Spreading the word through smart communications :: How to write a press release

Size: px
Start display at page:

Download "Spreading the word through smart communications :: How to write a press release"

Transcription

1 Spreading the word through smart communications :: How to write a press release Version 1.0 March 2012

2 How to write a press release A press release (or media release, media alert) is the most basic and cost effective tool for getting your organisation to the attention of the media. It is a page of newsworthy information you prepare and send to the newspapers. Press releases are usually sent out to let the papers know of a story that will be happening in the near future for example the opening of a new building, or the first night of a performance so the paper can cover the story. You can also use a press release to send in a story that happened recently (i.e. in the day or two). A press release gives the editor of the paper all the information they need to publish the story, or follow it up with a reporter. It answers the questions who, what, when, where and why in the opening paragraph and gives a contact name and telephone number for further information. It is usually short about 250 words and made up of short paragraphs of short sentences. It finishes with information on who to contact for more information. Don t be daunted by the prospect of writing a press release; simply convey the essential information in a clear and well presented way, following the guidelines offered below. It is important to bear in mind that whilst coverage from a press release is free of charge, unlike paid advertising, you can t guarantee your story will be used, and you won t have editorial control over how the media will use your story. Structure and Content Impact matters you need to make your release stand out from all the others that land on the reporter s desk. The first 30% of the page is the most important. It is vital that you use this space to catch the journalist s attention. Headline: Think of a clear, catchy title, no more than six words long, that is punchy, to the point and tells the reader what your story is about. The first paragraph should grab the reader s interest and summarise the whole story. Ask yourself if it would stand alone if nothing else were published. The five W s: the introduction should cover the important facts: Who What Where When Why? Re read what you have written and ask yourself these questions. Can you answer them? The facts should be in descending order of interest because newspapers cut stories from the bottom up, to make them fit the space available. If they do this then you might find that the most interesting or newsworthy fact about your story may be removed. Include a quotation. These can be used as the verbal form of photographs and can add interest and reality but make sure that they extend the information in some way and not just give a bland blessing. Ensure that you cite whoever said it and always put quotation marks around quotes. Always date your press release. Always include a contact name and number and make sure the contact person is easy to get hold of and is fully briefed about the story. Include a mobile and where you are available in daytime hours. Imagine having to read the release in front of a room full of people with cameras, microphones and tape recorders. A press release should be to the point, not full of catch phrases and attempts at subtle advertising. Page 2 of 5

3 Presentation and Layout This is also important you want to make your press release as easy on the eye as possible to make sure that it gets read. Always type it up: there is no such thing as a hand written press release Don t crowd your text and keep it left aligned not centred so it is easier to read and easier for the newspaper to edit. Use a readable font something plain and simple like Times New Roman or Arial, never use anything fancy like French Script or too informal like Comic Sans Keep the font size at a easily readable size not usually any less than 10 or 11 point. Most press releases are sent by e mail; if you are sending out a press release this way, it is worth putting the text in the body of the as well as attaching a word document or pdf. This may increase its chances of being read. Never type on both sides of a sheet of paper a press release should always be single sided Use your headed notepaper for the top sheet, but plain white paper for any additional pages Never split a sentence over two pages, and preferably never split a paragraph over two pages. Staple the pages of your release together: paperclips can come undone. a single person of contact with a direct phone number and direct address. You should also include your web site s URL in every press release if applicable. Language and Tone Keep it clear and simple use language that is plain, economical and confident. Use short sentences and keep the whole press release to 250 words or less if you possibly can. Write for your neighbour rather than a colleague i.e. someone who knows nothing about your organisation and doesn t use your jargon. Ask yourself if the ordinary reader understand what you mean, or get someone else to read it. Change or simplify anything they don t understand. Avoid jargon. Don t use acronyms unless you explain them in full first. Avoid clichés. Write from the reader s perspective, not your own. For example, don t start your story with a longwinded explanation about how hard you worked to get funding from a particular charitable trust for an activity start with telling the public about the activity that they can take part in! Any story you send to a paper will only be used if the editor feels it will be of interest to their readers. When writing about people, include their suburb or residential area in brackets after their name; e.g. Jan Smith (Mornington Peninsula). Editors look for news that is relevant to their readers, particularly in local publications. Be truthful and accurate it wins you credibility. Beware false claims such as the first, the only and the biggest. Incorrect press releases could get you a bad name and come back to haunt you. Page 3 of 5

