dynamic, cross-channel

More information

95% 79% 72% 64% 46% Search for local businesses using their mobile phones. Make weekly purchases from their tablets

95% 79% 72% 64% 46% Search for local businesses using their mobile phones. Make weekly purchases from their tablets We create high-quality apps for you at an affordable price and provide you with the complete mobile solution necessary to take your business to the next level. Your app will be fully customized to match

More information

Mobile Marketing Best Practices

Mobile Marketing Best Practices Mobile Marketing Best Practices TABLE OF CONTENTS Why Mobile Marketing...1 Creating a Solid Foundation...2 Executing Effectively...3 Tackling Advanced Tactics...4 Next Steps...5 About Genesys...5 Why Mobile

More information

Social media has CHANGED THE WORLD as we know it by connecting people, ideas and products across the globe.

Social media has CHANGED THE WORLD as we know it by connecting people, ideas and products across the globe. Social Media for Retailers: Six Social Media Marketing Tips to Drive Online Sales........................................................ 2 Social media has CHANGED THE WORLD as we know it by connecting

More information

Grow Your Business wi w t i h a a Mobil i e l A p A p

Grow Your Business wi w t i h a a Mobil i e l A p A p Grow Your Business with a Mobile App About Us» WizzApps.com is one of the leading Mobile App and Website Development Company that is powering small businesses around the world on daily bases.» We create

More information

Leaving Money On The Table

Leaving Money On The Table 10 Ways Retailers Are Leaving Money On The Table Page 1 Let s face it: gaining and retaining customers can often feel like a high stakes match. What s the right balance between what you ll give in the

More information

Grow Your Business with a Mobile App

Grow Your Business with a Mobile App Grow Your Business with a Mobile App About Us» Web Source International develops Apps and full e-commerce websites for small to intermediate size businesses and K-12 Schools. We Provide Custom Merchant

More information

Power your customer journeys with the leading 1:1 digital marketing platform. 5 Things You Should Know About Salesforce Marketing Cloud

Power your customer journeys with the leading 1:1 digital marketing platform. 5 Things You Should Know About Salesforce Marketing Cloud 5 Things You Should Know About Salesforce Marketing Cloud Power your customer journeys with the leading 1:1 digital marketing platform 5 Things You Should Know About Salesforce Marketing Cloud 1 5 Things

More information

Echuca Moama Regional Tourism ADVERTISING OPPORTUNITIES

Echuca Moama Regional Tourism ADVERTISING OPPORTUNITIES Echuca Moama Regional Tourism ADVERTISING OPPORTUNITIES EMT MEMBER ADVERTISING OPPORTUNITIES Echuca Moama Regional Tourism offer many ways for our Members to participate in exclusive advertising opportunities.

More information

...use your umajination!

...use your umajination! ...use your umajination! UMAJIN APPS ARE 80% FASTER TO BUILD THAN TRADITIONAL NATIVE APPS Brand-First Mobile Apps Umajin delivers the world s first mobile app publishing platform for digital marketers,

More information

las OBSESSION JULY 25-27 CUSTOMER BREAKOUT SESSIONS EXPERIAN CHEETAHMAIL 2012 DIGITAL SUMMIT Empowering Meaningful Relationships

las OBSESSION JULY 25-27 CUSTOMER BREAKOUT SESSIONS EXPERIAN CHEETAHMAIL 2012 DIGITAL SUMMIT Empowering Meaningful Relationships BREAKOUT SESSIONS July 26 11:50 a.m. - 12:35 p.m. Recharge Your Emails Using True Personalization and Remarkable Remarketing Welcome Back! Inactive subscriber engagement strategies that work The Mobile

More information

The Trends and Roadblocks in Retail e-commerce: A Recap of the 2012 etail West Conference by Mogreet

The Trends and Roadblocks in Retail e-commerce: A Recap of the 2012 etail West Conference by Mogreet The Trends and Roadblocks in Retail e-commerce: A Recap of the 2012 etail West Conference by Mogreet Each year, as technology and consumer adoption continues to evolve, retailer e- commerce teams are facing

More information

Key Consumer Insights for Effective Hotel Marketing Strategy

Key Consumer Insights for Effective Hotel Marketing Strategy Key Consumer Insights for Effective Hotel Marketing Strategy Effective Hotel Marketing Strategy / 2 Introduction RezNext recently conducted a survey among leading hoteliers in India on their digital marketing

