FUEL YOUR FUTURE. Choose your Open Programme ROTTERDAM SCHOOL OF MANAGEMENT ERASMUS UNIVERSITY EXECUTIVE EDUCATION BUSINESS WAS USUAL

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1 ROTTERDAM SCHOOL OF MANAGEMENT ERASMUS UNIVERSITY EXECUTIVE EDUCATION FUEL YOUR FUTURE Choose yor Open Programme BUSINESS WAS USUAL OPEN PROGRAMMES 2014 The bsiness school that thinks and lives in the ftre

2 Rotterdam School of Management, Erasms University CONTENT Facts of the school 2 Introdction by the dean 3 Open Programmes 4 FACTS OF THE SCHOOL For more than 40 years Rotterdam School of Management, the top-ranked bsiness General Management 6 Leadership and People Management 12 school of the prestigios Erasms University Rotterdam, has provided bsiness and management edcation throgh its bachelor, master, MBA, PhD and exective programmes. We are prod to claim: Strategy 24 A consistent ranking among Erope s top 10 bsiness schools Acconting and Finance 32 One of the world s largest and most-cited bsiness research instittes with 350 researchers, and 30 research centers and initiatives Marketing and Sales 40 Top-class professors and globally oriented faclty delivering bsiness leaders Management of Technology, Innovation, and Sstainability 48 with an innovative mindset A prestigios Triple Crown accreditation, which pts RSM among the top 1% of bsiness schools worldwide Added vale at RSM 56 A network of more than 28,000 almni who are leading organisations in 65 contries arond the world More than 100 international partner schools 2

3 Bsiness was sal As Dean of Rotterdam School of Management, Erasms University, I m prod to tell yo that or school does mch more than provide top-qality, top-ranked management programmes from bachelor throgh exective level. At RSM we are actally anticipating the ftre of bsiness with or internationally-recognised research. When we say or Open Programmes fel yor ftre we are talking abot Exective Edcation that translates the sheer energy of or exciting research into relevant, highly practical and powerfl programmes. One of the key differentiating factors of RSM Exective Edcation is that yo actally learn from or renowned academic faclty members who are creating and implementing this ftre-making research. Or faclty s passion for their specific field is more than inspiring: they transmit new, and sometimes nexpected information in a way that fels yor interest as well as yor ftre. Yo can make a difference in today s new world of bsiness. At RSM we enjoy boosting yor skills and knowledge to sccessflly navigate the evolving global bsiness environment. Be the difference. Fel yor ftre. I invite yo to take a look at or energising corses and contact a Programme Advisor who will help yo refine yor choice. RSM Open Programmes are more than jst relevant for today they are an investment that can take yor mind, and yor career, into wholly new directions. See yo at RSM. Professor Steef van de Velde Dean Rotterdam School of Management, Erasms University 3

4 OPEN PROGRAMMES THE FAST TRACK TO FUEL YOUR FUTURE Open Programmes open p yor mind, and eqip yo with fresh bsiness insights, advanced knowledge, pgraded skills, new practical tools, improved confidence, an extensive network, and the chance to work with world-class academics and bsiness leaders. Yo learn how to think, as well as how to act, and yo can implement yor new know ledge into yor organisation immediately, positively impacting the way yo perform. Or programmes are designed for professionals at any stage of their career. The intensive, focsed and fast format 2 to 10 days will make yo fit for the ftre. With a wide variety of flexible, high-energy, career-transforming corses, there is always a relevant and interesting option for yo to ensre yor and yor organisation s sccess, now and in the ftre. THE RIGHT FIT Or programme advisor can help yo find the programme that will benefit yo the most. For several RSM Open Programmes, yo can attend an information session to learn more abot the programme and meet its faclty members and programme directors. If yo need help in narrowing yor search for the right programme, please don t hesitate to contact or Programme Advisor Michael Smith. Or Open Programmes offer an interactive and engaging learning environment where yo will learn from yor fellow participants as well as from or expert faclty. RSM offers programmes in Rotterdam and in Amsterdam s main bsiness district, Zidas. Every open programme can also be cstomised to yor specific organisation and can be delivered in-hose. Michael Smith openprogrammes@rsm.nl T Joanna Magala Director Open Programmes Boost yor career. Choose yor Open Programme. 4

