CIC Mass Communication Course Description

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1 CIC Mass Communication Course Description GEN (101) Introduction to Linguistics Study of language, encompassing a number of sub-fields: language structure (grammar) and of meaning (semantics). Grammar encompasses morphology (the formation and composition of words), syntax (the rules that determine how words combine into phrases and sentences) and phonology (the study of sound systems and abstract sound units). Phonetics is a related branch of linguistics concerned with the actual properties of speech sounds (phones). GEN (106): Principles of Macroeconomics Topics include national income determination, unemployment, inflation, fiscal policy, the central bank, monetary policy, international trade, and the balance of payments. GEN (107) :Statistics Introduction to statistical reasoning. Emphasis on concepts rather than in-depth coverage of traditional statistical methods. Topics include sampling and experimentation, descriptive statistics, probability, binomial and normal distributions, estimation, single sample and two sample hypothesis tests for means and proportions. Additional topics will be selected from descriptive methods in regression and correlation, or contingency table analysis. GEN (205): Business Communication An introductory course designed to give the student a well-rounded basis in communication. Students learn public communication theory and develop their communication cognitively, affectively, and behaviorally by taking part in interviews, small group discussions, and public speaking. Lab component required GEN (206): Modern History Discover the ancient metaphysical civilization of Egypt whose advanced knowing and technologies continue to baffle our conservative scientific community today.showing how the Islam entered the Egyptian Culture and the rising of the Islamic life since the Arabs arrived to Egypt GEN (201) the Art of Translation The basic theory and practice of translation, both written and sight. Students will learn to apply text analysis, text typology, and contrastive analysis of their working languages to identify, analyze, and resolve translation problems while independently developing an efficient and rational approach to the process of translation. GEN(202) Economics Concepts Introduction to the prevailing patterns of world economic institutions, the theory of income, employment and investment in the national economy and public policies that affect them. 1

2 GEN(103)Introduction to Computer Examine computer history,developments,types,computer parts, various types of software,hardware, networking, computer applications, computer mediated communication (cmc)applications especially in media industry. GEN(105) Introduction to psychology Examines Psychology as an empirical science; biological and social bases of behavior; scientific principles of psychology in perception, learning, motivation, intelligence, and personality ARB(104) Arabic Language(1) هع التطبيق على اللغة الوستخدهة في التتاةية لائيائإل امعيلم الوختل ية وهيا تتسن ةه هن ئوات وخصائص. ARB(204) Arabic Language(2) علن اللغة وخصائصه وهناهجه هسيتاتات التيلييإل اللغياأل في الصياات والصيلد والنييا والد لية والواجين هين خيل ال يل ال نبيية عليين اللغيية وهسييتاتات التيليييإل اللغيياأل فيي الصيياات والصييلد والنيييا والهثلة الوختل ة هن الالةية وغيلها. والد لة ENG(102): English (1) An introduction to the structures and processes associated with effective academic and business writing. ENG(203): English (2) A course which introduces students to the basic tools of research involved in the writing of coherent and persuasive essays and theses. COM (207) Communication Theories Focuses on the nature, processes, and functions of communication in human life. Discussions include basic assumptions of theory-building as applied to study of communication, cognition and language, and the contexts of communication. Models and theories are reviewed and evaluated. COM(208) : basics Multimedia Macromedia flash, Director 8.0. Video /audio Software. Workshops in production and design. COM (108)Introduction to Mass Communication An overview of the process of mass communication and the mass media. The difference between human communication and mass communication; the elements, functions, impact and effects of mass communication; the profile of broadcasting, film, journalism, advertising and public relations; careers in mass communication. 2

