Agenda. Introduc/ons Poli/cal Environment Poli/cal Engagement Tools Media Narra/ve Media Workshop. Elxn 2015: Keeping our Issues Front and Centre

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1 UBCM Conven/on Elxn 2015: Keeping our Issues Front and Centre September 24, 2015 Agenda Introduc/ons Poli/cal Environment Poli/cal Engagement Tools Media Narra/ve Media Workshop 1

2 FCM Elec/on Campaign Poli/cal Environment Canada s Ci/es. Canada s Future. Hometown Proud Campaign Next Steps Poli/cal Context Tight race na/onally polls vary on the order, but all are close BC has been a CPC/NDP bavleground in most polls. There are strong pockets of GPC and LPC support as well BC is a bavleground province with every party commizng staff and money to their efforts here 2

3 Amplifying the #Cdnmuni Message Our core issues remain front and centre this elec/on Polling shows why NATIONALLY Infrastructure: 39.9% of Canadians say reducing traffic conges/ons is a top priority Transit: 41.5% of Canadians say transit is a top priority Housing: 35.4% of Canadians say building more affordable housing is a top priority Amplifying the #cdnmuni message BC Infrastructure: 56% believe investment in would s/mulate the economy Traffic: 43% believe that reducing traffic and conges/on is a top priority Transit: 42% believe that improving transit is a top priority 3

4 Party Promises Liberal Party of Canada $60B/10 years $20B Public Transit $20B Green infra (wastewater, clean energy, resiliency) $20 Social infra (includes housing) Establish the Canada Infrastructure Bank Re- fund HUSAR Party Promises New Democra/c Party of Canada Gas Tax Increase: $1.5B/year. Total $3.7B over a 1 st mandate BeVer Transit Plan: $1.3B/year for 20 years. $440M to restore affordable housing agreements $500M in rental incen/ves Police Officer Recruitment Fund: $250M/4 years Restore $9M for the Joint Emergency Preparedness Program 4

5 Party Promises Conserva/ve Party of Canada Public Transit Fund: $1B/year permanent. Fully func/onal in 2019/20 $200M for rural broadband Investments in FCMI: Ukraine program - $19.5M/5 years CISAL - $20M/5 years Campaign Tools 1. #Cdnmuni Commitment 2. Party Policy Tracker 3. Elec/on Toolkit 4. E- Blasts 5

6 1. #Cdnmuni Commitment Calling on all candidates to make the #cdnmuni commitment Our campaign sites will track those candidates who pledge their support while providing voters with a user- friendly way to determine if their local candidates have signed- on. The digital asset will also allow ci/zens to a) thank those who have pledged their support or b) , post or tweet at those who have not. 1. #Cdnmuni Commitment 6

7 2. Party Policy Tracker Approaching the writ and throughout the campaign, ci/escan.ca and hometownproud.fcm.ca will also track relevant #Cdnmuni commitments made by each of the major federal par/es. In this way, Leaders, candidates and now par/es will be mo/vated to focus on the asks outlined in our Blueprint for Ci/es throughout the campaign. 2. Party Policy Tracker 7

8 3. Elec/on Toolkit The FCM team is designing a toolkit that local ac/vists will be able to use in order to amplify our message throughout the writ period. It will contain: Ques/ons for Candidates #Cdnmuni Commitment Material Council Resolu/on suppor/ng the campaign Dram Media Release Dram Op- Ed Sample Tweets and Posts Relevant local policy facts and figures and polling informa/on Guide for local debates and/or forums Link to the digital asset 4. E- Blasts FCM Members and the Na/on will be called to ac/on and kept up- to- date on Campaign successes through an integrated and targeted strategy. This call to ac/on will accompany each aspect of the campaign: Candidates` Debates, Candidate Commitment, Party Promises and local Ac/vist work 8

9 ACTION: Let s see if we can get a spike going on the #cdnmuni hashtag my twee/ng and RTing our local BC candidates who haven t yet made the #cdnmuni commitment FCM Elec/on Campaign Media Narra/ve Overview the road to here and to October 19 9

10 Goals Place municipal issues at the centre of the elec/on campaign Put pressure on the federal par/es to respond to key municipal priori/es Change the framing of the coverage from: municipali/es with their hands out to municipali/es offering their hands in partnership to help solve the biggest issues the country faces Key Messages Municipali/es want to partner with the federal government on solu/ons to Canada s biggest challenges The solu/ons to Canada s biggest challenges can be found in municipali/es If a federal party does not have a plan to invest in municipali/es, it does not have a plan for the economy 10

11 Increase in coverage: # of stories 80% increase is good. But it understates the improvement 950% increase in reach! 11

12 Bigger reach=bigger audience Reach is the poten/al audience for your stories. So if you are covered in major papers, na/onal broadcasters etc. Your reach is significantly larger. This means, major mainstream news outlets were covering us significantly more than previously Par/es began using our language In fact, we may want to sue for copyright on this tweet from the NDP An #NDP government will partner with municipali/es to shorten commutes, fix roads & bridges, and build more affordable housing. 12

13 Not only on message but on the front page Huge increase in the number of ar/cles covering the Annual Conference over last year Recap Social Media: Facebook but especially TwiVer allows you to get your message out. Contact local candidates and encourage them to make the #cdnmuni commitment Share best prac/ces with your local electeds Let s keep amplifying the municipal message 13