4 Images Use images a good picture can be the difference between your story being published or ignored. If you send an image with your press release be sure to: include a photo caption at the end, giving the names of people in the picture so they can be easily identified (write down who they are when you take the picture, otherwise you may get confused); give the ages of any children included in the picture; credit the name of the photographer; Name the image file something relevant the name of the event and person sending the release for examples, just in case it gets separated from the release. use a good, clear image with a strong, simple subject Most journalists prefer you to images of at least 300DPI. You can check with the journalist what size and format they will prefer. When to send your press release Don t send an important press release out on a weekend. Is Friday a good day to put out a press release? Yes and no. Yes if you put it out first thing in the morning and follow up to your local journalists with a phone call. Friday is sometimes a good day to work the media because you ll usually find people in better moods with the weekend coming up. But be careful your release doesn t get ignored until Monday. Avoid sending press releases the day before a public holiday or three day weekend unless the release has something to do with the holiday or is absolutely necessary because of the timing. Send your press release after 9.30am and before 3.30pm. Do not put out a press release and then go on holidays. If this is going to happen, use someone else as the contact. How to send your press release and who to Identify editors and reporters who would be most interested in what you have to say. For Auxiliaries, we suggest you familiarize yourself with the journalists and editors who report on medical stories, community events, human interest stories. Choose your media list carefully. If sending via , be sure you have the right address. Queries should be over the phone for the best results. Only send your release to one person per news outlet. Be patient. Not every editor or reporter will bite, and they will only be annoyed if they get too many s and phone calls about one event/activity. Page 4 of 5

5 Brevity is not only allowed, it is encouraged and rewarded. It shows you respect the time of busy editors & reporters. If they require more information, they will ask. Four Tips for Improving a Boring Press Release It can be difficult to find an angle that grabs attention. Here are four tips for perking up a boring press release. 1. Help the media visualize numbers and statistics. Give readers a well know reference for what might otherwise be an abstract number: More than [X] number of people attended the protest rally. That s enough people to fill a football stadium. Or perhaps: The Auxiliary has raised over $XX in the past 10 years. That s the same as XX cups of coffee or XX tanks of petrol. 2. Help the media determine what a number or amount means. For example, if your press release announces that your Auxiliary has raised $XX in the past year, then compare that amount with the amount raised in previous years. Highlight your strengths and growth areas. 3. Work a human interest angle. A bland press release can be made more interesting and relevant by developing a human interest angle. Focusing on a specific person, including their personal achievements and interests within a community, resonates with the media. 4. Use a fact sheet. A fact sheet is a great solution when you can t get away from boring facts and numbers. The first page of the press release can engage the reader and contextualize what the facts mean. The second page the fact sheet serves to list the important facts or numbers. Page 5 of 5

Writing a press release: READ ALL ABOUT IT!!

Writing a press release: READ ALL ABOUT IT!! Writing a press release: READ ALL ABOUT IT!! Whether you re organising a local health event or campaign, promoting new research findings or launching a new service, the right publicity can be the key to

More information

Publicity Guide. How to promote your community relations event through the media. How to promote your community relations event through the media.

Publicity Guide. How to promote your community relations event through the media. How to promote your community relations event through the media. Publicity Guide How to promote your community relations event through the media How to promote your community relations event through the media. 1 Contents 1. Introduction... 4 2. Why publicity?... 4 3.

More information

HOW TO GENERATE PUBLICITY FOR YOUR NATIONAL SCIENCE WEEK EVENT

HOW TO GENERATE PUBLICITY FOR YOUR NATIONAL SCIENCE WEEK EVENT HOW TO GENERATE PUBLICITY FOR YOUR NATIONAL SCIENCE WEEK EVENT INTRODUCTION This guide has been developed to help you to promote your National Science Week event. If you have already run a National Science

More information

A Guide to Writing Press Releases

A Guide to Writing Press Releases A Guide to Writing Press Releases How to write and distribute a press release Welcome to Lantra s Press Release Guide. We hope that you find this guide helpful in enhancing your PR strategy. The guide

More information

How to create a newsletter

How to create a newsletter How to create a newsletter Why? Creating a newsletter is a valuable way of communicating with a specific audience group. However, its production does take time, energy and resources so it s important to

More information

Information for Law Firms On Public Relations

Information for Law Firms On Public Relations Information for Law Firms On Public Relations USING PUBLIC RELATIONS TO PROMOTE YOUR FIRM Public relations is an extremely broad heading and can be used to cover a wide range of activities undertaken by

More information

A Guide to Promoting your Project

A Guide to Promoting your Project Contents 1. Introduction 2. Why Promotion? 3. Channels Traditional Media i. Television ii. Radio iii. Print Digital Media 4. Planning Assigning Roles i. Coordinating ii. Speaking iii. Writing iv. Photographer

More information

HR Marketing Best Practices: Marketing PR that Works

HR Marketing Best Practices: Marketing PR that Works HR Marketing Best Practices: Marketing PR that Works HR Marketing Best Practices: Marketing PR that Works What s in your marketing plan for 2006? If you re not planning any updates or changes, are you

More information

Mastering the Media COURTESY OF. Save the Children Young People s Press Media Prep.