3 COM(209) Media Literacy Students learn to systematically decode, evaluate, and analyze information conveyed through the channels of mass communication. They learn the process, language, and effects of the media and develop a critical awareness of messages conveyed through channels of mass communications, as reflected in children's programming, advertising, journalism, and political communications. COM(114) Graphic Design Students learn to Photoshop, Dreamweaver. They learn the process, language, and effects of the color pallets and developing. COM(210) Computers for comm. and internet Explores contemporary issues in the field of computer-mediated communication related to education and training. Topics include cyberspace, new media, online journalism, e-books and e-publishing, network, electronic paralanguage, persistent conversation, virtual organizations, virtual reality, visualization, presence, e-commerce, copyright/left, trans copyright, and emerging law on the electronic frontier. COM(211) Mass comm. In Society Various theories and schools of thought will be considered relating to the field of mass communication, particularly in the following areas: sociology, economics, education, psychology, politics and government, cultural systems and human behavior. This will include a study of innovative approaches towards mass communication and the adoption of the latest technologies being used at the present time and how they are being assimilated into Egypt culture. COM(301) Arabic and world Cinema A general survey course of the cinema of the Arab world with a focus on Egypt, Algeria, and Syria. European colonialism, the loss of Palestine and the establishment of the State of Israel, the Arab-Israeli wars, the rise of Arab nationalism, and the Algerian War all played an important role in shaping much of Arab cinema. COM(302) Media Culture Media culture explores film, video, television, and other electronic media (such as the internet, videogames, and radio) as a facet of a liberal arts education, embracing a broad range of perspectives and disciplines. 3

4 Courses consider film and media as aesthetic works, social phenomena, technological transformations, sites of cultural expression, and avenues of creativity, in both an American and international context. COM(303) Public Opinion This is a reading course on the mainstream of research about elections and public opinion. The focus tends to be on material originating in and concerned with the United States, but due attention is paid to classic work from or on other countries, and the propositions are meant to be quite general. Historical, social, or institutional context intrude mainly as they are necessary to test or condition otherwise general propositions. COM(304) Global Media and International Relation Student will explore the comparative approach to global, regional and national media systems. It is organized around one broad question: How would the comparative media systems approach be theoretically and empirically modified when we take into account new worldwide dynamics such as regionalization and localization, and when we place non-european and non-north American media systems at the center of analysis? The course covers global media which may include African, Asian, Middle- Eastern and Latin American national and/or regional systems. COM (113)Introduction to Research Methods Students learn qualitative and quantitative media research methodologies, including content analysis, focus groups, and field research. The course provides strategies and methodologies for examining the process and impact of the media, COM (109)Introduction to Journalism This course offers an overview of journalism in its many forms. A series of professional journalists will introduce you to the news and information business. COM(111) Introduction to Advertising A survey of the field of advertising as an activity of human communication emphasizing the concepts of creation, coordination and control of the advertising function. COM (112)Introduction to Public Relations A study of public relations as an organized body of knowledge and a professional discipline examining the techniques of communication, methods, media, and other areas of public relations expertise. 4

5 COM(110) Introduction to Broadcasting History, technology, structure, and regulation of broadcasting in the United States, including a discussion of issues, trends and the impact of non-broadcast technologies such as cable, home video, etc., on the radio and television industry. COM(401) Media Law and Ethics The internet raises difficult ethical and legal questions about privacy, freedom of speech, access to information, rights and responsibilities of users, and so on. In this course, students will learn to examine and analyze complex legal and ethical situations on the internet and in other mass media in order to be better consumers of media information. To do so, they will study models for ethical decision-making and the history and process of media law. COM(402) International Communication This class examines the role of communication in two areas: third world development and international relations. In the area of development communication, we will study the evolution of major theories of development, current problems facing development communicators, and concrete applications of communication to problems in development. In the area of international relations, we will study theoretical and practical concepts of communication from both contemporary and historical perspectives, particularly as they relate to issues of cultural autonomy, political rights, and social justice. Jor(305)News Reporting and Writing An intensive study of copy preparation and news reporting and writing for the print medium: basic and advanced skills of reporting and writing; structure and style of news stories and news features. Jor (313)Photojournalism. Study and practice of photojournalism; evaluation of photographs for publication; field and laboratory experience; emphasis on advanced skills, including lighting, color, laboratory techniques, and electronic imagery. Jor (404)Magazine Journalism Students learn the elements of magazine journalism, including research, interviewing, structure, formats, feature writing, and style. The class is conducted as a workshop, with students producing articles and critiquing the work of their peers. Jor(306) Journalism Practicum 5

