How to Optimize Your Data Mining Environment

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1 WHITEPAPER How to Optimize Your Data Mining Environment For Better Business Intelligence

2 Data mining is the process of applying business intelligence software tools to business data in order to create predictive models. Organizations are able to better understand and continuously optimize key business drivers to improve performance through this process of relationship identification and pattern detection. At the same time, the insights gleaned through data mining and predictive modeling is critical to the development of effective strategies that increase revenue and profitability, and reduce risk. To meet these requirements, Angoss provides organizations with a set of data mining and predictive analytics software tools that are easy to use, robust in functionality and seamlessly integrate with your existing processes, technology platforms and enterprise business analytics and decision management systems. Angoss provides leading, global organizations with a compelling, significant return on their technology investment through a lower total cost of ownership considering initial investments, ongoing maintenance and support, and for additional users and capabilities. Angoss is the data mining solution of choice for companies that are either building a business analytics foundation or extending and improving the business intelligence tools they already have in place without incurring additional, high costs for capability upgrades, implementation and ongoing support. For organizations that have been using Base SAS or SAS/STAT software for data mining, and are now looking to optimize these capabilities, this white paper examines the benefits of adding and integrating Angoss data mining software into a SAS environment while avoiding the complexity and high costs associated with licensing or upgrading to SAS Enterprise Miner. Simply Better Business Intelligence With all the core and more advanced functionality required for risk, marketing and sales analytics, the Angoss software suite sets itself apart from SAS Enterprise Miner through exceptional ease-of-use and workflow efficiency for quantitative analysts and business users alike. Angoss software requires a much shorter learning curve and less training. For organizations with an existing investment in SAS, Angoss advanced functionality can be easily integrated with BASE SAS Software and SAS/STAT for increased data mining workflow efficiency and optimal results at a lower cost than upgrading to SAS Enterprise Miner. As an example, any business analyst using BASE SAS and SAS/STAT can supplement SAS tools with Angoss tools and benefit from superior decision tree capabilities, while being able to export them as SAS code for a lower price than what it would cost to renew a SAS Enterprise Miner license. Furthermore, Angoss provides innovative strategy trees not offered by SAS or any other vendor to help marketers, sales managers and risk analysts design and deploy predictive strategies and integrate predictive models with existing business rules. Angoss also offers better integration capabilities trees, models and strategies created in KnowledgeSEEKER, KnowledgeSTUDIO and ScorecardsBUILDER can be automatically translated into SAS programs and SQL, SPSS or PMML code. SAS data files can also be imported into or exported from KnowledgeSEEKER, KnowledgeSTUDIO, and ScorecardBUILDER. 2

3 Enhance Your Strategic Agility Compared to SAS Enterprise Miner, Angoss data mining software delivers extremely fast, powerful and flexible strategy building and deployment, and reporting capabilities. With Angoss, all strategy development steps are integrated into a single application, resulting in significant time savings compared to SAS Enterprise Miner which demands that users complete a series of loops using SAS and Microsoft Excel reports to assess the impact of segmentation on key metrics. Angoss gives users the ability to automatically assign treatments and generate treatment-based execution code to streamline the process and eliminate potential errors that occur when coding treatments are done manually. To thoroughly analyze the financial impact of new strategies, StrategyBUILDER gives users the ability to: Address multiple objectives by segmenting a portfolio using multiple dependent variables. Evaluate the impact on key financial metrics during the segmentation process using node calculations. Fully monitor the strategy impact on portfolio financial metrics at different time lags. To quickly address key stakeholder requirements, KnowledgeSTUDIO s reporting functionality gives users the ability to: Show and color-code treatment information on trees. Automatically generate treatment reports that summarize key financial metrics at the treatment level. Automatically generate segment reports that summarize key financial metrics at the segment level. Automatically generate validation reports that summarize and compare key metrics at the segment level for both design and testing samples. 3

4 Improve Your Business Intelligence The Angoss software suite is flexible, agile and visual making predictive analytics accessible and easy to use for technical and business users. In particular, the decision tree and strategy tree capabilities deliver multiple advantages: Angoss Decision Tree Advantages Point-and-click predictive and clustering models with wizard-based GUI (no code writing) Enhanced visualization for quick communication of results. Easy export to Microsoft Office applications or to PDF Interactive tree growth integrates business knowledge and policy during portfolio segmentation Angoss Strategy Tree Advantages Decision tree usability for strategy trees Calculation of key metrics at segment level and dynamic assessment of financial impact of segmentation Quick and accurate treatment assignments, both manual and automatic, based on rules and policy Automatic generation of tree rules in SAS, SQL, SPSS, PMML and structured English code Manual and automatic growing modes Multi-tree and node level views Easy strategy deployment through built-in list generation command or automatic, error free code generation Multiple target variables address multiple objectives during portfolio segmentation for richer segmentation. Distribution of both targets displayed in tree nodes Strategy monitoring using automatic validation of strategies, including comparison of KPIs at each segment between the design, validation samples 4

5 Angoss Data Mining and Predictive Analytics Software Offered in desktop, client-server and in-database software configurations, KnowledgeSEEKER, KnowledgeSTUDIO, ScorecardBUILDER provide world-class capabilities for operational and credit risk, and sales and marketing analytics that include: Data profiling Decision trees Strategy trees Linear and logistic regression Multi-level neural networks Cluster analysis Standard scorecard generation Principal component analysis Model performance analysis Code generation for model deployment KnowledgeSEEKER Widely used for risk, marketing and sales analytics, KnowledgeSEEKER is a powerful data mining solution offering data profiling, advanced data visualization, decision tree, strategy development and model performance evaluation capabilities. In-database analytics allow calculations to be performed in the data warehouse which significantly optimizes efficiency and performance. KnowledgeSTUDIO KnowledgeSTUDIO is an advanced data mining and predictive analytics software suite for all phases of model development and deployment such as profiling, exploration, modeling, scoring, validation, monitoring and scorecarding. It provides a high-performance visual environment for business users and data analysts alike in a powerful and scalable data mining solution. ScorecardBUILDER Angoss ScorecardBUILDER is a robust, end-to-end, scorecard building product which enables credit risk analysts to build and deploy precise, industry-compliant scorecards faster by automating timeconsuming, manual steps. ScorecardBUILDER provides analysts with the ability to create high quality credit scorecards as a seamless step in their analytics workflows. StrategyBUILDER StrategyBUILDER provides the capabilities to design, validate and deploy predictive and business rules needed to execute optimized business strategies in the areas of risk, marketing and sales. It provides a familiar, visual tree structure to develop customer segments and strategies. 5

6 About Angoss Software As a global leader in predictive analytics, Angoss helps businesses increase sales and profitability, and reduce risk. Angoss helps businesses discover valuable insight and intelligence from their data while providing clear and detailed recommendations on the best and most profitable opportunities to pursue to improve risk, marketing and sales performance. Our suite of desktop, client-server and indatabase software products and Software-as-a-Service solutions make predictive analytics accessible and easy to use for technical and business users. Many of the world's leading organizations use Angoss software products and solutions to grow revenue, increase sales productivity and improve marketing effectiveness while reducing risk and cost. Corporate Headquarters 111 George Street, Suite 200 Toronto, Ontario M5A 2N4 Canada Tel: Fax: European Headquarters Surrey Technology Centre 40 Occam Road The Surrey Research Park Guildford, Surrey GU2 7YG Tel: +44 (0) Copyright Angoss Software Corporation 6

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