TODAY A HOSPITALITY CIO IS FOCUSED ON UNDERSTANDING THE INDUSTRY HCL HERE TO HELP

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2 UNDERSTANDING THE INDUSTRY Hospitality markets continue to face a challenging atmosphere globally, yet even in volatile environments, signs of growth and strengthening lodging fundamentals indicates that going forward the global lodging sector is set for imminent and sustainable recovery. Growth in both occupancy and rate is forecasted over the next few years driven by lack of significant new lodging supply, a recovery in leisure and corporate demand and effective hotel management In 2013, RevPAR is set to increase by 5.9%, ADR to accelerate by 4.8% and with supply growth remaining suppressed; occupancy is expected to reach 62% Mobile channel bookings increased from $160 million in 2010 to $2.6 billion in 2011, and are on track to be an $8 billion market in 2013, accounting for 6.5% of total online travel bookings (PhoCusWright) Guestroom technology (19.7%), property management systems (18.9%), and customer relationship management technologies (10.1%), together will account for almost half of the hotel technology spending (HTM) Business Challenges Evolving distribution strategies - reducing the reliance on OTAs; direct bookings are king Rise of new consumer channels - social media and mobile ( >1 billion smart phones globally) become a game changer in consumer habits Technology Objectives Drive more revenue by augmenting multi-channel presence and experience, channel-mix optimization, e-commerce enablement, mobile bookings and search engine optimization Reduce time to market for SOLOMO solutions and improve their effectiveness in meeting customer expectations TODAY A HOSPITALITY CIO IS FOCUSED ON Meeting customer expectations by leveraging emerging technologies: Adapting social media, mobile distribution and in-hotel service technology because they have been found to affect guest satisfaction, guest loyalty, brand value and, consequently, financial performance. Digital transformation: Enable faster and simpler online booking, channel optimization by moving from a strategy of selling on as many channels as possible, to focusing on the best producing sites for long-term financial gain and inventory management. Integration remains paramount: Getting technology tools to interact with each other whether it is for distributing inventory, collecting guest data or offering the guest a seamless check-in experience is a necessity for hoteliers. The objective is to achieve a simplified yet well-integrated landscape. Providing real-time Business Intelligence: Real-time access and intelligence to hoteliers on hotel-rate data, inventory positions etc., to positively impact revenue and customer experience. Cost containment and portfolio standardization: Many companies have reduced their operational costs through a combination of shared services, off shoring and outsourcing. To cut costs further, it is imperative to simplify the underlying processes and information infrastructure. HCL HERE TO HELP HCL s exclusive business aligned approach to technology helps streamline and effectively translate business goals into technology outcomes. Enterprise services: Integrated service delivery across applications (consulting, implementation, development, testing, support and maintenance), infrastructure management, and business process outsourcing Transformational services: Legacy modernization, SOA, merger and acquisition integration, application portfolio optimization, EDI integration, business process re-engineering, master data management, DWBI, complex event processing, web and mobility enablement, cloud consulting and adoption, social analytics Growing customer expectations Declining customer loyalty but increasing loyalty programs Lack of real time business intelligence to enable effective decision making Enhance guest services by offering state of the art, interactive yet personalized experience across hotel touch points including websites, mobile, front desk, call centers etc. Enable competitive advantage by leveraging BI, analytics & big data across CRM, social media, loyalty management and build true loyalty Improve operational efficiency through use of technologies like Complex Event Processing (CEP) across yield management and customer experience management Mounting customer expectations has replaced insufficient budgets as the biggest challenge faced by IT departments. Our experience spreads across Revenue Management Search & Booking Central Reservations Loyalty Management Demand Forecasting Revenue Plan and Budgets Pricing Intelligence Food & Beverage Forecasts Guest Revenue Contribution Key Accounts Intelligence Sales Incentives Management Website Rebranding Reservations Social Media Integration Mobile Reservations Distribution and channel management Rates and inventory management Property Static Data management Guest Information Management PMS interfaces Groups Loyalty Management system integrations Centralized customer information and loyalty program execution CRM & Digital Marketing Marketing promotions In-room entertainment Integrated Digital marketing platform: Planning, analytics, reporting and execution & Digital Asset management HCL offers a ROI based, proven application management methodology designed to alleviate the central issues of value addition, business alignment and cost reduction delivering predictable services at predictable costs. Guaranteed savings accrued from reduced cost of operations: Run the business are ploughed back into transformational initiatives focused on Change the Business

3 HCL TECHNOLOGIES: $6.3bn PEOPLE 31 COUNTRIES HCL S HOSPITALITY TEAM IMPACTING THE WORLD Experience - Over 10 years Team technology & domain consultants Services - Applications, Infrastructure and Business process outsourcing IPs & Frameworks - Event 1o1, Social Intelligence, Revenue Management Decision Support Framework, e-commerce, Mobility, Loyalty framework & CRM Solutions Partnerships - Oracle, SAP, Microsoft, TIBCO, EMC, HP, Misys, Informatica & Cisco