More information

"List Building in a Mobile World" By Barbara Drazga, DrazgaConsulting.com

List Building in a Mobile World By Barbara Drazga, DrazgaConsulting.com "List Building in a Mobile World" By Barbara Drazga, DrazgaConsulting.com Your potential customers and clients are viewing your brand on a mobile platform right now. Do you know what they re seeing? Mobile

More information

GUIDE Hootsuite Campaigns. Acquire fans, gain leads, and build customer loyalty

GUIDE Hootsuite Campaigns. Acquire fans, gain leads, and build customer loyalty GUIDE Hootsuite Campaigns Acquire fans, gain leads, and build customer loyalty Hootsuite Campaigns Acquire fans, gain leads, and build customer loyalty This guide covers the 5 essential steps for launching

More information

Amazing FACTS About MOBILE Marketing S Z

Amazing FACTS About MOBILE Marketing S Z 50!? Amazing FACTS About MOBILE Marketing S Z Brought to you by your friends at Many of these AMAZING FACTS can be found in GO MOBILE, the #1 BEST-SELLING mobile marketing book in America. [http://www.gomobilebook.com]

More information

Spa Success Tips to Enhance Every Aspect of Your Customer Experience

Spa Success Tips to Enhance Every Aspect of Your Customer Experience 50 Spa Success Tips to Enhance Every Aspect of Your Customer Experience Reward your customers with loyalty points based on actions like purchases of products or services. Track customers activities and

More information

Your events are about to get smarter

Your events are about to get smarter Your events are about to get smarter CrowdCompass mobile event apps leverage smart content to make your event more relevant, more social, and more personalized than ever before. It s simple content is

More information

THE LARGEST ONLINE SOCIAL FOODIE COMMUNITY FOUNDED IN 2011

THE LARGEST ONLINE SOCIAL FOODIE COMMUNITY FOUNDED IN 2011 THE LARGEST ONLINE SOCIAL FOODIE COMMUNITY FOUNDED IN 2011 2011 TODAY WATCH THE #FOODIECHATS STORY Founder Steve Green @stevegogreen sent 1 Tweet on Monday, May 9, 2011 with hashtag #Foodiechats What s

More information

Five Strategies to Build a Successful Email Marketing Campaign

Five Strategies to Build a Successful Email Marketing Campaign Five Strategies to Build a Successful Email Marketing Campaign David Daniels, CEO & Co-Founder - The Relevancy Group, LLC Christopher Nash, Senior Business Optimization Consultant Sitecore Reminders for

More information

Q1 2016 SOCIAL TRENDS REPORT

Q1 2016 SOCIAL TRENDS REPORT SOCIAL TRENDS REPORT WWW.KINETICSOCIAL.COM Q1 TOPLINE SUMMARY Generally speaking, the advertising industry takes a breath in Q1. The pace slows a bit from the previous holiday-driven quarter, and we get

More information

Mobile & shopping on demand. How performance marketing helps mobile redraw the path to purchase. tradedoubler.com

Mobile & shopping on demand. How performance marketing helps mobile redraw the path to purchase. tradedoubler.com Mobile & shopping on demand How performance marketing helps mobile redraw the path to purchase tradedoubler.com Mobile performance marketing channels are transforming the experience of shopping in Europe,

More information

Non-Profit Social Media Marketing Predictions for 2015 01 TRENDS, TOOLS & TACTICS 7 NON-PROFIT SOCIAL MEDIA PREDICTIONS

Non-Profit Social Media Marketing Predictions for 2015 01 TRENDS, TOOLS & TACTICS 7 NON-PROFIT SOCIAL MEDIA PREDICTIONS Non-Profit Social Media Marketing Predictions for 2015 01 TRENDS, TOOLS & TACTICS 7 NON-PROFIT SOCIAL MEDIA PREDICTIONS FOR 2015 Non-Profit Social Media Marketing Predictions for 2015 1 Non-Profit Social

More information

Retargeting: Why Your Mobile Marketing Strategy is Incomplete Without It. Data fueled mobile marketing powered by miq. www.fiksu.

