Information strategy - Guidelines. ? Press releases? Press conferences? Press Events? Continuous consultancy? Three stages Rocket?

Save this PDF as:
 WORD  PNG  TXT  JPG

Size: px
Start display at page:

Download "Information strategy - Guidelines. ? Press releases? Press conferences? Press Events? Continuous consultancy? Three stages Rocket?"

Transcription

1 Information strategy - Guidelines Press information strategies? Press releases? Press conferences? Press Events? Continuous consultancy? Three stages Rocket? PR Dissemination focus: Who?? What? When? Where? Why Make sure you specify your audience before any activities on information dissemination takes place. This is since the efforts and media channels will vary depending on your audience. If you wish to address your scientific community with your new research results or defining a new policy strategy and use a press release, you may end up with no replies, since you didn t communicate your will to discuss. A discussion requires a press event. If you are planning to reach out to the public, prepare to explain yourself thoroughly. Find metaphors and simple explanations for what you want to explain. Picture a person in your head (your neighbour or your mother for example) and mind that you don t insult them with lack of information but don t demand too much of their knowledge or remembrance from school either. Try to make and effort to make your self clear and concise. Subject: What If addressing public, try to find an angle of your subject that interests people outside the academic sphere such as food, health, social life, predictions of the future, family matters, money etc. something that relates to peoples everyday activities and their prospect of prosperity. Use this in your headline and introduction for your press release or article.

2 When, Where If there is an event involved, make sure you mention when and where carefully and clearly. If it is your press conference make sure you will not have to change the date in the last minute, or you will loose your audience. Why Why are you disseminating your information? Is it to educate in long term time perspective, to attract new attention to a revised subject or to present news on the scientific frontline? Try to find out the news value of your subject before entering the process of delivering a press release. Try to make an impression! Remember that for journalists news is a flow of current history, they know what has happened before and they will follow up if the subject comes up again. Press releases Reasons for press releases not being published: a) The journalists didn t grasp the concept b) The editors didn t have other news to relate yours to c) Another greater event crushed your news value in the last minute. Try again! d) Intake disregarded it due to over-information Make sure you have your Who, What, When, Where and Why covered. Set date and place for your press release, coordinate with other stakeholders if necessary and possible. Write your press release and send it to all your press contacts as well as colleagues with same interest. You may also want to send it directly to information departments of larger institutions with interest in your subject. Include those information officers in your press contact list. After having sent out your press release, follow up with your most prominent contacts; give them a call the same day to check if they need additional information. Stay by your phone and to answer questions the following 2-3 days. Writing a press release Headline; Include all your keywords, or at least the 3 most important. The journalists will re write it. If you have a very good formulation, use it. Otherwise it s the journalists profession to master that. Quotes are ok. Introduction; Try selling your concept here; Your angle of the news, how it relates to your subject and audience. Maximize text volume to two or three sentences.

3 Edited text; Make sure you provide contacts, dates and background information as well as all your keywords and people who deserve acknowledgement. Quotes are very popular, three is not too many, it gives the journalists choice. Quotes will also support to prove the public interest of your press release. Half a page is usually enough volume, try to keep text volume to one page, it is easier to post. If you can t manage keeping that text volume, consider to write two press releases, you probably have more than one subject. Be catchy! Provide most important information on headline and introduction. Note that this does not have to be your scientific news (the facts you want to publish). It might as well be your angle that takes up all this space. Example Sumaila article: Additional information background articles Offer additional information when you contact your press contacts. It should consist of written and other kind of information on your subject provided to the journalists in an easy to obtain format such as an information sheet of paper or a webpage. The purpose is to correct mistakes before they are done by the journalists. Provide vital information in writing; Dates, figures, statistics, numbers, names of people and geographic places, addresses and phone numbers, addresses, sources, URLs etc. also provide graphic material, One picture says more than 1000 words: Photographs, illustrations, drawings, maps, tables, diagrams etc, just make sure they are all in an easy to read format i.e. jpeg or pdf. Press contacts Collect a list of the press contacts from your institution, university and vital public media such as local and national daily newspapers, radio and TV stations. Find out the exact person to address with the kind of subjects you are writing about. Address the scientific or political journalists that cover your subject directly and personally. Build out your press contacts with information officers at established institutions with interest in your subject. Press conferences Set the date and venue at least a month before the events, three is even better if you expect plenty of attention. Plan it around lunchtime or dinnertime and serve something edible. Invite your press contacts well in advance, mention when, where and what you are going to inform them about, provide background information at the latest on the press conference. Follow up your invitation, you may a week after you sent it, then about a week before and then two days before with your most important contacts. You may the first follow up but the last one should be a personal phone call, to be safe make all the contacts personal phone calls.

4 Attention span: An invitation to a press conference released with a weeks preparation can perhaps expect local attention, if released within the month you can expect regional attention, within three months you can expect national attention, in six months, multinational attention. The Three Stages Rocket The Three Stages Rocket 1. Press releases 2. Press conferences 3. Press events = Continuous consultancy status If coordinated in good confidence-building fashion the Three Stages Rocket will result in your continuous consultancy status with the media. It will help build your institutional solidity with media, and they will turn to you when they need expert information on your subject. Whenever you look up your press contacts they will be happy to discuss your latest press release. The establishment of this mechanism goes into process from your first press conference. This builds on mutual trust and regular contacts, it usually requires a press secretary to handle the contacts and follow up on news and events regarding your subject as well as coordinate institutional events with institutions in the same field of interest. Press events Press events are larger press conferences or other larger arrangements inviting other stake holders than only the media. It could be the final meeting of a project, a conference including two or more scientific institutions discussing the same subject from different angles or a joint arrangement between scientists and specific stakeholders. The most important thing to remember to get good press attention is to serve the media with what is considered the news value. This could be a new scientific discovery but a probably more successful news value would be for example the breaking of silence between two previously hostile stake holder groups, success stories of development or good news on the earth status of marine resources. Make sure you write your press releases on the event in time to absorb it for media. Invitations should be sent out with the same attention span as for press conferences.

