CONNECT. Keeping students in contact with their instructors means advice and feedback are never more than one click away.

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2 We ve built our online learning enviroment from the ground up, to provide an educational experience that is unique, engaging, and immersive. Keeping students in contact with their instructors means advice and feedback are never more than one click away. With programs that utilize video presentations, animation, online guest lectures, advanced creative software, and more, students experience their lessons in new and different ways. Collaborative student projects are the heart of any Full Sail degree, and our online learning environment gives students the tools to easily network with one another. CONNECT For an enhanced tour visit: fullsail.edu/online

3 Table of Contents OUR STORY 02 HUMAN APPROACH 04 INNOVATIVE CURRICULUM 06 YOUR MAC 08 LIBRARY RESOURCES 10 CAREER DEVELOPMENT 11 Programs EDUCATION MEDIA DESIGN & TECHNOLOGY 14 Master of Science Degree Program ENTERTAINMENT BUSINESS 20 Bachelor of Science Degree Program ENTERTAINMENT BUSINESS 26 Master of Science Degree Program INTERNET MARKETING 32 Bachelor of Science Degree Program INTERNET MARKETING 38 Master of Science Degree Program {table of contents} 1

4 Our Story Almost 30 years ago, Full Sail began as a dream to create a place where people could learn how to take a passion for entertainment and turn it into a career. Today, people from all over the world come to Full Sail to pursue their passion, create the art they love, and share ideas with likeminded individuals. Due to the combination of Full Sail s unique curriculum and the talent and dedication of our students, Full Sail graduates have consistently achieved the highest level of success throughout the entertainment and media industry. In taking Full Sail University online, our goal is to use the experience and knowledge we ve gained from 30 years of educational innovation to create an unparalleled online education that challenges and inspires our students. We look forward to seeing the next generation of artists, business leaders, educators, and entrepreneurs come through our virtual doors on their way to career success. First you need to dream... Orville Wright did not have a pilot s license - Gordon McKenzie Graduate Projects MADDEN NFL 08 MADONNA Accolades STAR WARS: EPISODE III Revenge of the Sith Call of Duty 4: Modern Warfare CIRQUE DU SOLEIL: La Nouba Orlando Campus LOST Pixar s WALL E ELTON JOHN X-Men 3 MOST INNOVATIVE PROGRAM Awarded by FAPSC (Florida Association of Postsecondary Schools & Colleges) Awarded by FAPSC (Florida Association of Postsecondary Schools & Colleges) 2 In nautical terms Full Sail means you are positioned in the best possible way to move forward at optimum speed. 3

5 Human Approach Guest Speakers Faculty Learning at Full Sail has always centered around interaction and the exchange of ideas, and our online curriculum fully embraces this philosophy. So we developed our own online learning environment from the ground up, with the aim of being the most people-focused education experience on the web. One of the key goals of our online experience is to keep you connected to people. You ll have one-click access to instructors working from Full Sail s campus, exclusive guest lectures that expand the scope of your educational experience, and collaborative tools that enable you to meet, share, and receive feedback from your fellow students. One-Click Access to Instructors Powerful Collaborative Tools People-Focused Learning Enviroment Get Connected Your Classmates Online connection and collaboration are critical parts of the way business is done today, and will help you to begin building and expanding your professional network. Video Chat 4 5

6 Innovative Curriculum Full Sail s educational philosophy emphasizes an immersive, real world approach to learning, combining elements of creativity, business and life skills, technical prowess, and academic achievement. We ve applied this same innovative approach in bringing Full Sail s curriculum online. Our online students utilize the same software and creative tools students use every day in our classrooms, and our online curriculum is designed to provide students with an educational experience on par with any of our on-campus degrees. The curriculum for our online programs is designed to challenge and inspire students, using a variety of delivery methods and styles. From video, animation, and podcasts to more traditional lectures and essay assignments, our goal is to find the most effective way to communicate important concepts. To accomplish this, we ve developed extensive original content for students to experience throughout their education. Immersive, Media-Driven Education Equal of Full Sail s Acclaimed On-Campus Programs Intelligent, Engaging Content Full Sail s dedication to innovative curricula is to be commended and is consistent with what today s dynamic, technology-rich global economy demands from its professionals. Its progressive educational approach puts students and graduate success at the forefront of the institution s mission. John Couch vice president of Education Apple 6 7