Retargeting: Why Your Mobile Marketing Strategy is Incomplete Without It. Data fueled mobile marketing powered by miq. www.fiksu. Retargeting: Why Your Mobile Marketing Strategy is Incomplete Without It Data fueled mobile marketing powered by miq www.fiksu.com Maximize Your Budget and Amplify Your Results As dramatic as the evolution

More information

Dean College Social Media Handbook

Dean College Social Media Handbook Dean College Social Media Handbook Goals of this Handbook To help Dean College employees and groups engage with social media in constructive and fun ways while contributing to the overall goals of the

More information

ARCHER MOBILE CUSTOMER SUCCESS STORY

ARCHER MOBILE CUSTOMER SUCCESS STORY ARCHER MOBILE CUSTOMER SUCCESS STORY American Eagle Outfitters executes a mobilefirst, omni-channel marketing program that results in 60% consumer engagement during the competitive holiday season 1 SEAMLESS

More information

DIGITAL CAPABILITIES DAY PARTING TRENDS COUNTDOWNS USER-GENERATED CONTENT LIVE SCORES TRAFFIC WEATHER SOCIAL MEDIA

DIGITAL CAPABILITIES DAY PARTING TRENDS COUNTDOWNS USER-GENERATED CONTENT LIVE SCORES TRAFFIC WEATHER SOCIAL MEDIA DIGITAL CAPABILITIES DAY PARTING TRENDS COUNTDOWNS USER-GENERATED CONTENT LIVE SCORES TRAFFIC WEATHER SOCIAL MEDIA DAY PARTING TRENDS COUNTDOWNS USER-GENERATED CONTENT LIVE SCORES TRAFFIC WEATHER SOCIAL

More information

27 Killer Facebook Post Ideas for Small Business Owners

27 Killer Facebook Post Ideas for Small Business Owners 27 Killer Facebook Post Ideas for Small Business Owners PUBLISHED BY: Boom! Social 3750 Gunn Highway, Suite 201 Tampa, Florida 33618 Copyright 2015 Boom! Social Media Marketing LLC All rights reserved.

More information

Digital Marketing Capabilities

Digital Marketing Capabilities Digital Marketing Capabilities Version : 1.0 Date : 17-Apr-2015 Company Framework Focus on ROI 2 Introduction SPACECOS is a leading IT services and marketing solutions provider. We provide the winning

More information

Easy Strategies for using Content (Ctrl) in your Email Marketing Today www.contentctrl.com

Easy Strategies for using Content (Ctrl) in your Email Marketing Today www.contentctrl.com Field Guide to the Social Email (R )Evolution Easy Strategies for using Content (Ctrl) in your Email ing Today www.contentctrl.com Welcome To The Party You ve added a social sharing button to your email

More information

PRODUCT AWARENESS. Get ready for a product-aware world in which the lines between online and real-world commerce are blurring.

PRODUCT AWARENESS. Get ready for a product-aware world in which the lines between online and real-world commerce are blurring. PRODUCT AWARENESS Get ready for a product-aware world in which the lines between online and real-world commerce are blurring. With the explosion of smartphones, wearables, and instant connectivity, we

More information

Social Media for Business and Professional Use. An Introduction to Queens Library s Presence on Today s Most Popular Online Communities

Social Media for Business and Professional Use. An Introduction to Queens Library s Presence on Today s Most Popular Online Communities Social Media for Business and Professional Use An Introduction to Queens Library s Presence on Today s Most Popular Online Communities Why Should My Company Care About Social Media? It s a global phenomenon:

More information

CROSS CHANNEL LIST GROWTH STRATEGIES DAVID DANIELS SIMMS JENKINS MELINDA KRUEGER

CROSS CHANNEL LIST GROWTH STRATEGIES DAVID DANIELS SIMMS JENKINS MELINDA KRUEGER CROSS CHANNEL LIST GROWTH STRATEGIES DAVID DANIELS SIMMS JENKINS MELINDA KRUEGER DAVID DANIELS About The Relevancy Group, LLC Founded by former Jupiter Research and Forrester Research executives Providing

More information

Platform Overview! 8 November 2013

Platform Overview! 8 November 2013 Platform Overview! 8 November 2013 About Xtify Allows retailers to employ marketer-focused tools and services when engaging customers! Exclusive focus on the enterprise and their mobile CRM needs! Brands

More information

[REFERENCES] newsroom.fb.com/company-info http://www.searchenginejournal.com/facebook-reaches-1-39b-monthly-active-users

[REFERENCES] newsroom.fb.com/company-info http://www.searchenginejournal.com/facebook-reaches-1-39b-monthly-active-users 1 2 3 [REFERENCES] newsroom.fb.com/company-info http://www.searchenginejournal.com/facebook-reaches-1-39b-monthly-active-users 4 [REFERENCES] https://about.twitter.com/company 5 [REFERENCES] https://press.linkedin.com/about-linkedin

More information

MARKETING AUTOMATION CREATES CONVERSION URGENCY SECRETSALES offers flash sales of products from hundreds of leading brands.