5 Information officer In the INCOFISH project we should consider diverting one person per workpackage responsible for coordination of our information events, trusted to write or edit press releases. Coordinated press releases have a better effect on media and an increased chance of pushing through i.e. being published. This probability increases with amount of sources i.e: coordinate your press releases with other workpackages and contacts. PR Projects If you are involving other institutions and organizations in your scientific projects, considers the dissemination vectors they make for your information. If you want to reach out to local small scale fishermen with your scientific work and results, you better involve them in your projects. If you want to reach the fishing industry, start the negotiations now on how you can use them as data providers. Once your project is finished, you may summarize the outcomes of it and present them to media as a success story of collaboration. This could be done through a pres release, a press conference or an event. Event Marketing Press events have no commercial interest but involving commercial interests in your scientific work is a new and daring step to take and if you include press events in your activities with commercial interests you are entering the scene of event marketing. There is always a turning back (as long as you have a contract that says so). If you want to involve commercial interest in your projects they can help you draw media attention to your work in a way you never dreamed of. Make sure you have concise agreements and contracts. Preferably put yourself in the position of independent advisor for a project involving commercial interests. That will draw attention to your institution but hopefully not negotiate your scientific integrity or rupture your reputation in case commercial interests start running berserk.

6 Producers, vendors and consumers If we, the scientists are the producers of information, management services and scientific data, the market would be the runners of an enterprise interested in selling our product and consumers the public and their policy driving voice. Media and PR are vectors and the attractor would be the environment where the product is exposed (our portal, a fish market, the EU commission greendays), the information is the attention we gain from the public by going to market. We want the attention from the public to be able to push policy development forward. Consumers Information Attractors Vectors Producers Market Now, who is interested in selling biodiversity data on their market? Not so many. But support from established scientists is something worthwhile trading. Shell oil buys in scientists to their platforms to improve their corporate ethics profile as well as many others. Who can resist a charming marine biologist at work in shiny neoprene? They are actually only pumping fossil gas in the commercial, that s all right with Mother nature, isn t it? It is important to win your consumers approval, and as awareness grows moral has become a high rated good of trade. It s called Ethics corporate management systems and there are even attempts to standardize it. 1 ounce of moral for 2 pounds of public attention Since moral is expensive these days, we can get funding to promote projects involving our research as well as organisations promoting our subjects, using corporate management strategies to make a better world. Is it worth considering? INCOFISH Information plan See annex II (.pdf)

7 portdraft2.pdf Information strategy and outcome according to INCOFISH Management of Knowledge and Tools All data, tools and concepts developed by INCOFISH will be considered public goods and will be made available through the INCOFISH web portal. Members of INCOFISH have volunteered to archive data and continue to make tools available beyond the duration of this project. Consortium partners accept and authorise that the Commission disseminates relevant project information, including summaries and public project results, names and contact details of consortium partners through visual, oral and electronic media. Raising public participation and awareness Public participation is envisaged mainly through the INCOFISH web portal where lay persons can upload data such as observations of species or pollution events, attach their own web sites if relevant to INCOFISH, or discuss issues with experts in the relevant forum. Public awareness will also be raised through traditional means such as regular press releases demonstrating success stories and guiding lay persons to the INCOFISH web portal. Involvement of stakeholders or the public in general are essential parts of work packages 3, 5, 6, 7, 8 and 9. (INCOFISH T. Annex pp: 15) Final Plan for using and disseminating knowledge All data, tools and concepts developed by INCOFISH will be considered public goods and will be made available through the INCOFISH web portal and also on CD-ROM for users who have difficulties accessing the Internet. Members of INCOFISH have volunteered to archive data and continue to make tools available beyond the duration of this project. Workpackage 1 Data, Tools, and Outreach is particularly designed for using and disseminating knowledge. Report on raising public participation and awareness Public participation is envisaged mainly through the INCOFISH web portal where lay persons can upload data such as observations of species or pollution events, attach their own web sites if relevant to INCOFISH, or discuss issues with experts in the relevant forum. Public awareness will be raised through traditional means such as regular press releases demonstrating success stories and guiding lay persons to the INCOFISH web portal. Ways and methods of raising public participation and awareness will be part of the report of workpackage 1 Data, Tools, and Outreach. (INCOFISH T. Annex pp: 54)

8 Read more: European Commission Guide to successful communications PDF file of the same document. munication.pdf By Lotta Jarnmark, May 2006 WPL1 INCOFISH, Philippines

How to Write an Effective News Release. A Guide for Industrial Marketers

How to Write an Effective News Release. A Guide for Industrial Marketers How to Write an Effective News Release A Guide for Industrial Marketers How to Write an Effective News Release News releases can play an important role in your company s marketing and branding efforts

More information

PUBLIC RELATIONS GUIDE

PUBLIC RELATIONS GUIDE PUBLIC RELATIONS GUIDE GlobalShop is the largest annual store design and at- retail marketing show in the world, bringing together retailers, brand marketers and industry suppliers each year since 1993.

