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1 Welcome to the BPA Brand Report You are looking at the contemporary design that has replaced BPA s traditional green sheets and pink sheets. No longer called a Circulation Statement, the BPA Brand Report showcases the entire scope of a brand s audience that media buyers and marketers have been looking for, including all of the circulation data you have relied upon from BPA. The fully customizable Brand Report may include a variety of channels, including: Publication/magazine circulation Website traffic E-newsletter distribution Event/tradeshow/conference attendance Webinar attendance Social media, including online networks and communities Mobile media/apps And More! Click here to learn more about effectively using the BPA Brand Report.
2 BRAND REPORT FOR THE 6 MONTH PERIOD ENDED JULY 2014 No attempt has been made to rank the information contained in this report in order of importance, since BPA Worldwide believes this is a judgment which must be made by the user of the report. HIMSS Media Two Monument Square Suite 400 Portland, ME Tel: (207) Fax: (207) HEALTHCARE IT NEWS is a B2B brand intended for individuals working in the fields of the healthcare industry, including Hospitals, Multi-Hospital Systems, IDNs, Community Hospitals, VHA/Government/Non-profits, Academic Medical Centers, Nursing Homes/Extended/LTC/Rehabilitation Facilities, Medical/Surgical Clinics, Ambulatory Care Facilities, Medical/Surgical Group Practices, Home Health Care Organizations, Community Health Center Clinics, Laboratory Facilities, Imaging Centers, Pharmacies, Other ancillary healthcare providers, Health Insurance Companies, Health Plans: HMO/PPO/MCO, Third Party Administrators, Disability Insurance Companies, IT consulting, systems integrators, Financial/Business Consulting Firms, Healthcare vendors IT products/services, medical devices, VARs, pharmaceuticals, other, allied to field, and Members of The Healthcare Information and Management Systems Society (HIMSS). The content of every issue is also available to subscribers globally on the online digital version. FIELD SERVED HEALTHCARE IT NEWS serves the healthcare industry including Hospital, Multi-Hospital System, IDN, Community Hospital, VHA/Government/Non-Profit, Academic Medical Center, Nursing Home/Extended/ LTC/Rehabilitation Facility, Federal/State/County Government Departments, Public Health, Military/ Department of Defense, Centers for Medicaid and Medicare Services (CMS), Health and Human Services (HHS), Department of Veterans Affairs, Medical/Surgical Clinic, Ambulatory Care Facility, Medical/Surgical Group Practice, Home Health Care Organization, Community Health Center Clinic, Family Practice, Pediatrics, Gastroenterology, Obstetrics and Gynecology, Internal Medicine, Oncology/Hematology, Ophthalmology, Psychiatry/ Psychology, General Surgeon, Dermatology, Plastic Surgeon, Podiatry, Cardiology, Neurology, Chiropractic, Endocrinology/ Diabetes, Laboratory Facility, Imaging Center, Pharmacy, Other Ancillary Healthcare Provider, Health Insurance Company, Health Plans: HMO/PPO/MCO, Third Party Administrator, Disability Insurance Company Financial/Business Consulting Firm, Business Consulting, Accounting/Revenue Recovery/Collections Firm, Accounts Receivable, Physician Practice Management Firm, Law Firm, Bank/Financial Services/Investment Firm, Healthcare Financial Vendor, Healthcare IT Vendor, Pharmaceuticals Vendor, Others Allied to the field, and Members of The Healthcare Information and Management Systems Society (HIMSS). DEFINITION OF RECIPIENT QUALIFICATION Qualified recipients are healthcare industry professionals, including CIO, CTO, VP of IT/IS/Network IT/IS/Data (Dir/Mgr), CSO, Information Security/Site Security (Dir/Mgr), Network, Telecom, e-health, Internet, Intranet, Call Center (Dir/Mgr), Medical Records/HIM (Dir/Mgr), Medical/Nursing Informatics (Dir/Mgr), Programmer/Developer, Systems Analyst, Applications/Clinical Analyst, Systems Engineer, IT Research & Development (Dir/Mgr), Technician/Staff/Non