7 Your Mac Full Sail is proud to offer an exclusive, first-ofits-kind initiative called Project LaunchBox. This program provides our students with an Apple MacBook Pro notebook computer loaded with powerful software, all at a deep institutional discount. The integration of Project LaunchBox into our curriculum allows students to utilize the power of Apple technology to create music, film, games, animation, design, and more. Throughout your education, your mac is your connection to Full Sail s online learning enviroment - your virtual classroom. Apple + Full Sail We ve also built our online curriculum specifically with the Mac platform in mind. The easy-to-use Apple operating system allows us to deliver more engaging and more intelligent content in a manner that s intuitive and straightforward for students. Throughout your education, your Mac is your connection to Full Sail s online learning environment your virtual classroom allowing you to take full advantage of the tools, media, lectures, and more that comprise the curriculum of our online programs. BUILT-IN video camera INCREDIBLE out-of-the-box software BUILT-IN WIRELESS Podcasts INTUITIVE OPERATING SYSTEM All product or service names and imagery are the property of their respective owners. Copyright 2008 Apple Inc. 8 9

8 Library Resources Career Development Full Sail University s Media Center is designed to support the needs of both online and oncampus students by providing meaningful and relevant materials, a comprehensive collection of necessary publications, and digital research databases that are broad and varied in scope. The Media Center is easily accessible from Full Sail s online learning environment, and its documents and materials are constantly reviewed and updated to make sure we are providing ample research material for all courses of study. Extensive Research Databases Easy Accessibility Constant Review and Updating of Materials As an online student at Full Sail, you ll have full access to any and all of our career development tools. But career development at Full Sail is more than a department it s a process that starts when you enroll and continues through your professional career. Throughout the course of your education, and with the help of our career development advisors, we ll provide you with the tools to develop your personal presentation skills, interview strategies, create a first-rate resume, and more. Custom Career Development Tools Personal Guidance from Advisors Lifetime Access to Career Development Services As a Full Sail student, you ll also participate in the Global Professionalism Standards (GPS) program, which helps to translate and develop your existing professional skills into the online world. And as you prepare to graduate, our Career Development Department will be available to help you take your next step, whatever your career needs or goals may be

9 Degree Programs 12 13

10 Courses PROGRAM CORE Education Media Design & Technology Corporate Training and Motivational Development Digital Media and Education Applications Education Design and Evaluation Education Media Project Development Filmmaking Principles in Education Game Strategies and Motivation Interpersonal and Intrapersonal Skill Development in Technology Environments Learning Management Systems and Organization Media Asset Creation Multiple Learning Theory Applications Musical Theory and Education Applications Online Course Development Master of Science Degree Program Whether it s a high school class or a corporate presentation room, the educator s role is one of the most important in our society. And while many core educational concepts haven t changed over the years, our ability to communicate information to each other is continuously growing and changing the challenge is to take advantage of those changes in today s learning environments. With nearly 30 years experience incorporating innovative learning methods into our curriculum, Full Sail is uniquely qualified to help educators meet the challenge of connecting with today s students. We ll show you how to combine our digital world s vast media resources with modern teaching methods in order to create an innovative learning experience that challenges and inspires your audience by getting them involved in the learning process. The Education Media Design & Technology program at Full Sail will show you how to implement new media literacy and facilitate bold new ideas with time-tested teaching tools, creating emergent 21st century education for 21st century learners. For a full course catalog visit: 14 EDUCATION MEDIA DESIGN & TECHNOLOGY Master of Science Degree Program fullsail.edu/online 15

