Fusion Middleware. Hans Viehmann TSBU Middleware

Transcription

1

2

3 Fusion Middleware Hans Viehmann TSBU Middleware

4 Lernziele Wissen Grundlagenwissen für Architektur-Diskussionen Verständnis für unsere SOA Positionierung Wissen über Differenzierung vom Wettbewerb Fähigkeiten Aufdecken von Bedarf bzw. Opportunities gezielte Arbeit gegen den Wettbewerb Ausnutzung von Differenzierungs-Merkmalen Verhaltensweisen Evangelisten-Mentalität Selbstbewusstsein in Wettbewerbssituationen Fokussierung auf Upselling

5 Positionierung der Architektur Oracle Fusion Architecture

6 Executive Summary COMPREHENSIVE HOT PLUGGABLE UNBREAKABLE

7 Warum über Architektur diskutieren? Roter Faden zum Verständnis der Kundenanforderungen mehr Glaubwürdigkeit, mehr Nutzen für den Kunden Methodik, um unser (vollständiges) Produktangebot darzustellen Diskussionsthema auch für CIOs

8 Benötigt man eine Architektur? Nein, aber wenn ich als IT Manager für jede Anwendung eine neue Datenbank schaffe, jeden Entwickler andere Tools verwenden lasse, unterschiedliche Kommunikationsprotokolle verwende, für jede Anwendung ein neues Sicherheitskonzept implementiere, für jedes Endgerät eigene Anwendungen entwickle, nur vorgegebene Berichte und Analysen bereitstelle, Anwendungsteile entwickle, die nicht skalieren, vgl. O2 wird der Betrieb, die Anwendungsentwicklung und -Pflege zum Kostentreiber, ohne anpassungsfähig zu sein

9 In der Praxis hat ein Kunde noch keine Architektur definiert, können wir ihm helfen hat er bereits eine Architektur entwickelt, können wir ihm aufzeigen, wozu seine Infrastruktur noch im Stande sein kann und entlang der Architektur unsere Mehrwerte aufzeigen... und zwar ohne seine bestehende Infrastruktur grundsätzlich in Frage zu stellen

10 Selling Using Architecture

11 Architecture Why do our customers develop Architectures And how can we use that fact How can we better sell using Architecture To those who do not have one? To those who already have one?

12 Senior business executives and IS managers must understand that enterprise architecture is essential to the success of modern business strategies. Gartner Research November 2003

13 We need to know What is Oracle s approach to meeting the typical needs of a business/organisation? What are the architectural principles which Oracle persues? How can Oracle extend an existing architecture to meet specific business requirements?

14 Customer Needs High Level Customer Needs Greater Enterprise Agility Lower Technology Costs

15 Customer Needs Greater Enterprise Agility Optimize Processes to Respond to Market Change Get Better Business Visibility Take Decisions with Better Quality Information Improve Workplace Productivity Make Information Accessible Anytime Anywhere

16 Greater Enterprise Agility Associated Technology Solutions Business Visibility Business Process Optimization Better Quality Information Ubiquitous Information Access Improve Workplace Productivity Business Activity Monitoring SOA, BPEL Data Hubs Business Intelligence Multi-Channel Computing Enterprise Portals

17 Customer Needs Lower Technology Costs Provide Mainframe QOS on Cheap Hardware Improve Developer Productivity Manage Resources to Optimize Technology Assets Customize & Maintain Services & Processes Consolidate Security to Improve Compliance

18 Lower Technology Costs Associated Technology Solutions Developer Productivity Mainframe QOS on Cheap HW Technology Optimization Security Compliance Customization & Maintenance Integrated Tools Grid Computing Systems Management Identity Management Lifecycle Management

19 Software + Hardware + Architectural Principles = Efficient IT system

20 Architectural Principles (1) infrastructure level 1. Organisations should take an Information-centric approach to their Enterprise Architecture 2. Organisations should select a database platform that allows them to consolidate the number of schemas and physical databases in operation 3. Organisations should take an Enterprise Grid approach to their consolidated infrastructure

21 Architectural Principles (2) information level 4. Organisations should accumulate a single source of truth of critical business data into Data Hubs 5. Organisations should select business applications that allow them to standardise business processes by rationalising the number of applications supporting these processes 6. Organisations should use an approach that can involve service-oriented applications to be built to operate business processes

22 Architectural Principles (3) access level 7. Organizations should combine traditional business intelligence, realtime business intelligence, content management and business activity monitoring into a single integrated system 8. Organizations should be able to combine all transactional, decision support, and collaboration applications into one contextual user experience to deliver the right information to the right person at the right time 9. Organizations should be able to securely access the same information from a variety of communication devices such as web browsers, PDAs and telephones 10. Organizations should adopt an approach to Enterprise-wide Identity Management that is both centralized and shared across Single Sign- On, Service and Data Access Control

23 Generic Architecture

24 Management Framework Management Framework Generic Architecture Access Business Processes Information Software Infrastructure Development Framework Development Framework Hardware Infrastructure

25 Exercise 1 : Build Generic Architecture Map

26 Build Generic Architecture Map DEVELOPMENT FRAMEWORK ACCESS BUSINESS PROCESSES INFORMATION SOFTWARE INFRASTRUCTURE MANAGEMENT FRAMEWORK & SECURITY HARDWARE INFRASTRUCTURE

27 10 Minutes..

