8 COLLEGE MARKETING MISTAKES AND HOW TO MAKE SURE YOU NEVER MAKE THEM
|
|
- Earl Derrick Ellis
- 8 years ago
- Views:
Transcription
1 8 COLLEGE MARKETING MISTAKES AND HOW TO MAKE SURE YOU NEVER MAKE THEM
2 1 MISTAKE: BELIEVING THAT ALL STUDENTS FIT THE STOCK IMAGES ON A CEREAL BOX BEST PRACTICE: The classic image of the sandal-wearing, unruly-haired, late-for-class, student is real. But there are so many other types of students. Brands often do themselves the disservice of trying to reach all students the same way based on generic insights. Do yourself a favor, identify the clusters of students that care about your message and focus exclusively on them. Don t waste your time trying to force it on the other 70% until you have built momentum with your core audience.
3 2 MISTAKE: MISSING A CHANCE TO TIE IN PASSION POINTS BEST PRACTICE: Students live at the peak of personal discovery and expression and are willing to throw themselves into something they believe in. Tap into a passion that fits your brand (sport, music, philanthropy, creativity) and you can unlock a tribe of motivated and loyal students. Crafting a campaign that anchors your brand in memorable lifetime moments is the best way to extend the reach and conversion of a campaign without having to double down on investment.
4 3 MISTAKE: UNDERESTIMATING THE POWER OF PEER LEADERSHIP BEST PRACTICE: 73% of millennials feel that it is their responsibility to make sure friends make smart purchase decisions, and word-of-mouth marketing produces 2x the sales on average. That s why recruiting passionate students who are influential in their communities is so important. You need students that teem with the contagious energy that makes influencer marketing so uniquely powerful. Target specific leaders and influencers on campus and inspire them with the vision of your brand to unlock new customers.
5 4 MISTAKE: BEING SILENT IN THE SOCIAL STREAM BEST PRACTICE: More than 60% of students are actively engaged on social platforms, liking brands, and sharing brand messages with their friends every day. If you re investing in campus promotions, you want to be sure to get the most out of your resources by capturing and sharing photo and video content students actually care about. Becoming part of the stream through a combination of brand ambassadors and sponsored social posts is the best way to ensure your message is both heard and credible. STUDENTS LIVE IN THE STREAM.
6 5 MISTAKE: NOT BUILDING TOWARDS CULMINATING MOMENTS BEST PRACTICE: All year long we build towards certain pinnacle moments. For students, this may be championship games, graduation, or Thanksgiving holiday. Find those shared experiences that matter to your consumer and fit your brand. Do something special to celebrate and create meaningful memories. You ll find that sharing in moments of culmination can result in amplification of your message beyond normal reach.
7 6 MISTAKE: MEASURING IMPRESSIONS, NOT SUCCESS BEST PRACTICE: With campuses being so diverse, campaign planning can sometimes feel like an educated guess. Before you get started, set specific success goals such as sales, opt-ins, or one-on-one conversations. Realtime reporting systems can help you track metrics and direct commentary from students as it happens. These systems make it possible to quickly adapt campaigns and ensure you meet your objectives. Without these checks, you won t be able to identify challenges, or you may miss a moment to shine on campus.
8 7 MISTAKE: FAILING TO PROVIDE FRONT LINE SUPPORT BEST PRACTICE: Campus life is...well...crazy. Between exams, late-nights, breakups, and holidays, it can be difficult to keep a campaign on track. Providing the proper level of support through training, reporting, and personal attention is important to make sure campaign lulls don t turn into campaign failures. Keeping students motivated throughout a busy year is part discipline, part dark arts. Make sure that you have the proper team support to give every campaign the attention it needs to be successful.
9 8 MISTAKE: TRUSTING IN A ONE-HIT WONDER BEST PRACTICE: Wouldn t it be glorious if you could go to the gym once and be in shape until the next year? That sounds crazy, but all too often we see brands take this one-time approach on campus. Even if you re doing a flash promo by sponsoring a concert, hosting a tailgate, or passing out samples, you must thoughtfully design your campaign to prepare for future engagements. Have a reason for students to opt-in to or social channels to build a lasting relationship. It takes a long time to earn a students trust. But once you do, you have a customer for a lifetime.