11 Areas of Focus t Y a nt S gaming models METHODS multimedia entertainment TECHNOLOGIES communication organizational STRATEGIES Understanding and Motivating Your Audience There are many different ways to instruct and inspire, and effective teachers are able to impart their ideas to many different kinds of learners. gaming models METHODS EDUCATION MEDIA DESIGN & TECHNOLOGY MOTIVATE BY UNDERSTANDING THE LEARNER/ INTERACTIVE INSPIRE USING INTERACTIVE MEDIA music ENGAGING today s LEARNER VISUAL multimedia entertainment TECHNOLOGIES EDUCATION MEDIA DESIGN & TECHNOLOGY By studying the variety of ways people process information, and integrating appropriate types of media interactive media into your lessons, you ll be able Creating TOOLS Media-Rich to reach a wide range of audiences, whether in an Interactive Lessons academic or professional environment. MOTIVATE BY UNDERSTANDING THE LEARNER/ Understanding your audience is just one part Because keeping your learners motivated and involved INSPIRE USING of becoming a more effective and inspirational is fundamental to making sure your information INTERACTIVE MEDIA teacher. By implementing multimedia technology is received properly, it s important to understand into your teaching toolbox you ll be able to redefine your audience. An animated game may be a great the traditional one-way role of ONLINE a teacher by way to teach students geography, but probably CREATE isn t DYNAMIC getting learners involved in the LEARNING ENVIRONMENTS LEARNING process. When you going to excite your sales force. Likewise, an idea- incorporate film, music, games, and/or a digital media driven podcast may be just the trick for a corporate orientation, but might not be the best tool for getting across math concepts but then again, maybe it is. By studying traditional and innovative academic systems and learning how to create mediarich content, you ll be able to develop focused, audience-specific lessons that help you achieve your instructional goals by inspiring you and your audience. gaming models METHODS THEORY THEORIES component into your lesson plans, you ll be on the same media-savvy playing field as many of today s digital learners. CREATE DYNAMIC In the Education Media Design & Technology program, LEARNING ENVIRONMENTS you ll learn how podcasts, videos, online modules, and games can be invaluable additions to your lessons. More importantly, you ll learn how to create those elements. Whether it s making interactive visual media using professional industry tools, shooting and editing your own films with your camcorder and MacBook Pro, recording and distributing a podcast, or using any of the other hardware and software you ll be working with during your studies, the tools in your hands will THEORY open an innovative and interactive world of teaching possibilities. music THEORY communication communication organizational organizational STRATEGIES STRATEGIES communication organizational STRATEGIES gaming models METHODS multimedia entertainment TECHNOLOGIES CORPORATE TRAINING modules ONLINE LEARNING THEORIES ENGAGING today s LEARNER INTERACTIVE VISUAL music THEORY INTERACTIVE LEARNING management SYSTEMS ENGAGING today s LEARNER ENGAGING today s media LEARNER TOOLS VISUAL INTERACTIVE media gaming models METHODS CORPORATE TRAINING modules communication organizational STRATEGIES music THEORY LEARNING management SYSTEMS ENGAGING today s LEARNER VISUAL INTERACTIVE communication organizational STRATEGIES media TOOLS 16 EDUCATION MEDIA DESIGN & TECHNOLOGY Master of Science Degree Program EDUCATION MEDIA DESIGN & TECHNOLOGY Master of Science Degree Program 17

12 DESIGN & TECHNOLOGY CREATE DYNAMIC LEARNING ENVIRONMENTS ONLINE LEARNING THEORIES EDUCATION MEDIA DESIGN & TECHNOLOGY CORPORATE TRAINING modules MOTIVATE BY UNDERSTANDING THE LEARNER/ INSPIRE USING INTERACTIVE MEDIA LEARNING management SYSTEMS CREATE DYNAMIC LEARNING ENVIRONMENTS multimedia entertainment TECHNOLOGIES ONLINE LEARNING THEORIES g COR TRAI MOTIVATE BY UNDERSTANDING THE LEARNER/ INSPIRE USING INTERACTIVE MEDIA multimedia entertainment TECHNOLOGIES gaming models METHODS music THEORY Building Inspirational Learning Environments In the final phase of the program, you ll put together the fundamental theories and multimedia tools you ve learned to create your own inspirational learning environment. Whether you decide to develop an online lesson or a corporate training module, the focus will be on creating an interactive atmosphere for students that s as motivating and experiential for them as it is engaging and inspirational for you. communic organizat STRATEG CREATE DYNAMIC LEARNING ENVIRONMENTS ONLINE LEARNING THEORIES CORPORATE TRAINING modules After choosing and developing a system that works best for your specific environment, you ll present your thesis and an LEARNING educational product. After being assessed by a group of management your peers, faculty members, and instructional technology specialists, this product could SYSTEMS be the very thing you use to transform your next class into a rewarding, 21st century learning experience. 18 EDUCATION MEDIA DESIGN & TECHNOLOGY Master of Science Degree Program EDUCATION MEDIA DESIGN & TECHNOLOGY Master of Science Degree Program 19

