BRAND REPORT FOR THE 6 MONTH PERIOD ENDED JANUARY 2015

Transcription

1 BRAND REPORT FOR THE 6 MONTH PERIOD ENDED JANUARY 2015 No attempt has been made to rank the information contained in this report in order of importance, since BPA Worldwide believes this is a judgment which must be made by the user of the report. HIMSS Media Two Monument Square Suite 400 Portland, ME Tel: (207) Fax: (207) HEALTHCARE IT NEWS is a B2B brand intended for individuals working in the fields of the healthcare industry, including Hospitals, Multi-Hospital Systems, IDNs, Community Hospitals, VHA/Government/Non-profits, Academic Centers, Homes/Extended/LTC/Rehabilitation Facilities, /Surgical Clinics, Ambulatory Care Facilities, /Surgical Group Practices, Home Health Care Organizations, Community Health Center Clinics, Laboratory Facilities, Imaging Centers, Pharmacies, Other ancillary healthcare providers, Health Insurance Companies, Health Plans: HMO/PPO/MCO, Third Party Administrators, Disability Insurance Companies, IT consulting, systems integrators, Financial/Business Consulting Firms, Healthcare vendors IT products/services, medical devices, VARs, pharmaceuticals, other, allied to field, and Members of The Healthcare Information and Management Systems Society (HIMSS). The content of every issue is also available to subscribers globally on the online digital version. FIELD SERVED HEALTHCARE IT NEWS serves the healthcare industry including Hospital, Multi-Hospital System, IDN, Community Hospital, VHA/Government/Non-Profit, Academic Center, Home/Extended/ LTC/Rehabilitation Facility, Federal/State/County Government Departments, Public Health, Military/ Department of Defense, Centers for Medicaid and Medicare Services (CMS), Health and Human Services (HHS), Department of Veterans Affairs, /Surgical Clinic, Ambulatory Care Facility, /Surgical Group Practice, Home Health Care Organization, Community Health Center Clinic, Family Practice, Pediatrics, Gastroenterology, Obstetrics and Gynecology, Internal Medicine, Oncology/Hematology, Ophthalmology, Psychiatry/ Psychology, General Surgeon, Dermatology, Plastic Surgeon, Podiatry, Cardiology, Neurology, Chiropractic, Endocrinology/ Diabetes, Laboratory Facility, Imaging Center, Pharmacy, Other Ancillary Healthcare Provider, Health Insurance Company, Health Plans: HMO/PPO/MCO, Third Party Administrator, Disability Insurance Company Financial/Business Consulting Firm, Business Consulting, Accounting/Revenue Recovery/Collections Firm, Accounts Receivable, Physician Practice Management Firm, Law Firm, Bank/Financial Services/Investment Firm, Healthcare Financial Vendor, Healthcare IT Vendor, Pharmaceuticals Vendor, Others Allied to the field, and Members of The Healthcare Information and Management Systems Society (HIMSS). DEFINITION OF RECIPIENT QUALIFICATION recipients are healthcare industry professionals, including CIO, CTO, VP of IT/IS/Network IT/IS/Data (, CSO, Information Security/Site Security (, Network, Telecom, e-health, Internet, Intranet, Call Center (, Records/HIM (, / Informatics (, Programmer/Developer, Systems Analyst, Applications/Clinical Analyst, Systems Engineer, IT Research & Development (, Technician/Staff/Non Management, Implementation/Integration, Chief Innovation Officer/Innovations, Biomedical/BioInformatics Systems, Biomedical Engineer, Management Engineering/Process Improvement, Other IT Department (, CEO, Partner, Managing Director, General Manager, President, Board Administrator, Executive Director, Group