Mastering the Media COURTESY OF. Save the Children Young People s Press Media Prep. Mastering the Media COURTESY OF Save the Children Young People s Press Media Prep. Knowing the Media You should know what type of interview you will be giving: Know the subject matter and how your interview

More information

HOW TO SUCCEED WITH NEWSPAPER ADVERTISING

HOW TO SUCCEED WITH NEWSPAPER ADVERTISING HOW TO SUCCEED WITH NEWSPAPER ADVERTISING With newspaper advertising, Consistent Advertising = Familiarity = Trust = Customers. People won t buy from you until they trust you! That trust and confidence

More information

information sheet 6.1 Writing a Press Release for Local Press

information sheet 6.1 Writing a Press Release for Local Press information sheet 6.1 Writing a Press Release for Local Press There is a huge amount of positive, newsworthy work carried out within the voluntary and community sector. Securing press coverage of your

More information

Writing a Press Release

Writing a Press Release Writing a Press Release A press release is a written statement to the media. It can announce a range of news items, including scheduled events, personal promotions, awards, new products and services, sales

More information

Press Releases. - How to write them and get them published. Aaron Wallis Sales Recruitment, 01908 764280, www.aaronwallis.co.uk

Press Releases. - How to write them and get them published. Aaron Wallis Sales Recruitment, 01908 764280, www.aaronwallis.co.uk Press Releases - How to write them and get them published Aaron Wallis Sales Recruitment, 01908 764280, www.aaronwallis.co.uk Table of Contents 2. Introduction 2. What is a Press Release? 3. Down to basics

More information

Email Marketing Content Creation

Email Marketing Content Creation Email Marketing Content Creation Writing your way into the inbox. Email marketing is primarily a textual medium focusing on phrases, stories and sentences that are used to gain attention and hold it until

More information

Getting publicity. Playday 2010 27

Getting publicity. Playday 2010 27 7 Getting publicity Now you have planned your event, it s time to think about publicity. There are lots of different ways to inform people about your event and how they can get involved. Think about who

More information

Christie marketing primer

Christie marketing primer PR does not mean press release PR stands for Public Relations, and PR is more than just writing press releases. It is a multifaceted marketing discipline that covers a number of interrelated activities

More information

Amnesty International How to write a press release

Amnesty International How to write a press release News coverage Local and regional news coverage of grassroots action is important for Amnesty s work in the UK. One of the strengths of Amnesty is that ordinary people can effect change by writing letters,

More information

Advocacy Toolkit 2009

Advocacy Toolkit 2009 Advocacy Toolkit 2009 Working with the Media What Is Media Relations? Media relations is more than getting an interview in your local newspaper or with your TV, radio, or cable station. Media relations

More information

Running a Successful Club Publicity Officer

Running a Successful Club Publicity Officer Tips for Young Farmer Leaders Running a Successful Club Publicity Officer Welcome to running Successful Clubs Tips for Leaders - a guide to help you run a strong and successful Young Farmers Club. The

More information

Publicity & the Press Practice makes perfect

Publicity & the Press Practice makes perfect Publicity & the Press Practice makes perfect Lamenting about how good news never makes the newspaper or local broadcast is a common refrain. As an entrepreneur or entrepreneurship educator, complaining

More information

Getting your news out: Preparing your. Press Release. Using a press release. Other publications options. How to deal with queries.

Getting your news out: Preparing your. Press Release. Using a press release. Other publications options. How to deal with queries. Using a press release Content Style Structure Other publications options Getting your news out: Preparing your Press Release How to deal with queries An exemplar Press Release Company Registration No.

More information

Conducting Successful Public Relations & Media Interviews. Rhett Butler Center for Faith-Based and Community Initiatives U.S. Department of Labor

Conducting Successful Public Relations & Media Interviews. Rhett Butler Center for Faith-Based and Community Initiatives U.S. Department of Labor Conducting Successful Public Relations & Media Interviews Rhett Butler Center for Faith-Based and Community Initiatives U.S. Department of Labor Benefits of Media Coverage Greater public awareness makes

More information

How to Write an Effective News Release. A Guide for Industrial Marketers

How to Write an Effective News Release. A Guide for Industrial Marketers How to Write an Effective News Release A Guide for Industrial Marketers How to Write an Effective News Release News releases can play an important role in your company s marketing and branding efforts

More information

Words By Wendy. Small Business Marketing Tips How to make your promotional dollars work harder

Words By Wendy. Small Business Marketing Tips How to make your promotional dollars work harder Small Business Marketing Tips How to make your promotional dollars work harder As a long-time marketing consultant, and a small business owner myself, I know that marketing can seem like a necessary evil

More information

HOW TO GENERATE PUBLICITY FOR YOUR NATIONAL SKILLS WEEK EVENT

HOW TO GENERATE PUBLICITY FOR YOUR NATIONAL SKILLS WEEK EVENT HOW TO GENERATE PUBLICITY FOR YOUR NATIONAL SKILLS WEEK EVENT INTRODUCTION This guide has been developed to help you to promote your National Skills Week event. It provides a range of ideas, even taking

More information

Before writing your press release sit down and think about what you want to say and who you want to say it to.