13 Courses PROGRAM CORE Entertainment Business Bachelor of Science Degree Program Artist Management Business Ethics and Social Responsibility Business Law Computer Science and Internet Entertainment Business Case Studies Entertainment Business and Entrepreneurship Entertainment Business Marketing and Strategic Planning Entertainment Business Venture and Financing Entertainment Media Distribution Event Management Excel Data Reporting Final Project Information Systems and E-Commerce Intellectual Property International Business Introduction to Accounting Introduction to Management Introduction to Marketing Introduction to Media Arts Music Business Law and Contract Negotiations Principles of Managerial Accounting Television Business Artists, filmmakers, musicians they don t work alone. There are teams of talented people operating behind the scenes to help develop, market, and distribute the albums, films, and games people enjoy every day. At Full Sail, we understand that there are a unique group of passionate people who want to take on those management roles in the entertainment world whether it s at a recording studio, on a film set, in a graphic design house, or even on the road with a band. Most of our students start as consumers of the media they love, and our goal with the Entertainment Business Bachelor s Degree Program is to help them translate that love into the essential skills needed to begin a career in the business side of the entertainment world. Whether you want to take a position in the division of an entertainment company, become an agent or manager for up-andcoming talent, or any of a multitude of other career paths, this program offers a thorough business curriculum with a focus on how those concepts apply specifically to the entertainment field. GENERAL EDUCATION Art History Behavioral Science Business Statistics and Data Analysis Career Communications College Mathematics English Composition Introduction to Statistics Leadership and Organizational Behavior Music History Principles of Macroeconomics Principles of Microeconomics Professional Communication and Presentation Professional Writing For a full course catalog visit: 20 ENTERTAINMENT BUSINESS Bachelor of Science Degree Program fullsail.edu/online 21

14 ENT BUSINESS BS Areas of Focus LEADERSHIP & MANAGEMENT deals BUILDING IDENTITY skills managem NS/ ANAGEMENT NEGOTIATING CONTRACTS deals STRIBUTION/ INMENT BUSINESS BS PROMOTE UNTING/ CATIONS/ IP & MANAGEMENT distribute NEGOTIATING CONTRACTS G & DISTRIBUTION/ PROMOTE ACCOUNTING/ ACTS Leadership & Management JECT Communication In the entertainment industry, being able to communicate your ideas effectively in person is as vital as any business outline you ll put down on paper. That s why the Entertainment Business program features specialized communication classes where you ll learn the nuances of communicating in a professional environment. This practical training includes such essentials as negotiating contracts and deals, pitching ideas, and working with talent. Other highlights include the use of new BUSINESS communication deals technologies and learning how to create PROPOSALS a professional identity that best reflects the skills you have to offer. distribute MARKETING & DISTRIBUTION/ FINANCE & ACCOUNTING/ LAW CONTACTS FINAL PROJECT ENTERTAINMENT BUSINESS BS COMMUNICATIONS/ LEADERSHIP & MANAGEMENT BUILDING distribute CAMPAIGNS MARKETING & DISTRIBUTION/ FINANCE & ACCOUNTING/ LAW CONTACTS FINAL PROJECT A great business idea is nothing without a strong personality guiding it from concept to completion. With that in mind, BUSINESS you ll constantly be honing your leadership skills throughout the Entertainment PROPOSALS Business program. You ll learn effective management approaches by examining real world case studies. And, with management courses teaching the fundamental concepts of effective team building, you ll learn firsthand the different traits that inspire the best in fellow employees. Implementing all of these ideas, you ll take the role of leader in various projects all while learning the planning and management skills that you ll use throughout your career. BUILDING ENTREPRENEURSHIP CAMPAIGNS ENTREPRENEURSHIP PROMOTE BUSINESS PROPOSALS NEGOTIATING CONTRACTS deals PROMOTE distribute BUSINESS PROPOSALS professional IDENTITY FINANCIAL BUILDING management professional IDENTITY FINANCIAL CAMPAIGNS ENTREPRENEURSHIP management Marketing & Distribution FINANCIAL LEADERSHIP management EXPLORING target Business isn t just about great products and ideas, it s also about getting those products and ideas into the hands and minds of consumers. In our specialized courses you ll learn how to promote and distribute creations throughout the global entertainment marketplace. team- team- team- professional markets IDENTITY skills intellectual PROPERTY You ll be responsible for creating a campaign for a company based in the industry LEADERSHIP FINANCIAL you re interested in entering. You ll choose management your skills research area of focus, and then follow through with the entire EXPLORING distribution and promotion plan for a project, following the industry s workflow processes in a way target designed to teach markets you how to identify and connect with your target market. EXPLORING CAMPAIGNS ENTREPRENEURSHIP Finance & Accounting target markets intellectual PROPERTY METHODS Law & Contracts intellectual PROPERTY research METHODS LEADERSHIP skills intellectual PLANNING PROPERTY management research METHODS Budgeting is a critical component of any company s There are different legal concerns for each area of success, so it s important that you get a well-rounded the entertainment industry, and our curriculum will foundation in the intricacies of sound financial prepare you with a wide breadth of legal topics that management. During the Entertainment Business cover the variety of real world scenarios that could research program, you ll gain the tools you need to keep a arise in your career. Through different classroom EXPLORING company profitable. You ll study both managerial exercises you ll learn everything from large-scale target accounting and financial accounting the essential concerns like how to protect your creative and markets money-management skills that include how to create business assets to specific topics like the liability METHODS and manage finances for any project or company. issues involved with setting up a concert in a live venue. Specialized courses also cover the broad uses In addition to these business basics, you ll also of recorded music in all aspects of entertainment, explore the details of residual payments, royalties, how to handle contract negotiations, and the legal and the break-evens on project proposals via aspects of managing intellectual property. dedicated economics, accounting, and statistics courses, as well as a blend of theoretical and applied finance exercises drawn from the entertainment field. PLANNIN managem PLANNI manage 22 ENTERTAINMENT BUSINESS Bachelor of Science Degree Program ENTERTAINMENT BUSINESS Bachelor of Science Degree Program 23