5 OVERVIEW OF OPEN PROGRAMMES GENERAL MANAGEMENT Advanced Management and Leadership Programme 8 Diploma Programme in Bsiness Management and Leadership 10 LEADERSHIP AND PEOPLE MANAGEMENT Performance Leadership 14 Essentials of Leadership 15 Women in Leadership 16 Leadership of Family Firms 17 Inspirerend Leiderschap 18 Leiderschap en Positionering voor Medici 19 Coaching for Improved Work Performance 20 HR Strategy and Effectiveness 21 Effective Negotiating Skills 22 STRATEGY ACCOUNTING AND FINANCE Finance for Senior Managers 34 Finance for Non-Financial Managers 35 Bsiness Valation 36 Essentials of Bsiness Valation 38 Investment Decisions for Managers 39 MARKETING AND SALES Advanced Marketing 42 Essentials of Marketing 43 Brand Strategy 44 Strategic Accont Management 45 Diploma Programme in Sales Leadership 46 MANAGEMENT OF TECHNOLOGY, INNOVATION AND SUSTAINABILITY Erasms Exective Programme in Strategic Management 26 Bsiness Model Innovation 50 Essentials of Strategy 28 New Bsiness Development 51 The Strategy Consltants Approach to Problem Solving 29 Warehosing Operations Management 52 Masterclass Drzaam Cltreel Ondernemerschap 30 The Art of Project Management 53 Strategy Activation throgh Lean Six Sigma 31 Ftre Energy Bsiness 54 Creating an S 2 competitive advantage 55 * All programmes can also be delivered in-company ** All programmes are offered in English except for Inspirerend Leiderschap, Leiderschap en Positionering voor Medici, Bsiness Valation, Masterclass Cltreel Ondernemerschap and Diploma Programma in Bsiness Management voor Accontants, which are taght in Dtch. Almni of EUR and RSM receive a 10% discont on all RSM s Open Programmes. 5

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8 General Management was sal ADVANCED MANAGEMENT AND LEADERSHIP PROGRAMME In today s complex world, managers mst learn not to manage, bt to lead. Bodewijn Bertsch As or world becomes more complex and demanding, exectives mst learn how to sccessflly balance operations in an increasingly ncertain bsiness environment. RSM s Advanced Management and Leadership programme (AMLP) is an intensive 10-day modlar management programme that will sharpen yor critical thinking mscles and enable yo to enlarge yor leadership impact. Based on real isses, crrent economic reality, and global megatrends and shifts, AMLP will challenge yor crrent perspective on how yor organisation operates. It will also eqip yo with the skills and knowledge to adapt and scceed. The core crriclm, focsing on leadership, strategy and finance, is rooted in an eclectic and pragmatic learning approach. AMLP is experiental and designed to bild deep bsiness acmen sing logic, creativity and corageos decision making. KEY BENEFITS Reinvent yorself dring this transformation of the way yo think, act, lead, and manage. World-class faclty who will expertly facilitate yor learning and challenge yo to nderstand the context of today s bsiness, and yor own niqe approach in this evolving environment. A broad and varied crriclm that takes yo on a deep, personal learning jorney. Leading-edge models and practices that yo can immediately apply in yor decision-making and management. Develop yor personal network of directors and managers from a wide variety of sectors and fnctional areas. PRACTICAL INFORMATION Dates: Modle 1 Leadership: March 2014 Modle 2 Finance: May 2014 Modle 3 Strategy: Jne 2014 Length: 10 days Fee: 9,500 (excl. VAT) Location: Rotterdam Langage: English WHO SHOULD ATTEND AMLP participants sally have job titles sch as manager, director, project manager, and head of division or brand. Yo will benefit from the programme if yo have: moved from a position of fnctional expertise into a more general management role or will shortly do so. been in a general management position for some time bt need to refresh or pgrade yor capabilities. already had a people management posi tion for a nmber of years and yo re seeking to revitalise and redevelop yor skills. moved from a position of fnctional expertise into a more general management role or will shortly do so. After completing the programme, yo atomatically become a member of the almni network of Rotterdam School of Management, Erasms University. 8