10 WE CAN HELP
11 WE GROW BRANDS THROUGH IRRESISTIBLY POSITIVE EXPERIENCES
12 THERE ARE 22 MILLION COLLEGE STUDENTS ON U.S. CAMPUSES 70% OF STUDENTS CRAVE BRANDS THEY CAN BE LOYAL TO FOR LIFE STUDENTS CONTROL $404 BILLION IN SPENDING POWER 30% INCREASE IN SPENDING OVER THE LAST 5 YEARS WE FOCUS EXCLUSIVELY ON STUDENTS BECAUSE THEY ARE THE MOST HIGHLY CLUSTERED, DIVERSE, AND POWERFUL MARKET GROUP IN THE U.S.
13 Influencer marketing results in 4x-10x increase in conversions for consumer brands over other media. ZUBERANCE CUSTOMER DATA, 2010 WE ARE EXPERTS AT FINDING YOUR PULSE ON-CAMPUS WITH THE MOST INFLUENTIAL PEERS
14 AND WE RE PROUD TO HAVE SERVED THE BEST CLIENTS IN THE WORLD
15 NOW IT S YOUR TURN TO BUILD THE PERFECT CAMPAIGN. SUSTAINED CAMPAIGN FLASH PROMO CAMPAIGN A LA CARTE 70% of students crave brands they can be loyal to for life. But their loyalty must be earned over a sustained period of time. By maintaining a meaningful presence on campus throughout a single semester or full school year, you have the opportunity to show your dedication and earn these valuable and life-long consumers. Have a campaign that needs a boost? We ll help you find the perfectly timed campus blitz be it exams, tailgates, or the holidays to get the most out of a quick interaction. Flash Promos are excellent for direct-response campaigns as well generating content to support your social or paid media channels. We know the importance of being able to combine our collegiate expertise with different aspects of your overall campaign. We can bring a fresh perspective and collaborative spirit to any project and cater to your specific needs regardless of where you currently are in the lifecycle of your program.
16 LET S CHAT Jake founded a digital agency in 2009 that was later acquired, led the social media team at a global experiential firm and after building a self-sufficient team, launched FocusCollege to pursue his passion of nurturing one of the most powerful market groups on the planet. He has led global and national campaigns for Coca Cola, Powerade during the 2012 Olympics, General Mills, Delta, NFL, NBC, GoGo, Harley-Davidson, Republic Wireless, Your Pie and a host of other brands and startups. He was honored to be highlighted in Athens Banner Herald s 40 under 40 and to have received multiple awards for his work including Event Marketer Ex Awards. Jake Berton Founder/CEO He is an active and passionate board member for Extra Special People where he serves as Marketing Chair for a $6M capital fundraising campaign. He is a founding member of UGA s Terry Entrepreneurship Society and a 2012 graduate of the LEAD Athens program : jake@focuscollege.com :
17 THANK
INTEGRATED MARKETING AGENCY DUBAI
INTEGRATED MARKETING AGENCY DUBAI We Are POSITION FIRST is a German/French Marketing Agency based in Dubai.. We provide clients with a full suite of integrated digital and traditional marketing services.
More informationTen tips to maximize Small Business Saturday
Ten tips to maximize Small Business Saturday Before you know it, the holiday shopping season will be here again, bringing along lots of opportunities to connect with and get the attention of your target
More informationWhat is Social Media Optimization? Why Employ Social Media Optimization?
