GROWING THE TRUCKING WORKFORCE IN WISCONSIN

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1 GROWING THE TRUCKING WORKFORCE IN WISCONSIN Kim Thill Kathy Heady Bruce Palzkill Sandy Schmit

2 Partners State Agency Partners Wisconsin Department of Workforce Development (DWD) Wisconsin Economic Development Corporation (WEDC) Wisconsin Technical College System (WTCS) Industry Partners Schneider National, Green Bay Roehl Transport, Marshfield WEL Companies, De Pere Truck Country, Appleton Marten Transport, Mondovi Wisconsin Motor Carriers Association

3 Wisconsin Transportation Consortium Economic development tied to transportation Infrastructure, trained professionals, and industry capital investments Transportation jobs for people in Wisconsin 1 in 15 workers tied to trucking, $41,000 average salary, $6.6B annual payroll Transportation industry workforce needs: common challenges, equally unsuccessful results Lack of interested/qualified/trained workforce and spiraling cost of filling needs

4 Consortium Original Objectives and Goals Build public/private partnership through collaborative efforts with WI based transportation employers and State agencies Initial focus was industry-led effort to source, train, and place WI residents in stable, well-paying transportation jobs Primary initiatives included: Integrated marketing effort to increase awareness of need and opportunities Building levels of training capacity in the state to meet the industry s needs Identify and secure funding opportunities that help meet collective objectives

5 Mutual Needs Jobs and Job Creation WI Motor Carriers Association members started working together to fill vital industry workforce needs: CDL drivers and diesel technicians Marten Transport, Mondovi Roehl Transport, Marshfield Schneider National, Green Bay Truck Country, Appleton WEL Companies, De Pere

6 Common challenges and opportunities Lack of interested, qualified, and trained CDL drivers and diesel techs, yet many in WI are out of work Shortages today will become more severe at a higher rate than other industries Aging transportation workers retiring and younger workers not backfilling them Increased regulatory requirements and liability exposure increasing standards Widening gap could limit economic expansion (manufacturing) in the state Collective efforts can yield better results for all Statewide marketing and recruiting actions Expansion of in-state training capacity for diesel techs and CDL drivers Fill transportation jobs, employ WI residents, optimize funding resources

7 WEDC Business & Industry Development Division Leveraging industry leadership to accelerate growth and high quality jobs by advancing targeted, high impact initiatives in Wisconsin. Qualifying Investment Criteria Industry-Led High Job Creation High Economic Impact Sustainable High Return Low Managed Risk

8 Collaboration Trucking Consortium DWD WEDC WTCS Workforce Development Boards (WDBs) Technical Colleges Department of Transportation (DOT) National Guard Veteran s Services

9 3 Goals Increasing awareness / visibility Increasing training capacity Reduction in training costs

10 INCREASING AWARENESS

11 Wisconsin Economic Development Corporation Visibility Outreach to veterans Military CDL waivers formalization with Department of Transportation cdl-military.htm Youth Apprenticeship

12 Department of Workforce Development Web-page Trucking was first industry sector included on the Job Center of Wisconsin (JCW) Website Initial focus: increase awareness of Diesel Mechanic/Technician and CDL/Over-the-road truck driver career opportunities Direct link for training opportunities

13 DWD (Cont d) Web-page (cont d) Worked with Trucking Consortium to identify relevant industry reports/trends Incorporated current State and Federal labor market information pertinent to these careers Increased awareness by having trucking company logos prevalent on this page.

14 DWD (Cont d) outreach Have done several rounds of blasts to job seekers to raise awareness of career opportunities Separate blasts to veterans

15 DWD (Cont d) Next steps 1) Increasing the number of trucking firms participating in this website 2) Implementing the web-site as an entry portal to CDL training program

16

17 Web-site Hits Hits, 1/1/ /31/2012: 16,545 Hits, 1/1/2013 1/29/2013: 2,849 Projected hits for 2013: 36,540

18 INCREASING CAPACITY

19 Supply Chain/Logistics

20 Diesel Technician Programs

21 Truck Driving Technician Programs

22 Training Capacity Start of consortium Diesel Technician annually, however 100 graduate Truck Drivers-Class A CDL annually Today Diesel Technician - 250, TBD on the number of graduates Truck Drivers-Class A CDL annual

23 Projects Brainstorming sessions with Deans/Faculty Meetings with industry to make connections with colleges and to raise awareness Made connections between industry and career prep college staff Developed online hybrid curriculum for several diesel courses

24 New Programs FVTC and CVTC have expanded diesel program capacity FVTC has expanded truck driver training capacity All colleges have or will offer a 4 week CDL contract training program 1 College is exploring a Class A CDL program 2 Colleges are exploring or expressed interest in Diesel Programming

25 Challenges Program Cost Low instructor to student ratio in truck driver training Equipment and facility needs for both programs Attracting students to programs Time to develop skills-difficult to accelerate or shorten programs

26 REDUCING TRAINING COSTS

27 High Cost of Training Potential Opportunities Identified CDL Training program Funding avenues Existing Resources Financial aids from schools Veterans Benefits

28 Key to Approach Industry-led Identification of commonalities Assists all companies take off your competitive hats and leave them at the door. Understanding of the mutual interest of working together Clearly articulated goals Industry-Agency collaboration Multi-pronged approach to solutions

29 Q&A

30 Agency Contacts Kathleen Heady, Sector Manager Bruce Palzkill, Section Chief Sandra Schmit, Education Director- Transportation and Electronics

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