Practice Manager, COO, Executive VP, Senior VP, VP, Asst Administrator, CFO, VP Finance, Director of Finance, Controller, Treasurer, Patient Access, Accounts, Admissions, Managed Care, Quality/Risk/Patient Safety/Compliance, Billing/Accounts Receivable/ Finance Staff, Other Finance Dept. VP/Dir/Mgr, Revenue Cycle, Treasury Services/Cash Management/ Lock Box Management, Other G&A Dept., Chief CMIO, CCIO, Director, Chief of Staff, Chief CNIO, VP/Dir/Mgr of, Radiology/Imaging, Cardiology/Oncology/Pathology, Emergency Dept/Acute Care/Ambulatory Care, Lab Services, Pharmacy, Hospitalist/Physician/ Nurse/Private Practice Physician, Other Clinical Dept., Systems Engineer, IT Research & Development (,Technician/Staff/Non Management, Implementation/Integration, Chief Innovation Officer/Innovations, Biomedical/BioInformatics Systems, Biomedical Engineer, Management Engineering/Process Improvement, Private Practice Physician, other titled and non-titled personnel, and Members of The Healthcare Information and Management Systems Society (HIMSS). CHANNELS HEALTHCARE IT NEWS 6 Issues in the period 54,100 average circulation EXECUTIVE SUMMARY Below are the Average contacts per occurrence, including frequency per period reported Non-Paid Paid Average HEALTHCARE IT NEWS (6 issues in the period) 54,100-54,100 a. Print 45,682-45,682 b. Digital 8,418-8, Requested 8,418-8, Non-Requested - - -

2 3b. QUALIFICATION SOURCE BREAKOUT OF FOR ISSUE OF JANUARY 2015 Within QUALIFICATION SOURCE 1 Year 2 Years 3 Years Print Digital I. Direct Request: 19,320 10,143 2,839 24,168 8,134 32, II. Request from recipient s company: III. Membership Benefit: 15, ,784-15, IV. Communication from recipient or recipient s company (other than request): - V. TOTAL Sources other than above (listed alphabetically): 6, ,008-6, Association rosters and directories - *Business directories 2, ,581-2, Manufacturer s, distributor s, and wholesaler s lists - *Other sources 3, ,427-3, VI. Single Copy Sales: - 41,112 10,148 2,840 45,966 8,134 54, PERCENT *See Additional Data Percent 3c. MAILING ADDRESS BREAKOUT OF FOR ISSUE OF JANUARY 2015 MAILING ADDRESS Print Digital Percent Individuals by name and title and/or function 45,950 8,134 54, Individuals by name only Titles or functions only Company names only Multi-Copy Same copies Single Copy Sales ,966 8,134 54, AVERAGE ANNUAL AUDITED AND CURRENT UNAUDITED STATEMENTS Audited Data Audited Data Audited Data Audited Data Circulation Claim Circulation Claim 6-Month Period Ended: July 2012 August January 2013 July 2013 August 2013 January 2014 July 2014* August 2014 January 2015* Audit Average : 54,100 54,100 54,100 54,100 54,100 54,100 Non-Paid: 54,100 54,100 54,100 54,100 54,100 54,100 Print: 42,511 44,902 45,341 45,216 45,251 45,682 Digital: 11,589 9,198 8,759 8,884 8,849 8,418 Paid: Print: Digital: Post Expire Copies included in Circulation: **NC **NC **NC **NC **NC **NC Average Annual Order Price: **NC **NC **NC **NC **NC **NC *NOTE: February 2014 January 2015 data is unaudited. With each successive period, new data will be added until six 6-month periods are displayed. **NC = None Claimed. HEALTHCARE IT NEWS / January

