SHANE BRENIZER 54 Ed Clark Road Colrain, MA

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1 SHANE BRENIZER 54 Ed Clark Road Colrain, MA Traditionally trained as a graphic designer, I have honed my technical skills and aesthetic sensibilities to all forms of media over the past 20 years. I can strategize an idea, map out a user experience, create an interface, code valid HTML and CSS, theme any Content Management System, complete heuristic reviews, build a brand, design printed collateral, manage expectations, and take it to the next level. SKILLS: Web Design/Development, HTML, Cascading Style Sheets, Task/Function Analysis, Heuristic Reviews, Requirements Gathering/Validation, Graphical User Interface Design, Rapid Prototyping TOOLS: Fireworks, Dreamweaver, PhotoShop, Illustrator, InDesign, Magento, BV Commerce, Americommerce, Sitecore CMS, Joomla!, Drupal, Sitefinity CMS, CiviCRM, Constant Contact EXPERIENCE: Webmaster and Web Content Manager 2013 to present Golf & Ski Warehouse Manage all content for the Golf & Ski e-commerce website including: - manage and fulfill all aspects of the marketing plan - design homepage sliders, banners, ads, and promotion blocks - configure coupon codes and create coupon graphics for website, social media and PPC ads - manage the input of thousands of product by three Merchandizers to ensure proper image cropping/sizing, unique description/meta text completion and publish timing - ensure all menu, category, brand and blog links are correct - code all pages to ensure they work on all devices including phones Manage all aspects of marketing - manage list of 80,000 for Constant Contact - create graphics and code HTML for all s - strategize and execute automated s from 3 rd party tools such as Remarkety Perform traditional print media tasks - create coupons, flyers and print ads to support the 4 brick and mortar stores Team with management to make business decisions - during website rebuild process, decide on domain names, e-commerce platform, strategy, team needs, product focus, hosting company, etc. - research and present new extensions and tools for the website - participate in interviewing team members - present at yearly corporate meetings - coordinate promotional offers with buyers and management with strict attention to vendor restrictions Designer/Developer 2001 to present Bad Dad Design Provide a wide range of design and consulting services focusing on user interface design but also including content management, graphic design, advertising, web design and development, and publication design. Clients include: shelburnefalls.com, Greater Shelburne Falls Area Business Association, Greening Greenfield, Co-op Power, Public Interest Intellectual Property Advisors, Hamilton College, zpots (e-commerce), Lamson & Goodnow (e-commerce). Senior User Interface Designer Relyon Solutions (formerly Relyon Media) Design user interfaces and graphical standards for web-based products and services. Create working prototypes for client approval and developer use. Design original artwork for use in products and services. Manage usability testing, requirement gathering/validation, task/function analysis, identity standards usage, and heuristic reviews of applications. Clients include: United States Department of Agriculture, Substance Abuse and Mental Health Services Administration,

2 International Finance Corporation, Silkman Foundation, Learn and Serve America, U.S. Dept. of Housing and Urban Development. Senior Interface Designer 1999 to 2001 Ultraprise Corporation Design user interfaces for web-based products and services. Design original artwork for use in products and services. Participate in usability testing, requirement gathering/ validation, task/function analysis, identity standards usage, and heuristic reviews of software applications. Art Director 1997 to 1999 HuskyLabs Inc. Creation of designs for internal and external web sites and custom software applications. Manage a group of designers and the production team to ensure the visual quality of HuskyLabs websites. Evaluate production team and perform employee reviews. Clients include: TESSCO, National Aquarium in Baltimore, National Endowment for the Arts, First National Bank of Maryland, The Advisory Board, Allegheny College. Interface Designer 1993 to 1996 Magnet Interactive Studios Develop concepts, define interactivity and determine visual aesthetic for interactive games, corporate applications and websites. Solve complex interface design problems, as an individual or as a member of a team, through the use advanced design software. Utilize working knowledge of programming software (i.e. Director, Visual App Builder) to facilitate an effective designer/programmer interchange and streamline the overall production process. Clients Include: FedEx, Smart Money, Snickers, Bayer, Prodigy, American International Group, PC Flowers & Gifts, Mercedes-Benz. Graphic Designer 1992 to 1993 Magnet Design and Communications Design print collateral for corporations, restaurants, and nightclubs. Manage in-house service bureau. Maintain all equipment including AGFA imagesetter. Prepare all files for printing and output film for internal and external designers. Proof blue-lines and perform press checks. Freelance Designer 1992 to 1998 Marriott Corporation Design various website promotions to generate more business. On-Line Communications Creation and design of websites, CD Roms, and print collateral. Clients include: Schering Plough, British Oxygen Company, Falk Communications. The New Media Group Created the initial interface design for: Pentagon Federal Credit Union website, British Oxygen Company website. Visual Solutions Group Creation and design of 2 interactive kiosks for the National Zoo in Washington, DC. EDUCATION/AWARDS: Rochester Institute of Technology Rochester, NY Bachelor of Arts, 1992 Major in Graphic Design Certificate of Design Excellence 1994 Print Magazine Design Annual Icon Entertainment Identity System

3 WORK SAMPLES: Golf & Ski Warehouse Magento website containing 3,000 products with synced inventory

4 Lamson & Goodnow An e-commerce website built in Americommerce. Contained approximately 800 products. Designed, themed, configured and delivered website on time and within budget. Z Pots Studio Pottery Marketing collateral and an e-commerce website built first in VirtueMart for Joomla and again in Americommerce. Designed, built and delivered on a tight budget.

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