9 General Management was sal ADMISSION Participants will learn as mch from each other as from the faclty. To ensre a diverse and high-qality grop, all applicants to the programme will be reqired to ndergo a short intake discssion with an RSM staff member. This way we can garantee that the programme is sitable for yo. FACULTY Prof. Patrick Reinmoeller Visiting Faclty Member and Professor of Strategic Management at Cranfield University Drs. Bodewijn Bertsch Visiting Faclty Member of Leadership Dr Migel Rosellon Associate Professor of Financial Management Drs. Dennis Jllens Lectrer Acconting & Control 9

10 General Management was sal DIPLOMA PROGRAMME IN BUSINESS MANAGEMENT AND LEADERSHIP Learn the rles of today s bsiness game. Prof. Patrick Reinmoeller Are yo jst lanching yor management Strategy Latest principles, tools and career? The Diploma Programme in Bsiness Management and Leadership (DPML) has been proven to be the fast track to the management and leadership skills needed by yong exectives, as witnessed by the positive response to techniqes applied to the challenges of yor own organisation. Incldes personal coaching and follow p to make sre yo contine to achieve competitive advantage. Leadership Professional and personal the DPML over time. The advantages for yo? This programme gives yo the concentrated brst of management and leadership training yo need to reach yor best. This is a niqe qalification that goes straight to development are presented as interrelated aspects of yor overall sccess. Self-reflection is essential.this rigoros experience strengthens yor impact as a leader and eqips yo with tools for life. Marketing Learn the key concepts and the essence of what yo need to know for bsiness sccess. practices in modern marketing to pt to immediate se in yor organisation. Finance Make the right investment Over a short and intense period, taght by academic and bsiness leaders, yo will strengthen yor talents and get new skills in for key areas: decisions with a solid nderstanding of finance. Deepen yor knowledge of the roles of acconting and finance, and become flent in the langage of finance. As a yong manager there is a lot to think abot when it comes to taking p a leadership role. RSM really gave me handy tools that will help me in my crrent and ftre jobs. A valable learning experience! Christiane Wrdemann, Relationship Manager, ING Bsiness Improvement Plan Yo will spend the two weeks of the programme gaining the knowledge yo need to develop yor own Bsiness Improvement Plan. With the help of an expert coach, yo will frther develop yor own Bsiness Improvement Plan which is a niqe deliverable of this programme that will benefit yo and yor organisation. The diploma modles are designed as stand-alone so yo can attend them in any order, as long as yo complete all of the diploma reqirements within a twoyear period. PRACTICAL INFORMATION Dates: 4 14 March Jne November 2014 Length: 9 days Fee: 8,250 (excl. VAT) Location: Rotterdam or Amsterdam Langage: English After completing the programme, yo atomatically become a member of the almni network of Rotterdam School of Management, Erasms University. 10