3 GEOGRAPHICAL BREAKOUT OF FOR ISSUE OF JANUARY 2015 State Print Digital Percent Maine New Hampshire Vermont Massachusetts 1, ,641 Rhode Island Connecticut NEW ENGLAND 2, , New York 2, ,990 New Jersey 1, ,517 Pennsylvania 2, ,675 MIDDLE ATLANTIC 6,096 1,086 7, Ohio 1, ,271 Indiana ,082 Illinois 1, ,359 Michigan 1, ,577 Wisconsin 1, ,266 EAST NO. CENTRAL 7,247 1,308 8, Minnesota 1, ,431 Iowa Missouri ,168 North Dakota South Dakota Nebraska Kansas WEST NO. CENTRAL 4, , Delaware Maryland 1, ,182 Washington, DC Virginia 1, ,419 West Virginia North Carolina 1, ,327 South Carolina Georgia 1, ,400 Florida 2, ,834 SOUTH ATLANTIC 8,315 1,368 9, State Print Digital Percent Kentucky Tennessee 1, ,349 Alabama Mississippi EAST SO. CENTRAL 3, , Arkansas Louisiana Oklahoma Texas 3, ,643 WEST SO. CENTRAL 4, , Montana Idaho Wyoming Colorado New Mexico Arizona Utah Nevada MOUNTAIN 3, , Alaska Washington ,148 Oregon California 3, ,350 Hawaii PACIFIC 5, , UNITED STATES 45,501 7,959 53, U.S. Territories Canada Mexico Other International APO/FPO ,966 8,134 54, GEOGRAPHICAL BREAKOUT OF New England 3,256 Middle Atlantic 7,182 East No. Central 8,555 West No. Central 5,222 South Atlantic 9,683 East So. Central West So. Central Mountain 3,593 3,579 5,669 Pacific US Territories 106 SOCIAL MEDIA CHANNEL Canada Mexico 1 Other International , ,000 4,000 6,000 8,000 10,00 0 HEALTHCARE IT NEWS / January

4 ADDITIONAL DATA METHOD OF DISTRIBUTION: All qualified circulation conforms to the field served and definition of a recipient qualification, as reported. Print copies are distributed via postal services or other carriers. Recipients of the digital version are notified via when the version is available. STATEMENT OF CONTENT PLATFORM: Editorial Replica If a print edition exists, editorial and design are unchanged from the original print edition. Each issue s content and design are identical to the original edition. Apart from minor updates, the content cannot change once the issue is made available. PARAGRAPH 3b: Business directories include 1 source of circulation for a quantity of 2,581 copies or 4.8%, including Billians Health Data Group. Other sources include 1 source of circulation for a quantity of 3,427 copies or 6.3%. PUBLISHER S AFFIDAVIT We hereby make oath and say that all data set forth in this statement are true. John Whalen, Publisher Dan Dinsmore, VP Operations (At least one of the above signatures must be that of an officer of the publishing company or its authorized representative.) IMPORTANT NOTE: This unaudited brand report has been checked against the previous audit report. It will be included in the annual audit made by BPA Worldwide. Date signed February 1, 2015 State Maine City Portland Received by BPA Worldwide February 1, 2015 Type BD ID Number H191B0J4 About BPA Worldwide: A not-for-profit organization since 1931, BPA Worldwide is governed by a tripartite board comprised of media owners, advertising agencies and advertisers. Headquartered in Shelton, Connecticut, USA, BPA has the largest membership of any media-auditing organization in the world, spanning more than 30 countries. Globally, BPA audits media properties including consumer magazines, newspapers, web sites, events, newsletters, databases, wireless, social media and other advertiser-supported media as well as advertiser and agency members. Visit for the latest audit reports, membership information and publishing and advertising industry news. Recycled Paper Copyright 2014 BPA Worldwide. All rights reserved. HEALTHCARE IT NEWS / January 2015