Before writing your press release sit down and think about what you want to say and who you want to say it to. TEACHER'S NOTES ACT NOW CONTENTS KS3/KS4 Press release guide How to be a good interviewee Photo call PRESS RELEASE GUIDE INTRODUCTION Media coverage of a citizenship event you have organised can be very

More information

EVENTful A GUIDE TO GOOD DESIGN AND PRINT

EVENTful A GUIDE TO GOOD DESIGN AND PRINT EVENTful A GUIDE TO GOOD DESIGN AND PRINT Posters, flyers, leaflets & advertisements Good design conveys information and communicates ideas easily. Graphic designers are best placed to create visually

More information

A GUIDE TO PR AND HOW TO MAXIMISE MEDIA COVERAGE

A GUIDE TO PR AND HOW TO MAXIMISE MEDIA COVERAGE A GUIDE TO PR AND HOW TO MAXIMISE MEDIA COVERAGE This PR guide has been prepared to help organisations to plan their approach to generating media coverage for a range of events and activities. It covers

More information

How to write for The Conversation

How to write for The Conversation TheConversation.com is one of Australia s largest independent news and commentary sites, delivering expertise from the academic and research community direct to the public. In a not-for-profit collaboration,

More information

Extra! Extra! Read All About It!

Extra! Extra! Read All About It! Extra! Extra! Read All About It! 5 Use the Media Press is vitally important to any campaign or strategy. The press you get or don t get can determine your success or failure. Spend time educating yourself

More information

Make the Internet Work for You: Best Practices for Web Content and Editing

Make the Internet Work for You: Best Practices for Web Content and Editing Make the Internet Work for You: Best Practices for Web Content and Editing Kara Klein, Office of External Affairs kara.klein@citadel.edu 953-3721 Is your department using social media? Does your department

More information

Design Notes. Posters with PowerPoint

Design Notes. Posters with PowerPoint Posters with PowerPoint Design Notes Student Version: February 2016 Table of Contents 1 DESIGNING AN A0 SIZED POSTER... 2 1.1 Poster Sizes... 2 1.2 Layout of your Poster... 2 1.3 General Design Principles...

More information

The news media: Writing press releases

The news media: Writing press releases The news media: Writing press releases Climatica www.climatica.org.uk Kathryn Adamson, Tim Lane, Richard Selwyn Jones Contents 1 From paper to press release: preparing your work for the news media The

More information

A quick and often effective way to get the word out about WIC is through the media newspapers, radio, and television. Media coverage is a great way to bring WIC to the attention of the public and to build

More information

Reporters Handbook. A Quick Guide to the ABC s of Good Journalism

Reporters Handbook. A Quick Guide to the ABC s of Good Journalism Reporters Handbook A Quick Guide to the ABC s of Good Journalism Reporters Handbook - 2-1. What Is News? News is essentially new information or current events. It is reported by newspapers, television

More information

Preparing Material for Mass Media. Chapter 14

Preparing Material for Mass Media. Chapter 14 Preparing Material for Mass Media Chapter 14 The News Release Also still known as press releases, news releases are the most commonly used public relations tactic They date back to Ivy Lee in 1906 (Pennsylvania

More information

Writing a press release and speaking to the media: for local and national support groups in. England, Northern Ireland, Scotland and Wales

Writing a press release and speaking to the media: for local and national support groups in. England, Northern Ireland, Scotland and Wales Writing a press release and speaking to the media: for local and national support groups in England, Northern Ireland, Scotland and Wales 2 Contents page Introduction 3 What should be in your press release?