What is Social Media Optimization? Social media optimization or social media marketing is the process of generating publicity through various social media networks and platforms such as Facebook, Twitter,
More informationWeb content provided for Blue Square Design see www.blue-square.com.au. Home Page
Web content provided for Blue Square Design see www.blue-square.com.au Home Page We help your business make new friends When you harness the skills of a graphic and web design studio, there s a certain
More informationENGAGING STUDENTS THROUGH DIGITAL CHANNELS
1 ENGAGING STUDENTS THROUGH DIGITAL CHANNELS Presenters: Global Digital Director, QS Digital Marketing Manager, QS 2 ENGAGING STUDENTS THROUGH DIGITAL CHANNELS Agenda Student Digital Behavioural Trends
More informationTop 20 Secrets to Success in Hotel SMS Mobile Marketing
December 2011 Top 20 Secrets to Success in Hotel SMS Mobile Marketing By Margaret Mastrogiacomo With the rapid growth of the mobile channel, SMS marketing is becoming a vital component of a well-rounded
More informationSales & Marketing Services & Strategy
Sales & Marketing Services & Strategy Planning Development Implementation Our Approach We have a passion for helping companies make sales and marketing easier. We want you to receive first class solutions
More informationSTATE OF THE APPS 2015 INDUSTRY SNAPSHOT
STATE OF THE APPS 2015 INDUSTRY SNAPSHOT EXECUTIVE SUMMARY In Q4 of 2014, we chose to undertake a global survey of application developers and publishers in order to get a pulse on the app economy. Comparing
More information7 Ways Predictive Intelligence Can Elevate Your Email Marketing
7 Ways Predictive Intelligence Can Elevate Your Email Marketing Email is the cornerstone of digital marketing. In fact, 68% of marketers say that email is core to their business 1. With competition for
More informationMarketo presents: Ask the CMO. The CMO behind Equinox s bold and provocative ad campaign
Marketo presents: Ask the CMO The CMO behind Equinox s bold and provocative ad campaign In today s rapidly developing digital world, it s hard to determine which innovations are truly worth paying attention
More information2012 BENCHMARK REPORT. Digital Performance Insights and Campaign Barometer
2012 BENCHMARK REPORT Digital Performance Insights and Campaign Barometer 1 INTRODUCTION PointRoll has leveraged its database of billions of digital advertising impressions served to create ad performance
More informationTips. Effectively Marketing Your Independent School
10 Tips for Effectively Marketing Your Independent School The reality: Most independent schools need to compete for students who are a good fit for the school s pedagogical values, its day-to-day personality,
More informationWAYS EMAIL CAN HELP YOUR BUSINESS AND WHY IT S A POWERFUL TOOL TO CONNECT WITH CUSTOMERS
1 3 5 2 4 WAYS EMAIL CAN HELP YOUR BUSINESS AND WHY IT S A POWERFUL TOOL TO CONNECT WITH CUSTOMERS 5 WAYS EMAIL CAN HELP YOUR BUSINESS AND WHY IT S A POWERFUL TOOL TO CONNECT WITH CUSTOMERS 2 How can email
More informationVisit salonbooker.com or Call 1.866.966.9798
Visit salonbooker.com or Call 1.866.966.9798 What s the Top 5 all about? Welcome curious salon owners and managers! Our years of experience and passion for the beauty industry have left us knowledgeable,
More informationThe Kahuna Mobile Marketing Index
The Kahuna Mobile Marketing Index A report on consumer engagement metrics and other key market insights Intro Mobile has fundamentally changed the way businesses acquire, engage and retain customers. Globally,
More informationCOORDINATOR S GUIDE To Workplace Campaigns
COORDINATOR S GUIDE To Workplace Campaigns Your commitment. Our experience. Together, we can create a brighter future for all. In today s workplaces, there are fewer resources to research, plan, implement
More informationECONOMIC DEVELOPMENT STRATEGIC PLAN
ECONOMIC DEVELOPMENT STRATEGIC PLAN Prepared for the Lubbock Economic Development Alliance November 2014 TIP STRATEGIES PAGE 1 INTRODUCTION This strategic plan will guide Lubbock s economic development
More informationPROMOTIONAL GIFT THAT WORKS BEST FOR MAGENTO SITE
PROMOTIONAL GIFT THAT WORKS BEST FOR MAGENTO SITE An Introduction If you wander the Internet these days, you can find a buzzword, discount, all around. Of course, it s time for all of us to grab valuable
More informationOMNI-CHANNEL MARKETING. Top 9 Questions
OMNI-CHANNEL MARKETING Top 9 Questions TABLE OF CONTENTS 2 3 5 7 8 9 10 11 12 13 14 15 16 Table of Contents Introduction Top 9 Questions How does omni-channel differ from multi-channel marketing? Why is
More informationA DIGITAL SOLUTIONS AGENCY. 2212 Queen Anne Ave N. Ste. 337 Seattle WA, 98109 206.280.3422 info@peelinteractive.com www.peelinteractive.