11 General Management was sal KEY BENEFITS Step into management with new insights, knowledge and skills Immediate improvement of management and leadership capabilities, and a solid plan for contined growth and development Understanding of the core areas for managerial and leadership competence, and the practical tools for ongoing sccess Latest insights and experiences from yor peers and an extended professional network Strengthened personal and professional confidence and tangible interpersonal skills to enhance yor work and life WHO SHOULD ATTEND The Diploma Programme in Bsiness Management and Leadership is for anyone wishing to enhance their managerial capabilities. This may inclde: Recently-appointed first time managers Soon-to-be-promoted first time managers Those who wold like to move into a management role Entrepreners and small bsiness owners withot formal management training Professionals with people management responsibility, or the need to expand their fnctional knowledge base FACULTY Strategy: Dr Raymond van Wijk Assistant Professor of Strategy Leadership: Drs. Patrick Lybaert Visiting Faclty Member Marketing: Prof. Gerrit van Brggen Professor of Marketing Finance: Dr Arjen Mlder Assistant Professor of Corporate Finance Bsiness Improvement Plan: Dr Marc Baaij Associate Professor of Strategic Management Prof. Patrick Reinmoeller Visiting Faclty Member and Professor Strategic Management at Cranfield University The programme was very inspirational, energising, and refreshing, in addition to providing new knowledge. I left with many new ideas, acqired from the sbstantial and in-depth knowledge of the faclty combined with case stdies. The well-balanced mix of participants from different companies and sectors contribted to interesting and focsed discssions and exchanges, making the corse flly practice-oriented. The qality of the professors was very high and better than in any other corse I have attended so far, increasing this programme s vale even frther. Thanks for a great learning experience at RSM! Kai Derda, Director Retail Service & Asset Control CHEP Detschland GmbH 11

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14 Leadership and People Management was sal PERFORMANCE LEADERSHIP This for-day intensive programme focses KEY BENEFITS WHO SHOULD ATTEND Leadership is a continos discovery and conversation with the people yo lead. on the core skills yo need to deliver ot - standing leadership performance that bilds teams, and yor bsiness. Leading a bsiness has become a process of continos discovery that is felled by excellent commnication. Yor strength as a leader comes from an ongoing conversation with the people yo lead. Or action-based Performance Leadership programme offers yo practical approaches to bring ot the best in yorself and in others. This enables yo to engage whomever yo need to lead to be their best, as they work to flfil the goals to which yo and yor organisation aspire. A better awareness of how yo engage others, offering yo more methods of commnication to drive more effective responses from yor team More leadership presence in a variety of bsiness sitations, and a better ability to take a stance for yor point of view while taking into accont other perspectives Practical skills to improve collaboration in the workplace and to co-create soltions for difficlt bsiness dilemmas Practical tools to lead and mobilise small and large grops so yo can explore their ideas and involve them in designing soltions for bsiness challenges Insights yo can se to frther evolve yor leadership repertoire so yo can be more effective in challenging sitations PRACTICAL INFORMATION Date: 4 7 November 2014 Length: 4 days Fee: 3,950 (excl. VAT) Location: Rotterdam Langage: English Managers and experts with at least 10 years of experience in a leadership role who seek pragmatic and powerfl ways to broaden and deepen their impact and contribtion. FACULTY Drs. Bodewijn Bertsch Visiting Faclty Member of Leadership and Change Drs. Bodewijn Bertsch 14

15 Leadership and People Management was sal ESSENTIALS OF LEADERSHIP Today s leadership no longer rests KEY BENEFITS WHO SHOULD ATTEND exclsively in the hands of the leader to get yor bsiness going, yo have to get yor people on board. This two-day programme gives yo an nderstanding of the crcial importance of engaging and motivating others for sccessfl leadership. Yor niqe leadership imprint and personal leadership style will be identified and strengthened. Yo will get the latest insights and techniqes on how to reach yor potential as a leader inclding how to bild trst, manage conflict, se positive emotions for effective decision-making, implement effective time management, and motivate and inspire people to achieve their best. Key insights on how to be a sccessfl leader in today s challenging bsiness climate Practical skills, time applications and work vales to develop yor own leadership style Tools to mobilise and nrtre the talents of the people in yor team The skills to bild effective networks and grow social capital PRACTICAL INFORMATION Dates: Janary March Jne November December 2014 Length: 2 days Fee: 1,750 (excl. VAT) Location: Rotterdam or Amsterdam Langage: English Project managers Team leaders Senior specialists Anyone working in a team-based organisation FACULTY Drs. Patrick Lybaert Visiting Faclty Member Leadership can no longer be left only to leaders. Drs. Patrick Lybaert This two-day programme is also a component of the Diploma Programme in Bsiness Management and Leadership. 15

