The Phased Implementation of a Digital Asset Management System. October 2, 2010
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1 The Phased Implementation of a Digital Asset Management System October 2, 2010
2 Phases Phase 1 Define Requirements Analysis of department inventories Economic environment and prioritization Phase 2 User Interface Updates / Metadata Models Search redesign Determine metadata standards and structure Phase 3 Expand library Migration of legacy collections Phase 4 Increase usage New user portals (consolidating redundant systems) New collections Phase 5 Cataloger Interface Updates More catalogers Enhanced upload tools 2 2
3 Internal Special Projects Ups.com/ (ad hoc simple pages) Images, video, graphics, copies Pressroom (Vignette) Press Releases, Exec/PR Kit Compass (Case Studies, Cust. Comm) UPS Brand Exchange (Ancept) E-Brochure (Pixel Press) Product and Services Information Hummingbird Case Studies SharePoint (MS) Workgroup level content sharing/collaboration Globecomm (Vignette) External Comms asset inventory ScheduAll Employee Comm & PR videos TV, Print, Online Adv Scott L s Cube Physical Tapes, MP3, PDF/JPG Previsor (web database) Product/ Services Descriptions Direct Adv. Doug s HD (14 yrs) No Advertising Insideups.com BD Collateral Interactive Design Grp Shared Server Special project files UPsers.com (IBM) Think Tank (Folder of CDs) Images UPSers Shared Drive Project Folders Copy, Image, etc. McCann Erickson International Adv., UPS Connections Images, Copy Iron Mountain Physical assets Print Production (File System) All Printed Material Compass Archive Complete Staff change (at risk) Sponsorships on HD, Binders, third-party hosted Photos, Video, Graphics, Copy Longitude Speeches, Collateral Sales Generator (SANT) PPT Templates UPS 100 (Custom) Story Worldwide LBI Partners + Napier Propel Translations.com Omni Translations Historical Assets Flickr Photos (Employee provided) Cameras in Action Macquarium IQ McCann Erickson Periflex Pixel Press T3 Silverpop The Martin Agency Realm Deep Design Moxie Agencies 3 3
4 User Interface Updates UPS Brand Exchange Customer facing website for Brand Requesters, Employees, and UPS Brand Communicators (comms employees and agencies) 4 4
5 Landing Page Before 5 5
6 User Search Before 6 6
7 User Search Enhancements Portal redesign Five tabs to three tabs (simplified navigation) Global user testing End product - Flex app Keyword search (searches all metadata attributes) Kits and Collections Faceted Search by Subject 7 7
8 Landing Page After 8 8
9 User Search Enhancements After 9 9
10 Metadata Models Photos Logos/Graphics Documents Video/Audio Web 10 10
11 Access Control Lists (ACLs) Custom ACLs for Rights Management and Filtered Access 11 11
12 Airline Collection Migration Partnered with Creative Services group in Louisville and cataloging vendor (800 images and graphics) Air (air fleet) Worldport (air operations) In flight and aerial 12 12
13 Airline Collection - Lessons Learned Dealing with duplicates New sample sizes < 50 images -- sample of images -- sample of 15 >100 images -- sample of
14 Video Collection Migration Legacy Outdated SQL database Metadata Crosswalk to move records from SQL database to XML-based UPS DAM 9,896 assets (metadata only) Future Phases Initiation of DAM video transcode tool Thumbnails and low-res video proxies Integration with Final Cut video edit suites Ingestion of video documentation from (scripts, contracts, invoices, etc.) 14 14
15 Public Relations User Portal Goals Sunset redundant library Migrate collection for broader access Mobile App - remote search of Contacts, Talking Points, and Crisis Manuals Challenges Location of server Victories Rights Management Shared Libraries PR Catalogers 15 15
16 Advertising Collections Global Advertising - Legacy Multiple agencies Minimal metadata assigned to archival collection Global Advertising - New Train agency to catalog using UPS metadata standards Set up system to system tunnel to migrate assets to UPS DAM 16 16
17 Sponsorships and Events NASCAR Studio images Individual races Golf Rights management London Olympics Trained agency cataloger in London Usage limited to the UK 17 17
18 Current Asset Library 40,566 Total 493 Activity Reports 4,297 Documents 1,920 Logos and Graphics 49 Media Clips 493 Activity Reports 16,287 Photographs 6,591 UPS Contacts 225 Web 9,967 Video 18 18
19 2011 and Beyond Continue to prioritize legacy and new collections Adding video to library Cataloger interface enhancements More catalogers = more assets 19 19
20 Cataloger Interface - Viewcast Media Platform (VMp) 20 20
21 Thank you Copyright 2010 United Parcel Service of America, Inc. UPS, the UPS brandmark and the color brown are registered trademarks of United Parcel Service of America, Inc. All rights reserved
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