Franchise Prospectus

Transcription

1 2. Vision & Mission 3. Our Values Frenchise Training Manual Prospectus Franchise Prospectus

2 You have a passion for sales and people, then join the experts in the African fast food franchise industry and be a success by owning a Shisa Nyama: A Time to Braai franchise. We are looking for new franchisees who are dynamic, have a positive attitude and are go-getter type people with a great sense of business ethics and who will be willing to join a structured franchise system with SHISA NYAMA. About SHISA NYAMA Shisa Nyama is as diverse as the vast continent of Africa itself. Combining excellent grades of meat, the freshest ingredients, the friendliest service and the best dining experience possible, we offer you the best at Shisa Nyama. Shisa Nyama, a Zulu slang expression for buy and braai, has been traditionally practiced in African culture for years. These days, more and more folks are doing what Africans have traditionally done in their free time and it has evolved into a heritage symbol: grilling good old meat, aka shisa nyama. And now husband and wife entrepreneurs like you are taking things a step further. Shisa Nyama, a traditional buy-and-braai concept that started in South Africa s townships, has taken off among the South African middle class. What started off as a way for township butcheries to increase their weekend sales has grown in popularity, becoming a place where people go to relax and socialise. To the grilled offerings have been added formal bars, music performances and car washes, catering to those who want to while away the afternoon in a convivial environment. As a favourite hangout spot for up-and-coming professionals and South Africa s emerging middle class, these venues have become ideal for networking sessions where business deals are frequently discussed and brokered. From the outset, the Celes have striven to ensure that the very best service is provided, ensuring that the customer s needs are met at all times. Shisa Nyama: a time to braai still stands today as testimony to their tradition of great tasting meat, served in a friendly and courteous manner. The first restaurant was started in Midrand, Johannesburg, catering to a middle- to upper-class clientele that wants to enjoy the townships tradition in the northern suburbs. The restaurant has been such a success that the Cele s have franchised both restaurant/lounge and fast-food outlets. It is bringing the African tradition to people where they work and sometimes live, part time or full time. Perpetual focus is on quality of product and service with a smile, food without compromise and an ever-improving ambience. Shisa Nyama Midrand was founded seven years ago. It all started with the idea of a place which people could regard as a home-away-from-home, be it during working hours or time to have fun in the evening or at the weekend. Many would ask why in the suburbs, but that's the whole Idea of bringing back the vibe and creating a place where people not only enjoy good soul food but combine it with listening to soul music. Shisa Nyama uniqueness lies in offering value-for-money, top quality meat, combined with special blends of spices, ensuring tantalising flavours that appeal to all palates. The creative image, standardisation of products and adherence to cleanliness serve as the franchise s main competitive advantages. The customer base is comprised mostly of the Black community, but also has great appeal to all cultures. PROSPECTUS 02

3 Aprimary business goal of Shisa Nyama is to be at the forefront of JOB CREATION, which is essential in our communities to assist in our country s economic growth. In addition, we are determined to build a brand to compete with the key industry players who are currently dominating the fast food industry. The Shisa Nyama brand is divided between the restaurant/lounge and fast food franchises. The fast food option serves as a take away franchise and the restaurant/lounge provides a sit-down restaurant that is combined with a social event with live music and all the trimmings of an outdoor restaurant. Our Services Shisa Nyama is a term used in many South African townships to describe a buy & braai where friends come together for braaing meat. Shisa Nyama s Vision Shisa Nyama s vision is to provide the best African and Western cuisine at a fair price that is nutritious and well prepared, using only quality ingredients and complemented by service excellence. PROSPECTUS 03

4 Fast Food Menu Shisa Breakfast Steak & Wors Breakfast Liver on the Go Breakfast Vetkoek & Coffee / Tea Anytime Shisa Nyama Steak & Chips Steak & Pap Shisa Wors & Pap Shisa Liver & Pap Nyama Roll Chicken Roll Shisa Kota ¼ Chicken Leg & Pap ¼ Chicken Leg & Chips Drumstick meal Wings & Chips Beef rashes Meal Full Chicken +Chips + Rolls Side Orders Pap Chips Dumbling Rolls Salads Chakalaka Shatini Beetroot Coleslaw Shisa Platters Platter for One - Choice of 3 Items Platter for Two - Choice of 5 Items Selection of our Meat Create your own meal by weighing the meat of your choice Lamb Chops, Chuck, Steak, Short Rib, Brisket,Ribs, drumstick, Liver, Chicken Wings, T-bone,Beef Kebab, Boerwors, Kidney, Leg Quarter Chicken, Full Chicken, Braaied Fish of the Day, Chicken Kebab, Prime Rib,Giblets PROSPECTUS 04

