4 x 4 Plan Public Awareness Campaign
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1 4 x 4 Plan Public Awareness Campaign Michigan Department of Community Health June 16, 2015 Dawn Rodman, MS, CWHC, CQIA Michigan Health and Wellness 4 x 4 Plan Coordinator
2 Summary and Update
3 Current Obesity Measures Pediatric Nutrition Surveillance Survey ; Michigan Youth Risk Behavior Survey; Due to methodology changes that took place in 2011, BRFSS estimates from 2011 moving forward cannot be compared to BRFSS estimates from 2010 and earlier Source: MDCH (
4 Governor Rick Snyder, Health and Wellness Message September 14, 2011 My vision is for Michiganders to be healthy, productive individuals, living in communities that support health and wellness, with ready access to an affordable, personcentered, and community-based system of care. 4
5 Plan and Tool
6 Major Strategies An alliance dedicated to reducing obesity in Michigan through strategic initiatives to create healthier environments, systems and policies to make physical activity, healthy eating and smoke-free living easier where people live, work, learn and play.
7 Local Coalitions Berrien County Health Department Be Healthy Berrien, Benton Harbor Capital Area Health Alliance Choosing Health, Okemos District Health Department #10 Northwest Michigan Cancer Prevention and Awareness Coalition, Ludington Greater Flint Health Coalition Commit to Fit!, Flint Inter-Tribal Council of Michigan (12 Federally Recognized Tribes and the American Indian Health & Family Agency Detroit Area), Sault Ste. Marie Oakland County Health Division/Healthy Pontiac, We Can! Pontiac 7
8 Public Awareness Campaign 8
9 Television Radio Cable Outdoor Mobile Advertising Print Facebook Media Launch 1/23/2013
10 Outdoor
11 The Pledge Losing just 10% of your weight can decrease your risk factors for chronic disease related to obesity. Pledge on the website, Facebook page and mobile site Welcome packet and ongoing communication sent twice a month via mobile or MI Healthier Tomorrow
12 Mobile Site
13 Website
14 TV 12, _2955_2959_ ,00.html revd7fxlq
15 Get Started Kit
16 Get Started Kit
17 Get Started Kit
18 Participants can opt-in to receive either one or both of these by providing their mobile phone number or address at sign up. These communications will include: Newsletters Coupons/discounts Recipes Text or Updates Recommended healthy living/weight loss apps to download Recommended healthy living websites Menu plans
19 Partner Tools Visit Our Partner Resource page for materials to help prepare your websites as well as your employees and members for this campaign. We encourage you to download the pledge, website buttons, social media samples, and sample messages. You are welcome to promote this campaign both within and outside of your organization.
20 Partner Tools Partner Tools 20
21 Campaign Partners
22 The Pledge
23 The Pledge
24 The Pledge
25 Facebook Page
26 Multi-Media Campaign: Strategy Television Radio Billboards Social Media Print Reached over 11.7 million Michigan Citizens
27 Multi-Media Campaign: Evaluation Results 27 partners promoted the campaign by: Embedding the MI Healthier Tomorrow pledge on their websites blasts Tray liners Broadcasting TV spots internally
28 Multi-Media Campaign: Evaluation Results As of August 2013, over 26,280 Michigan Citizens made the pledge
29 Multi-Media Campaign: Evaluation Results
30 Multi-Media Campaign: Evaluation Results To learn more about pledgees and the impact of MI Healthier Tomorrow, a survey was conducted in August of 2013 Invitations sent to 20,511 individuals who pledged between January and May 2013 Survey respondents were entered into a sweepstakes to win 1 of 3 Walgreens gift cards 33% (6,766) surveys were completed
31 Multi-Media Campaign: Evaluation Results
32 Multi-Media Campaign: Evaluation Results
33 Multi-Media Campaign: Evaluation Results Since taking the MI Healthier Tomorrow Pledge 20% Lost 10% of their body weight 72% are still working to lose their 10%
34 Multi-Media Campaign: Evaluation Results Those who lost their 10%... Read MI Healthier Tomorrow s more frequently Opted in to receive text messages on their cell phones Those who lost their 10% were more likely to Eat more fruits and vegetables Be more physically active Sleep better Drink more water Visit a healthcare provider
35 Multi-Media Campaign: Evaluation Results Limitations of the Survey Data Since not all pledgees responded to the survey, these results may not generalize to the entire group of those who made the pledge Data are correlational, cannot be completely confident that there is a cause/effect relationship
36 Opportunities and Lessons Learned Engagement Campaign Solution for individuals with no Map pledgees addresses to determine gaps New campaign in our coalition communities: Pandora, Outdoor, Radio, Mobile, Print Use survey results, pledge concentration and partner feedback for next phase Campaign focus shift to healthy lifestyle Communities weigh in on message and artwork Location of outdoor boards
37 QUESTIONS? Michigan Department of Community Health June 16, 2015 Dawn Rodman, MS, CWHC, CQIA Michigan Health and Wellness 4 x 4 Plan Coordinator
6/11/2013. Our health begins with: Arthritis, bone & Joint Health Conference May 29, 2013. The Problem: A Public Health Crisis
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