6 Advanced experience in gathering, writing, and interpretation of news for print media including layout and design, photography and digital application. JOR(403) Desktop Publication Survey, design, and editing of specialized publications such as newsletters, brochures, and other materials for editorial, advertising, and public relations purposes. Emphasis on computerized production techniques. PRAD( 329 )Public Relations Programs Tactics and strategies for planning public relations programs for public and private organizations. PRAD( 330 )Public Relations Writing The development of professional public relations writing skills. Effective methods of conceptualization, researching, and presenting information to the relevant publics. Writing emphasized. PRAD(427) Advertising Copy and Design Examines the creative process in advertising including concept development, copywriting, layout, and campaign strategies. Emphasis is on print advertising, but radio and television commercials are also included. PRAD(331) Media Publicity Students learn publicity techniques used in media of mass communication including daily and weekly newspapers, magazines, radio, television, and film. Practitioners invited to class to present publicity problems. PRAD(337) Persuasion Advanced theory and performance course emphasizing principles of message composition, persuasive campaigns, and methods affecting attitude change in public communication. PRAD(435) Conflict Management Examines the dynamics of everyday conflicts across a variety of settings, from personal to organizational. Principles of conflict, similar across all communicative contexts, are emphasized. Theory and its application are given equal importance. RTV(317) Radio Production A laboratory study of the basics of audio and radio production; conducting informal interviews; script writing for radio commercials and announcements; the implementation of format and the evaluation of studio performance. RTV(318) TV PRODUCTION 6

7 Study and practice of television studio full length productions, newscasts, news magazines, commercials, public affairs shows and creative productions. Skill development in lights and sound, camera operations and digital editing. RTV(323) Radio and Television Announcing Explores the study of and involves practice in the techniques, duties, and tasks of the radio and television announcer; emphasis is placed on acquiring skills in analysis of copy, interpretation, and communication in a variety of speaking roles in front of the microphone and the camera. RTV(319) Broadcast Writing and Editing Basic writing for electronic media. Includes news, features, press releases and advertisements. Emphasis placed on how news, psa's and commercials are filtered through and shaped by multi-ethnic, genderdiverse writers JOR (406) : Advanced Reporting Advanced Reporting Design gives students an in-depth look at complex components in Genesys historical reports for inbound voice routing. Students use the Genesys reporting and routing tools to complete activities that demonstrate how to utilize advanced features in their historical reports. This course includes the following topics: Stat Server Status and Action Model, Stat Server Statistical Model, Agent and Agent Group Reporting, Virtual Agent Group Reporting, Virtual Queue Reporting, and Modifying Reports for use with Multiple Layouts. JOR (307) : Introduction to Digital Journalism Concepts and practices of newsgathering and presentation in a multimedia, interactive environment. Combines classroom instruction with a converged news media lab in which students contribute to a Web site, television newscast, and newspaper. JOR(407) Journalism: Layout and Design Students learn the fundamentals of newspaper and magazine layout and design, principles of good typography, front and interior page makeup, and photo placement. JOR(412) Reporting Public Affairs. The course offers instruction and practice in reporting all areas of public affairs including government and the courts and incorporates precision journalism techniques and investigative reporting of special indepth subjects 7

8 JOR(414) Reporting Global Affairs Students learn the role of the foreign correspondent and the structure and importance of global news organizations. Students also examine current international issues and global trouble spots, analyzing how events are covered both in the local and foreign media. JOR(314) WEB DESIGN FOR JOURNALISM Practical application in the design and production of journalistic web sites using the skills of writing, visual design, photography, streaming of audio and video as a means of disseminating news and information. Prerequisite: Senior standing. JOR (413) : Creative Writing Workshop in the writing of poetry, drama, and fiction, with emphasis on shorter forms and the active participation of students. As a preliminary to registration, applicants must submit samples of their writing in any one of the genres mentioned above. PRAD(332) SOCIAL MARKETING Students learn the major communications tools available to promote a product or service to target customers. In the course, students learn marketing communications definitions, concepts, and theories of promotional communications and the tools utilized - both traditional approaches and emerging technologies. PRAD (428) Public Relations Techniques This course prepares students to think strategically and to understand the basic tools and processes public relations practitioners use to reach and communicate with their publics. An applied writing laboratory approach is used to allow students to practice and hone writing skills for a wide range of public relations activities PRAD(429) Advertising Copy Writing Develops print and broadcast copy writing for magazine, direct mail, outdoor, newspaper, radio, television, and new advertising media. Examines the role of the copy writer, creative strategies, research target marketing, copy styles, and laws regulating advertising. PRAD(333) Advertising Production Students learn the process, strategies, and techniques involved in advertising production. Four different courses are offered under this course title. Each course focuses on the design and production of advertisements intended for one specific medium: print, television, radio, or Internet. Prerequisites vary with the topic. May be repeated for credit if content differs. 8

