Case Study Smart Papers 1

Transcription

1 Case Study Smart Papers 1 When the global brands of Champion International Corporation and International Paper merged, one of the results was Smart Papers, a 106-year-old new company. In addition to inventing the Smart name and brand, Nesnadny + Schwartz was responsible for virtually every aspect of the new corporate and marketing communications initiatives. This complex project entailed rebuilding the visual voice of the company from the ground up, including a new corporate identity system and related electronic manuals. N+S also produced new trade show displays, signage, merchandise packaging, advertising campaigns, swatch books, and marketing communications materials. As is often the case in highly competitive industries, the paper business is flooded with gimmicky, over-produced product samples. We elected to stand out by keeping it simple bright colors, bold typography, and clean design to emphasize the consistently solid performance of the Smart line.

2 Case Study Smart Papers 2 Top: Smart Papers identity system. Middle left: Selected letterhead, envelope, and business card. Middle right: Smart Papers logo. Bottom right: Smart Papers graphic standards manual.

3 d writing, All Purpose Litho A label and packaging n innovay different possibilities. Industry standard coated-one- paper lots of weights and textures, endless side paper for labeling, wrap and laminating applications. family of textures, SMART Digital The most complete line of onomical coated and uncoated papers designed for d breadth digital printing technologies. y job. and ultrat paper for PAPERS.COM g are registered trademarks of SMART Papers LLC: Kromekote, Knightkote, rnival, Kromekote Litho, SMART Digital and the corporate logomark. SMART All-Purpose Litho are trademarks of SMART Papers LLC. the U.S.A SMART Papers LLC Case Study Smart Papers 3 gends like Kromekote and the fashion-forward ce the spectacular Kromekoteplus, Knightkote Digital line. quickly. SMART Papers can reach 60% of the t you want, we ll manufacture a custom-made Kromekoteplus SMåRT PAPERS INTRODUCING ALL NEW Kromekoteplus Kromekoteplus Text and Cover Kromekote Glass Kromekoteplus Textures Kromekote Digital Kromekoteplus Recycled Kromekoteplus Packaging The best paper in the world just got better Icy Blue White Higher Brightness Improved Sheet Gloss Higher Print Gloss Increased Stiffness Minimal Dot Gain Superior Press Performance Convenient Stock Sizes Comprehensive Selection of Weights + Finishes Introducing... To learn how you can benefit from Kromekoteplus, call or visit our Web site at Top: Smart Papers Kromekote product launch, including swatchbooks, postcards, and promotional brochure. Middle: Kromekote swatchbook. Bottom: Series of postcards promoting the Kromekote line.