15 am- ILDING professional IDENTITY ENTREPRENEURSHIP keting AIGNS FINANCIAL management LEADERSHIP skills intellectual PROPERTY EXPLORING PLANNING management target markets research METHODS RENEURSHIP EXPLORING target markets research METHODS Final Project Your last months in the Entertainment Business program will find you bringing together the many aspects of your education to produce a compelling business proposal for an entertainment company or product. You ll engage in proper research methodologies to explore your target market, differentiate yourself from competitors, and define a unique niche within your chosen field. The culmination of this research is a detailed proposal that will cover the key elements of a business plan, giving you a practical representation of your skills to show to potential employers. In addition, if you choose to follow an entrepreneurial route after graduation, your background and training will equip you to develop and pursue a formal business plan. 24 ENTERTAINMENT BUSINESS Bachelor of Science Degree Program ENTERTAINMENT BUSINESS Bachelor of Science Degree Program 25

16 Courses PROGRAM CORE Entertainment Business Master of Science Degree Program Advanced Entertainment Law Business Plan Development Business Storytelling and Brand Development Entertainment Business Finance Entertainment Media Publishing and Distribution Executive Leadership Final Project: Leadership Portfolio and Business Plan Thesis Global Entertainment Business Strategy Internet Marketing and Web Search Optimization Mobile Marketing and Commerce Negotiation and Deal-making Product and Artist Management Project and Team Management Entertainment has a wider reach than ever before just check your pockets for your cell phone, MP3 player, or handheld game system. The delivery options available today have broadened the ways we can enjoy media both at home or on the go. And as technology continues to open new avenues for the way we consume music, movies, games, and the web, the entertainment industry has become one of the most exciting fields for creative professionals. This evolution has also brought the need for a specific kind of talent to lead the next wave, which is why Full Sail s Entertainment Business Master s program is designed to provide a higher level of real world education to students who want to position themselves for leadership roles in the media landscape. As you cover advanced business courses related to media products and distribution, you ll gain a focused understanding of the tools used by managers, leaders, organizers, and innovators who make the decisions that help drive the success of the industry. For a full course catalog visit: 26 ENTERTAINMENT BUSINESS Master of Science Degree Program fullsail.edu/online 27