More information

Introduction to working with the media

Introduction to working with the media Introduction to working with the media Introduction to working with the media Five reasons to work with the media 3 The secret to working with journalists 4 PR tactics 5 Photo stories 5 Media gift 5 Partnership

More information

Flinders University Writing for the Web

Flinders University Writing for the Web Flinders University Writing for the Web inspiring achievement Consider how readers use the web Readers process information on web pages differently than on printed pages. Studies show that: 80% of people

More information

Guide to marketing. www.glasgow.ac.uk/corporatecommunications. University of Glasgow Corporate Communications 3 The Square Glasgow G12 8QQ

Guide to marketing. www.glasgow.ac.uk/corporatecommunications. University of Glasgow Corporate Communications 3 The Square Glasgow G12 8QQ Guide to marketing www.glasgow.ac.uk/corporatecommunications University of Glasgow Corporate Communications 3 The Square Glasgow G12 8QQ 0141 330 4919 2 Introduction One of the easiest mistakes to make

More information

What is Public Relations? Tools of the Trade

What is Public Relations? Tools of the Trade What is Public Relations? In a nutshell, public relations is communicating with people, relating to the public, and building relationships. The goal of good PR is to connect with the community by building

More information

TRADESHOW PUBLIC RELATIONS: A HOW-TO GUIDE

TRADESHOW PUBLIC RELATIONS: A HOW-TO GUIDE TRADESHOW PUBLIC RELATIONS: A HOW-TO GUIDE GET THE MOST OUT OF YOUR TRADESHOW INVESTMENT EDUCATION: WEDNESDAY, MARCH 26 SUNDAY, MARCH 30, 2014 EXHIBITION: FRIDAY, MARCH 28 SUNDAY, MARCH 30, 2014 Javits

More information

PUBLICITY HANDBOOK CONTENTS: Writing a press release p.3. Local papers p.4. Local radio p.5. Regional television p.7. Contact details p.

PUBLICITY HANDBOOK CONTENTS: Writing a press release p.3. Local papers p.4. Local radio p.5. Regional television p.7. Contact details p. PUBLICITY HANDBOOK CONTENTS: Writing a press release p.3 Local papers p.4 Local radio p.5 Regional television p.7 Contact details p.8 We ve been able to produce this as a result of information provided

More information

Tradeshow Public Relations:

Tradeshow Public Relations: Tradeshow Public Relations: A How-To Guide Get the Most Out of Your Tradeshow Investment Education: Wednesday, september 16 saturday, september 19 sands expo & convention center Las vegas,nv VisionExpoWest.com

More information

NGO Media Outreach: Using the Media as an Advocacy Tool

NGO Media Outreach: Using the Media as an Advocacy Tool NGO Media Outreach: Using the Media as an Advocacy Tool Produced by the Coalition for the International Criminal Court, September 2003 I. Harnessing the Power of the Media A. The Importance of the Media

More information

Resume/CV Tips. Career Transitions Center of Chicago. www.ctcchicago.org

Resume/CV Tips. Career Transitions Center of Chicago. www.ctcchicago.org 703 W. Monroe St Chicago, IL 60661 Phone (312) 906-9908 Resume/CV Tips Your resume/cv doesn t get you the job but it is necessary for opportunity and advancement. In this written communication, you position

More information

Top tips for online campaign optimisation

Top tips for online campaign optimisation Contents 1. The best laid plans... 3 2. Playing to the right audience... 3 3. Quality not quantity... 4 4. You only get out what you put in.. 4 5. Less is more... 5 6. Did you get my message?... 6 7. If

More information

Media interviews are: Media Training. So to get the best results: News Angles. Your news angle must be. Good headline

Media interviews are: Media Training. So to get the best results: News Angles. Your news angle must be. Good headline Media interviews are: Media Training How to get your message across A powerful chance to spread your message Unfamiliar territory for most people A strange game where special rules apply So to get the

More information

High School Communications CONTEST

High School Communications CONTEST High School Communications CONTEST Dear Journalism Adviser: January 2012 Media Women of South Carolina (MWSC) is proud to announce the 2010-2011 South Carolina High School Communications Contest sponsored

More information

10 STEPS TO A GREAT YEARBOOK

10 STEPS TO A GREAT YEARBOOK 10 STEPS TO A GREAT YEARBOOK A TreeRing Publication By Clara Wallace Clara is a graphic designer and artist that volunteers her time as the yearbook editor for Lisa J. Mails Elementary school in Murrieta,

More information

Web Content Problems. Web Content Management

Web Content Problems. Web Content Management Web Content Problems Web Content Management Poor / Duplicate Page Titles - Is this the right place? - This has the same name as that other page - Lack of site user engagement - Increased pressure on telephone

More information

free to breathe FUNDRAISING TIPS FUNDAMENTALS

free to breathe FUNDRAISING TIPS FUNDAMENTALS & free to breathe FUNDRAISING TIPS FUNDAMENTALS TABLE OF CONTENTS pg. 3 Steps for Fundraising pg. 4 Enhance Fundraising Efforts Seven Ways to Boost Your Fundraising Efforts One-A-Day: How to Raise $100

More information

Public Relations: What is it? How can you get the most from it?