MARKETING AUTOMATION CREATES CONVERSION URGENCY SECRETSALES offers flash sales of products from hundreds of leading brands. MARKETING AUTOMATION CREATES CONVERSION URGENCY SECRETSALES offers flash sales of products from hundreds of leading brands. COMPANY SECRETSALES WEBSITE www.secretsales.com INDUSTRY Retail The Customer

More information

12 Awesome Facebook Marketing Campaigns

12 Awesome Facebook Marketing Campaigns 12 Awesome Facebook Marketing Campaigns How small businesses use Facebook to get big results 2014 Copyright Constant Contact, Inc. 14-3931 v1.0 Helping Small Business Do More Business Many businesses are

More information

30 Lead Generation Strategies to Help Grow Your Business

30 Lead Generation Strategies to Help Grow Your Business 30 Lead Generation Strategies to Help Grow Your Business 1 2 30 Lead Generation Strategies to Help Grow Your Business Copyright 2014 Mooloop Ltd All Rights Reserved You re welcome to email, tweet, blog,

More information

The Mobile Idea File. 24 Mobile Moments to Drive Your Customer Journey

The Mobile Idea File. 24 Mobile Moments to Drive Your Customer Journey The Mobile Idea File 24 Mobile Moments to Drive Your Customer Journey The Mobile Idea File 24 Mobile Moments to Drive Your Customer Journey Nearly all content within a marketing program is consumed on

More information

What the Financial & Insurance Industries Can Learn from Retailers

What the Financial & Insurance Industries Can Learn from Retailers What the Financial & Insurance Industries Can Learn from Retailers 1 Retailers have long understood that personalization is a strong business driver that helps them market to their customers with more

More information

Salesforce Advertising Index

Salesforce Advertising Index Salesforce Advertising Index Annual Report 2015 Table of Contents Introduction Executive Summary Facebook Trends Instagram Trends Twitter Trends LinkedIn Trends Credits & Appendix 1 2 3 10 11 12 13 Introduction

More information

Argos goes digital by creating an interactive in-store experience

Argos goes digital by creating an interactive in-store experience Argos Argos goes digital by creating an interactive in-store experience QUICK FACTS: Argos modernises in-store experience with digital signage Signage moves Argos from print to dynamic pricing Argos now

More information

Hootsuite Campaigns. Product Guide

Hootsuite Campaigns. Product Guide Hootsuite Campaigns Product Guide Hootsuite Campaigns empowers digital marketers with more than 15 types of different social contests, sweepstakes and galleries to attract followers and drive leads. Hootsuite

More information

Create Your Technology Strategy:

Create Your Technology Strategy: Digital Event Tools in Detail Jo-Anne Kelleway CEO Info Salons Group Event Technology Strategy Create Your Technology Strategy: 1. Online Registration Tools 2. Database enabled Marketing & Tracking applications

More information

Facebook Management BENEFITS OF SOCIAL MEDIA MANAGEMENT

Facebook Management BENEFITS OF SOCIAL MEDIA MANAGEMENT Digital Strategy Facebook Management BENEFITS OF SOCIAL MEDIA MANAGEMENT r Targeted advertising r New customer acquisition r Branding r Customer engagement r Reputation management r Controlled customer

More information

30 CREATIVE WAYS TO USE SMS

30 CREATIVE WAYS TO USE SMS 30 CREATIVE WAYS TO USE SMS Marketing and PR campaigns Organizations can now use veltext sms messaging to inform customers of pre-sales through regular alerts on new items. Text and Win competitions can

More information

Mobile 360: Developing Your Comprehensive Digital Strategy

Mobile 360: Developing Your Comprehensive Digital Strategy Mobile 360: Developing Your Comprehensive Digital Strategy FK Funderburke, Director, Digital Merchandising & Strategy Vivek Agrawal, Director, Mobile & Digital Display Group Russell Young, Director, Strategic