4 Duotone Duotone with overall gloss varnish Knightkote Matte is as cool as a You could write a book on the glass of water on a hot summer day. benefits of Knightkote Matte s You ll find Knightkote Matte s THE COVER is printed on 100 lb premium, non-glare surface. new cool, blue-white shade to be Knightkote Matte Cover using a 300 PAGE 3 is printed on Knightkote a real treat. line screen, four-color process with Matte 100 lb Text using a 300 line PAGE 8 is printed on Knightkote Matte match blue, cyan touch plate and screen, four-color process with drytrapped dot-to-dot matte varnish four-color process with cyan and 100 lb Text using a 300 line screen, in-line overall satin aqueous coating. in the midtones and shadows. pink touchplates, dry trapped spot Take a closer look at what makes gloss varnish in the foreground, and matte coated paper so wonderful. Knightkote Matte s complete line dry trapped spot matte varnish in THE INSIDE FRONT COVER is printed of popular text, cover and postcard the background. on 100 lb Knightkote Matte sizes and weights won t hang you Cover using match green, match out to dry. Don t throw in the towel. blue and in-line overall satin PAGE 4 is printed on Knightkote Matte Knightkote Matte provides bulk aqueous coating. 100 lb Text using a 300 line screen, without weight. four-color process with cyan touchplate, dry trapped spot gloss and Matte 100 lb Text using a 300 line PAGE 9 is printed on Knightkote Knightkote Matte takes an ordinary matte paper and makes spot dull varnish. PAGE 5 is printed on screen, four-color process. it extraordinary. Knightkote Matte 100 lb Text using PAGE 1 is printed on Knightkote Matte a 300 line screen, four-color Knightkote Matte s 50% recycled 100 lb Text using match blue and process with cyan touchplate, drytrapped dot-to-dot gloss varnish on waste make it a natural choice. fiber including 10% post consumer match black. the midtones and shadows. PAGE 10 is printed on Knightkote Knightkote Matte s silky smooth Matte 100 lb Text using a 300 line surface prints like butter. Make a splash with the ink holdout screen, four-color process with PAGE 2 is printed on Knightkote and printablility of Knightkote yellow touchplate, match yellow, Matte 100 lb Text using a 300 line Matte s unique C2S surface. dry trapped spot gloss and screen, four-color process and PAGES 6 AND 7 are printed on matte varnish. dry-trapped spot gloss varnish. Knightkote Matte 100 lb Text using a 300 line screen, four-color process Wash your tears away. You ll with cyan touchplate, dry-trapped be cheered up by Knightkote dot-to-dot gloss varnish on the Matte s new 92 brightness. highlights and midtones, plus dot-todot matte varnish on the shadows. Matte 100 lb Text using a 300 line PAGE 11 is printed on Knightkote screen, four-color process. Find out how your next project can be extraordinary. PAGE 12 is printed on Knightkote Matte 100 lb Text using match blue, match black. Open your mind to new possibilities using Knightkote Matte. THE INSIDE BACK COVER is printed on Knightkote Matte 100 lb Cover using a 300 line screen, four-color process with pink touchplate, and overall dry trap gloss varnish. See for yourself. Knightkote Matte talks the talk and walks the walk. THE POCKET AND BACK PANEL are printed on Knightkote Matte 100 lb Cover using match blue, match green and overall in-line satin aqueous. Tricks of the trade. THE FOLD-OUT PANEL is printed on Knightkote Matte 100 lb Cover using match blue, match black and overall in-line satin aqueous. Smart Thinking. THE BACK COVER is printed on Knightkote Matte 100 lb Cover using match green, match red, match black and overall in-line satin aqueous. Case Study Smart Papers 4 Knightkote Matte s uniform printing surface provides mouth-watering results. Words cannot describe Knightkote Matte s smooth, premium, non-glare surface. The soft look and feel of Knightkote Matte s unique C2S surface provides optimum ink holdout and printability that will make your images jump off the page. Smart Papers Knightkote launch materials. Top: Knightkote Matte brochure and mailing envelope. Bottom: Selected spreads from Knightkote Matte brochure. Inside back cover pocket houses loose paper comparison cards. We invite you to take a closer look.the ordinary things we sometimes take for granted can really be...extraordinary. To find out more about how Knightkote Matte can help make your next project extraordinary, call or visit us on the web at smartpapers.com. We can also help you order samples, answer technical questions and purchase Knightkote Matte or any of our other SMART Papers. But first, wave down an ice cream truck and get yourself a popsicle.we ll wait. Knightkote Matte looks extraordinary. Feels extraordinary. But how does it compare? We put it to the only true test a sheet-to-sheet comparison with five papers in its class. We think you ll find Knightkote Matte is not only extremely printable and durable, it is also the brightest and most affordable C2S matte coated paper on the market today. Extraordinary Choices Text Cover Cover Textures Return Card But the choices don t stop 60 lb 65 lb Silk 80 lb 105 lb/ 7 pt there. Knightkote Matte s 70 lb 80 lb Vertical 80 lb 135 lb/9 pt text shade matches the noncast side of Kromekoteplus 80 lb 100 lb Premium Linen 80 lb C1S Cover. That opens the door to a whole new world 100 lb Canvas 80 lb of opportunities. Printing / Paper Technical Information 31 Potlatch Knightkote Mountie Matte Cover 80 lb. 4cp plus a red touchplate. Matte varnish on black + match 200 line duotone.

5 Case Study Smart Papers 5 Top left: Knightkote Matte comparison card to show print quality. Top right: Knightkote Matte postcard fronts. Bottom: Knightkote Matte swatchbook.