28 Generic Architecture Examples of Generic solutions names : Cluster Portal Integration Identity Management Development Tools Wireless Unix Database Systems Management BI Tools Workflow Application Server Collaboration Integrated Applications Data Hubs Mainframe Storage Adaptors Enterprise Service Bus Persistence Framework

29 Generic Architecture DEVELOPMENT FRAMEWORK Development Tools Persistence Framework Portal Integration Wireless Enterprise Service Bus Database ACCESS Collaboration BI Tools BUSINESS PROCESSES Workflow INFORMATION Data Hubs SOFTWARE INFRASTRUCTURE Application Server Integrated Aplications Adaptors Storage I M systems System Management MANAGEMENT FRAMEWORK & SECURITY HARDWARE INFRASTRUCTURE MainFrame Unix server Cluster Storage

30 Oracle Architecture

31 Exercise 2 : Build Oracle Architecture Map

32 Build Oracle Architecture With Oracle solutions DEVELOPMENT FRAMEWORK ACCESS BUSINESS PROCESSES INFORMATION SOFTWARE INFRASTRUCTURE MANAGEMENT FRAMEWORK & SECURITY

33 5 Minutes..

34 Oracle Information Architecture (Dec. 04) komplett, modular, offen Development Framework Portal SOA Sensor Database Information Access Transparenz Collaboration Business Processes Agilität Integration Data Hub Konsolidierung Customer Grid Infrastructure Virtualisierung AppServer Oracle on Demand Business Intell. Pckg. Apps. Product Storage Management Framework

35 Oracle Architecture : OIA ( official ) DEVELOPMENT FRAMEWORK Application Development Framework JDeveloper Portals Multi Channel Access BPEL Process Manager Enterprise Service Bus Database ACCESS OCS BUSINESS PROCESSES B2B Orchestration INFORMATION Oracle Data Hubs SOFTWARE INFRASTRUCTURE Application Server OWB Discoverer BAM Pre-built Business Flows 200+ Adapters Storage : ASM OID SSO Lifecycle Mgmt Grid Control MANAGEMENT FRAMEWORK & SECURITY ON DEMAND

36 Where is Fusion Middleware? DEVELOPMENT FRAMEWORK Application Development Framework JDeveloper ACCESS Portals Wireless OCS OWB Discoverer BAM BUSINESS PROCESSES BPEL Process Manager B2B Orchestration Pre-built Business Flows INFORMATION Enterprise Service Bus Oracle Data Hubs 200+ Adapters SOFTWARE INFRASTRUCTURE Database Application Server Storage : ASM OID SSO Lifecycle Mgmt Grid Control ENTERPRISE MANAGEMENT & SECURITY

37 Oracle Fusion Middleware Systems and Applications Management Topology Svcs. JMX Console Lifecycle Mgmt. Development Environment JDeveloper Application Development Framework Information Access and Insight Portals Wireless OCS OWB Discoverer BAM Business Processes BPEL Process Manager B2B Orchestration Pre-built Business Flows Data Hubs and Integration Enterprise Service Bus Oracle Data Hubs 200+ Adapters SOA Run time J2EE Web Services Event Services Rules Engine Enterprise Grid OID Web Services Mgr User Prov. SSO Federated IDs Security and Identity Management

38 IDC - Supporting SOA platform or piecemeal? Initiators & Endpoints External Events Management User Portal and Interface Service Workflow And Messaging Process Orchestration Execution Engine Message Broker (MOM) Service Mapping Business Rules Engine Workflow Modelling Message Transformation Services Metadata Registry Data Adapters Application Adapters Service Policy Management and Monitoring Service Provisioning & Mgt Security/Identity Management Service Monitoring Data & Deployment Infrastructure Application Server Database Server

39 Gartner s View Applications Infrastructure

40 Management Management Competitors Architectures BEA SAP User (access) User (access) People (access) Process Management Information Process Services Infrastructure Application Platform Microsoft IBM Solutions (access) Portal (access) Information Process Management Development Management Information Process People (access) Infrastructure Software Infrastructure Development Development