16 Leadership and People Management was sal WOMEN IN LEADERSHIP Women mean bsiness. Dr Dianne Bevelander MBA According to academic literatre and empirical observation, women have niqe advantages to offer in bsiness, and have forged nexpected pathways to the top. Yet they often remain ndervaled in a corporate context. This two-day programme addresses the isses women enconter in bsiness, particlarly the challenges that women face when climbing the corporate ladder. Women in Leadership offers yo the opportnity to access the latest best practices, share insights, learn abot ctting-edge leadership research, compare experiences, and discss yor ideas and challenges with other professional women. Yo will participate in highly interactive lectres, small grop discssions, storytelling, panel discssions and lectres by gestspeakers. The reslt is a greater appreciation of the vale that yo and other women bring to bsiness, more clarity and confidence in yor personal ambitions and the tools to take yor vision to the top. Leading faclty Dr Dianne Bevelander is known for her women empowerment activities, inclding her creation of the recognised Kilimanjaro Leadership Project for women stdying in RSM programmes. KEY BENEFITS The ability to articlate yor own inspiring vision of leadership Fresh new approaches that will increase yor visibility and impact at work An enhanced capacity to inflence others more effectively The confidence and encoragement to co-create a professional spport network that contines after the corse PRACTICAL INFORMATION WHO SHOULD ATTEND The workshop will bring together a dynamic grop of women who have the potential to take on more senior roles in their organisations. Participants will come from a variety of organisations, inclding pblic and private firms and non-profit organisations, and from varios levels of management. FACULTY Dr Dianne Bevelander MBA Leadership Development and Diversity Specialist Dates: March September 2014 Length: 2 days Fee: 950 (excl. VAT) Location: Rotterdam Langage: English 16

17 Leadership and People Management was sal LEADERSHIP OF FAMILY FIRMS The niqe characteristics of the family firm KEY BENEFITS WHO SHOULD ATTEND create niqe challenges and opportnities for its leaders. To address these specialised leadership needs, RSM offers Leadership of Family Firms a short open programme that will eqip yo with the fndamental tools needed to prepare yor bsiness and yor family for the ftre. Using the latest knowledge from the field, the programme is designed to assist yo in navigating the challenges and critical isses srronding governance and strategy in yor own family bsiness. Faclty for this programme are all members of the Erasms Centre for Family Bsiness (ECFB), which prodces new and award-winning knowledge in this specialised field. PRACTICAL INFORMATION Date: Atmn 2014 Length: 4 sessions Fee: 1,750 (excl. VAT) Location: Rotterdam Langage: English Develop an nderstanding of family firms niqe strategic and governance challenges and how they differ across generations Become aware of bsiness family dynamics throgh the three-circle model Investigate the implications of varios sccession models Expand yor knowledge and nderstanding of alternative means of financing Network, apply yor learnings and discss personal challenges with a grop of peers from the family bsiness commnity Yo will benefit from the programme if yo are a: (Ftre) Family bsiness leader Family member or other shareholder either working or not working in the family firm Director of a family firm (Aspiring) Non-family manager or employee Non-exective in the Board of Directors of a family firm We encorage participation by mltiple members of a single family-controlled firm. FACULTY Dr Vanessa Strike Scientific Director of Erasms Center for Family Bsiness (ECFB) Prof. Hans van Oosterhot Professor of Corporate Governance and Responsibility and Vice-Chair of the Advisory Board ECFB Prof. Prsey Hegens Professor of Organisation Theory, Development and Change Prof. Stephen G. Sapp Visiting Professor and Professor of International Finance at Ivey Bsiness School at Western University In family firms, good leadership can create a great legacy. Dr Vanessa Strike 17