5 Fast Food About SHISA NYAMA PROSPECTUS

6 Fast Food PROSPECTUS

7 Fast Food PROSPECTUS

8 RESTURANT Fast Food Menu PROSPECTUS

9 RESTURANT PROSPECTUS

10 RESTURANT PROSPECTUS

11 RESTURANT PROSPECTUS

12 FRACHISE COST Shisa Nyama s vision is to provide the best African and western cuisine at a fair price which is nutritional and well prepared, using only quality ingredients and service excellence. Franchise Association of South Africa Membership Shisa Nyama A Time to Braai A member of Franchise Association of South Africa. The need of Shisa Nyama franchise agreements are: 5 Years with the option to renew after five years; Setting up costs: Fast Food R (excl VAT) Restaurant R (excl VAT) This fee is estimated and may vary from operation to operation; Franchise Fee: - R (excluding VAT) due upon signing the franchise agreement; Monthly management fee: - 5% of Monthly turnover (Excl. VAT). Monthly marketing fee: - 3% of Monthly turnover (Excl. VAT); Working Capital suggested: - This is just an estimate. Fast Food R Restaurant R Owner operated The franchise fee is a once off payment for each franchise that is opened. It secures the rights to operate a franchise, using Shisa Nyama trademarks and business systems. This fee is excluded in the set up costs. The franchise fee includes training for 14 days. PROSPECTUS 06

13 SHISA NYAMA marketing Ethos SHISA NYAMA conducts marketing and advertising activities which are funded by a central marketing fund from monies collected from the advertising levy appropriated through contributions by all franchisees. We will advise on any local marketing. Appropriate mediums and advertorials in relevant consumer and trade magazines are generally used with a combination of shows and press advertising. Joint promotions and direct mail will be encouraged to convey Shisa Nyama message to a defined market. The direct selling concept is the very core to Shisa Nyama mode of operation. Each franchise operates independently, marketing and selling the services to the consumer. Training Shisa Nyama offers an intensive 15 day in-house training course for franchisees and managers followed by on-the-job training on the training site. Other training courses are also available at various times during the year and will be run on an ongoing and ad hoc basis. Franchisee profile Shisa Nyama is particularly interested in people who possess some or all of the following attributes: A people s person who is able to work with people and have a pleasant, positive and caring nature; He or she must have excellent selling skills, experience in direct selling is preferable; Communication skills: This is one characteristic that any franchisee must possess. This means they must be able to deal with people in a positive way. A good franchisee is one who enjoys spending time with people. Remember, if one treats their staff and customers with trust and respect, then they will remain loyal to them. Hence, it is must for a franchisee to treat their customers well which will ultimately add to the popularity of a business; Hard working: Running a franchise is not easy; it takes hard working to make it successful. For new franchises to be successful, a franchisee must not be afraid of hard work and happy to put in the hours required to get the job done; Positive attitude: A potential franchisee must have a positive attitude towards the Shisa Nyama business model. A franchisee must have a good attitude towards work and show that they can work alongside their employees, whether it is in the office, on the store floor or out in the field. They must even be willing to look for ways to make the brand more popular and suggest frequent changes for the betterment of the business. In another words, a franchisee must be self-motivated to take action and follow the successes of others. A self-motivated and organised person who wants to succeed and be prepared to work as part of a team; The term to be a good leader, you also must be a good follower is indeed true in franchising. Customers preferring franchised fast food restaurants are generally there because they know what to expect. A franchise system then rests upon the consistency of the products or services it offers. Deviate from this and you have taken out the foundation of this business system. This is why franchisors look for people who can lead and at the same time follow the business system in place. This is why people who can treat the operations manualof the company as the Ten Commandments handed down to Moses are generally a shoo in as a franchisee PROSPECTUS 07

14 As there is always the chance of a franchise failing. Shisa Nyama is looking for people who cannot just follow the system but can get going when the going gets tough. Of course, getting a franchise also has its risks as with other business systems. What Shisa Nyama likes are people who can handle the risk and work hard to make his franchise a success. Financially and ethically sound person who treats customers, suppliers and Shisa Nyama Support Office with bnintegrity; and Approximately 40 percent of total set-up costs available in cash. Working capital which will include 6 months personal living expenses while the Franchise outlet is being established. Current Branches The franchise currently is in (4) Branches, Midrand, Pretoria Swaziland Witbank Benefits of being a Shisa Nyama Franchisee You immediately become part of a going concern; You start your business step by step with the support, expertise and knowhow of Shisa Nyama management team; You benefit from continuing guidance and management support. You are equipped with marketing and sales support and administrative procedures to ensure maximum results. You benefit from the constant interplay of new ideas resulting in franchisee interaction. You receive the benefits of co-operative national advertising. PROSPECTUS 08