A DIGITAL SOLUTIONS AGENCY We are an Enteractive Agency! We are a full service digital production agency located in Seattle Washington. We specialize in developing digital marketing for the entertainment
More informationMarketing for Small Businesses on LinkedIn
Marketing for Small Businesses on LinkedIn HIRING BUILD YOUR PIPELINE 1 OF 5 Products covered in this playbook: Company Pages MARKETING Get your company s name out there, loud and clear. LinkedIn Groups
More informationGlobal Mass Communication & Content Distribution
Global Mass Communication & Content Distribution Privi is a global content distributor over the sms/mms mobile channel. Our mission, to power brands and public figures with access, reaching your global
More information11 Things You Should Know About Influencer Marketing
11 Things You Should Know About Influencer Marketing Table of Contents 1 2 Introduction Influencer Programs Must Have Clear Goals 13 15 Niche Influencers Often Create the Most Engagement Authentic Content
More informationA conversation with Scott Chappell, CMO, Sessions Online Schools of Art and Design
A conversation with Scott Chappell, CMO, Sessions Online Schools of Interviewed by: Steven Groves, StevenGroves.com Guy R. Powell, DemandROMI Can you talk to us a little bit about Sessions and what Sessions
More informationPOWER YOUR ECOMMERCE BUSINESS
ebook POWER YOUR ECOMMERCE BUSINESS With Referral Marketing Did you know that customers are 4 times more likely to buy when referred by a friend? Learn how to launch a successful ecommerce referral marketing
More informationLINKEDIN CONTENT MARKETING TACTICAL PLAN
LINKEDIN CONTENT MARKETING TACTICAL PLAN TACTICAL PLAN CONTENTS Let's Dive In 3 5 Opportunities for the Taking 4 Your Printable Tactical Plan 5 "Fail to plan, plan to fail": 4 Planning Basics 6 LinkedIn
More informationPLAN YOUR CAREER. Horizon Career Centre CONTENT
Horizon Career Centre Here at the AASW Horizon Career Centre we want to encourage you to develop clarity around your purpose in social work. Plan Your Career was developed to help you articulate your values
More informationTODAY S USER GENERATED CONTENT
TODAY S USER GENERATED CONTENT How publishers, marketers, and agencies are leveraging user generated content (UGC) in marketing campaigns as part of their content marketing mix. October, 2014 IAB Content
More informationNEW YORK JUN 18 / 19 SPONSORSHIP PROSPECTUS. bocoup. presented by
NEW YORK JUN 18 / 19 presented by bocoup SPONSORSHIP PROSPECTUS CSSCONF US 2015 FOR DESIGNERS AND DEVELOPERS WHO WANT TO STAY IN THE KNOW CSSConf is dedicated to the creators of the most engaging user
More informationSocial Media Marketing for Local Businesses
Social Media Marketing for Local Businesses The average number of hours a U.S. consumer spends on social media per week. - PQ Media, 2013 Social is the Norm A lot has changed in the 10 years since Facebook
More informationLionShare knows the Landscape
LionShare knows the Landscape LionShare has a long-standing commitment to the health care industry. For more than 20 years we have partnered with hospitals and health systems across the country to make
More informationFacebook Holiday Best Practices Guide
Facebook Holiday Best Practices Guide 1 facebook_holiday-guide.indd 1 8/5/2015 11:14:41 PM Contents Introduction 3 Your holiday prep checklist 4 Drive momentum before the holidays 8 Maximize sales during
More informationWhat is the customer journey- and how to do it
What is the customer journey- and how to do it Leisure Centres Introduction The customer journey is a buzzword that is thrown around a lot. But what on Earth is it?, we hear you ask! Also referred to as
More informationElements of Brand Adoption
ADVOCATES vs. INFLUENCERS vs. EMPLOYEES A practical guide to understanding the true motivations and potential impact of each target, and how to approach a strategy for success. 2014 Crowdly, Inc. THE GOLDILOCKS
More informationAt The Speed Of Life. Fortune 500 CMOs Share Their Priorities and Challenges For 2014. New study in partnership with The CMO Club
At The Speed Of Life Fortune 500 CMOs Share Their Priorities and Challenges For 2014 New study in partnership with The CMO Club The times, they are a changin. Every day, consumers share millions of pieces
More informationHow To Create Content Marketing
The Ultimate Guide to Building a Content Strategy 2014 NewsCred / NewsCred.com / (212) 989-4100 / sales@newscred.com Traditional marketing talks at people, content marketing talks with them. Doug Kessler
More informationNew Solutions New Opportunities