5 MAGAZINE CHANNEL Official Publication of: None/Established: 2003/Issues Per Year: 12 AVERAGE NON- NON- Not Included Elsewhere Copies Other Paid Circulation 16 Advertiser and Agency 1,574 Allocated for Trade Shows and Conventions 108 All Other 949 TOTAL 2, AVERAGE BREAKOUT FOR THE PERIOD Non-Paid Paid Copies Percent Copies Percent Copies Percent Individual 41, , Membership Benefit 12, , Single Copy Sales 54, , BY ISSUES FOR PERIOD 2014/2015 Issue Print Digital August 45,623 8,477 54,100 September 45,656 8,444 54,100 October 45,620 8,480 54,100 November 45,523 8,577 54,100 December 45,701 8,399 54,100 January 45,966 8,134 54,100 1a. AVERAGE BREAKOUT FOR THE PERIOD - PRINT Non-Paid Paid Copies Percent Copies Percent Copies Percent Individual 33, , Membership Benefit 12, , Single Copy Sales 45, , b. AVERAGE BREAKOUT FOR THE PERIOD - DIGITAL Non-Paid Paid Copies Percent Copies Percent Copies Percent Individual 8, , Membership Benefit Single Copy Sales 8, , a. BUSINESS/OCCUPATION BREAKOUT OF FOR ISSUE OF JANUARY 2015 This issue is equal to the average of the other 5 issues reported in Paragraph 2. INFORMATION/TECHNOLOGY MANAGEMENT GENERAL & FINANCIAL MANAGEMENT CLINICAL MANAGEMENT TOTAL OF PERCENT TOTAL Print CIO, CTO, VP IT/IS/ of IT/IS/ Data Digital Network ( CSO, Information Security/ Site Security ( Network, Telecom, e-health, Internet, Intranet, Call Center ( Records/ HIM ( / Informatics ( Programmer/ Developer, Systems Analyst, Applications/ Clinical Analyst Other IT Department ( INFORMATION/ TECHNOLOGY MANAGEMENT CEO, Partner, Managing Director, General Manager, President, Board Administrator, Executive Director, Group Practice Manager COO, Executive VP, Senior VP, VP, Asst Administrator BUSINESS AND INDUSTRY Treasurer HOSPITAL PROVIDER: Hospital, Multi-Hospital System, IDN, Community Hospital, VHA/ Government/Non-profit, Academic Center, Home/ Extended/LTC/Rehab Facility 37, ,845 5,463 5,154 5,081 1, ,774 1,013 3,298 2,860 22,275 3, ,567 7,322 1,116 1,238 1, , ,370 1,341 AMBULATORY: /Surgical Clinic, Ambulatory Care Facility, /Surgical Group Practice, Home Health Care Organization, Community Health Center Clinic 4, , , , , ANCILLARY: Laboratory Facility, Imaging Center, Pharmacy, Other Ancillary Healthcare Provider 1, , PAYER: Health Insurance Company, Health Plans: HMO/PPO/MCO, Third Party Administrator, Disabilty Insurance Company 4, , , ,125 3, Healthcare Consulting Firm (IT/Business Consulting, Systems Integrator) 2, , , Healthcare Vendor (IT Products/ Services, Devices, VAR, Pharmaceuticals) 2, , , Others Allied to the field are Members of the Healthcare Information & Management Systems Society not classified by business/industry 1, , ,966 8,134 8,000 7,111 1,407 1,050 3,330 1,201 4,038 4,061 30,198 5,732 1,706 1, ,055 13,366 1,661 1,432 1, , ,131 2,405 PERCENT Note 1: 15,784 or 29.2% of recipients are qualified by virtue of their membership in the Healthcare Information and Management Systems Society (HIMSS). Of these, 2 or -% did not identify their job title and 206 or 0.4% did not identify their work site. Although most members provide this information, HIMSS members are not required to provide this data to receive Healthcare IT News. CFO, VP Finance, Director of Finance, Controller, Patient Access, Accounts, Admissions Managed Care Quality/Risk /Patient Safety/ Compliance Other G&A Dept. GENERAL & FINANCIAL MANAGE- MENT Chief CMIO, CCIO, Director, Chief of Staff Chief CNIO, VP/Dir/ Mgr of Radiology/ Imaging Cardiology/ Oncology/ Pathology Emergency Dept/ Acute Care/ Ambulatory Care Lab Services, Pharmacy Hospitalist/ Physician/ Nurse Other Clinical Dept. CLINICAL MANAGE- MENT Other are Members of the Healthcare Information & Management Systems Society not classified by business/ industry HEALTHCARE IT NEWS / January HEALTHCARE IT NEWS / January