More information

Designing a Successful Mobile Strategy

Designing a Successful Mobile Strategy Designing a Successful Mobile Strategy A FunMobility White Paper While many companies today are anxious about how the mobile explosion will impact their business, the reality is that mobile holds the key

More information

FACEBOOK ADS STUDIES BY SOCIALBAKERS DESKTOP VS. MOBILE ADVERTISING ON FACEBOOK SQUARE OFF

FACEBOOK ADS STUDIES BY SOCIALBAKERS DESKTOP VS. MOBILE ADVERTISING ON FACEBOOK SQUARE OFF FACEBOOK ADS STUDIES BY SOCIALBAKERS DESKTOP VS. MOBILE ADVERTISING ON FACEBOOK SQUARE OFF 01 Key Insights Mobile advertising is growing at an unprecedented rate as people are abandoning the desktop version

More information

HIGH-PERFORMANCE RETARGETING

HIGH-PERFORMANCE RETARGETING SOCIAL, MOBILE AND CRM RETARGETING CREATIVE STRATEGIES THAT PERFORM WHITE PAPER HIGH-PERFORMANCE RETARGETING STRATEGIES FOR THE MODERN MARKETER Executive summary In an ideal world, you d deliver a personalised

More information

Introduction...03. The Evolution of Email...04. 4 Reasons to Target Email Subscribers in Social...05. Campaign Tactics...06

Introduction...03. The Evolution of Email...04. 4 Reasons to Target Email Subscribers in Social...05. Campaign Tactics...06 Table of Contents Introduction...03 The Evolution of Email...04 4 Reasons to Target Email Subscribers in Social...05 Campaign Tactics...06 Turning Email into Social...07 Creating Social Ads that Convert...

More information

Instagram for business Strategy guide

Instagram for business Strategy guide @coach @fab @oscraprgirl @sightglass @burberry @benandjerrys @generalelectric @gopro Instagram for business Strategy guide Businesses of all sizes and across industries are finding marketing success on

More information

Analysis. Marketing Automation: Adding Science to the Art of Marketing. April 2011. Service Area. Business Development Strategies

Analysis. Marketing Automation: Adding Science to the Art of Marketing. April 2011. Service Area. Business Development Strategies Analysis April 2011 Marketing Automation: Adding Science to the Art of Marketing Service Area Business Development Strategies Comments or Questions? Table of Contents Key Highlights... 2 Introduction...

More information

Social Media Marketing for Local Businesses

Social Media Marketing for Local Businesses Social Media Marketing for Local Businesses The average number of hours a U.S. consumer spends on social media per week. - PQ Media, 2013 Social is the Norm A lot has changed in the 10 years since Facebook

More information

Guide Boosting sales through online marketing

Guide Boosting sales through online marketing Guide Boosting sales through online marketing Boosting sales through online marketing E-commerce has never been more important for UK business. Online sales now account for 10% of all retail spending in

More information

THE OMNICHANNEL CONSUMER

THE OMNICHANNEL CONSUMER THE OMNICHANNEL CONSUMER KEY FINDINGS FROM THE DELOITTE REPORT THE OMNICHANNEL OPPORTUNITY TO HELP RETAILERS UNLOCK THE POWER OF THE CONNECTED CONSUMER INTRODUCTION The internet and mobile devices have

More information

Winning Hearts and Markets with Mobile Customer Loyalty Programs Strategies and Solutions for Operators, Brands, Agencies, and Media Companies

Winning Hearts and Markets with Mobile Customer Loyalty Programs Strategies and Solutions for Operators, Brands, Agencies, and Media Companies Winning Hearts and Markets with Mobile Customer Loyalty Programs Strategies and Solutions for Operators, Brands, Agencies, and Media Companies 2 Overview Loyalty programs are a key part of the mobile marketing

More information

Social media has changed the world as we know it by connecting people, ideas and products across the globe.