15 What you get for your investment: Assistance with the start-up programme and identification of needs. Advertising material templates. Assistance with joining & procuring from specified suppliers. Training and continuous follow up training. Proven marketing and sales strategies. Advice and assistance. Annual conference held in the beginning of each year where all franchisees will be present. Once the franchise agreement has been signed and the franchise fee has been paid, on the job training and start-up assistance will be provided. Franchise operations and procedure manual. What we expect of you: A commitment and determination to succeed. Hard work and dedication to grow the business. Hands on Management. Loyalty to Shisa Nyama ideals and objectives. A consistent standard of service in the areas of service range, customer relations and efficient service. Compliance with the franchise agreement. PROSPECTUS 09

16 WHERE WE LOOKING FOR FRANCHISEES PROSPECTUS 10

17 Gauteng Glenvista Montana Sandton Alberton Bedfordview Hartbeespoort South Gate Hartfield Soweto Nigel North Gate Benoni Heidelburg Odendaalsrus Springs Boksburg Jetpark / Isando Pretoria Central Strijdom Park Brakpan Pretoria Central Johannesburg Pretoria East Tembisa Booysens Central CBD Pretoria North Vaal Centurion Kempton Park Pretoria South Valhalla Clearwater Krugersdorp Pretoria West Vanderbil Park Cresta Lenasia Randburg Vereeniging Dobsonville Laudium Randfontein Wanderers Fourways Lonehill Riebeeckstadt West Gate Germiston Midrand Roodepoort West Rand Kwazulu Natal Amamzimtoti Margate Richardsbay Balito Estcourt Musgrave Scttborough Chatsworth Newcastle Hibuscus-south coast Vryheid Durban Central Hillcrest Pietermaritzburg 1 Pietermaritzburg 2 Westville Durban North Kostad Ulundi Durban South Ladysmith Pine Town Underberg Dundee Midlands Prospectin Umlazi Empangeni Mooi River Queensburg UMhlanga Western Cape Atlantic Hermanus Paarl Swellendam Beaufort West Langebaan Rondebosh Tygervalley Pinelands Tableview Long Beach Blouberg / West Coast PROSPECTUS 11

18 Blue Route Milnerton Sedgefield Tokai Constantia / Kenilworth Mossel Bay Somerset Vredendal Durbanville Outshoom Stellenbosh Worcester Eastern Cape Alival North Gonubie Middleburg Queenstown Cradock Grahamstown Plettenburg / Knysna Uitenhage East London George Port Alfred Umtata East London Becaon Bay Walmer Jeffreys Bay Port Elizabeth 1 King Williamstown Graaf Renier Port Elizabeth 2 Northern Cape Botshabelo Kimberly Phuthaditjaba Upington De Aar Prieska Springbok Mpumalanga Burgersfort Delmas Piet Retief Witbank Bethal Middleburg Sasolburg Ermelo Nelspruit Secunda Free State Betlehem Colesburg Kroonstad Parys Bloemfontein 1 Harismith Ottosdal Welkom Bloemfontein 2 Northwest Bloemhof Klerksdorp Potchefstroom Vryburg Brits Mafikeng Rustenburg Zeerus PROSPECTUS 12

19 Limpopo Machado ( Louis Trichardt ) Polokwane ( Pietersburg ) Potgietersrus Potchefstroom Warmbad Phalaborwa Now is the time to join the best in the industry We invite you to join our winning team and become part of our success story by starting your own Shisa Nyama a time to braai Franchise. You will be backed and supported by the management and dedicated staff of Shisa Nyama head office. Franchise Head Office Contact Tel: Fax: info@shisanyamafranchise.co.za Website: Thank you for your time. If you wish to receive further information regarding this Franchise Concept, please complete the following three documents below and or fax it back to PROSPECTUS 13

20 Franchise Induction Procedure Franchise Prospectus Franchisee Application Construction and Equipment Invoice Payable Building and Shop Fitting Non Disclosure Document Staff Training Franchise Disclosure Documents Preopening Local Marketing Financial & Legal Assessment Utensils and Inventory Orders Franchise Interview Franchise Joining Fee Site Selection Contractor Handover All Legal Requirements to be Finalized Pre Trade Inspection Site Inspection Ready to Trade Lease Agreement Franchise Agreement Design and Layout Builders and Shop Fitters Quote Set Up Cost Approval PROSPECTUS