More information

Writing a press release and speaking to the media: for local and national support groups in. England, Northern Ireland, Scotland and Wales

Writing a press release and speaking to the media: for local and national support groups in. England, Northern Ireland, Scotland and Wales Writing a press release and speaking to the media: for local and national support groups in England, Northern Ireland, Scotland and Wales 2 Contents page Introduction 3 What should be in your press release?

More information

HOW TO GENERATE PUBLICITY FOR YOUR NATIONAL SKILLS WEEK EVENT

HOW TO GENERATE PUBLICITY FOR YOUR NATIONAL SKILLS WEEK EVENT HOW TO GENERATE PUBLICITY FOR YOUR NATIONAL SKILLS WEEK EVENT INTRODUCTION This guide has been developed to help you to promote your National Skills Week event. It provides a range of ideas, even taking

More information

Publicity Guide. How to promote your community relations event through the media. How to promote your community relations event through the media.

Publicity Guide. How to promote your community relations event through the media. How to promote your community relations event through the media. Publicity Guide How to promote your community relations event through the media How to promote your community relations event through the media. 1 Contents 1. Introduction... 4 2. Why publicity?... 4 3.

More information

CISV WHO WE ARE CISV PUBLIC RELATIONS GUIDE. CISV PUBLIC RELATIONS GUIDE (Published 19-05-09) Contents

CISV WHO WE ARE CISV PUBLIC RELATIONS GUIDE. CISV PUBLIC RELATIONS GUIDE (Published 19-05-09) Contents CISV PUBLIC RELATIONS GUIDE (Published 19-05-09) CISV PUBLIC RELATIONS GUIDE Contents 1. Plan your Public Relations...2 2. Select someone (or some people) to be responsible...2 3. Communicate your news...3

More information

Spreading the word through smart communications :: How to write a press release

Spreading the word through smart communications :: How to write a press release Spreading the word through smart communications :: How to write a press release Version 1.0 March 2012 How to write a press release A press release (or media release, media alert) is the most basic and

More information

Guide to marketing. www.glasgow.ac.uk/corporatecommunications. University of Glasgow Corporate Communications 3 The Square Glasgow G12 8QQ

Guide to marketing. www.glasgow.ac.uk/corporatecommunications. University of Glasgow Corporate Communications 3 The Square Glasgow G12 8QQ Guide to marketing www.glasgow.ac.uk/corporatecommunications University of Glasgow Corporate Communications 3 The Square Glasgow G12 8QQ 0141 330 4919 2 Introduction One of the easiest mistakes to make

More information

marketing management Marketing is the process of directing

marketing management Marketing is the process of directing on marketing management Marketing is the process of directing an organisation to be successful in selling a product or service that people not only desire, but are willing to buy. If you also capture details

More information

This section will go through proposal development step-by-step starting with the call search and finishing with the feedback from the Commission.

This section will go through proposal development step-by-step starting with the call search and finishing with the feedback from the Commission. 7 STEPS of Proposal Development This section will go through proposal development step-by-step starting with the call search and finishing with the feedback from the Commission. 1. Finding a call 2. Formulating

More information

HOW TO GENERATE PUBLICITY FOR YOUR NATIONAL SCIENCE WEEK EVENT

HOW TO GENERATE PUBLICITY FOR YOUR NATIONAL SCIENCE WEEK EVENT HOW TO GENERATE PUBLICITY FOR YOUR NATIONAL SCIENCE WEEK EVENT INTRODUCTION This guide has been developed to help you to promote your National Science Week event. If you have already run a National Science

More information

A Guide to Promoting your Project

A Guide to Promoting your Project Contents 1. Introduction 2. Why Promotion? 3. Channels Traditional Media i. Television ii. Radio iii. Print Digital Media 4. Planning Assigning Roles i. Coordinating ii. Speaking iii. Writing iv. Photographer

More information

The news media: Writing press releases

The news media: Writing press releases The news media: Writing press releases Climatica www.climatica.org.uk Kathryn Adamson, Tim Lane, Richard Selwyn Jones Contents 1 From paper to press release: preparing your work for the news media The

More information

NLN AFFILIATED CONSTITUENT LEAGUE Reference & Resources. Guidelines for Advocacy Public Policy & Public Relations

NLN AFFILIATED CONSTITUENT LEAGUE Reference & Resources. Guidelines for Advocacy Public Policy & Public Relations NLN AFFILIATED CONSTITUENT LEAGUE Reference & Resources Guidelines for Advocacy Public Policy & Public Relations Table of Contents Public Affairs Committee... 1 Policy on Legislation and Political Action...

More information

DEVELOPING A SOCIAL MEDIA STRATEGY

DEVELOPING A SOCIAL MEDIA STRATEGY DEVELOPING A SOCIAL MEDIA STRATEGY Creating a social media strategy for your business 2 April 2012 Version 1.0 Contents Contents 2 Introduction 3 Skill Level 3 Video Tutorials 3 Getting Started with Social

More information

Green Arrow Web Design Limited

Green Arrow Web Design Limited Green Arrow Web Design Limited You and your ecommerce website. Don t think it will make your sales with no input from yourself or a professional Your Guide to ecommerce from Green Arrow Web Design What

More information

Fire Department Public Relations Toolkit. Prepared by EVERY DEPARTMENT, EVERY LEADER

Fire Department Public Relations Toolkit. Prepared by EVERY DEPARTMENT, EVERY LEADER Fire Department Public Relations Toolkit Prepared by EVERY DEPARTMENT, EVERY LEADER Introduction Dealing with the public and the media is not usually considered part of the firefighter s job description.