Social media has changed the world as we know it by connecting people, ideas and products across the globe. Social Media for Retailers: Six Social Media Marketing Tips to Drive Online Sales.................................................................. 2 Social media has changed the world as we know it by

More information

Shifting your marketing message from a brand focus to customer value

Shifting your marketing message from a brand focus to customer value Shifting your marketing message from a brand focus to customer value Digital marketing screams new technology. But is effective digital marketing more about your business capability your ability to change

More information

Power your customer journeys with the leading 1:1 digital marketing platform. 5 Things You Should Know about the ExactTarget Marketing Cloud

Power your customer journeys with the leading 1:1 digital marketing platform. 5 Things You Should Know about the ExactTarget Marketing Cloud 5 Things You Should Know about the ExactTarget Marketing Cloud Power your customer journeys with the leading 1:1 digital marketing platform 1 5 Things You Should Know about the ExactTarget Marketing Cloud

More information

Customer Engagement Redefined. Take a Fresh Look at Loyalty and Referral Programs

Customer Engagement Redefined. Take a Fresh Look at Loyalty and Referral Programs Customer Engagement Redefined Take a Fresh Look at Loyalty and Referral Programs Loyalty Increase sales with rewards that drive brand affinity NextBee customer loyalty and referral software is a complete

More information

The Mobile Marketer s Complete Guide to User Acquisition

The Mobile Marketer s Complete Guide to User Acquisition The Mobile Marketer s Complete Guide to User Acquisition Appia Footer 320 Blackwell Street Durham, NC 27701 1.866.254.2483 user acquisition overview and best practices 2 Introduction User acquisition is

More information

DAY. SMALL BUSINESS MOBILE APPS Smart Business Owners + Smart Apps = Appy Monkeys TIMES PER. www.appymonkey.com. On Average We Look At Our Phones

DAY. SMALL BUSINESS MOBILE APPS Smart Business Owners + Smart Apps = Appy Monkeys TIMES PER. www.appymonkey.com. On Average We Look At Our Phones www.appymonkey.com The average person is never more then 3 metres away from their mobile phone. It s a surprise that we still call them phones nowadays. We use them to organise our lives, manage our work

More information

Retail Technology Trends José P. Chan Assistant Professor

Retail Technology Trends José P. Chan Assistant Professor Retail Technology Trends José P. Chan Assistant Professor 9 October 2014 Presentation Overview The Omni Channel Tech Innovation Case Studies Take-Aways http://thestashed.com/2013/09/04/andrew-rosen-to-spearhead-garment-district-revival-in-nyc/

More information

Mailing List Growth Strategies. A guide to increasing the size of your mailing list. November 2012 Version 0.2

Mailing List Growth Strategies. A guide to increasing the size of your mailing list. November 2012 Version 0.2 Mailing List Growth Strategies A guide to increasing the size of your mailing list November 2012 Version 0.2 Contents Introduction... 3 Lightboxes... 4 Implementation advice... 6 Social Media... 8 Implementation

More information

Intelligent Business Solutions MALLSFORCE. Mall Management System www.mallsforce.com

Intelligent Business Solutions MALLSFORCE. Mall Management System www.mallsforce.com Inspark Intelligent Business Solutions MALLSFORCE Mall Management System www.mallsforce.com 2 Increase your asset s value MALLSFORCE helps better management of your tenants by it s strong cloud computing

More information

February 2014. Taking the total retail customer experience to the next level

February 2014. Taking the total retail customer experience to the next level February 2014 Taking the total retail customer experience to the next level Taking the total retail customer experience to the next level The face of retail is changing. While brick-and-mortar stores once

More information

The Changing Face of Mobile Customer Engagement

The Changing Face of Mobile Customer Engagement The Changing Face of Mobile Customer Engagement Sheryl Kingstone, Research Director, Yankee Group Mobile Research Summit: Data & Insights 2014 June 19, 2014 Page 1 Copyright 2014 Agenda Why Mobile is Changing

More information

The 2012 holiday marketing checklist

The 2012 holiday marketing checklist Unwrap key trends and insights for a successful holiday shopping season An Experian white paper Introduction The 2012 holiday season is just around the corner and retailers are gearing up for this most

More information

Experian Cross Channel Marketing Platform. Managing campaigns and reaching consumers in real time

Experian Cross Channel Marketing Platform. Managing campaigns and reaching consumers in real time Experian Cross Channel Marketing Platform Managing campaigns and reaching consumers in real time The relationship between brands and customers has fundamentally changed. Whereas once there was equilibrium

More information

Real-Time Marketing, Dynamic Creative Optimization. Understanding the Intersection of Data, Media and Big Creative

Real-Time Marketing, Dynamic Creative Optimization. Understanding the Intersection of Data, Media and Big Creative ` Real-Time Marketing, Dynamic Creative Optimization & the Empowered Marketer Understanding the Intersection of Data, Media and Big Creative Online media, paired with an influx of data sources, has made