17 Areas of Focus RTAINMENT BUSINESS MS CED BUSINESS ING TAINMENT ONE PROJECTS ESS MS t s BUSINESS THEORY guest SPEAKERS professional Advanced Business Training BUSINESS THEORY The Entertainment Business Master s program takes your education beyond the classroom by having you interact with the entertainment business and traditional business communities. You might meet with a commercial banker about getting business loans and other bank services, or talk with a private investor and find out what they look for when investing in new companies. In addition to expanding your knowledge guest of business theory, these meetings allow you to hone the personal skills it takes to be SPEAKERS an engaging leader and negotiator in the entertainment world. NETWORKING professional DEVELOPMENT artist EXECUTIVE PERSPECTIVE DIGITAL SKILL storyboarding development entertainment INDUSTRYcareers MULTIMEDIA SKILL development entertainment INDUSTRYcareers LEADERSHIP NEGOTIATING skills Entertainment Focus MULTIMEDIA keynote presentations With decades of experience preparing graduates for careers in the entertainment industry, we have a unique perspective on the specific skills you ll need to excel in the entertainment world. That experience has enabled us to craft a curriculum that focuses on the business needs of the media world, bridging its creative, technical, and commercial aspects. NETWORKING During your coursework, you ll spend time studying the companies that are relevant to your field of interest both from an artist s and executive s perspective and the daily work processes that go into making them thrive. More than just a focused curriculum, the program also features guest speakers artist from successful companies who talk EXECUTIVE about their experiences and relate them to PERSPECTIVE your career goals. DISTRIBUTION NETWORKING artist EXECUTIVE PERSPECTIVE DIGITAL storyboarding LEADERSHIP NEGOTIATING skills LEADERSHIP NEGOTIATING skills DISTRIBUTION 28 ENTERTAINMENT BUSINESS Master of Science Degree Program ENTERTAINMENT BUSINESS Master of Science Degree Program 29

18 ENTERTAINMENT BUSINESS MS ENTERTAINMENT FOCUS ADVANCED BUSINESS CAPSTONE PROJECTS TRAINING guest SPEAKERS professional BUSINESS THEORY DEVELOPMENT entertainment INDUSTRYcareers SKILL MULTIMEDIA keynote development presentations artist EXECUTIV PERSPECTIV DIGITAL storyboar ENTERTAINMENT BUSINESS MS ADVANCED BUSINESS TRAINING ENTERTAINMENT FOCUS ENTERTAINMENT FOCUS BUSINESS CAPSTONE PROJECTS THEORY guest SPEAKERS Capstone Projects SKILL development entertainment guest SPEAKERS Your Master s training is highlighted by two academic capstone projects designed to showcase the skills you ve picked up throughout the program the NETWORKING DEVELOPMENT professional Leadership Portfolio and Business Plan Thesis. The Leadership Portfolio is ultimately the story of the leadership experiences you ve had and skills you ve developed throughout your education. More than a typical portfolio, it is designed to integrate the course material from each class into a showcase that will be relevant to your professional development. The portfolio can also take whatever form you wish, including INDUSTRYcareers a multimedia keynote presentation, website, digital storyboard, or a bound book. artist EXECUTIVE PERSPECTIVE entertainment INDUSTRYcareers MULTIMEDIA keynote presentations LEADERSH NEGOTI ski CAPSTONE PROJECTS professional DEVELOPMENT The Business Plan Thesis offers a different application of your skills. Adhering to a standard industry format, you ll create a detailed proposal MULTIMEDIA keynote for your own entertainment or media company covering all the financial aspects that an investor would want to see. Your thesis should demonstrate presentations that you know how to plan and think like a professional, including how to budget and control your finances, market and distribute your product, and plan for top organizational performance. DIGITAL storyboarding market DISTRIBUT 30 ENTERTAINMENT BUSINESS Master of Science Degree Program ENTERTAINMENT BUSINESS Master of Science Degree Program 31

19 Courses PROGRAM CORE Internet Marketing Bachelor of Science Degree Program You re living your life online everyday. Whether it s finding new music, connecting with people, or learning more about the world around you, your online interactions are becoming more and more seamless with the physical world. With the growth of the Internet, the way experiences and products come to our attention has also become more dynamic and complex. Long gone are the days when a campaign was designed around three television stations, a handful of radio spots, and an ad in the local newspaper. Full Sail University s Internet Marketing Bachelor s Degree is designed to show you how to take advantage of all the options available in this evolving world of media and entertainment, allowing you to design and execute plans that successfully merge fundamentals with the next big trends in consumer behavior. As the world of becomes more integrated, the future leaders in the field are the professionals that will take advantage of every channel at their disposal. This program can start you on the path to becoming that leader. Affiliate Marketing Business Ethics and Social Responsibilities Computer Science and Internet Digital Storytelling Marketing Principles Final Project Fundamentals of Web Design Global Internet Marketing Strategies Information Systems and E-Commerce Intellectual Property Internet Business Models Internet Consumer Behavior Internet Law and Legal Issues Internet Marketing Research Strategies Introduction to Internet Marketing Introduction to Management Introduction to Mobile Advertising Introduction to Scripting Languages Introduction to Web Interface and Usability IT Communications New Media Distribution Channels Pay Per Click Campaign Development Principles of Flash Public Relations Search Engine Optimization I Search Engine Optimization II Social Media Optimization Viral Marketing Web Analytics and Reporting Web Banner Advertising Website Advertising and Design Principles GENERAL EDUCATION Art History Business Statistics and Data Analysis College Mathematics Career Communications Cultural Studies and the Web English Composition Fundamentals of Physics Introduction to Statistics Media and Society For a full course catalog visit: 32 INTERNET MARKETING Bachelor of Science Degree Program fullsail.edu/online 33