4 DOMAIN-LED DELIVERY Over 10 years of experience in delivering successful global transformation initiatives for leading industry players including 2 of the top 5 hotels Understanding of business processes pertinent to the industry and applying technology to enhance customer experience Dedicated customer academies to expedite resource on-boarding and enhance productivity HOSPITALITY VALUE+SOLUTIONS HCL Offering Solution Overview & Business Benefits Hospitality specific process repositories, frameworks and accelerators to help expedite the realization of transformation goals and provide a predictable outcome Align IT to business by mapping processes to applications, infrastructure and databases, thereby eliminating redundancies and cost overrun Presence Across Hospitality Systems Revenue Management Decision Support Framework Extensible framework enabling easy setup of industry standards metrics and analytics Identify gaps in pricing strategies by evaluating sources of business and corresponding business volume Provides multi-dimensional pricing analysis including market segments, multiple sources/ channels of business, spend behavior of guests Integrates with central reservation and other hotel enterprise systems through standard OTA interfaces Systems Standards New Areas Event 1o1 An end-to-end event management solution with an intuitive process flow for the event planner and the attendees Point of Sale PMS Marketing & Distribution Central Reservation In-room Entertainment Loyalty Management CRM Finance & Admin Revenue Mgmt Intranet OTA PCIDSS Social Media Mobile Apps Social Intelligence Enhanced customer experience and convenience in event booking Increased revenue generations for hotels Paperless management of events 360 view of customer interactions on select social media platforms Extract & analyze unstructured social content to enable business decisions Dashboard based reporting Use social media inputs to analyze and report feedback on reputation management, marketing effectiveness and loyalty programs ADM e-commerce & Mobility Search engine optimization to drive customer traffic Platform migration from legacy to new architecture ASM Latest tech trends adoption viz., suggestive text, hotel quick view, compare hotels, quick enroll and reward nights booking Testing Monitoring tools integrations like Google Analytics, Core Metrics Tracking, T Leaf integrated into the system to monitor user trends Payment gateway integrations and PCIDSS Serverces Targetted/ Promotion marketing campaigns HCL Experience Current Investment Areas Website and data security compliance Multi-channel distribution enablement Experience across key emerging technologies Cloud/ SaaS Mobility Big Data/ Analytics Multichannel Commerce 150+ projects successfully delivered 9 members in partner 150+ projects successfully delivered 20+ members in partner 70+ solutions/ IP/ tools and accelerators 300+ projects successfully delivered 20+ members in partner 500+ projects successfully delivered 25+ members in partner 100+ solutions/ IP/ tools and accelerators Loyalty Framework & CRM Solutions Business Operating Platform Transformation (B-OPT) Centralized customer information and loyalty program execution Online tracking of points and redemption Improved loyalty features like Points & Cash with shorter time to market & higher ROI Multi-language support Integrated with campaign management system Provides analytical reports to measure satisfaction score,loyalty ratings, promotional evaluation and portfolio analysis A unified platform based solution Re-alignment of operating platform to new business models Technology refresh/ upgrades to seamlessly integrate with next generation technologies Brings together advances in Enterprise architecture, Application platforms, SOA, BPM, CEP, BI, MDM, Big Data, User Experience across channels, Cloud and DevOps under one umbrella

5 Case Studies SUCCESS STORIES Testimonials I know we asked the HCL team to do this extra work which was not part of any official project or SOW and you just got it done for us... I can t tell you how much I appreciate this kind of gesture... you could have pushed back and said we are too busy with other things or got into a cost discussion (which would not have been unreasonable as it is extra work) but you did not, and also made several revisions at my request, to ensure the new menu views are perfect... so hat s off to you for accommodating this in the midst of trying to keep to all the other deadlines... It s all hugely appreciated and simply once more, reconfirms why HCL is such a great team to work with... HCL just continues to surpass customer expectations... the work they are doing right now is phenomenal - Vice President - Revenue Management, A leading international hotel chain Website rebranding and migration for the world s largest hospitality services provider All booking websites were facing major issues in terms of rendering time, maintainability and scalability resulting in negative user experience, revenue loss, and the hotels failing to appear on the top 10 list in all major search engines. HCL worked with the client to re-write the booking websites for all its major brands (applications handling more than 10mn hits per day and earning >USD 2 Bn revenue per year). Benefits: HCL changed the booking application view layer from GWT to JSP, and made associated changes to the control layer resulting in high rendering time, maintainability and scalability. Initial page load size has dropped from ~800K to ~300K - a 65% reduction; initial page load time has dropped from ~7 seconds to ~1 second - a 85% reduction; Total page/ resource size has dropped from close to ~1000K to ~500K (including third-party scripts) resulting in a 50% reduction. Managed application support and maintenance for a fortune 500 hospitality services provider HCL offers application development, support and maintenance services for a core reservation system. Benefits: 95% offshore leverage for ASM delivery: Resulted cost savings ploughed back into change the business initiatives. Delivered 20% Year on Year productivity gains over the engagement lifecycle. Enabled successful implementation of transformational initiatives. HCL adapted an agile development approach coupled with CMMI 5 processes to develop & deploy new business functionalities with-in a short span of time. Hello, I m from HCL! We work behind the scenes, helping our customers to shift paradigms and start revolutions. We use digital engineering to build superhuman capabilities. We make sure that the rate of progress far exceeds the price. And right now, 90,000 of us bright sparks are busy developing solutions for 500 customers in 31 countries across the world. How can I help you?