More information

oneforty. Social Media KPIs and You: A Love Story Janet Aronica Directory, Marketing & Community oneforty

oneforty. Social Media KPIs and You: A Love Story Janet Aronica Directory, Marketing & Community oneforty oneforty. Social Media KPIs and You: A Love Story Janet Aronica Directory, Marketing & Community oneforty Social Media KPIs and You: A Love Story Establishing a social media measurement plan is a crucial

More information

Send more, do less. How retailers can use existing content to automate revenue-generating marketing emails EXPERTS IN EMAIL PERFORMANCE

Send more, do less. How retailers can use existing content to automate revenue-generating marketing emails EXPERTS IN EMAIL PERFORMANCE Send more, do less How retailers can use existing content to automate revenue-generating marketing emails It s a common theme in the marketing industry, but lack of time is difficult to overcome. Introduction

More information

Campaign Strategies for Social Media by: Casey Van Zandt

Campaign Strategies for Social Media by: Casey Van Zandt Campaign Strategies for Social Media by: Casey Van Zandt Campaign Strategies for Social Media by: Casey Van Zandt Facebook: NARCISSISM, say what!! Instead of just posting all about your community, your

More information

The website experience is run of the mill and a bit dated with no distinct features which make it stand out

The website experience is run of the mill and a bit dated with no distinct features which make it stand out About Macys The website experience is run of the mill and a bit dated with no distinct features which make it stand out. It is also not optimised for tablet. Macys, which includes the Bloomingdales brand,

More information

Email + Social = Success

Email + Social = Success How to grow your business and attract new customers with an email + social strategy 2014 Copyright Constant Contact, Inc. 14-3931 v1.0 Helping Small Business Do More Business Email and social media have

More information

2013 Holiday Email Marketing Calendar

2013 Holiday Email Marketing Calendar 2013 Holiday Email Marketing Calendar With the Holidays just around the corner, it s time to jump start your planning. Campaigner has created a calendar to help you get your Holiday planning under wraps

More information

FACEBOOK BY THE NUMBERS 2015 RESEARCH REPORT. Key findings on the trends and benefits of retargeting on the world s largest social network

FACEBOOK BY THE NUMBERS 2015 RESEARCH REPORT. Key findings on the trends and benefits of retargeting on the world s largest social network 9 46456 9378 2478 2478 Retargeting on Facebook by the Numbers 2015 456 2 2478 46 27841 92 29 FACEBOOK BY THE 46 9378 34 8 RESEARCH REPORT NUMBERS 2015 Key findings on the trends and benefits of retargeting

More information

Smart shopping with your bank Card Linked Offers and Merchant Funded Rewards The Next Generation Loyalty Program

Smart shopping with your bank Card Linked Offers and Merchant Funded Rewards The Next Generation Loyalty Program Smart shopping with your bank Card Linked Offers and Merchant Funded Rewards The Next Generation Loyalty Program Business ValueBusiness Value The Four Strategic Technology Areas The Must Haves for Competitive

More information

Get Started with Birthday and Anniversary Emails

Get Started with Birthday and Anniversary Emails Get Started with Birthday and Anniversary Emails How to Delight Customers and Get More from Your Email Marketing in Less Time 2015 Copyright Constant Contact, Inc. Helping Small Business Do More Business

More information

HOW TO ENGAGE CUSTOMERS

HOW TO ENGAGE CUSTOMERS In-store At-home On-the-go Social Everywhere HOW TO ENGAGE CUSTOMERS In Stores Traditional store merchandising decided by retailers and vendors Handwritten client books managed by associates (usually only

More information

Social Media according to Erik Qualman, author of Socialnomics

Social Media according to Erik Qualman, author of Socialnomics Social Media according to Erik Qualman, author of Socialnomics Every 2 seconds, 2 new members join LinkedIn YouTube is the 2nd largest search engine in the world 53% of people on Twitter recommend products

More information

Easy Ways Retailers. 3Social Media Efforts

Easy Ways Retailers. 3Social Media Efforts Easy Ways Retailers Can Measure ROI From 3Social Media Efforts Results and Lessons from 4 Likeable Retail Brands media CONTENTS EXECUTIVE SUMMARY... 3 INTRODUCTION... 3 SOCIAL MEDIA MEASUREMENT OVERVIEW...