New Solutions New Opportunities What is Penton Marketing Services Penton Marketing Services offers a full range of content solutions, digital services and lead nurturing and qualifying services that leverage
More informationHow To Achieve Mobile Success, Even if You Don t Have an App
How To Achieve Mobile Success, Even if You Don t Have an App 1 In our multi-channel world marketers are faced with two main challenges at any given moment - shifting a negative brand image, and boosting
More informationRECRUITING TIPS SCRIPTS. Tom Ferry - Your Coach 888.866.3377 tomferry.com
RECRUITING TIPS & SCRIPTS 1 & WHAT TO SAY TO NEW EXPERIENCED AGENTS table of contents Attracting New Agents Key Tips for Speaking with New Agents Interviewing a New Agent Inviting a New Agent to a Career
More informationDirect Response Marketing on Facebook
Direct Response Marketing on Facebook Driving action online, in-store and in mobile app Summer 2014 1 Table of contents Facebook s direct response marketing solution 4 Best practices 14 Campaign prep 16
More informationManaging the Lead Lifecycle. Getting the Most from Your Leads
Managing the Lead Lifecycle Getting the Most from Your Leads Leads are the lifeblood of marketing and sales, the raw material every marketer hopes to turn into gold. Just as marketing technologies have
More informationSuccessful elearning Business
10 Critical Components for a Successful elearning Business presented by elearning is a Critical Business Strategy What Nonprofits and Associations Need to Know You have the content. You have the membership.
More informationIn s p i r i n g Ge n e r a t i o n s
In s p i r i n g Ge n e r a t i o n s Through Knowledge and Discovery executive summary: Strategic Plan Fiscal Years 2010 2015 Introduction In the future, one touch of a screen is all you will need to
More informationTACTICAL PLAN A daily playbook for successful content marketing on LinkedIn
L I N K E D I N C O N T E N T M A R K E T I N G TACTICAL PLAN A daily playbook for successful content marketing on LinkedIn TACTICAL PLAN CONTENTS Let's Dive In 3 5 Opportunities for the Taking 4 Your
More informationTHE ROAD TO INFLUENCE. 8 Tips to Help You Amplify Your Brand through Inf luencer Loyalty and Advocacy
8 Tips to Help You Amplify Your Brand through Inf luencer Loyalty and Advocacy INTRODUCTION Be it a brand, service, product, or individual, establishing influence is a primary goal. You want to influence
More information5 Tips For Setting Measurable. Social Media Goals. 5 Tips for Measurable social media goals
5 Tips For Setting Measurable Social Media Goals 1 introduction Five practical tips for setting measurable social media goals Social media participation has become a must for businesses today. A survey
More informationContent creation remains important as ever. Lead generation is still important, but lead nurturing is growing
Introduction As consumers flock to the internet, the marketing industry continues to evolve and expand. As this happens, traditional models of marketing begin to lose efficiency and new types of marketing
More informationColleen s Interview With Ivan Kolev
Colleen s Interview With Ivan Kolev COLLEEN: [TO MY READERS] Hello, everyone, today I d like to welcome you to my interview with Ivan Kolev (affectionately known as Coolice). Hi there, Ivan, and thank
More informationFundraising Campaign Analysis: Using Data to Maximize Nonprofit Funds
Fundraising Campaign Analysis: Using Data to Maximize Nonprofit Funds In the nonprofit sector, every dollar makes a difference and most development professionals are trying to scrape up the most money
More informationThe Basics of Branding: How to Maximize Brand Efficiency and Boost Your Bottom Line
The Basics of Branding: How to Maximize Brand Efficiency and Boost Your Bottom Line 1 The Basics of Branding: How to Maximize Brand Efficiency and Boost Your Bottom Line The Branding Evolution A brand
More informationHow to make the most of your Christmas newsletters?
1 How to make the most of your Christmas newsletters? Christmas season is a time of the year when companies scale up the volume of their newsletters and maximize sales. Only in 2012, online retailers increased
More informationCrowdfunding the Smithsonian. Inside the Together We re One Campaign
Crowdfunding the Smithsonian Inside the Together We re One Campaign Presenters Miranda Gale Public Affairs and Marketing Specialist Freer Gallery of Art and Arthur M. Sackler Gallery galem@si.edu, @mirandagale
More informationHow To Partner With Marketing Solutions: Financial Services
Marketing Solutions: Financial Services Overview Digital disruption, regulatory demands and increased competition are changing the way financial services brands reach out to and engage with their audiences.