Public Relations: What is it? How can you get the most from it? Public Relations: What is it? How can you get the most from it? An OCSA Veterinary Outreach Program Guide Dec. 10, 2012 Wisecarver Public Relations, LLC Big Ideas. Powerful Results. This is PR 101! This

More information

How to write for The Conversation

How to write for The Conversation TheConversation.com is one of Australia s largest independent news and commentary sites, delivering expertise from the academic and research community direct to the public. In a not-for-profit collaboration,

More information

Quick Guide. Oral presentations. Four-step guide to preparing oral presentations. What is in this guide. Step 1: Plan

Quick Guide. Oral presentations. Four-step guide to preparing oral presentations. What is in this guide. Step 1: Plan Oral presentations What is in this guide Four-step guide to preparing oral presentations Step 1: Plan Step 2: Prepare Step 3: Practise Step 4: Present Reflecting on the presentation Oral presentations

More information

Publicising Your Club

Publicising Your Club Publicising Your Club How to issue a press release and generate positive publicity for your club Phil Foster These guidance notes include: What is the value of local media relations? How to write a press

More information

5 Tactics To Generate B2B Sales Leads

5 Tactics To Generate B2B Sales Leads 5 Tactics To Generate B2B Sales Leads A practical guide for your businesses Tactic 1 Getting a lead via PET (Personalised email technique) Example Subject line: Your comments on your Coaching Style Management

More information

Oxford Learning Institute University of Oxford

Oxford Learning Institute University of Oxford Oxford Learning Institute University of Oxford Writing Effective Emails Making sure your messages get read and acted upon Do people respond to your emails in the way you intend? Or do they seem to ignore

More information

Why do we need a theme?

Why do we need a theme? 2009-2010 Yearbook What is a yearbook? A memory book A reference book Make sure we have EVERYONE at LEAST once in the book. Check spelling of the name multiple times A history book Remember, we are history

More information

Why do we need publicity?

Why do we need publicity? Publicity Pack R E D R O P E P U B L I C I T Y P A C K 1 Why do we need publicity? Red Rope needs publicity in order to raise the profile of the organisation, to put our views across, and to recruit new

More information

Telling your story communications and social media hand-out pack

Telling your story communications and social media hand-out pack Telling your story communications and social media hand-out pack Contents 1. Communications and campaigns essentials 2. Useful links 3. Taking better photos of your community group 4. The community group

More information

www.eyecaresuccess.com

www.eyecaresuccess.com The Top Ten Advertising Mistakes Most Optometrists Make and How You Can Avoid Them! An Eye Care Success Special Report by Dr. Bill O Shea www.eyecaresuccess.com Please feel free to share or distribute

More information

Insight Guide. E-Learning Compliance. www.kineo.com

Insight Guide. E-Learning Compliance. www.kineo.com Insight Guide E-Learning Compliance LAST MENU BACK NEXT Insight Guide Overview The challenges of compliance training Questions to ask before you begin your design 20 minutes A new generation of design

More information

How to write a. Press Release. By MediaHQ.com

How to write a. Press Release. By MediaHQ.com How to write a Press Release By MediaHQ.com 1 Introduction Thank you for downloading MediaHQ s Guide to the perfect press release. We know that sending a press release can be a daunting task. Where to

More information

MEDIA RELATIONS GUIDE

MEDIA RELATIONS GUIDE MEDIA RELATIONS GUIDE The public and media relations department at Bentley works to generate appropriate and strategically beneficial external media coverage to enhance the university s reputation. In

More information

CENTRAL KITSAP SCHOOL DISTRICT WEB DESIGN GUIDELINES

CENTRAL KITSAP SCHOOL DISTRICT WEB DESIGN GUIDELINES CENTRAL KITSAP SCHOOL DISTRICT WEB DESIGN GUIDELINES Revised January 2016 Contents Web Design Guide... 2 Color Pallette... Error! Bookmark not defined. Fonts... 2 Website Navigation and page guidleines...

More information

Setting up and using email in PGdebt 9

Setting up and using email in PGdebt 9 Setting up and using email in PGdebt 9 MAIL MERGE AND EMAIL The Mailmerge/Word processor screen is split horizontally by a blue divided, this can be dragged to change the size of the sections. WP is at

More information

Chapter 8: Publicity and fundraising

Chapter 8: Publicity and fundraising Chapter 8: Publicity and fundraising 8.1 OUTLINE OF CHAPTER All NGOs will want to publicise themselves to different audiences and in different ways as reputable organisations with high impact programmes.

More information

Expression Engine Editing

Expression Engine Editing Expression Engine Editing Old Site vs New Site WWW2 Internal work Desktop Oriented Pages Formatting options Edit using sitebuilder Many users have access including student editors WWW External commercial

More information

Content marketing strategy in five simple steps.