9 PRAD (438) Crisis Communication and Issue Management This course examines issue management and crisis communication across a range of contexts and through a variety of analytic frameworks by focusing on representative cases as benchmarks. The major topics include: approaches to issue management; elements of crisis planning; and type of crises such as product tampering, environmental, disaster, violence, international perspectives, and media roles. PRAD (338) International Organization The study of international organization focuses on the problem of cooperation in world politics. Under what circumstances does cooperation take place? Can cooperation be institutionalized? After surveying major theoretical approaches in the field, we turn to an examination of the League of Nations, the United Nations, the North Atlantic Treaty Organization, the European Union, various international criminal tribunals, the World Trade Organization, the World Bank, and the International Monetary Fund. RTV(321) Broadcasting Research Methods Students learn the basics of broadcast news, broadcast style writing, and the problems and challenges of electronic reporting. Lab time is required at a radio station. RTV (415) Management, Programming & Sales for Broadcasting. This course examines mass communications management problems, provides experience in organizing programming and operating commercial and noncommercial broadcasting stations. The course also examines the theory and practical application of media sales. Three hours. RTV (416) Radio & TV Directing This course is designed to emphasize the theory and current practice of producing and directing programs for radio and television. Course covers the aesthetic principles, tactics and processes involved in producing/directing radio and television programs. RTV(417 )Film and Television Writing Presents screenings of important films and television programs illustrating the script writer's craft. Focuses on screenplays' unique format, analyzing scripts, and the writing and re-writing of students' work. May include studio production of some scenes. 9

10 RTV(325) Electronic Media Programming Covers the fundamental programming strategies for conveying information, ideas, and values to target audiences. Emphasizes roles of management, advertisers, regulatory agencies, program producers, and media consumers; focuses on the development and distribution of television and radio program formats and series JOR(405) Journalism Management Organization Survey and instruction in beginning Magazine Management. Characteristics of the journalistic photograph and its role in publications. Instruction in use of cameras and laboratory technique for black-and-white photographs and also color and digital p hototography, RTV(423) Media Operations &Management This course provides students with an overview of the principles, theory and practices of mass media institutions within the current society. Product considerations, Constitutional underpinnings, leadership, technology within the workplace, budgeting issues, and market analysis are covered. RTV(322): Advertising for Radio & T.V. Introduction to video production. Characteristics of video as a medium in social communication. Familiarization with the process of audiovisual production: directing, storyboard, visual and audio recording, editing. Practical exercises. RTV(326) : New Media. Study of innovations related to documentation and communication in the fields of work and leisure. Marketing, logistics, and modes of implementation and usage. Social effects, quality of life, social progress and information access in the context of a personalized media environment. JOR(308)Editorial Writing Editorial writing focuses on opinion writing for print media, concentrating on editorials, columns and reviews. Course participants will be taught the fundamentals of researching and writing opinion pieces. Students who complete the course will have enhanced skills in gathering and analyzing information, and in writing to inform, entertain and persuade readers. JOR(309)Feature Writing This course focuses on crafting feature stories that give readers a sense of place, knowledge of another human being, and deeper understanding of an event, trend or issue. 11