More information

Leveraging the Internet of Things in Marketing

Leveraging the Internet of Things in Marketing Leveraging the Internet of Things in Marketing Index 3 3 4 4 5 5 6 6 Introduction The Internet of Things outlook IoT and marketing Wearables: Reaching customers anywhere Location-based marketing RFID tags

More information

DIGITAL MARKETING SERVICES

DIGITAL MARKETING SERVICES DIGITAL MARKETING SERVICES Pot Shop Marketing Pot Shop Marketing provides all the digital marketing services your business needs. The goal of any digital marketing strategy is to increase the visibility

More information

How to Generate Revenue on Twitter Using Real-Time Listening

How to Generate Revenue on Twitter Using Real-Time Listening How to Generate Revenue on Twitter Using Real-Time Listening A Report Presented by: How to Generate Revenue on Twitter Using Real-Time Listening 2 A brand s responsiveness to consumers and its ability

More information

2013 Interactive Marketing Strategy

2013 Interactive Marketing Strategy 1 Interactive & Digital Marketing Start and facilitate conversations and interaction in the digital realm Enhance and support public relations and media efforts Broadcast value-added use for great content

More information

Technology for Small Business

Technology for Small Business Technology for Small Business Steinar Knutsen February 2015 Agenda Importance of Online Marketing Online Marketing Blueprint Social Media Networks Tools of the Trade 2 Every 1 Second on the Internet Source:

More information

{ { Calculating Your Social Media Marketing Return on Investment. A How-To Guide for New Social Media Marketers. Peter Ghali - Senior Product Manager

{ { Calculating Your Social Media Marketing Return on Investment. A How-To Guide for New Social Media Marketers. Peter Ghali - Senior Product Manager { { Calculating Your Social Media Marketing Return on Investment A How-To Guide for New Social Media Marketers Peter Ghali - Senior Product Manager This guide provides practical advice for developing a

More information

MULTI-CHANNEL MARKETING SOLUTIONS. Case Studies from Event Marketing Machine & Partners

MULTI-CHANNEL MARKETING SOLUTIONS. Case Studies from Event Marketing Machine & Partners MULTI-CHANNEL MARKETING SOLUTIONS Case Studies from Event Marketing Machine & Partners METHODOLOGY We believe for communication to be effective, ideas must work in harmony with your prospect and customer

More information

GET OPTIMIZED! HOW TO OPTIMIZE YOUR SHOPPING CENTER IN THE ONLINE ENVIRONMENT

GET OPTIMIZED! HOW TO OPTIMIZE YOUR SHOPPING CENTER IN THE ONLINE ENVIRONMENT GET OPTIMIZED! HOW TO OPTIMIZE YOUR SHOPPING CENTER IN THE ONLINE ENVIRONMENT THINK DIFFERENTLY BUSINESS OBJECTIVE: GET MORE SHOPPERS TRADITIONAL STRATEGY EVENT OR PROMOTION RADIO PRINT DIRECT MAIL ONLINE

More information

MOBILE MARKETING PROSPECTUS

MOBILE MARKETING PROSPECTUS RED FISH MEDIA 2010. All Rights Reserved STRONGER SALES IN THE PALM OF THEIR HANDS Build brand loyalty, grow your customer database, and of course increase revenue by engaging your consumers with mobile

More information

The Key to Successful Cross-Channel Marketing: The Email Preference Center

The Key to Successful Cross-Channel Marketing: The Email Preference Center The Key to Successful Cross-Channel Marketing: The Email Preference Center Introduction With the emergence of new technologies that allow people to be connected almost anywhere, and the reduced effectiveness

More information

A Recipe for Success

A Recipe for Success A Recipe for Success Real-life campaign examples from restaurants that are cooking with Constant Contact 2012 Copyright Constant Contact, Inc. 12-3264 Simplifying your online marketing dish Let s face

More information

Webtrends for Retail

Webtrends for Retail Webtrends for Retail Revolutionize Your Customers End-To-End Experiences Across Digital Channels solution brief JAN 2013 2013 Webtrends, Inc. www.webtrends.com. Webtrends for Retail Revolutionize Your

More information

ecommerce Industry Outlook 2015.

ecommerce Industry Outlook 2015. ecommerce Industry Outlook 2015. JANUARY 2015 Introduction. The global ecommerce industry saw impressive growth in 2014 with goods and services worth $1.5 trillion bought by shoppers via desktops, tablets

More information