More information

A hands on guide including an action sheet

A hands on guide including an action sheet Developing a social media marketing strategy A hands on guide including an action sheet Brought to you by w w w.socialemailmarketing.eu W elcome to this first guide and action sheet about social media

More information

8.2 MARKETING AND PROMOTION. Advertising And Image Making. Producing A Marketing Plan. Promoting Community Organisations

8.2 MARKETING AND PROMOTION. Advertising And Image Making. Producing A Marketing Plan. Promoting Community Organisations 82 RUNNING THE ENTERPRISE 8 MARKETING AND PROMOTION Advertising And Image Making Producing A Marketing Plan Promoting Community Organisations Why Are You Promoting Yourselves? Generating Publicity Selling

More information

Web Copywriting and Web News. Get seen first with matm

Web Copywriting and Web News. Get seen first with matm Web Copywriting and Web News Get seen first with matm Web Copywriting and Web News from matm If you want to attract more online customers and clients and become more successful, it is essential that the

More information

Introduction to working with the media

Introduction to working with the media Introduction to working with the media Introduction to working with the media Five reasons to work with the media 3 The secret to working with journalists 4 PR tactics 5 Photo stories 5 Media gift 5 Partnership

More information

Before writing your press release sit down and think about what you want to say and who you want to say it to.

Before writing your press release sit down and think about what you want to say and who you want to say it to. TEACHER'S NOTES ACT NOW CONTENTS KS3/KS4 Press release guide How to be a good interviewee Photo call PRESS RELEASE GUIDE INTRODUCTION Media coverage of a citizenship event you have organised can be very

More information

8 WAYS TO BUILD YOUR BRAND USING SOCIAL MEDIA

8 WAYS TO BUILD YOUR BRAND USING SOCIAL MEDIA TIP SHEET 8 WAYS TO BUILD YOUR BRAND USING SOCIAL MEDIA Social media has changed the way our entire world works. Everyone has an equal voice and immediate access to vast networks of friends and followers.

More information

Bigfork Present: Planning for Relevant Traffic

Bigfork Present: Planning for Relevant Traffic Bigfork Present: Planning for Relevant Traffic Part of our successful website planning process is to look at driving relevant traffic to the new website. This article looks at why and how we decide to

More information

Crisis Management Guide

Crisis Management Guide Crisis Management Guide The Crisis Management Guide has been designed to help your company effectively respond to a crisis situation. Crises, large and small can be minimized if a thorough Crisis Management

More information

Add Social Media to Your Event Strategy

Add Social Media to Your Event Strategy Add Social Media to Your Event Strategy Tips on how to build buzz & boost attendance 2012 Copyright Constant Contact, Inc. 12-XXXX BEST PRACTICES Guide Social Media MARKETING An event be it a networking

More information

How to Use Social Media to Enhance Your Web Presence USING SOCIAL MEDIA FOR BUSINESS. www.climbthesearch.com

How to Use Social Media to Enhance Your Web Presence USING SOCIAL MEDIA FOR BUSINESS. www.climbthesearch.com USING SOCIAL MEDIA How to Use Social Media to Enhance Your Web Presence FOR BUSINESS www.climbthesearch.com s Share WRITTEN Khoi Le Marketing Director khoi@climbthesearch.com 2 INTRODUCTION If you or the

More information

Public Relations 101: Understanding and Using the Tools

Public Relations 101: Understanding and Using the Tools Public Relations 101: Understanding and Using the Tools Agenda Public Relations (PR) What it is and isn t What it can and cannot do PR Tools Overview How PR can help your group Implementing PR as a tool

More information

Reputation Management for Local Businesses: Protect Your Image

Reputation Management for Local Businesses: Protect Your Image By: James Iannelli RI Reputation Management www.reputationmanagementri.com (401) 316-2931 1 Introduction As a business owner, you already know that managing a business is a LOT of work; from keeping the

More information

information sheet 6.1 Writing a Press Release for Local Press

information sheet 6.1 Writing a Press Release for Local Press information sheet 6.1 Writing a Press Release for Local Press There is a huge amount of positive, newsworthy work carried out within the voluntary and community sector. Securing press coverage of your

More information

Media Guide. Autism Canada Plan Your Own Event Communication Tips

Media Guide. Autism Canada Plan Your Own Event Communication Tips Media Guide Autism Canada Plan Your Own Event Communication Tips Table of Contents 3. Introduction 4. How To Achieve Publicity Through Media Coverage Community Event Listing 5. Sample Community Event Listing

More information

Putting on an exhibition about your research

Putting on an exhibition about your research Real Life Methods Part of the ESRC National Centre for Research Methods Toolkit #02 Putting on an exhibition about your research Hazel Burke, Real Life Methods, University of Manchester July 2008 About

More information

THE ESSENTIAL GUIDE TO APPLYING FOR A BUSINESS LOAN TO APPLY FOR A BUSINESS LOAN

THE ESSENTIAL GUIDE TO APPLYING FOR A BUSINESS LOAN TO APPLY FOR A BUSINESS LOAN THE ESSENTIAL GUIDE TO APPLYING FOR A BUSINESS LOAN TO APPLY FOR A BUSINESS LOAN 7 TRIED-&-TESTED STEPS CONTENTS Contents 2 So you want to apply for a business loan? 3 STEP 1: Determine whether a loan