11 JOR(408)Advanced Graphic Design For students familiar with graphic design basics. Lectures and exercises explore concepts and procedures in publication design and production. Computer lab exercises focus on desktop publishing. JOR(310)On-line Journalism Production Students apply principles and techniques of digital journalism in a production setting. Students write, report, edit and produce content on a Webster University digital news site. Students learn to apply digital journalism theories within this laboratory setting. Prerequisites: BJRN 2600, BJRN JOR(411)Sports Journalism This course has two primary objectives: 1) providing a basic writing foundation for students interested in sports journalism and 2) an examination of the role of sports in our society. With regards to the first, students cover five basic areas of sportswriting feature writing, pre-event (advance) coverage, game/event writing, column writing and take-out writing, the latter being an in-depth and therefore more lengthy look at a sports subject or personality. JOR(316)Business Journalism Students learn the function, role, and practice of the business press, with emphasis on the strategies, style, and techniques involved in this specialized application of journalism. Students analyze business articles as well as produce a variety of written materials in this subject area JOR(311) Journalism Translation The courses listed: Literature, Linguistics, French as a Second Language, French Culture, Translation and Second Language Learning. Through modular programming, students enjoy the freedom to concentrate or diversify their interests in these areas. The skills and knowledge acquired will lay the groundwork for careers in teaching, journalism, translation, publishing, and government service, as well as research in a variety of fields. JOR(315) Advertising for Journalism A survey of mass media (newspaper, radio, TV, magazine, advertising, public relations, photography, etc.) which stresses their importance in today's society and introduces the students to various areas in Journalism. Recommended for students considering Journalism as a major. 11

12 JOR(312) Journalism research methods This course will provide students with a knowledge and critical understanding of research methods and information skills applicable to journalism. Both the practice of research and the critical evaluation of research studies in the public sphere are covered. Topics examined include: periodical and scholarly article databases; Internet searching; government information; business research; media research; think tanks; opinion polling; and investigative journalism. JOR(409) Advanced message design Students will learn how to design communication units for information, training, and teaching situations, using a systematic procedure from instructional technology. Students will apply theories from communication, persuasion, and learning to determine needs, design a communication strategy, select appropriate media, and evaluate the effort. PRAD(430)Advertising Campaigns This course serves as the culmination of the advertising curriculum. Advertising theories, principles, and techniques presented in the classroom are tested and refined in a "real-world" environment. Students serve as members of an advertising team, assuming the following roles: advertising agency account executive, media planner, copywriter, art director, producer, or videographer. The team undertakes an actual product/service case history assignment: analyzing the communications problem, developing a strategy, and creating and producing an integrated marketing communications campaign. Students must apply for admission to the class and the role of their choice. Prerequisite: permission of the instructor. PRAD(432) International Advertising This course studies advertising and public relations for a global market. It provides an international perspective to advertising and public relations theories, strategies, and practices. It also examines cultural, social, political, and legal conditions of advertising and public relations in different countries. PRAD (335) P.R. Research Methods students learn the fundamentals of advertising research and basic ad research theory, putting it into practice by undertaking an actual research project. They learn the roles and subject matter of ad research including secondary sources and syndicated services. They also learn to conduct both qualitative and quantitative primary research, including planning, designing, sampling, data processing, analyzing, and reporting for an actual ad case study 12

13 PRAD (431) P.R. Campaigns This course is the capstone course in the public relations sequence, and combines a student s understanding of public relations processes gleaned through JR223, the research techniques honed in JR327, the critical thinking skills sharpened in JR324, and the writing and design skills developed in JR 328 and JR351 to develop effective and successful public communication campaigns for real-world clients from the non-profit sector. Through this service-learning experience, students will thoroughly explore public relations concepts, with the end goal of serving worthy organizations and the special publics they serve. PRAD (436): Direct and Mail Order Advertising Study of direct and mail order advertising. Topics include mailing lists, direct mail, copy writing, planning and creation of direct mail packages, telemarketing, research and evaluation techniques. Prerequisite: CMA/MCO 210. Formerly CMA credits. RTV(418)Advanced Video Production and Directing Development of critical and creative skills; study of production theory and practice; planning and producing for the director's role. RTV(421)Film Theory and Criticism An examination of the changing theoretical and critical approaches to the film, including issues in the production and reception of film, such as realism, adaptation, convention, signification, and culture. RTV(419)Documentary Film A survey of contemporary documentary practice with special attention to recent key themes and issues in the field. Included will be an examination of the role of technology, financing, distribution, and exhibition arrangements, and cultural and ideological factors in the introduction and acceptance of various documentary techniques, approaches and styles. PRAD(339): communication skills The ability to summarize the content of a message clearly and objectively; to differentiate fact from value; to express one's point of view without violating others' rights; and to explain ideas and principles to others. 13