More informationVANCITY BUZZ? WHY ADVERTISE WITH
SPONSORSHIP Photo by flickr.com/carefool WHY ADVERTISE WITH VANCITY BUZZ? Since 2008, Vancity Buzz has been reporting on events, entertainment, food, fashion, sports, and developments in the city of Vancouver.
More informationBUSINESS EDUCATION. Business & Professional - Small Business Management. Business Education. Business Owner Management Certificate
BUSINESS EDUCATION - Small Business Management NEW! Entrepreneurship: Start-Up And Business Owner Management Certificate The Entrepreneurship online training program provides an excellent foundation for
More informationHow you can meet your top marketing priorities
How you can meet your top marketing priorities with digital asset management Scan for PDF Copyright 2012 Widen Enterprises, Inc. How digital asset management can help achieve marketing executives top priorities
More informationCommunications Manager Advocating for Self-Service in the Tech Industry jmecantrell@gmail.com
Jamie Cantrell, MBA Communications Manager Advocating for Self-Service in the Tech Industry jmecantrell@gmail.com Summary A professional storyteller, I am entrusted with the stories of businesses, people,
More informationWhere promotional products and marketing meet
Where promotional products and marketing meet WHO WE ARE We are award-winning companies from across Canada who came together to form BrandAlliance. We united on a single common vision: to maintain local
More information7 Things. Marketing Playbook. Every small business can fix on their website in the next week to increase leads and sales. www.lesproctordirect.
7 Things Every small business can fix on their website in the next week to increase leads and sales. Marketing Playbook Introduction Increase Your Conversions Do you really want to increase your leads
More informationAdobe Analytics Premium Customer 360
Adobe Analytics Premium: Customer 360 1 Adobe Analytics Premium Customer 360 Adobe Analytics 2 Adobe Analytics Premium: Customer 360 Adobe Analytics Premium: Customer 360 3 Get a holistic view of your
More informationSell Your Company on Employee Advocacy
HOW TO Sell Your Company on Employee Advocacy Everything You Need to Get Internal Buy-in for Your Employee Advocacy Program 1 Table of Contents Introducing Advocate Marketing 3 The Power of Employee Advocacy
More informationGenius Mail: Hospitality. Unlock the marketing, sales and branding Potential of your most trusted and used business communication channel
: Hospitality Unlock the marketing, sales and branding Potential of your most trusted and used business communication channel Everyday Business Email Unlock the marketing, sales and branding potential
More information902 Broadway 20 th Floor New York, N.Y. 10010. Business and Revenue Model Overview. Presented by Flatiron Strategies, LLC August, 2015
902 Broadway 20 th Floor New York, N.Y. 10010 Business and Revenue Model Overview Presented by Flatiron Strategies, LLC August, 2015 Disclaimer The content provided by Flatiron Strategies in this presentation
More informationHoliday Readiness Guide: Strategies to Prepare Omni-channel tactics to maximize impact and results during HSS 2015
Market Track Perspective TM Holiday Readiness Guide: Strategies to Prepare Omni-channel tactics to maximize impact and results during HSS 2015 Market Track s Holiday Readiness Guide In this issue of Market
More informationThe Evolution of Social Media Marketing: 9 trends to know now.