20 Areas of Focus TATISTICS and technical professionals, and it s important blic scripting IONS LANGUAGES MENTALS B design Website Design and Technology STATISTICS INTERNET MARKETING BS When creating multi-channel campaigns, you ll be working with a team of diverse design TRADITIONAL MARKETING AND INTERNET MARKETING that you re able to speak the same language when implementing website concepts, viral campaigns, and the many other creative options made possible by the Internet. From the fundamentals of web design, scripting languages, and IT communications to the usability of WEBSITE DESIGN AND TECHNOLOGY web interfaces, this curriculum teaches the technical aspects of web development that will ensure you know how to utilize the full range of current and upcoming Internet technologies. MULTI-CHANNEL MARKETING scripting LANGUAGES business public ETHICS IT communications RELATIONS FUNDAMENTALS ofweb design business IT ETHICS Traditional Marketing communications and Internet Marketing search STATISTICS INTERNET MARKETING BS MANAGEMENT intellectual PAY PER CLICK PROPERTY search campaign websearch FUNDAMENTALS scripting AFFILIATE WEBSITE DESIGN ENGINE ENGINE SOCIA development optimization INTERFACES of WEB LANGUAGES AND TECHNOLOGY design medi Although social networks and video-sharing sites may be recent additions to the landscape, the foundation of branding and messaging remain the same. That s why Full Sail s Internet Marketing Bachelor s program begins by teaching you the basic components that are the core of any successful plan. web INTERFACES MULTI-CHANNEL MARKETING scripting LANGUAGES TRADITIONAL MARKETING AND INTERNET MARKETING search ENGINE optimization & business ETHICS MANAGEMENT IT public communications RELATIONS search ENGINE optimization + development PAY-PER-CLICK campaign intellectual MANAGEMENT PROPERTY STATISTICS web INTERFACES search AFFILIATE SOCIAL In this phase of the degree program, you ll study PER CLICK concepts search such as public relations, statistics, business search mpaign AFFILIATE ENGINE ENGINE ethics, management, and intellectual property SOCIAL search development ENGINE efforts that have always driven successful optimization BUILDING AN ONLINE DIGITAL media social ENGINE campaigns. But you ll also learn how integrate CONSUMER EXPERIENCE storytelling engrossing media media newer Internet concepts into your behavior optimization & ENVIRONMENTS optimization search campaigns search to create a plan that takes advantage of outreach everything today s media has to offer. INTERNET MARKETING Bachelor of Science Degree Program ENGINE ENGINE INTERNET MARKETING Bachelor of Science Degree Program optimization & optimization + search ENGINE optimization CONSUMER intelle PROP com STUDIES

21 INTERNET MARKETING BS ISTICS business ETHICS MANAGEMENT intellectual PROPERTY DIGITAL storytelling BUILDING AN ONLINE CONSUMER EXPERIENCE TRADITIONAL MARKETING AND INTERNET MARKETING Multi-Channel Marketing public RELATIONS engrossing ENVIRONMENTS STATIS ting GUAGES IT communications web INTERFACES search search AFFILIATE ENGINE ENGINE SOCIAL optimization media business search STATISTICS search ETHICS MANAGEMENT ENGINE optimization & engrossing ENVIRONMENTS scripting LANGUAGES ENGINE + optimization IT web INTERFACES intellectual PROPERTY communications social CONSUMER media behaviorstudies search outreach search AFFILIATE ENGINE ENGINE SOCIAL media optimization search ENGINE optimization & search ENGINE optimization + Successful campaigns use outlets like websites, applications, and , but they also find ways to make those channels as effective as possible. Internet-specific models such as pay per click campaign development, search engine WEBSITE DESIGN AND TECHNOLOGY optimization, search engine, affiliate, social media new channels are constantly coming into play in this new media landscape, and you need to understand how to recognize these MULTI-CHANNEL MARKETING opportunities and use them to your advantage. By understanding the fundamentals of a multi-channel strategy, you ll be able to utilize every outlet at your disposal as you strive to reach your audience in the most effective way. Building an Online Consumer Experience Marketing has always been about knowing your audience. The Internet Marketing program s curriculum expands on that core idea and focuses on enhancing the consumer s online experience. By devoting time and attention to digital storytelling, BUILDING AN ONLINE CONSUMER EXPERIENCE you ll be able to create an engrossing environment that supports your message while keeping your audience engaged. In this part of the degree program, you ll learn how to improve the way you communicate your brand s story, explore ways of reaching your audience through social media, and study consumer behavior so that you know you re reaching the right audience with the right message. FUNDAMENTALS ofweb design PAY PER CLICK campaign development DIGITAL storytelling 36 INTERNET MARKETING Bachelor of Science Degree Program INTERNET MARKETING Bachelor of Science Degree Program 37 scriptin LANGU EN op eng ENVI