14 PRAD(437): Protocol The study of social behavior develops awareness on the condition of one s personality, emotional characteristics and metal capacities. It shall focus on the character development in relation to the environment of professionals in the PR industry. RTV(420)Screenwriting Fundamentals This course explores the theory and craft of the screenplay with a focus on writing for short film and video projects. A central goal of the class is to refine student filmmakers' storytelling and scripting skills and to impart the conventions of this specialized genre through writing assignments, discussion, and analysis of texts via screenings and readings. PRAD (336): Interpersonal Communication Major theories and techniques related to the analysis of interpersonal communication. Communication in professional and social situations. PRAD (334) Organizational Communication Theories of management that establish the context for organizational communication, ranging from classical to cultural theories. Symbolic interaction in organizations. Influence of new technologies on organizational communication. PRAD (436): Direct and Mail Order Advertising Study of direct and mail order advertising. Topics include mailing lists, direct mail, copy writing, planning and creation of direct mail packages, telemarketing, research and evaluation techniques. RTV(426) :Multimedia The language of multimedia (convergence, interaction, concept, etc.) and issues relevant to the creation, design and uses of multimedia. Workshops in production and design. RTV (324): Broadcasting Delivery Preparing scripts for different program formats and contents. Production techniques. Live or pre-recorded studio and outdoor delivery of radio and TV programs. Program production phases. Human and technical requirements. Practical applications in the studio. RTV (424)Graphic for TV Production An examination of the principles, procedures, and techniques used in creating graphics for TV production. While special emphasis is placed on graphics creation for the television medium, students will explore the use of graphics for non-broadcast applications such as distance or adaptive learning. 14

15 RTV (425)Digital Media This course is an introduction to the Macintosh and the various ways in which it is used as a creative tool. Primary goals are to learn basic design concepting, typography, and print production, along with other fundamental digital skills to initiate the creative process utilizing the computer and various digital media. RTV (327) Arab and International Broadcasting course designed to give the student the basic elementary skills to work in Arab or International Radio and Television Broadcasting. The student is able to select an emphasis in either radio or television to give themselves additional experience in and exposed to the area of particular interest to the student. RTV(328): Information Society The concept and process of mass media as social institutions. Mass culture and mass society. The study of media organizations and mass communicators interactions with various sectors of society. Impact and effects of mass media on society and effects of society on mass media processes and operations GEN(115): Human Rights The term 'human rights' tends to be employed as if we all agree on its meaning; it is a concept often wielded but rarely defined. Because of its uses and abuses (historic and current), it is a term that is ripe for manipulation. Using examples from contemporary global events, the course provides students with a thorough background for understanding how the term 'human rights' can both support particular political agendas and also frame objective legal investigations. PRAD(341): Negotiation Skills This course builds on existing negotiation skills and techniques in a union context. It addresses important issues such as planning and preparation, body language, questioning skills, motivational factors and provides a four phase model for negotiation. PRAD(433): P.R. Social Change To develop rhetorical interpretations of the social and political forces dominating the decade and to examine the forms of persuasion that these 15

16 forces brought to life. Special emphasis will be given to political leadership, pressures for social change, foreign policy, and transformations in the rhetorical environment. PRAD(340): P.R. Management This course in Public Relations Management offers students an opportunity to gain knowledge in a range of specializations that will help them build their careers in the consulting, corporate or not-for-profit sectors. While skills are taught, major emphasis is placed on the strategic aspects of public relations. Instructors are experienced, active practitioners in the PR field, who will introduce students to guest speakers and real projects in the industry. RTV (320): Drama in Radio & T.V. A theoretical and practical course in the preparation and performance of drama in radio & T.V. and a survey of theatrical forms, past and present, utilized by the aboriginal peoples. Emphasis will be own creativity in order to discover their cultural voice. (410/422/434) Training and Project Graduation Learners will investigate training & project with the significance in the success of Broadcasting projects. Topics covered include project selection methods, work breakdown structures, network diagrams, critical path analysis, cost estimates, earned value analysis, motivation theory, team building, and CASE tools. Project tools will be used to plan and manage an information systems project in a team setting. 16