The Evolution of Social Media Marketing: 9 trends to know now. It s hard to think of a time when social media didn t exist when people of all ages weren t snapping photos of their food, sharing selfies
More informationCreating a Year Round Peer-to-Peer Fundraising Machine
JAN OCT APR JUL Creating a Year Round Peer-to-Peer Fundraising Machine RESOURCE GUIDES CREATING A YEAR ROUND PEER-TO-PEER FUNDRAISING MACHINE Peer-to-peer fundraising has rapidly become a favorite among
More informationThe six key marketing challenges facing recruitment firms today
The six key marketing challenges facing recruitment firms today September job opportunities across the UK were up by 16% year-on-year according to research statistics from Reed, and while the British economy
More informationCAMPUS ACTIVITES BOARD CHAIR
EXECUTIVE TEAM The CAB Executive Team consists of the CAB Chair and the four Vice Chairs. The main responsibility of the Executive Team is to oversee the general operations of the organization and to manage
More informationTransforming Big Data Into Smart Advertising Insights. Lessons Learned from Performance Marketing about Tracking Digital Spend
Transforming Big Data Into Smart Advertising Insights Lessons Learned from Performance Marketing about Tracking Digital Spend Transforming Big Data Into Smart Advertising Insights Lessons Learned from
More informationInstagram Advertising
Instagram Advertising THE PERFORMANCE MARKETER S GUIDE TO Finding and Scaling Success Advertising Automation Instagram has been growing in popularity for years, but its potential as a powerful revenue
More information5 TIPS FOR SETTING MEASURABLE SOCIAL MEDIA GOALS
TIP SHEET 5 TIPS FOR SETTING MEASURABLE SOCIAL MEDIA GOALS Social media participation has become a must for businesses today. A survey by CMO in February 2012 revealed that marketers expect to spend almost
More informationTop Performing Personalization Tactics To Boost Email Effectiveness
Top Performing Personalization Tactics To Boost Email Effectiveness Jenn McClain VP ecommerce, The Limited Ava Aprin Director of Technology Partnerships, Certona Established Expertise Personalization Expertise
More information23 Ways to Sell More Using Social Media Marketing
23 Ways to Sell More Using Social Media Marketing 1. Be visible Don't just tweet/post once or twice and think your job is done. Get online and speak to people. Network and let your target market get to
More informationSocial Marketing Suite Launch Track Optimize. (888) 801-9197 crowdfactory.com @crowdfactory 1
Social Marketing Suite Launch Track Optimize (888) 801-9197 crowdfactory.com @crowdfactory 1 Crowd Factory Overview First to deliver social campaign suite for the social marketer with personlevel data
More informationWHITE PAPER. Social media analytics in the insurance industry
WHITE PAPER Social media analytics in the insurance industry Introduction Insurance is a high involvement product, as it is an expense. Consumers obtain information about insurance from advertisements,
More informationMarketing Lifecycle Services Optimising your multi-channel marketing performance
Marketing Lifecycle Services Optimising your multi-channel marketing performance 02 Marketing Lifecycle Services European private and public sector organisations are overpaying for their printed documents
More informationSeven Best-in-Class Marketing Tactics that Drive Down Patient Acquisition Costs
Seven Data-Driven Best-in-Class Healthcare Marketing & Tactics Patient Engagement that Drive Solutions Seven Best-in-Class Marketing Tactics that Drive These proven healthcare marketing tactics will help
More informationSupercharge Your Call Center Services. nexogy. with. www.nexogy.com 1.866.NEXOGY1 (639.6491)
Supercharge Your Call Center Services with nexogy www.nexogy.com 1.866.NEXOGY1 (639.6491) One bad customer service experience is all it takes to help your competitors business: 89% of consumers Report
More informationCUSTOMER ENGAGEMENT BUILDING PERSONAL CONNECTIONS WITH YOUR CUSTOMERS
CUSTOMER ENGAGEMENT BUILDING PERSONAL CONNECTIONS WITH YOUR CUSTOMERS 1 Customer Engagement CUSTOMER ENGAGEMENT The rise of social networking, mobile technology and e-commerce gave brands and retailers
More informationInbound Marketing Strategies Dahlia Benaroya Dahlia Web Designs LLC 1-888-7-DAHLIA
Inbound Marketing Strategies Dahlia Benaroya Dahlia Web Designs LLC 1-888-7-DAHLIA The business world is advancing day by day, through valuable marketing and promotions. What is the procedure of this unbeaten
More informationThe Mobile Marketer s Complete Guide to User Acquisition
The Mobile Marketer s Complete Guide to User Acquisition Appia Footer 320 Blackwell Street Durham, NC 27701 1.866.254.2483 user acquisition overview and best practices 2 Introduction User acquisition is
More informationACTIVITIES. SECTION 1 Career Fairs
ACTIVITIES 15 SECTION 1 Career Fairs School-sponsored Career Fairs are a ready-made opportunity to get in front of students and share good information about your company, jobs in your industry, and the
More information5 KEYS TO CREATING AWESOME CONTENT FOR SOCIAL CAMPAIGNS
5 KEYS TO CREATING AWESOME CONTENT FOR SOCIAL CAMPAIGNS PRESENTED BY Satisfying the consumer s need for useful content requires an authentic, organic, and dedicated voice that leverages the reputations
More informationJW Focus: Gaming. Epic Win with In-Game Advertising White Paper January 2014
JW Focus: Gaming Epic Win with In-Game vertising White Paper January 2014 What s Inside Overview: Why You Should Be Monetizing with Video s Globally, people spend over 3 billion hours a week playing video
More informationTHE BLUEPRINT FOR MARKETING AUTOMATION
THE BLUEPRINT FOR MARKETING AUTOMATION Marketing automation adoption will grow by approximately 50% by 2015. -Sirius Decisions, How Marketing Automation Has Evolved in the Last 12 Months, 2012 Way More
More informationCASE STUDY. L Oréal Canada
CASE STUDY Finds Beauty in Programmatic Buying With DoubleClick Bid Manager and Google Analytics Premium Finds Beauty in Programmatic Buying With DoubleClick Bid Manager and Google Analytics Premium Goals
More informationCommunity Management. How to build and manage a loyal community for your mobile app with the help of social media networks!