More information

IDEAS to GENERAtE PublIcIty & INcREASE VotES

IDEAS to GENERAtE PublIcIty & INcREASE VotES 12 PUBLICITY IDEAS to GENERATE Publicity & INCREASE VOTES TOOL KIT Thank you for entering the competition! We know you want to generate a big turnout in support of your entry, so we are giving you this

More information

How to Maximize Your News Releases for B2B Lead Generation

How to Maximize Your News Releases for B2B Lead Generation How to Maximize Your News Releases for B2B Lead Generation Do your company s news releases just sit on your website, slowly fading into obscurity? A news release can be a powerful tool for creating product

More information

5 Tactics To Generate B2B Sales Leads

5 Tactics To Generate B2B Sales Leads 5 Tactics To Generate B2B Sales Leads A practical guide for your businesses Tactic 1 Getting a lead via PET (Personalised email technique) Example Subject line: Your comments on your Coaching Style Management

More information

5 - Low Cost Ways to Increase Your

5 - Low Cost Ways to Increase Your - 5 - Low Cost Ways to Increase Your DIGITAL MARKETING Presence Contents Introduction Social Media Email Marketing Blogging Video Marketing Website Optimization Final Note 3 4 7 9 11 12 14 2 Taking a Digital

More information

Internal Communications How Newsweaver can help. How to create, send and measure Interactive Employee Newsletters

Internal Communications How Newsweaver can help. How to create, send and measure Interactive Employee Newsletters Internal Communications How Newsweaver can help 01 How to create, send and measure Interactive Employee Newsletters Revolutionize your electronic employee newsletter Employee newsletters are a great way

More information

MEDIA RELATIONS tips and tricks for PROs (Public Relations Officers)

MEDIA RELATIONS tips and tricks for PROs (Public Relations Officers) MEDIA RELATIONS tips and tricks for PROs (Public Relations Officers) What kind of news does the young marines program generate? The news that generates from the Young Marines is considered soft news. Soft

More information

The Intelligence Engine.

The Intelligence Engine. The Intelligence Engine. Simple Search Simple Search offers a straightforward approach to searching, allowing you to target by source or date for high-quality relevant results. Key Word Searching Use the

More information

Setting the Record Straight: Press Releases that Stand Out in the Digital Age

Setting the Record Straight: Press Releases that Stand Out in the Digital Age Setting the Record Straight: Press Releases that Stand Out in the Digital Age Press releases are among the most widely used tools that PR professionals have in their tool kit, helping their clients win

More information

Social media 101. Social Enterprise East of England: Boot Camp. 5 June 2014

Social media 101. Social Enterprise East of England: Boot Camp. 5 June 2014 Social media 101 Social Enterprise East of England: Boot Camp 5 June 2014 Programme How you can build a great personal social media presence Social media strategy essentials How to measure success Community

More information

An easy guide to... MARKETING FOR CLUBS

An easy guide to... MARKETING FOR CLUBS An easy guide to... MARKETING FOR CLUBS Inspiration to Participation Lincolnshire Sport www.lincolnshiresport.com Marketing your Club and Activities Does your club have a media lead? Think about appointing

More information

Social Media Guidelines for G4S Employees

Social Media Guidelines for G4S Employees Social Media Guidelines Page 1 of 8 Preface and document control This document is intended to provide information in respect of G4S policy, procedure, standards or guidance and will be periodically updated

More information

Overcoming Your Content Challenges

Overcoming Your Content Challenges Overcoming Your Content Challenges How to create engaging content for your marketing campaigns 2014 Copyright Constant Contact, Inc. 14-3931 v1.0 Helping Small Business Do More Business Coming up with

More information

Media Relations 101: How to Write an Effective Press Release. Get noticed, get publicity

Media Relations 101: How to Write an Effective Press Release. Get noticed, get publicity Media Relations 101: How to Write an Effective Press Release Get noticed, get publicity Why is media relations important? An inexpensive marketing tool Builds relationships with reporters: Increases the

More information

#umea2014 Digital Strategy

#umea2014 Digital Strategy #umea2014 Digital Strategy Digital Personality Tone of Umeå 2014 Personality The communication should feel alive, inspiring, playful and current. Social media is one of the forces helping the culture to

More information

7 Proven Steps to Generating a Steady Stream of Hot Leads with Short and Simple Prospecting Emails

7 Proven Steps to Generating a Steady Stream of Hot Leads with Short and Simple Prospecting Emails 7 Proven Steps to Generating a Steady Stream of Hot Leads with Short and Simple Prospecting Emails 7 Proven Steps to Generating a Steady Stream of Hot Leads with Short and Simple Prospecting Emails p.2

More information

8 Ways To Build Your Brand Using Social Media

8 Ways To Build Your Brand Using Social Media 8 Ways To Build Your Brand Using Social Media 1 introduction 8 Ways to Build Your Brand Using Social Media Social media has changed the way our entire world works. Everyone has an equal voice and immediate

More information

Genius Mail: Hospitality. Unlock the marketing, sales and branding Potential of your most trusted and used business communication channel