18 Leadership and People Management was sal INSPIREREND LEIDERSCHAP Leiders zijn op hn best als ze zichzelf LEERDOELEN DOCENTEN knnen zijn, leiderschap is per slot een zaak van denken en doen. Dit driedaagse programma geeft de gelegenheid om w eigen nieke manier van leiding geven te ontdekken en te bowen aan mensgerichte organisaties. U leert over kernwaarden en kezes, kentering en keerpnt, dienend leiderschap, persoonlijk statt en leiding geven vanit w hoofd, hart en handen. Inzicht ontwikkelen in w eigen waardesysteem Reflecteren op w eigen ontwikkeling Ontdekken hoe transities de persoonlijke leiderschapsontwikkeling kenmerken Leren hoe leiders ook dienaren knnen zijn Werken aan een persoonlijk leiderschapsstatt VOOR WIE Dr. Marice de Valk Visiting Faclty Member en Directer van Intermedic Professor Peter Idenbrg Visiting Faclty Member en als coach verbonden aan de Association of Bsiness Coaches Dr. Dirk van Dierendonck Adjnct-hoogleraar Organisatie & Personeelsmanagement Professionals en managers die hn eigen, persoonlijke stijl van leiding geven verder willen ontwikkelen hebben profijt van dit programma. Het is leerzaam voor iedereen Leiding geven met hoofd, hart en handen. die meer met gevoel wil samenwerken met anderen. PRAKTISCHE INFORMATIE Dr. Marice de Valk Data: 8 10 oktober 2014 Dr: 3 dagen Kosten: (excl. BTW) Locatie: Rotterdam Voertaal: Nederlands 18

19 Leadership and People Management was sal LEIDERSCHAP EN POSITIONERING VOOR MEDICI De praktijk- en sectorgerichte crss LEERDOELEN VOOR WIE Leiderschap en Positionering voor Medici is erop gericht om het gedragsrepertoire van als medics it te breiden. Diverse moderne theorieën, onderzoeken en wetenschappelijke modellen liggen ten grondslag aan de praktische inhod van ons programma. U krijgt antwoord op leiderschapskwesties binnen de context van medische organisaties zoals ziekenhizen, maatschappen of gezondheidscentra. Leer op een praktische en creatieve manier hoe dilemma s en spanningsvelden knt overstijgen, waardoor effectiever en efficiënter zlt bestren in de zorgsector. Reageer slagvaardiger op ontwikkelingen binnen w organisatie Leer zelf effectiever te positioneren binnen werkrelaties en de vakinhod Verbeter w commnicatievaardigheden met patiënten, collega s of bestrsleden van de zorginstelling Bent op een praktische manier de collectieve intelligentie van w maatschap Zet denken om in doen tijdens de samenwerking met onder anderen medische staf, verzekeraars, de raad van bestr en de (lokale) overheid Leer creatief om te gaan met dilemma s die betrekking hebben op leiderschap, organisatie en patiënten De crss is gericht op eerste- en tweedelijns medici die de ambitie hebben om hn formele of informele positie en leiderschap verder te verstevigen. De opgedane vaardig - heden knnen toegepast worden binnen de context van een complexe organisatie of omgeving die aan verandering onderhevig is gezien de hidige ontwikkelingen in de zorg. DOCENTEN Drs. Bodewijn Bertsch Visiting Faclty Member of Leadership and Change Drs. Mathilde Bodesteijn-de Boer Visiting Faclty Member of Leadership Leadership is a specialism. PRAKTISCHE INFORMATIE Introdctieavond: 19 maart 2014 Crssdagen: maart 2014 Dr: 3 dagen Kosten: (excl. BTW) Locatie: Rotterdam Voertaal: Nederlands Medici worden meer dan ooit in hn beroep itgedaagd. Politieke, technologische, sociale en financiële factoren beperken de atonomie van specialisten. Ze beïnvloeden de relatie die zij hebben met hn patiënten en geven een grotere stem aan verzeke rings maatschappijen. In dit veranderende landschap hebben medici andere vaardigheden nodig dan zij hebben opgedaan tijdens hn stdie. Ontwikkeling van persoonlijk leiderschap is één van die vaardigheden. Héctor Medina, MD, MBA, MSc, Anesthesioloog, Medina Care Fondation Drs. Mathilde Bodesteijn-de Boer 19

