Why you should advertise on radio

Transcription

1 Why you should advertise on radio Radio reaches 76% of consumers every day! Radio reaches 96% of consumers every week! Consumers spend more time with Radio between 6AM and 6PM than any other medium! Radio reaches consumers everywhere... at home, at work and in their cars! Radio rules the workplace! Radio reaches newspaper non-readers! Radio reaches light television viewers! Radio reaches customers closest to the point of purchase! Radio Gets Results!!!

2 WVNJ s RED HOT Demo WVNJ S Adults are no longer the market of the future...they re the market of today! Read All About It!! "For the first time this year, the 35 - based demos (i.e. 35+, 35-54, 35-64) showed a true jump upward in their share of dollars... predictions continue that advertisers will follow the shifting consumer mass (baby boomers are now years old.) "Those people have money." lnterep Radio Sales Study, - July, 1999 D. Yelin. TD Advertising - New York Post 1999 "AM stations have been moving up the ranks in billing...lt has to keep increasing because people 45 and older are the ones with the dough." New York Post - July 28, 1999 "This is the first major increase in 35+ dollars in the Top 25 Metros." lnterep Radio Sales Study, - July, 1999 WVNJ Listeners. The Red Hot Demo. The Market of Today.

3 Listener Profile Potential Customers In Your Backyard... Adult Standards Listeners are 29% more likely to reside in the Northeast, including New York and New Jersey, more than any other region of the country. Financially Stable Homeowners... Listeners of the Adult Standards format are 14% more likely to own their homes than the national average. Smart Very Smart.. Adult Standards Listeners are 15% more likely to The 45+ Age Group... Represents Almost 25% of the U.S. Population. Accounts for 80% of all Funds in Savings and Loan Institutions. Accounts for 77% of America s Financial Assets Accounts for 70% of the Net Worth of U.S. Households (nearly 7 trillion). Represents $100 Billion in Discretionary Income and it Accounts for 25% of all Consumer Expenditures. Mature Adults Have Money And Are Willing To Spend It! Source.: Agewave, Inc. have completed a college or advanced degree. An Attractive Age... Listeners of the Adult Standards format are 73% more likely to fall into the age bracket than any other format... one of the most desirable demographics to advertisers. Spending Time With Radio... People spend an average of 1,091 hours per year listening to radio. This is more time than people spend with Network Television (803 house), Daily Newspapers (161 hours), or Cable (498 hours). Radio Reaches Your Customers Every Day... Between families, careers, and personal projects, our customers are busy. Radio is with them every step of the way, all day. Radio Reaches Consumers Close to Purchasing... It s critical to reach customers as close as possible to the buying decision. No other medium gets closer to these consumers before purchasing than radio. Radio reaches 64% of Adults within one hour of making their largest purchases of the day.

4 Listener Comments What our listeners have ed to us "All radios in the house and cars are tuned into Thanks." "I love your music and I m so happy I found your station... It s now my favorite..." "THANK YOU, WVNJ. I have to say you re absolutely wonderful..." "... Now we ve got WVNJ 1160 on the dial. The same good music we grew up with: Ella, Frank, Tony, Nat King Cole and other great giants who tell us something in words and songs of love." "Your radio station is the only one I now listen to. The music you play is without a doubt the best music ever recorded. Thank you for enriching my life and keep up the good work." Some listeners even wrote to our local papers... "To all former WQEW listeners: tune into WVNJ-AM, 1160 on your dial. You will enjoy every moment. It s the music we love."

5 Advertiser Comments What our advertisers say about us " We had your station on the air during the day and customers would come over to us and tell us how much they appreciated hearing that form of music. The promotion helped us show an increase in business for Valentine s Day, even though we figured this would be an off year..." - Critchley s Candies in River Edge, NJ "I m dropping you this line to let you know about the excellent response we have enjoyed by airing on WVNJ..." - Shotmeyer Bros. Fuel Corp. in Hawthorne, NJ "...Air Brook Limousine has been advertising on UWNJ since June of Everywhere I go, when people become aware of my affiliation with Air Brook, almost universally they comment that they have heard our advertisements on WVNJ... I believe that our advertising on WNJ has helped make Air Brook Limousine, already one of the ten largest limousine services in the United States, also one of the fastest growing..." -Air Brook Limousine in Rochelle Park, NJ "...Taking the plunge into radio advertising is a major step for any small business owner like myself, and I could not have picked a better station with more genuine support than I have found at WVNJ..." -Gary Melnikoff (Long Term Care Specialist) in Paramus, NJ