, Geofencing and Snapchat

Transcription

1 , Geofencing and Snapchat Driving Cross-Platform Success with Data-Driven Tactics Steven Ozbun, VP LeaseLabs Barrie Nichols, VP Campus Apartments Emily Austin, Marketing VP, Grand Campus

2 The Big Picture Optimizing The Inbox True ROI with Marketing Maximizing The Mobile Moment with Geofencing Leveraging Snapchat! The single most popular platform with your target demographic

3 Optimizing The Inbox

4 66% of consumers have made a purchase online as a result of an marketing message. marketing has an ROI of 4,300% Source: Direct Marketing Association

5 DRIP VS. TRIGGER

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10 48% of s are opened on mobile devices and only 11% of s are optimized for mobile! Sources: Litmus & Equinux

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13 Keep it short. Place the most important words at the beginning Be clear and specific about the topic of the If someone referred you, be sure to use their name Highlight the value you have to offer Personalize it with the recipient s name Don t put words in ALL CAPS.

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16 Maximizing The Mobile Moment With Geofencing

17 <Geo car, Fencing>

18 What is Geofencing? <IMAGE OF GEOFENCING 1>

19 What is Geofencing? <IMAGE OF GEOFENCING 2>

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21 Privacy

22 The Trade-Off <Image of the action of an exchange

23 Why Should You Use Geofencing? Hyper-Targeting Increase Brand Awareness Increase Sales Increase ROI Delivers your Ad/Message to the right people, In the right area, at the right time

24 The Consumer 80% of mobile users preferred locally relevant advertising 75% of mobile users are more likely to take action after seeing a location aware message Geofencing is your solution!

25 How Retailers Use Geofencing

26 Wal-Mart s Geofence <Walmart>

27 How Geofencing Works

28 How Geofencing Works <Google Maps with a radius around it>

29 Where Can You Create A Geofence? <Image of the globe with geofences pulsing from different locations>

30 Create A Geofence On Your iphone

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32 Types of Geofencing Ad Platforms <GEOFENCING TYPE IMAGE?>

33 In-App Banner Ads <image of iphone with pandora open with banner ad on bottom photo shopped with Radius15th ad>

34 In-App Push Notifications <IMAGE OF A PUSH NOTIFICATION FROM AN APP>

35 SMS (Text Messaging) <IMAGE OF TEXT ON A IPHONE, Example:

36 Which Service Is Most Effective? SMS Is King SMS remains the best medium marketers use to reach customers Geo-Location SMS campaigns help brands send the right message, at the right time, to the right people 97% of all text messages are read! Increase in AOV (Average Order Value)

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38 Example In-App Banner Ad Campaign

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40 Example 1 In-App Banner Ad Campaign For Student Housing <image of library with a geofence around it>

41 Example 1 In-App Banner Ad Campaign For Student Housing <image of 18 year old male / female>

42 Example 1 In-App Banner Ad Campaign For Student Housing <Image of Chris with headphones on studying with book and phone with pandora on>

43 Example 1 In-App Banner Ad Campaign For Student Housing <Chris s phone with photoshopped banner ad with Image of cyber lounge, property logo and You could be studying here if you lived at Radius Apartments

44 Example 1 In-App Banner Ad Campaign For Student Housing <image of Radius Contact Form>

45 Example 1 In-App Banner Ad Campaign For Student Housing <IMAGE OF Snapchat Logo> <IMAGE OF Logo>

46 Geofencing Good Practices Fish where the fish are Big fences do not work Bland messages do not work Make it important Watch the clock Measure everything

47 The Big Picture The Big Picture

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49 Leveraging Snapchat

50 What Is Snapchat?

51 What Is Snapchat?

52 What Is Snapchat?

53 Snapchat Stats

54 3 rd Most Popular App With Millennials

55 The Elephant In The Room

56 What Is A Snap?

57 Snapchatters Love To Draw

58 Basic Filters

59 Geofilters

60 Geofilters

61 Snapcash

62 My Story

63 What Do Users Story?

64 My Campus Story

65 My Campus Story

66 UCSD My Campus Story

67 UCSD My Campus Story

68 UCSD My Campus Story

69 Why Is Snapchat Important?

70 The Cool Factor

71 A Hard To Reach Demographic <College age women>

72 College Students & Snapchat 77% of College Students use Snapchat at least once a day 70% of College Students use Snapchat the most on Friday and Saturday 81% of College Students use Snapchat the most during the late afternoon and into the night

73 College Students & Snapchat If a college student follows a brand on another Social Network 69% - Would add them on Snapchat

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75 Snapchat Strategy

76 Snackable Content What Should You Snap? Apartment amenities, your apartment team, etc Interesting facts about the apartment Video apartment tours Video of tenants saying what they like most about the apartment Pictures of coupons and discount codes

77 Embrace My Story and My Campus Story

78 Get The Word Out

79 Taco Bell Loves Snapchat

80 The LeaseLabs Case Study

81 Snapchat Best Practices Keep it casual Provide a product sneak peak Send a custom coupon Release behind the scenes footage Embrace the time limit Most importantly Have Fun!

82 The Big Picture

83 Thank You Contact Information Steven Ozbun, VP LeaseLabs Barrie Nichols, VP Campus Apartments Emily Austin, Marketing VP, Grand Campus