20 Leadership and People Management was sal COACHING FOR IMPROVED WORK PERFORMANCE Excellence in leadership means maximising KEY BENEFITS WHO SHOULD ATTEND It s not jst abot yor expertise, it s abot helping others to discover theirs. potential. Coaching is an essential skill that not only improves individal abilities bt also impacts organisational performance. Are yo sing the right coaching tools to activate talent and nleash potential? RSM provides yo with an otstanding trainer and proven models to gain the knowledge and tools reqired to maximise on-the-job learning. The high-impact, two-day programme also generates self-knowledge for both yo and yor colleages, which will make yor coaching more effective and improve the performance of people arond yo. Yo will learn how to measre yor contribtions in coaching and learn how to accommodate different learning styles and personalities. Pre- and post-programme consltation ensres yo ll be able to measre otcomes of the corse for yorself. Are yo ready to take yor coaching skills to the next level? Know how to get the best from others Understand precisely how to strctre an effective coaching intervention Increase engagement and ownership of tasks Drive performance reslts that meet the needs of the team and the bsiness Maximise coaching time to make most impact Set relevant coaching targets to increase performance Know how to attain balance in directive and non-directive leadership Network with other high-performing corse participants PRACTICAL INFORMATION Dates: 6 7 March May Jne September December 2014 Length: 2 days Fee: 1,400 (excl. VAT) Location: Rotterdam or Amsterdam Langage: English This programme is designed for anyone who needs to get the best ot of others, either formally or informally. Soon-to-be-promoted managers with limited or first-time people management responsibility can especially benefit from this workshop. FACULTY Pal Kerr Visiting Faclty Member Pal Kerr 20

21 Leadership and People Management was sal HR STRATEGY AND EFFECTIVENESS People hman capital are the greatest KEY BENEFITS asset in any firm. This three-day programme A deeper nderstanding of the overall HR provides an in-depth, critical examination of HR processes and assesses the potential contribtion of these operations and practices to overall bsiness objectives. We begin by setting the HR context, in which we examine how the bsiness strategy of context today, inclding the challenges of staff motivation dring organisational restrctring, the importance of Total Workforce Management, and how HR can be seen as a bsiness partner The ability to identify where to improve yor organisation can be linked to its HR processes to deliver sstained sccess. yor organisation s HR processes The ability to establish better connections Yo will explore innovative examples of best HR practice in talent attraction and retention, performance management and between core HR fnctions, and bild stronger capabilities in each process The ability to establish better individal development. Then yo will learn to assess the connection between the HR operations, and frther to link these connections between processes within HR and the bsiness overall An opportnity to share knowledge with developments to overall bsiness processes within the organisation. other HR professionals and line managers from diverse companies and backgronds I was looking for a programme that wold give me more insights into HR effectiveness, and how to improve HR processes to make them more effective and bsiness-oriented, responding to the changing bsiness environment. RSM offers a very good programme, combining latest HR models with practical examples from big international players. It is very inspirational, and has given me a few ideas of what processes to improve to make HR more effective. Marta Florczak, HR Development Director, LaFarge Ciments WHO SHOULD ATTEND Professionals in the hman resorce department of organisations, sch as directors, bsiness partners, advisors and specialists who want to increase the strategic contribtion of HR HR managers who want to improve the effectiveness of HR processes Line managers who want to bild better linkages between HR and their bsiness area FACULTY Dr Philip Stiles Visiting Faclty Member, Senior Lectrer in Organisational Behavior at Cambridge Jdge Bsiness School, and Co-Director of the Centre for International Hman Resorce Management (CIHRM) Dr Job Hoogendoorn Visiting Faclty Member of Hman Resorces PRACTICAL INFORMATION Dates: 1 3 December 2014 Length: 3 days Fee: 2,700 (excl. VAT) Location: Rotterdam Langage: English RSM.NL/HRE Yor greatest asset cannot be fond on yor balance sheet. Dr Philip Stiles 21