Management, Implementation/Integration (VP/Dir/Mgr), Chief Innovation Officer/Innovations (VP/Dir/Mgr), Biomedical/BioInformatics Systems (VP/Dir/Mgr), Biomedical Engineer, Management Engineering/Process Improvement, Other IT Department (Dir/Mgr), CEO, Partner, Managing Director, General Manager, President, Board Officer, Administrator, Executive Director, Group Practice Manager, COO, Executive VP, Senior VP, VP, Asst Administrator, CFO, VP Finance, Director of Finance, Controller, Treasurer, Patient Access, Accounts, Admissions (VP/Dir/Mgr), Managed Care (VP/Dir/Mgr), Quality/Risk/Patient Safety/Compliance (VP/Dir/Mgr), Billing/Accounts Receivable/ Finance Staff, Other Finance Dept. VP/Dir/Mgr, Revenue Cycle (VP/Dir/Mgr), Treasury Services/Cash Management/ Lock Box Management, Other G&A Dept. (VP/Dir/Mgr), Chief Medical Officer, CMIO, CCIO, Medical Director, Chief of Staff, Chief Nursing Officer, CNIO, VP/Dir/Mgr of Nursing, Radiology/Imaging (Chief/Dir/Mgr), Cardiology/Oncology/Pathology (Chief/Dir/Mgr), Emergency Dept/Acute Care/Ambulatory Care (Chief/Dir/Mgr), Lab Services, Pharmacy (Chief/Dir/Mgr), Hospitalist/Physician/ Nurse/Private Practice Physician, Other Clinical Dept. (Chief/Dir/Mgr), Systems Engineer, IT Research & Development (Dir/Mgr),Technician/Staff/Non Management, Implementation/Integration (VP/Dir/Mgr), Chief Innovation Officer/Innovations (VP/Dir/Mgr), Biomedical/BioInformatics Systems (VP/Dir/Mgr), Biomedical Engineer, Management Engineering/Process Improvement, Private Practice Physician, other titled and non-titled personnel, and Members of The Healthcare Information and Management Systems Society (HIMSS). CHANNELS HEALTHCARE IT NEWS 6 Issues in the period 54,100 average circulation EXECUTIVE SUMMARY Below are the Average contacts per occurrence, including frequency per period reported Non-Paid Paid Average HEALTHCARE IT NEWS (6 issues in the period) 54,100-54,100 a. Print 45,251-45,251 b. Digital 8,849-8, Requested 8,849-8, Non-Requested - - -
3 3b. QUALIFICATION SOURCE BREAKOUT OF QUALIFIED FOR ISSUE OF JULY 2014 Qualified Within QUALIFICATION SOURCE 1 Year 2 Years 3 Years Print Digital Qualified I. Direct Request: 21,728 11,300-24,419 8,609 33, II. Request from recipient s company: III. Membership Benefit: 9, ,836-9, IV. Communication from recipient or recipient s company (other than request): V. TOTAL Sources other than above (listed alphabetically): 11, ,230-11, Association rosters and directories *Business directories 5, ,356-5, Manufacturer s, distributor s, and wholesaler s lists *Other sources 5, ,874-5, VI. Single Copy Sales: ,799 11,301-45,491 8,609 54, PERCENT *See Additional Data Percent 3c. MAILING ADDRESS BREAKOUT OF QUALIFIED FOR ISSUE OF JULY 2014 MAILING ADDRESS Print Digital Qualified Percent Individuals by name and title and/or function 45,472 8,609 54, Individuals by name only Titles or functions only Company names only Multi-Copy Same Addressee copies Single Copy Sales ,491 8,609 54, AVERAGE ANNUAL AUDITED QUALIFIED AND CURRENT UNAUDITED STATEMENTS Audited Data Audited Data Audited Data Audited Data Audited Data Circulation Claim 6-Month Period Ended: August January 2012 February - July 2012 August January 2013 February - July 2013 August 2013 January 2014 February - July 2014* Audit Average Qualified: 54,100 54,100 54,100 54,100 54,100 54,100 Qualified Non-Paid: 54,100 54,100 54,100 54,100 54,100 54,100 Print: 40,426 42,511 44,902 45,341 45,216 45,251 Digital: 13,674 11,589 9,198 8,759 8,884 8,849 Qualified Paid: Print: Digital: Post Expire Copies included in Qualified Circulation: **NC **NC **NC **NC **NC **NC Average Annual Order Price: **NC **NC **NC **NC **NC **NC *NOTE: February July 2014 data is unaudited. With each successive period, new data will be added until six 6-month periods are displayed. **NC = None Claimed. HEALTHCARE IT NEWS / July