Genius Mail: Hospitality. Unlock the marketing, sales and branding Potential of your most trusted and used business communication channel : Hospitality Unlock the marketing, sales and branding Potential of your most trusted and used business communication channel Everyday Business Email Unlock the marketing, sales and branding potential

More information

E-Newsletters That Work: The Small Business Owner's Guide To Creating, Writing And Publishing An Effective Electronic Newsletter

E-Newsletters That Work: The Small Business Owner's Guide To Creating, Writing And Publishing An Effective Electronic Newsletter Brochure More information from http://www.researchandmarkets.com/reports/490/ E-Newsletters That Work: The Small Business Owner's Guide To Creating, Writing And Publishing An Effective Electronic Newsletter

More information

13. Identifying stakeholders and their 1relevance

13. Identifying stakeholders and their 1relevance 13. Identifying stakeholders and their 1relevance All successful public relations work is built on the foundation of good working relationships. These relationships foster trust and open communication,

More information

AIA Design Assistance Team (DAT) Media and Public Relations Plan

AIA Design Assistance Team (DAT) Media and Public Relations Plan AIA Design Assistance Team (DAT) Media and Public Relations Plan A carefully developed public relations program is essential to the long-term effectiveness of a Design Assistance Team effort and can help

More information

We get companies into the media. Press work Media contacts Online PR

We get companies into the media. Press work Media contacts Online PR We get companies into the media Press work Media contacts Online PR We get our clients noticed by the media: with traditional press work, excellent editor contacts and modern dissemination channels. We

More information

BEST PRACTICE IN ENTREPRISE SOCIAL NETWORKING - 2013

BEST PRACTICE IN ENTREPRISE SOCIAL NETWORKING - 2013 BEST PRACTICE IN ENTREPRISE SOCIAL NETWORKING - 2013 BY WITH 0 ZYNCRO 2013. All right reserved CONTENU - 1/ GUIDELINES FOR USING ENTERPRISE SOCIAL NETWORKS - P.02 2/ HOW AND WHEN TO USE ENTERPRISE SOCIAL

More information

Writing Academic Essays at University. Philip Seaton, Hokkaido University

Writing Academic Essays at University. Philip Seaton, Hokkaido University Writing Academic Essays at University Philip Seaton, Hokkaido University Writing Academic Essays at University Page 2/ What is Research? Video 1 In this video series, I will be introducing you to the basics

More information

OVERVIEW OF INTERNET MARKETING

OVERVIEW OF INTERNET MARKETING OVERVIEW OF INTERNET MARKETING Introduction to the various ways in which you can market your business online 2 April 2012 Version 1.0 Contents Contents 2 Introduction 4 Skill Level 4 Terminology 4 What

More information

7 steps to choosing the right IT support company.

7 steps to choosing the right IT support company. 7 steps to choosing the right IT support company. If you want to ensure the process is hassle free and meets the requirements of your business this guide will take you through the correct process step

More information

ADVERTISING FOR AN ANNIE S PROJECT

ADVERTISING FOR AN ANNIE S PROJECT ADVERTISING FOR AN ANNIE S PROJECT Advertising is a form of communication used to encourage or persuade an audience to continue or take some new action. Advertising is essential. It can be difficult to

More information

Christie marketing primer

Christie marketing primer PR does not mean press release PR stands for Public Relations, and PR is more than just writing press releases. It is a multifaceted marketing discipline that covers a number of interrelated activities

More information

A personalised approach to Home Insurance

A personalised approach to Home Insurance A personalised approach to Home Insurance We re delighted to announce the launch of our brand new Home Insurance that significantly moves the home insurance market forward by allowing customers a greater

More information

Resume/CV Tips. Career Transitions Center of Chicago. www.ctcchicago.org

Resume/CV Tips. Career Transitions Center of Chicago. www.ctcchicago.org 703 W. Monroe St Chicago, IL 60661 Phone (312) 906-9908 Resume/CV Tips Your resume/cv doesn t get you the job but it is necessary for opportunity and advancement. In this written communication, you position

More information

The 13 Pitfalls of selling your home... And how a Seller Advocate can help you avoid them

The 13 Pitfalls of selling your home... And how a Seller Advocate can help you avoid them The 13 Pitfalls of selling your home... And how a Seller Advocate can help you avoid them Pitfall 1. Poor research. An incompetent agent can lose you a lot of money - all because people try to cut corners.

More information

for Chapters Establishing a Presence Public Relations Manual in the Community

for Chapters Establishing a Presence Public Relations Manual in the Community for Chapters Establishing a Presence Public Relations Manual in the Community Table of Contents Oncology Nursing Society Mission...3 Introduction...3 Public Relations Basics...4 Selecting a Public Relations

More information

Push & Pull Marketing

Push & Pull Marketing Push & Pull Marketing As we face the new year, foremost in the minds of business owners are how they will increase revenues in the current economic environment. This paper discusses two specific types

More information

HR Marketing Best Practices: Marketing PR that Works

HR Marketing Best Practices: Marketing PR that Works HR Marketing Best Practices: Marketing PR that Works HR Marketing Best Practices: Marketing PR that Works What s in your marketing plan for 2006? If you re not planning any updates or changes, are you

More information

Online Press Releases For The Offline Business

Online Press Releases For The Offline Business Online Press Releases For The Offline Business How To Get Page #1 Google Rankings In 24-72 Hours And Charge $250 To $1,000+ Submitting Online Press Releases For Brick And Mortar Businesses 2014 Andrew