6 Case Study Smart Papers 6 Smart Papers line of swatchbooks and promotion materials for digital printing papers.

7 Case Study Smart Papers 7 Kromekote Litho NEW Kromekoteplus Litho Engineered for superior performance on offset presses and label line converting operations. With a new clean blue white shade, its cast coated surface provides a mirror-smooth gloss finish for the highest quality image reproduction and maximum point of purchase impact. Alkaline chemistry for archival quality. Kromekote Litho Size Sheets/Carton Sheets/Skid M Weight Kromekoteplus Litho 60 lb (89 gsm) 17.5 x , x 25 2, x 29 1, x 35 1, x 38 1, x 40 1, x 44 1, Express Custom Service APL Express is a 4 day custom size on skids inventory program. We guarantee to ship custom sizes of All Purpose Litho 60, 70, 80, and 100 lb in four working days or less. Contact Inside Sales NEW Kromekote Litho Xtra Gloss Converting The highest gloss litho sheet available has the superior cast coated smoothness that provides a unique wet look gloss for maximum ink snap and clarity. Premium print quality with exceptional ink hold out in flexo, offset, and UV Letterpress applications. The new prime label choice for pressure sensitive face sheet converters. All Purpose Litho 70 lb (104 gsm) 17.5 x , x 35 1, x 38 1, x product specifications Brightness Gloss Kromekote Litho Converting Designed to meet the demanding performance requirements of the pressure sensitive label face sheet market, Kromekote Litho has been the cast coated label product of choice for generations. A true cast coated surface offering exceptional smoothness, gloss and minimal dot gain for label applications. Rated for Rotary Letterpress, Flexo, Offset, and Gravure printing Readily accepts UV and conventional inks and varnishes. NEW Kromekote Litho Colors Fashionable with the mirror-smooth glossy finish you expect from Kromekote. All Purpose Litho All Purpose Litho APL grades are double coated on machine to provide the best printing surface on a base sheet that is engineered to meet the many demands of a C1S litho paper. Visually appealing with a modern blue-white shade. Excellent dimensional stability maximizes performance on press and on the label line. APL Hi Brite Hi Brite is a higher brightness, higher gloss version of APL with a cool blue shade for maximum point of purchase impact. Double coated for optimum print performance, Hi Brite has all the proven performance of APL with a premium visual presentation. APL Recycled The consistent performance of regular APL with a 50% total / 10% post consumer recycle content. Higher custom recycle contents available on manufacturing orders. APL Embossed Special finishes for your special packaging needs. Available on a manufacturing basis in Lynnfield (pebble), Light Lynnfield (light pebble), Linen or Canvas finishes on Regular, Hi Brite, and Recycled APL. Additional patterns are also available from SMART Papers. Stocking information is under swatches. All Purpose Litho 60 lb (89 gsm) 17.5 x , x 25 2, x 29 1,800 30, x 35 1, x 38 1,200 21, x 40 1,000 18, x 44 1, lb (104 gsm) 17.5 x , x 25 2, x 29 1,600 26, x 35 1,200 21, x 38 1,000 18, x , x x x lb (118 gsm) 19 x 25 2, x 29 1, x 35 1,100 18, x 38 1,000 15, x , x x x x 76 3, x 77 3, x 77 3, lb (148 gsm) 23 x x x x 77 2, APL Hi Brite 60 lb (89 gsm) 23 x 29 1, x 38 1, lb (104 gsm) 23 x 29 1, x 38 1, x lb (118 gsm) 23 x 35 1, x 38 1, x APL Recycled 60 lb (89 gsm) 25 x 38 1, NEW Kromekoteplus Litho NEW Kromekote Litho Xtra Gloss Converting Kromekote Litho Converting All Purpose Litho APL Hi Brite APL Recycled In-House Research and Development Flexibility, quality, custom made papers all are made possible through concentrated research and technical services. Experienced pulp and paper scientists are backed by state of the art analytical, testing, and manufacturing equipment to provide customers the most complete selection of performance label papers available today. Production Notes Front Cover Printed with four-color process plus a Index Flap Printed with match colors. Finished with match color on Kromekoteplus C1S 14 pt. Finished off-line spot gloss and matte varnishes. with off-line spot gloss and matte varnishes. Printing Demo Printed with four-color process and First Spread Printed with match colors. Finished match colors. Finished with off-line gloss varnishes. with off-line spot gloss and matte varnishes. Back Cover Printed with match colors. Finished with Inside Spread Descriptions, Stocking Chart, and off-line spot gloss and matte varnishes. Technical Information Printed with match colors on matte-coated side of Kromekoteplus C1S 14 pt. Finished with an off-line spot matte varnish. All Kromekote Litho and All Purpose Litho grades are available in custom sized sheets and rolls on manufactured orders. Contact SMART Papers at for information on minimum order quantities. Smart Papers line of swatchbooks for label and converting papers.