22 Courses PROGRAM CORE Internet Marketing Master of Science Degree Program Advanced Internet Marketing Strategies Advanced Search Engine Optimization Business Storytelling and Brand Development Final Project and Thesis Internet and the Law Internet Consumer Behavior and Analysis Internet Marketing and Search Engine Optimization Internet Marketing Campaign Development New Media Marketing Analysis Strategic Internet Public Relations Web Design for Search Engine Optimization Web Metrics and Analysis The Internet s role in the new world of means that online strategy has become more than just an optional enhancement to existing plans. Internet has become its own entity, rebuilding traditional concepts to fit an interactive context. As successful companies and businesses look to thrive in this constantly evolving landscape, the ability to think strategically about the Internet has become an essential skill for professional marketers. Full Sail s Internet Marketing Master of Science Degree program is specifically designed to provide you with skills to help you take advantage of the multi-channel opportunities of the Internet. Our curriculum delves into the details of Internet with in-depth research and advanced academic studies that will provide you with the ability to develop and implement your own effective and cohesive Internet campaign. For a full course catalog visit: 38 INTERNET MARKETING Master of Science Degree Program 39 fullsail.edu/online

23 Areas of Focus WEB METRICS Advanced SEO INTERNET MARKETING MS One of the most important aspects of is making sure that your product, service, or brand message is easy for the public to find. The best way to achieve that on the web is through effective search engine optimization (SEO), a tool that can help an organization become a strategic force on the web. INTERNET MARKETING CAMPAIGN DEVELOPMENT It s not only about maximizing the power of organic search methods, directory listings, and paid placement tactics, but also having a website that s both userfriendly and search-engine friendly. Through the study of advanced strategic ADVANCED methods, beneficial SEOweb design fundamentals, new trends in search engine, and case studies, you ll be able to strategically position your company for maximum exposure. INTERNET MARKETING MS ADVANCED SEO WEB METRICS WEB METRICS INTERNET MARKETING CAMPAIGN DEVELOPMENT 40 INTERNET MARKETING Master of Science Degree Program INTERNET MARKETING Master of Science Degree Program 41 INTERNET MARKETING

24 G MS INTERNET MARKETING CAMPAIGN DEVELOPMENT Internet Marketing Campaign Development Today s professionals have boundless opportunities to spread a company s message. Whether it s viral video, campaigns, pay per click advertising, or social media, today s businesses can utilize a wide array of outlets in their campaigns. What sets successful marketers apart is the ability to create a cohesive and complementary strategy that utilizes this variety of elements effectively. In this segment of the degree program, you ll study mobile technology, interactive television, social media networks, and more, addressing the concepts of developing a campaign through numerous case studies. You ll use this research, as well as your experience throughout the degree program, to select a subject and construct a complete campaign that makes use of the variety and scope of possibilities. You ll also be tasked with composing a formal thesis that explores a contemporary issue related to your campaign. Web Metrics & Strategic Analysis The data-driven nature of the Internet can instantly link a company with millions of potential consumers, and it can also provide you with an invaluable amount of information about the strength and success of your websites and campaigns. But in order to be able to draw such conclusions, you need to have a firm understanding of how to interpret and respond to the results. By utilizing web metrics you will be able to measure trends and behaviors within a company s Internet structure. The Internet Marketing Master s Degree program delves deeply into this facet of the industry, teaching you the skills needed to translate your findings into a plan of action to increase the effectiveness of your business website, advertising, and strategies. 42 INTERNET MARKETING Master of Science Degree Program INTERNET MARKETING Master of Science Degree Program 43

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