Community Management How to build and manage a loyal community for your mobile app with the help of social media networks! April 27, 2015 Community Management App developers need to permanently communicate
More informationSOCIAL MEDIA DID YOU KNOW: WHAT IS SOCIAL MEDIA? IGNORE IT AT YOUR PERIL! WWW.SPORTENGLANDCLUBLEADERS.COM ANYWHERE GETTING GREYER
The world s top brands are using social media as a meaningful way of deepening relationships with their customers. Is it now time for Sport Clubs to join in? WHAT IS SOCIAL? According to the Chartered
More informationEmail. part 1. Eroi.com. the basics. email marketing guide part one. page 1
Email Marketing Guide part 1 page 1 Step-by-Step Email Marketing Guide Email marketing generates maximum marketing return on investment (ROI), and drives online and in-person sales to new levels. The ROI
More informationJob Description Sales and Marketing Manager
Job Title Job Description Sales and Marketing Manager Reports to Chief Operations Officer (COO) and General Manager, Plassey Campus Centre Faculty/School/Department Campus Life Services Location University
More informationRelationships Matter: Social Media and Internet Marketing for Blue Box P&E Programs
Relationships Matter: Social Media and Internet Marketing for Blue Box P&E Programs Community Blue Box Promotion and Education (P&E) programs can be a challenge. With so much information out there, it
More informationIntroduction. In order for you to benefit, you need to be able to offer your clients an email marketing service. The agency s guide to email marketing
Introduction As a marketing professional, you ll know that the last few years in the industry have been characterised by dramatic change shifts in philosophy, accompanied by the adoption of new and exciting
More informationCertified Nonprofit Consultant (CNC)
Certified Nonprofit Consultant (CNC) WHY DO EXECUTIVES SECURE THE CNC CREDENTIAL?...to validate their professional achievements and personal commitment to advance the common good. Certified Fundraising
More information2015 HOLIDAY SPONSORSHIP DETAILS
2015 HOLIDAY SPONSORSHIP DETAILS Dear friends and colleagues, Happy Holidays! This is my first holiday letter to author. Etiquette guides for holiday letters tell me to resist the urge to brag about accomplishments
More informationemail us enquiries@corporaterewards.co.uk call us 0370 405 2020 from outside UK +44 (0)1789 404 020
email us enquiries@ 1 email us enquiries@ We design and build innovative reward, motivation, incentive, recognition and loyalty programmes for some of the world s most successful companies and organisations.
More informationLeveraging Big Social Data
Leveraging Big Social Data Leveraging Big Social Data New ways of processing and analyzing Big Data have led to innovations across many industries from software that can diagnose Parkinson s to earthquake
More informationThe Age of the Customer: Focus on Retention
The Age of the Customer: Focus on Retention A 5% increase in customer retention can boost profitability 75%. Does your customer loyalty make the grade? CONTENTS Customer Lifecycle 101: Roadmap to Customer
More informationSANDY ROGERS Expert Consultant Practice Leader Thought Leader Speaker
SANDY ROGERS Expert Consultant Practice Leader Thought Leader Speaker Drive faster growth through a customer-centric culture. Dominate Your Competition by Making Every Store a Top Performer Change Frontline
More informationWe are a Performance and Innovation Digital Company.
WHO We are a Performance and Innovation Digital Company. Overmind is a Full Service Digital Agency that will change the way your company currently sells its products, buys advertising, engages and shares
More information