4 GEOGRAPHICAL BREAKOUT OF QUALIFIED FOR ISSUE OF JULY 2014 State Print Digital Qualified Percent Maine New Hampshire Vermont Massachusetts 1, ,508 Rhode Island Connecticut NEW ENGLAND 2, , New York 2, ,887 New Jersey 1, ,387 Pennsylvania 2, ,677 MIDDLE ATLANTIC 5,839 1,112 6, Ohio 1, ,216 Indiana ,124 Illinois 1, ,335 Michigan 1, ,567 Wisconsin 1, ,267 EAST NO. CENTRAL 7,118 1,391 8, Minnesota 1, ,404 Iowa Missouri 1, ,238 North Dakota South Dakota Nebraska Kansas WEST NO. CENTRAL 4, , Delaware Maryland ,036 Washington, DC Virginia 1, ,353 West Virginia North Carolina 1, ,310 South Carolina Georgia 1, ,516 Florida 2, ,793 SOUTH ATLANTIC 8,022 1,490 9, State Print Digital Qualified Percent Kentucky ,046 Tennessee 1, ,391 Alabama Mississippi EAST SO. CENTRAL 3, , Arkansas Louisiana Oklahoma Texas 3, ,640 WEST SO. CENTRAL 4, , Montana Idaho Wyoming Colorado New Mexico Arizona Utah Nevada MOUNTAIN 3, , Alaska Washington ,067 Oregon California 3, ,398 Hawaii PACIFIC 5,647 1,004 6, UNITED STATES 45,220 8,372 53, U.S. Territories Canada Mexico Other International APO/FPO ,491 8,609 54, GEOGRAPHICAL BREAKOUT OF QUALIFIED New England 3,109 Middle Atlantic 6,951 East No. Central 8,509 West No. Central 5,465 South Atlantic 9,512 East So. Central West So. Central 3,890 5,810 Mountain Pacific SOCIAL MEDIA CHANNEL US Territories 65 3,695 6,651 Canada Other International ,000 4,000 6,000 8,000 10,000 HEALTHCARE IT NEWS / July
5 ADDITIONAL DATA METHOD OF DISTRIBUTION: All qualified circulation conforms to the field served and definition of a recipient qualification, as reported. Print copies are distributed via postal services or other carriers. Recipients of the digital version are notified via when the version is available. STATEMENT OF CONTENT PLATFORM: Editorial Replica If a print edition exists, editorial and design are unchanged from the original print edition. Each issue s content and design are identical to the original edition. Apart from minor updates, the content cannot change once the issue is made available. MAGAZINE: PARAGRAPH 3b: Business directories include 1 source of circulation for a quantity of 5,356 copies or 9.9%, including Billians Health Data Group. Other sources include 2 sources of circulation for quantities of 2,669 copies or 5.0% to 3,205 copies or 5.9%. PUBLISHER S AFFIDAVIT We hereby make oath and say that all data set forth in this statement are true. John Whalen, Publisher Dan Dinsmore, VP Operations (At least one of the above signatures must be that of an officer of the publishing company or its authorized representative.) IMPORTANT NOTE: This unaudited brand report has been checked against the previous audit report. It will be included in the annual audit made by BPA Worldwide. Date signed August 26, 2014 State Maine County Cumberland Received by BPA Worldwide August 26, 2014 Type BD ID Number H191B0J4 About BPA Worldwide: A not-for-profit organization since 1931, BPA Worldwide is governed by a tripartite board comprised of media owners, advertising agencies and advertisers. Headquartered in Shelton, Connecticut, USA, BPA has the largest membership of any media-auditing organization in the world, spanning more than 30 countries. Globally, BPA audits media properties including consumer magazines, newspapers, web sites, events, newsletters, databases, wireless, social media and other advertiser-supported media as well as advertiser and agency members. Visit for the latest audit reports, membership information and publishing and advertising industry news. Recycled Paper Copyright 2014 BPA Worldwide. All rights reserved. HEALTHCARE IT NEWS / July 2014
6 MAGAZINE CHANNEL Official Publication of: None/Established: 2003/Issues Per Year: 12 AVERAGE NON-QUALIFIED NON-QUALIFIED Not Included Elsewhere Copies Other Paid Circulation 16 Advertiser and Agency 1,572 Allocated for Trade Shows and Conventions 3,033 All Other 832 TOTAL 5, AVERAGE QUALIFIED BREAKOUT FOR THE PERIOD Qualified Qualified Non-Paid Qualified Paid QUALIFIED Copies Percent Copies Percent Copies Percent Individual 43, , Sponsored Individually Addressed Membership Benefit 10, , Multi Copy Same Addressee Single Copy Sales , , QUALIFIED BY ISSUES FOR PERIOD 2014 Issue Number Removed Number Added Print Digital Qualified February ,830 9,270 54,100 March ,016 9,084 54,100 April ,361 8,739 54,100 May ,370 8,730 54,100 June ,440 8,660 54,100 July ,491 8,609 54,100 TOTAL 2,522 2,522 1a. AVERAGE QUALIFIED BREAKOUT FOR THE PERIOD - PRINT Qualified Qualified Non-Paid Qualified Paid QUALIFIED Copies Percent Copies Percent Copies Percent Individual 34, , Sponsored Individually Addressed Membership Benefit 10, , Multi Copy Same Addressee Single Copy Sales , , b. AVERAGE QUALIFIED BREAKOUT FOR THE PERIOD - DIGITAL Qualified Qualified Non-Paid Qualified Paid QUALIFIED Copies Percent Copies Percent Copies Percent Individual 8, , Sponsored Individually Addressed Membership Benefit Multi Copy Same Addressee Single Copy Sales , , a. BUSINESS/OCCUPATION BREAKOUT OF QUALIFIED FOR ISSUE OF JULY 2014 This issue is equal to the average of the other 5 issues reported in Paragraph 2. CIO, CTO, VP IT/IS/ of IT/IS/ Data Digital Network (Dir/Mgr) CSO, Information Security/ Site INFORMATION/TECHNOLOGY MANAGEMENT GENERAL & FINANCIAL MANAGEMENT CLINICAL MANAGEMENT CEO, Partner, Managing Director, General Chief Network, Manager, Medical Telecom, Programmer/ President, Officer, Chief e-health, Developer, Board Officer, CFO, VP Patient CMIO, Nursing Emergency Internet, Systems Administrator, COO, Finance, Access, Quality/Risk Other Subtotal: CCIO, Officer, Cardiology/ Dept/ Intranet, Medical Medical/ Analyst, Subtotal: Executive Executive VP, Director of Accounts, Managed /Patient G&A GENERAL & Medical CNIO, Radiology/ Oncology/ Acute Care/ Call Records/ Nursing Applications/ Other IT INFORMATION/ Director, Group Senior VP, Finance, Admissions Care Safety/ Dept. FINANCIAL Director, VP/Dir/ Imaging Pathology Ambulatory Center HIM Informatics Clinical Department TECHNOLOGY Practice VP, Asst Controller, (VP/ (VP/ Compliance (VP/ MANAGE- Chief of Mgr of (Chief/ (Chief/ Care (Chief/ (Dir/Mgr) (Dir/Mgr) (Dir/Mgr) Analyst (Dir/Mgr) MANAGEMENT Manager Administrator Treasurer Dir/Mgr) Dir/Mgr) (VP/Dir/Mgr) Dir/Mgr) MENT Staff Nursing Dir/Mgr) Dir/Mgr) Dir/Mgr) BUSINESS AND INDUSTRY TOTAL QUALIFIED OF PERCENT Security TOTAL Print (Dir/Mgr) HOSPITAL PROVIDER: Government, Public Health, Military/Department of Defense, County/Local Department/Agency, Federal Government Departments, Centers for Medicaid and Medicare Services (CMS), Health and Human Services (HHS), Department of Veterans Affairs 38, ,217 5,797 6,412 4, , ,492 1,551 19,305 4,724 1,717 1, ,060 10,716 1,127 1,164 1, , , AMBULATORY: Family Practice, Pediatrics, Gastroenterology, Obstetrics and Gynecology, Internal Medicine, Oncology/Hematology, Ophthalmology, Psychiatry/ Psychology, General Surgeon, Dermatology, Plastic Surgeon, Podiatry, Cardiology, Neurology, Chiropractic, Endocrinology/ Diabetes 5, , , , , ANCILLARY: Laboratory Facility, Imaging Center, Pharmacy, Other Ancillary Healthcare Provider 1, , PAYER: Health Insurance Company, Health Plans: HMO/PPO/MCO, Third Party Administrator, Disabilty Insurance Company 3, , , Healthcare Consulting Firm (IT/Business Consulting, Systems Integrator) 2, , , Healthcare Vendor (Bank/Financial Services/Investment Firm, Healthcare IT, Pharmaceuticals) 1, , , Others Allied to the field are Members of the Healthcare Information & Management Systems Society not classified by business/industry 1, , ,491 8,609 9,382 5, ,286 1,229 3,390 2,542 27,130 7,265 2,315 2,345 1, ,384 15,378 1,626 1,370 1, ,070 1,911 1,417 9,966 1,626 PERCENT Note 1: 16,044 or 29.7% of recipients are qualified by virtue of their membership in the Healthcare Information and Management Systems Society (HIMSS). Of these, 168 or 0.3% did not identify their job title and 260 or 0.5% did not identify their work site. Although most members provide this information, HIMSS members are not required to provide this data to receive Healthcare IT News. Lab Services, Pharmacy (Chief/ Dir/Mgr) Hospitalist/ Physician/ Nurse Other Clinical Dept. (Chief/ Dir/Mgr) Subtotal: CLINICAL MANAGE- MENT Other are Members of the Healthcare Information & Management Systems Society not classified by business/ industry HEALTHCARE IT NEWS / July HEALTHCARE IT NEWS / July
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