More information

TRANSFORMING YOUR DISSERTATION: TURNING YOUR RESEARCH INTO A BOOK OR SCHOLARLY ARTICLE

TRANSFORMING YOUR DISSERTATION: TURNING YOUR RESEARCH INTO A BOOK OR SCHOLARLY ARTICLE TRANSFORMING YOUR DISSERTATION: TURNING YOUR RESEARCH INTO A BOOK OR SCHOLARLY ARTICLE Congratulations! The months, perhaps years, of hard work and often frustrating experiences have paid off. You have

More information

The Never Ending Challenge

The Never Ending Challenge PROSPECTING: The Never Ending Challenge Special Report by Mike Ferry January 2013 2013 The Mike Ferry Organization. All Rights Reserved. In the mid-1990 s, I was invited to speak before a group of approximately

More information

NGO Media Outreach: Using the Media as an Advocacy Tool

NGO Media Outreach: Using the Media as an Advocacy Tool NGO Media Outreach: Using the Media as an Advocacy Tool Produced by the Coalition for the International Criminal Court, September 2003 I. Harnessing the Power of the Media A. The Importance of the Media

More information

Web Content Problems. Web Content Management

Web Content Problems. Web Content Management Web Content Problems Web Content Management Poor / Duplicate Page Titles - Is this the right place? - This has the same name as that other page - Lack of site user engagement - Increased pressure on telephone

More information

A Guide to Writing Press Releases

A Guide to Writing Press Releases A Guide to Writing Press Releases How to write and distribute a press release Welcome to Lantra s Press Release Guide. We hope that you find this guide helpful in enhancing your PR strategy. The guide

More information

STRATEGIES FOR SUCCESSFUL LEAD GENERATION By Steve Stepinoff President/Partner

STRATEGIES FOR SUCCESSFUL LEAD GENERATION By Steve Stepinoff President/Partner STRATEGIES FOR SUCCESSFUL LEAD GENERATION By Steve Stepinoff President/Partner What is Lead Generation anyway? Why do I need it? Is it important? Of course it is important! Lead Generation strengthens

More information

Words By Wendy. Small Business Marketing Tips How to make your promotional dollars work harder

Words By Wendy. Small Business Marketing Tips How to make your promotional dollars work harder Small Business Marketing Tips How to make your promotional dollars work harder As a long-time marketing consultant, and a small business owner myself, I know that marketing can seem like a necessary evil

More information

Building a Successful Marketing Plan Using Paid Media and FloodSmart Tools. May 20, 2015

Building a Successful Marketing Plan Using Paid Media and FloodSmart Tools. May 20, 2015 Building a Successful Marketing Plan Using Paid Media and FloodSmart Tools May 20, 2015 FloodSmart Foundational Campaign Media Objective Create an integrated direct response program that: Reaches a large

More information

Analyzing Corporate Brochure Websites

Analyzing Corporate Brochure Websites Analyzing Corporate Websites Page 1 Analyzing Corporate Brochure Websites Prepared for Dr. Charles Lowe Professor Writing Department Grand Valley State University Prepared by Kristen Everhart, Jorri Heil,

More information

Marketing. Marketing Your Business. The Ground Work

Marketing. Marketing Your Business. The Ground Work Marketing Your Business Marketing is a complex process of bringing your business to the attention of the right clients. It s often difficult to link marketing activities to results and that drives business

More information

HabEat - FP7-245012. HabEat

HabEat - FP7-245012. HabEat HabEat Determining factors and critical periods in food habit formation and breaking in early childhood: a multidisciplinary approach Grant agreement number: FP7-245012 Medium-scale Collaborative Project

More information

Please read the instructions below before completing the accreditation form:

Please read the instructions below before completing the accreditation form: Please read the instructions below before completing the accreditation form: ACCREDITATION PRESSE The press office grants press accreditations to media representatives only. The deadline to make a request

More information

PUB AID Survey Results

PUB AID Survey Results PUB AID Survey Results April 2011 Overview Report - Final Introduction Total Sample of nearly 1500 outlets taken from replies to the Pub Aid website www.pubaid.com and direct conversations with licensees

More information

YOUR REPUTATION IS AT RISK! REPUTATION MANAGEMENT BECAUSE YOUR REPUTATION IS AT RISK! 727 479-2991. 0 P a g e

YOUR REPUTATION IS AT RISK! REPUTATION MANAGEMENT BECAUSE YOUR REPUTATION IS AT RISK! 727 479-2991. 0 P a g e 0 P a g e BECAUSE YOUR REPUTATION IS AT RISK! YOUR REPUTATION IS AT RISK! REPUTATION MANAGEMENT 727 479-2991 1 P a g e Table of Contents Online Reputation Management... 2 What is online reputation management?...

More information

WHY DO OUR SCHOOLS NEED A MARKETING PLAN?

WHY DO OUR SCHOOLS NEED A MARKETING PLAN? WHY DO OUR SCHOOLS NEED A MARKETING PLAN? Public schools have historically not viewed marketing their product as an essential, or even appropriate, function. Yet planned or not, each school does present

More information

- 1 - For this you want to send a photocall to your local media together with your press release.