Content marketing strategy in five simple steps. Content marketing strategy in five simple steps. Content marketing works. By providing a clearly targeted audience with information that s useful and relevant, it helps establish long-term relationships

More information

WHAT A MARKETING MANAGER NEEDS TO KNOW. WHEN PLANNING FOR AN EXHIBITION

WHAT A MARKETING MANAGER NEEDS TO KNOW. WHEN PLANNING FOR AN EXHIBITION WHAT A MARKETING MANAGER NEEDS TO KNOW. WHEN PLANNING FOR AN EXHIBITION Welcome I knew that, but I didn t know this. This document is designed for marketing managers who are familiar with the strategies

More information

Guidelines on Seminar Presentations

Guidelines on Seminar Presentations Guidelines on Seminar Presentations Your main goal in presenting this seminar is to communicate your topic to an audience of mixed backgrounds and interests. This should not be a technical paper such as

More information

The A Z of. Email Design

The A Z of. Email Design The A Z of Email Design Table of Contents A Z of Email Design Introduction 3 1. Planning 4 A. Email length 4 B. Audience 4 C. Scheduling 4 2. Content 4 D. Content considerations 4 Why Consumers Open Emails

More information

A Guide to Getting Your News In The Washington Post

A Guide to Getting Your News In The Washington Post A Guide to Getting Your News In The Washington Post Every day The Washington Post receives hundreds of news tips from community and business leaders, government workers, parents, cab drivers, students

More information

COMMUNICATIONS AMERICAN RENTAL ASSOCIATION

COMMUNICATIONS AMERICAN RENTAL ASSOCIATION AMERICAN RENTAL ASSOCIATION COMMUNICATIONS Marketing, meeting notices, and other forms of internal (among your board/members) and external (public) communications are covered here. ARA assistance is discussed

More information

Creating An Effective Newsletter

Creating An Effective Newsletter PTA Leadership Conference Madison, WI September 2006 Creating An Effective Newsletter Laura Startz Region C Advisor E-mail: mestartz@wi.rr.com Phone: 414-217-5396 1 History of the Newsletter Over 400 years

More information

Media Relations 101: How to Write an Effective Press Release. Get noticed, get publicity

Media Relations 101: How to Write an Effective Press Release. Get noticed, get publicity Media Relations 101: How to Write an Effective Press Release Get noticed, get publicity Why is media relations important? An inexpensive marketing tool Builds relationships with reporters: Increases the

More information

So you want to create an Email a Friend action

So you want to create an Email a Friend action So you want to create an Email a Friend action This help file will take you through all the steps on how to create a simple and effective email a friend action. It doesn t cover the advanced features;

More information

School of Medical Sciences Introductory Program

School of Medical Sciences Introductory Program School of Medical Sciences Introductory Program Thesis Writing David Allen Physiology Acknowledgement based on notes originally prepared by Brett Hambly The thesis should be a substantial, original contribution

More information

Email Etiquette (Netiquette) Guidance

Email Etiquette (Netiquette) Guidance Email Etiquette (Netiquette) Guidance January 2007 Email Etiquette (Netiquette) Guidance January 2007-1/13 Version Control Version Author(s) Replacement Date 1.0 Timothy d Estrubé Information Governance

More information

- 1 - For this you want to send a photocall to your local media together with your press release.

- 1 - For this you want to send a photocall to your local media together with your press release. - 1 - HOW TO DO YOUR OWN PUBLIC RELATIONS Press Releases A press release contains a newsworthy announcement that you send to the press be it local, radio, tv or national newspapers. You can also send it

More information

New Business Development Managers Support Material

New Business Development Managers Support Material New Business Development Managers Support Material This document is a tool for you (the manager) to follow up and help assist with the implementation of learning. It covers desired learning outcomes, key

More information

successful email marketing design

successful email marketing design successful email marketing design At Bigfork we are saddened to see so many marketing emails with poor content and design. These things ruin click-through rates and bore most folk into unsubscribing. This

More information

Business Emails Tips and Useful Phrases

Business Emails Tips and Useful Phrases Business Emails Tips and Useful Phrases Cross off any tips below which are usually bad ideas. Starting business emails Opening greeting 1. You should usually write Dear Mr/ Ms + full name if you know the

More information

for Chapters Establishing a Presence Public Relations Manual in the Community

for Chapters Establishing a Presence Public Relations Manual in the Community for Chapters Establishing a Presence Public Relations Manual in the Community Table of Contents Oncology Nursing Society Mission...3 Introduction...3 Public Relations Basics...4 Selecting a Public Relations