41 Management Framework Management Framework Generic Architecture Access Business Processes Information Software Infrastructure Development Framework Development Framework Hardware Infrastructure

42 Exercise 3: Complete Customers Architecture and Find Value Hypothesis

43 Build Customer Architecture : Architecture example Architecture Customer profile : fantastec AG Named account, Automotive Supplier Bespoke Supply Chain and Manufacturing Apps migrated from AS/400 to Unix (Cobol, IBM Websphere MQ, Oracle DB) Different applications on Unix & Windows (Oracle DB) including ERP System (SAP R/3) with SAP Netweaver Portal Specific functions developed in Java with Eclipse and deployed on IBM Websphere Business Process Modelling using ARIS Toolkit (IDS Scheer) Strong OEM user (>30 Oracle DBs managed) Lotus Notes als Groupware Use of RFID under investigation New Acquisition to integrate

44 10 Minutes..

45 Oracle Fusion Middleware Systems and Applications Management ASLM JMX Console Topology Svcs. Lifecycle Mgmt. OEM ARIS Toolkit JdeveloperEclipse Application Development Framework SAP Portal Portals Wireless OCS BPEL Process Manager J2EE Development Environment Information Access and Insight Java Notes Apps Business Processes Websphere MQ SOA Run time Websphere Web Services B2B Orchestration Enterprise Grid OWB Discoverer BAM Data Hubs and Integration Pre-built Business Flows Enterprise Service Bus Oracle Data Hubs 200+ Adapters J2EE Unix server Oracle DB Cobol Apps SAP R/3 Event Services Rules Engine OID Web Services Mgr User Prov. SSO Federated IDs Security and Identity Management

46 10 Minutes..

47 Oracle Fusion Middleware Topology Svcs. Systems and Applications Management OEM OEM Packs JMX Console ASLM Lifecycle Mgmt. ARIS Toolkit JdeveloperEclipse Portal SAP Portal Portals Wireless OCS BPEL PM BPEL Process Manager J2EE Information OCS Access and Insight Java BI Tools Notes BAM Apps Enterprise Service Bus J2EE Unix server Development Environment Edge Server Business Processes Websphere MQ SOA OracleAS Run time Websphere Web Services Application Development Framework B2B Orchestration Enterprise Grid OWB Discoverer BAM Pre-built Business Flows Data Hubs and Integration Adapters B2B Adapters Oracle DB Oracle Data Hubs SAP R/3 Cobol Apps 200+ Adapters Event Services Rules Engine DB options OID Security and Identity Management CoreID CoreID OID Acc&ID Fed. Web Services Mgr User Prov. SSO Federated IDs

48 Group Feedback Identify three focus topics Identify Barriers Identify Oracle Value Hypothesis for this type of account Determine how to collaborate with the existing components of the customer s existing environment

49 Wie können wir die Lösung verkaufen? Wählen Sie drei Fokusthemen aus. Welchen Nutzen hätte der Kunde? Was sind mögliche Hindernisse? interne Hindernisse Einwände des Kunden Was sind technische Herausforderungen?

50 20 Minutes..

51 Conclusion

52 Questions to initiate an architecture oriented discussion What percentage of your IT budget is spent in maintenance? How many usernames/passwords do you personally use? How often do your business processes change? How long does it take to develop a new application? Who is responsible for your IT architecture? How difficult it is to extract Real Time intelligence from your IT systems? What kind of devices are used to access your IT environment?

53 Competitive Differentiation Information oriented Architecture rather than process or technology oriented Enable Grid Computing Allow a single source of truth of critical business data into Data Hubs Integrated Architecture Built on open industry standards Based on the best technology for lowest cost and best value Built by the world s largest enterprise software company

54 Exercise: How to sell the solution?

55 Competitive Traps

56 Infomentis-Präsentation Microsoft owerpoint Presentatio

57 Aufgabe Finden Sie je eine Competitive Trap für IBM Websphere BEA Weblogic SAP Netweaver... ob gegen den AppServer insgesamt, oder eine einzelne Komponente, ist Ihnen überlassen

58 20 Minutes..

59 IDC s View IDC video

60 Supporting EII platform or piecemeal? Information Consumers Applications Web Services Processes BI Tools Portals Search Engines Virtual Information System Collaboration View OLAP View Web Services View Relational View Object View Text View Metadata Registry Virtual Database Optimization & Synchronization Data Connector/Adapter Middleware Content Provider Layer Server OS RDBMS Server OS OLAP DBMS Server OS RDBMS Server OS Object DBMS Server OS XML DBMS Server OS Content Management ERP Suite Analytic Application Custom Industry Application Comp. Aided Engineering Application Document Management Plus ontology, semantic definitions, etc Collaboration Application

61