- 1 - For this you want to send a photocall to your local media together with your press release. - 1 - HOW TO DO YOUR OWN PUBLIC RELATIONS Press Releases A press release contains a newsworthy announcement that you send to the press be it local, radio, tv or national newspapers. You can also send it

More information

Budget Considerations. Architecture

Budget Considerations. Architecture With hundreds of Help Desk software packages available, how do you choose the best one for your company? When conducting an Internet search, how do you wade through the overwhelming results? The answer

More information

Video Marketing for Financial Advisors How financial advisors can use online video to attract prospects and enhance their reputation

Video Marketing for Financial Advisors How financial advisors can use online video to attract prospects and enhance their reputation How financial advisors can use online video to attract prospects and enhance their reputation Hundreds of people visit your website long before they step foot in your office for this reason, it s important

More information

The Ultimate Appointment Reminder Buyer s Guide. Make an Educated Decision in a Fraction of the Time

The Ultimate Appointment Reminder Buyer s Guide. Make an Educated Decision in a Fraction of the Time The Ultimate Appointment Reminder Buyer s Guide Make an Educated Decision in a Fraction of the Time Need a little help? Reminder Reviews has thoroughly researched over 30+ reminder software companies.

More information

Recruiting for Diversity

Recruiting for Diversity GUIDE Creating and sustaining patient and family advisory councils Recruiting for Diversity Let s make our health system healthier WHO IS HEALTH QUALITY ONTARIO Health Quality Ontario is the provincial

More information

Guide to B2B Email Marketing Strategy

Guide to B2B Email Marketing Strategy Guide to B2B Email 1 Welcome to our latest guide this one focuses on email marketing strategies and advice for B2B Marketers. In this guide email marketing expert and trainer Maria Khoury will take you

More information

The Leading Information Source for Financial Advisers

The Leading Information Source for Financial Advisers The Leading Information Source for Financial Advisers SOCIAL MEDIA IS NO LONGER OPTIONAL Unlike other industries that began experimenting with social media as it emerged, the wealth management business

More information

Copyright: Adwords Direct Response

Copyright: Adwords Direct Response Copyright: Adwords Direct Response Disclaimer: ANY EARNINGS, OR INCOME STATEMENTS, OR INCOME EXAMPLES, ARE ONLY ESTIMATES OF WHAT WE THINK YOU COULD EARN. THERE IS NO ASSURANCE YOU'LL DO AS WELL. IF YOU

More information

PR Basics How to Tell Your Story and Get Results. PRESENTED BY: Anat Gerstein

PR Basics How to Tell Your Story and Get Results. PRESENTED BY: Anat Gerstein PR Basics How to Tell Your Story and Get Results PRESENTED BY: Anat Gerstein Overview Importance of PR Good Public Relations Builds recognition and reputation Generates interest and support Raises awareness

More information

Writing a Press Release

Writing a Press Release Writing a Press Release A press release is a written statement to the media. It can announce a range of news items, including scheduled events, personal promotions, awards, new products and services, sales

More information

7 Ways in which Better Communications Can Boost Your School s Intake. Getting your message out to the parents of your future pupils

7 Ways in which Better Communications Can Boost Your School s Intake. Getting your message out to the parents of your future pupils 7 Ways in which Better Communications Can Boost Your School s Intake Getting your message out to the parents of your future pupils Ambitious Minds 7 Ways in which Better Communications Can Boost Your School

More information

Media Outreach Strategy

Media Outreach Strategy Media Outreach Strategy NEWS VALUES/ANGLES News angle Dog bites man vs. man bites dog Local angle Connect it to a current event Human interest story VIP involvement/celebrities Conflict/scandal COMMUNICATION

More information

Our Guide to Customer Journey Mapping

Our Guide to Customer Journey Mapping Our Guide to Customer Journey Mapping Our Guides Our guides are here to help you understand a topic or to provide support for a particular task you might already be working on. Inside you ll find lots

More information

Kea Influencer Relations and Marketing for High-Tech & Technology Providers

Kea Influencer Relations and Marketing for High-Tech & Technology Providers Kea Analyst Relations Industry analysts play a key role in defining markets and educating buyers. We work with clients to identify and track the most influential and relevant industry analysts, and advise

More information

Ready to Redesign? THE ULTIMATE GUIDE TO WEB DESIGN BEST PRACTICES

Ready to Redesign? THE ULTIMATE GUIDE TO WEB DESIGN BEST PRACTICES Ready to Redesign? THE ULTIMATE GUIDE TO WEB DESIGN BEST PRACTICES Web Development Your First Online Impression Web development is a complex, multifaceted process with a lot of moving parts. Much like

More information

Ken Detzner, Secretary of State. Dr. Gisela Salas, Director Division of Elections F S A S E S U M M E R C O N F E R E N C E 2 0 1 2

Ken Detzner, Secretary of State. Dr. Gisela Salas, Director Division of Elections F S A S E S U M M E R C O N F E R E N C E 2 0 1 2 Ken Detzner, Secretary of State Dr. Gisela Salas, Director Division of Elections F S A S E S U M M E R C O N F E R E N C E 2 0 1 2 TODAY S MEDIA Technology has dramatically changed information sharing

More information

Recruiters Guide. Contents

Recruiters Guide. Contents Recruiters Guide Are you a small company that needs advice and assistance with creating a recruitment advertisement? Our guide is designed to help you avoid mistakes, save time and attract the most suitable

More information

Information for Law Firms On Public Relations

Information for Law Firms On Public Relations Information for Law Firms On Public Relations USING PUBLIC RELATIONS TO PROMOTE YOUR FIRM Public relations is an extremely broad heading and can be used to cover a wide range of activities undertaken by

More information