More information

Appendix E. A Guide to Writing an Effective. Executive Summary. Navy and Marine Corps Public Health Center Environmental Programs

Appendix E. A Guide to Writing an Effective. Executive Summary. Navy and Marine Corps Public Health Center Environmental Programs Appendix E A Guide to Writing an Effective Executive Summary Navy and Marine Corps Public Health Center Environmental Programs MISSION Ensure Navy and Marine Corps readiness through leadership in prevention

More information

Fire Department Public Relations Toolkit. Prepared by EVERY DEPARTMENT, EVERY LEADER

Fire Department Public Relations Toolkit. Prepared by EVERY DEPARTMENT, EVERY LEADER Fire Department Public Relations Toolkit Prepared by EVERY DEPARTMENT, EVERY LEADER Introduction Dealing with the public and the media is not usually considered part of the firefighter s job description.

More information

8.2 MARKETING AND PROMOTION. Advertising And Image Making. Producing A Marketing Plan. Promoting Community Organisations

8.2 MARKETING AND PROMOTION. Advertising And Image Making. Producing A Marketing Plan. Promoting Community Organisations 82 RUNNING THE ENTERPRISE 8 MARKETING AND PROMOTION Advertising And Image Making Producing A Marketing Plan Promoting Community Organisations Why Are You Promoting Yourselves? Generating Publicity Selling

More information

Marketing and promoting your sports club

Marketing and promoting your sports club 1Page 1 of 171 Marketing and promoting your sports club TABLE OF CONTENTS 1. WHAT IS MARKETING...2 2. WHY USE MARKETING...2 3. WHO DOES MARKETING...3 4. HOW TO MARKET SPORT...3 UNDERSTAND WHAT PEOPLE WANT...

More information

Information strategy - Guidelines. ? Press releases? Press conferences? Press Events? Continuous consultancy? Three stages Rocket?

Information strategy - Guidelines. ? Press releases? Press conferences? Press Events? Continuous consultancy? Three stages Rocket? Information strategy - Guidelines Press information strategies? Press releases? Press conferences? Press Events? Continuous consultancy? Three stages Rocket? PR Dissemination focus: Who?? What? When? Where?

More information

HNC and HND Practical Journalism

HNC and HND Practical Journalism HNC and HND Practical Journalism HNC and HND Practical Journalism Journalism can be a great career exciting, rewarding and challenging but it is also hard work and very competitive. With fewer jobs available

More information

Think about how often you check your own email and find tons of messages with subject lines like this:

Think about how often you check your own email and find tons of messages with subject lines like this: Writing Effective Subject Lines By now you are probably getting pretty anxious to get out there and send your first email promotion. You might even have a great idea all ready for a campaign that you re

More information

Guide to writing a press release

Guide to writing a press release Guide to writing a press release 1 YOUTHMUSIC.ORG.UK Generating publicity We feel it s important that the value of the work done by all the organisations Youth Music supports is publicly recognised. We

More information

Making an Impact with your Poster

Making an Impact with your Poster Making an Impact with your Poster Jan 2012 Contents 1. Introduction 2. Planning your Poster 4. Layout 6. Using Images and Graphs 9. Clear Use of Text 10. Using Colour Effectively 12. Help and Support 13.

More information

How to use public service announcements

How to use public service announcements How to use public service announcements Public Service Announcements (PSAs) are short, noncommercial announcements aired on radio or television to provide information to the public. A noncommercial announcement

More information

How to create a killer e mail campaign

How to create a killer e mail campaign How to create a killer e mail campaign How to create a killer email campaign When you start your very first outbound campaign (or even when you have already sent hundreds of messages), you need to keep

More information

3. List the different story formats, like quick-reads, quotes and captions, used on the spread.

3. List the different story formats, like quick-reads, quotes and captions, used on the spread. Modular design With modular design, traditional photo spaces become content modules, opening a host of coverage options. Study the yearbook spread and answer the following questions using complete sentences.

More information

Dates count as one word. For example, December 2, 1935 would all count as one word.

Dates count as one word. For example, December 2, 1935 would all count as one word. What is an exhibit? An exhibit is a visual representation of your research and interpretation of your topic's significance in history. Your exhibit will look a lot like a small version of an exhibit you

More information

Green Arrow Web Design Limited

Green Arrow Web Design Limited Green Arrow Web Design Limited You and your ecommerce website. Don t think it will make your sales with no input from yourself or a professional Your Guide to ecommerce from Green Arrow Web Design What

More information

Website 101: Visual Design And Content

Website 101: Visual Design And Content Topic Website Tutorial 13 Website 101: Visual Design And Content This tutorial is the first of two that will look at the essential elements required for your website. The focus will be on visual design

More information