Wharton Communication Program: Core Speaking Courses, Spring 2015

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1 Wharton Communication Program: Core Speaking Courses, Spring 0 Students are required to register for one speaking course during their spring semester, first year. The four choices are as follows; each is worth 0. cu WHCP 6: Advanced Persuasion: Convincing Business Audiences WHCP 6: Advanced Persuasion: Crisis Communication WHCP 6: Advanced Persuasion: Fundamentals for Prospective Entrepreneurs WHCP 6: Communication Challenges for Entrepreneurs: Pitching your Business (Please see the special requirements below for this course). Please refer to s from the Office of Academic Affairs re: registration through Course Match. Our colleagues in this office ask that you place utilities on your preferred choice of our spring course. Please note that due to your utilities and section availability, you could be placed in a different choice. Students must receive pre-approval in order to assign a preference for WHCP 6: Communication Challenges for Entrepreneurs. Please see the Office of Academic Affairs Course Match for instructions regarding this pre-approval. All WHCP 6: Advanced Persuasion sections cover these skills: Impromptu Speaking: learn to be more effective in responding on your feet particularly when dealing with challenging questions Speaking Under Pressure: speaking in high stakes presentation environments Persuasive Frameworks and Techniques: learn and practice advanced persuasive techniques WHCP 6 offers three choices of context choices described below. The three different contexts of WHCP 6 will be identified by section number in Course Match. WHCP 6 Contexts: WHCP 6: Advanced Persuasion: Convincing Business Audiences Description: This course offers students the opportunity to improve in four aspects of public speaking that are essential for success in business careers: persuasive techniques, impromptu speaking, slide design and delivery, and speaking under pressure: The goal of this course is to help students become more persuasive, confident speakers in business contexts. Students will work closely with the instructor and TA to determine which skills are the most relevant for their short and longer-term career goals. The major components of Convincing Business Audiences include: Class : Frameworks for Persuasive Speech Development; Impromptu Speaking Class : Applying Advanced Persuasion Techniques Classes /4: Speaking Under Pressure in Simulated TV Studio; Slide Deck Panel Discussion Classes /6: Capstone Speeches to skeptical audiences, including Q&A

2 Frameworks for Persuasive Speeches Impromptu Speaking Framing module and Quiz Summary of Speech Topic form Applying Persuasion Frameworks/Techniques -minute persuasive speech & 4 Speaking Under Pressure/ Slide Deck Panel Discussion Speaking Under Pressure module: In a simulation of a media interview: -min opening statement to the media plus response to questions; half of class attends one week, half the other Slide Deck Panel Discussion featuring Wharton alumni: Attend outside-of-class discussion and answer prompts in Canvas; half of class attends one week, half the other & 6 Capstone Speeches Applying Frameworks and Techniques Impromptu Speaking -minute persuasive speech plus - min response to questions; students speak in Class or Class 6. Students ask challenging questions in the week they don t speak Speech Asking Questions

3 WHCP 6: Advanced Persuasion: Crisis Communication Description: This course focuses on persuasive speaking - particularly impromptu speaking. Students study actual business crises and determine managers effectiveness in both anticipating and responding to crises. Students are challenged with the opportunity to develop and deliver crisis messages weighing the needs of various audiences in settings that include a mock TV studio. The major components of Crisis Communication include: Class : Class : Class : Class 4/: Class 6: Impromptu Crisis Response Speech; Fundamentals of Crisis Communication Communicating Decisions to Stakeholders During a Business Crisis. Q&A Media Training Exercise Prepared Crisis Response Speech: Speaking Under Pressure Speech for YouTube Video; Social Media Overview, Framework for Crisis Response -minute Impromptu Speech on Crisis Response 0 4 & 6 Communication decisions under pressure, addressing stakeholders during a business crisis. Media training exercise with professional journalists, Q&A Crisis Speech based on assigned case; responding effectively to questions YouTube video speech responding to a social media campaign - minute speech on Hydraulic Fracturing case study -minute speech and Q&A to simulate a media interview -minute persuasive speech plus - min response to questions. Students speak in Class 4 or Class. -minute on-camera speech with text/bullets, Q&A 0 0 * * 0 points may be allocated to a written crisis response involving the media.

4 WHCP 6: Advanced Persuasion: Fundamentals for Prospective Entrepreneurs Description: This course is designed for students interested in pursuing an entrepreneurial venture in the future. It focuses on the communication process and best practices for entrepreneurs who must generate interest in their business idea and attract investors. Building on the skills developed in WHCP 6, students will practice developing clear, concise and compelling pitches for various startup audiences. This class is specifically designed for students who do not currently have a business idea of their own. You must select one of the provided business ideas/plans, which will serve as the foundation for all speech assignments. If you are currently pursuing your own start-up idea and want to talk about your own business plan, please enroll in WHCP 6, below. The major components of Fundamentals for Prospective Entrepreneurs include: Class : Understanding the Communication Process and Best Practices for Entrepreneurs Class : Communicating Your Idea Class : Persuading Partners/Team Members Classes 4/: Presenting to Investors Class 6: Communication Practices for Crowdfunding Fundamentals for successful pitching; impromptu speaking -minute speech on topic assigned in class Communicating your idea -minute elevator pitch 0 Persuading partners/team members - minute partner pitch 4 & Pitching to investors with slide deck; responding to questions -minute Investor Pitch with slides and -minutes of Q&A, Students speak in Class 4 or Class. 6 Developing a crowdfunding video -minute pitch video

5 WHCP 6: Communication Challenges for Entrepreneurs: Pitching Your Business As noted above, the Course Match will explain the pre-approval process for this course. Description: This course is designed for students who are currently active in starting a business while at Wharton. The goal of this course is to build on the presentation skills developed in WHCP 6 by focusing on the unique challenges entrepreneurs face when communicating their business plan to investors. The course will help students understand the process, characteristics, and best practices for communicating as entrepreneurs. Students will also receive coaching from a successful entrepreneur, and will have the opportunity to pitch their business idea to investors. The major components of Communication Challenges for Entrepreneurs include: Class : Framework/Best Practice for Successful Pitching; Impromptu Speaking Class : Presenting Your Business Opportunity Class : Presenting Financials Class 4: Structuring Your Presentation Deck Classes /6: Delivering Your Final Pitch Students are required to have these components of an executive summary for the first day of class: company description, product/service description, business model, market/industry analysis, marketing/sales plan, competitor analysis and risk factors. Later in the course they ll be asked for their management team and financials - including use of funds and funds required. Framework/Best Practice for Successful Pitching Business summary; Impromptu speech on topic assigned in class Presenting the Opportunity -minute pitch with slides 4 & 6 Presenting Financials/ Structuring your presentation Structuring your visual communications/ deck workshop Investor Pitch with slide deck; responding to questions -minute pitch on financials slides 0 Investor Pitch slide deck -minute Investor Pitch with slides and Q&A. Students speak in Class or Class 6.