MEDIA KIT. Total POM simply is, Total Peace Of Mind.
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1 MEDIA KIT Total POM simply is, Total Peace Of Mind.
2 BACKGROUNDER About More than a tracking device, Total POM is the ultimate in safety and security for what people value most. In today s busy world, it can sometimes be challenging to keep track of everything. With that in mind, Total POM has designed a simple, smart, and multi-functional device that takes personal tracking to a whole new level. From standard and advanced tagging and tracking solutions with coverage across the globe, to a unique monitoring and alert system, Total POM brings together the most comprehensive suite of tracking devices on the market today. The Story Even though Total POM is a new product offering, the creators come with decades of experience in technology and wireless communication. In fact, Total POM has been years in the making through parent company, Eco Tracking, a reputable American brand that provides the most advanced technology in tracking solutions for millions of aluminum pallets and containers across the globe. Eco Tracking works with such corporate empires as Kelloggs, Tesla, and Boeing. Offering the same trusted Bluetooth system as Eco Tracking s shipping containers, Total POM meets stringent industry standards, is made in the USA, and has already gone through the manufacturing process - meaning it is tried and tested, something other start-ups still need to work through. After seeing an opportunity in the market for a smarter tracking device that goes beyond finding lost items and provides total security for what you value most, the founders decided to bring their expertise and tracking technology directly to the consumer. And so Total POM was born.
3 The Founders Meet the makers behind Total POM. Each shares a desire to make the world a better place by giving everyone what they are always searching for - Total Peace Of Mind. Peter Johnson - President & Founder Peter is the visionary leader behind the Total POM brand. After seeing a need in the consumer market for products that work in unison to deliver the ultimate in tracking and safety monitoring, Peter assembled his trusted team of technology experts, and business advisors, to create an affordable and advanced family of tracking devices, giving consumers something they are always searching for - Total Peace Of Mind. In his role as President & Founder of Total POM, Peter is responsible for developing the strategic vision and overall direction of the company. He is intimately involved in every aspect of the business, and leads in the areas of marketing, sales, and design. With an entrepreneurial spirit and extensive background in executive leadership and sales, Peter has consistently taken companies from start-up status to established and trusted brands. Through his role as President of Eco Tracking (Total POM s parent company and a subsidiary of Eco PACT), Peter brings impressive business savvy and expertise in tracking multi-million dollar assets for high profile companies. He is also the driving force behind Eco PACT s success as an industry leader of aluminum pallets, containers, and Bluetooth tracking. Peter s goal to have Eco PACT cater to global brands has quickly turned into a reality as the company s client list includes the likes of Boeing, Tesla Motors, Kelloggs, Starbucks, WL Gore, Toyota, and Eli Lilly. With Peter at the helm of Total POM, the company is poised for a strong entry into the market and growth opportunities in the years to come. His vision is to make Total POM a global household name synonymous with personal security and safety. Ted Kritza - Managing Director, Founder & Senior Advisor for Financial Development In addition to being one of the founders of Total POM, Ted is the Managing Director & Senior Advisor for Financial Development at Total POM. In his role, he is responsible for generating capital resources to support Total POM s growth, expansion, design and testing, as well as the financial infrastructure required to successfully bring Total POM to market. As a key member of Total POM s parent company Eco TRACKING, Ted has leveraged his wealth of knowledge and expertise within the commercial tracking market to bring best-in-class practices to the Total POM brand. With more than a decade of business development experience, building and maintaining a range of ventures, he offers an impressive skill set and business acumen. During his tenure at Stratosphere Sports, he has been directly involved in the successful negotiation of more than $150 million dollars worth of contracts, and expanding the brand to include multiple subsidiaries. Outside of Stratosphere Sports, Ted owns and operates a Motion Picture Production Company, 24 P Media, and is actively involved in the growth of start-up ventures - Distinctive Motoring, Eco PACT, and Total POM. With a strong understanding of the value that an affordable, feature rich product like Total POM can bring to the consumer market, Ted s goal is to continue to ensure proper support mechanisms are in place to further develop Total POM s evolving capabilities, and implement strategic initiatives that will help position it as an industry leader.
4 Rod Nakamoto - CTO & Lead Engineer With an impressive career covering a wide range of technology and executive management experience in the gaming and high tech industries, Rod brings a wealth of knowledge to his role as Chief Technology Officer (CTO) and Lead Engineer of Total POM. Working alongside a talented team of experts, he leads the development, creation, and design of Total POM s technology, software, and operating systems. With over 35 years of experience, Rod s background includes: software and firmware design, consulting, executive management, and marketing expertise. Among his notable achievements are the building and management of four development studios, creation of one of the first sound/speech cards for the Apple II, and the founding of Interactive Designs, Inc., which was acquired by Sega of America, and Sweet Micro Systems Inc. Rod has also held executive management positions at a number of prominent gaming companies such as Sega of America, Electronic Arts, Hasbro Interactive, Kayak Interactive Inc., Vivendi Universal Games, and Namco. In his current position as CTO of Eco Tracking (a subsidiary of Eco PACT), Rod and his team have created and developed innovative commercial tracking technology and solutions that have been tried and tested, and have now been adopted by Total POM s family of products. Shaun Alexander - Creative Director As Creative Director of Total POM, Shaun heads up a variety of marketing directives from creative app design, to overall advertising strategies, and execution. With a diverse background in helping companies grow and achieve multiple millions in gross sales per year, he offers a breadth of business and multi-channel marketing expertise. In his current role as Director of Marketing of Eco PACT, Shaun has successfully helped brand and launch multiple subsidiaries within the company, including Eco Aluminum Pallets, Eco Container Systems, and Eco Tracking. Working closely with the management and sales teams, Shaun oversees marketing activities for each business unit. During his time with Eco PACT, he has significantly increased sales and helped position them as a leader in the commercial tracking market. Prior to this, Shaun has held senior positions in marketing, business development, and strategic partnerships with such companies as Strat Fuel, Brandcrashers, Echoloops, and Firesky. As a parent, Shaun personally understands how significant a product like Total POM can be to consumers looking for peace of mind, knowing their most valuable assets are always protected. His goal is to raise awareness of Total POM on a global scale and make it a basic essential that people will not want to leave home without.
5 FACT SHEETS What is Total POM? A new generation of tracking devices, the Total POM family of products offers the most technologically advanced capabilities, giving users Total Peace Of Mind for what matters most. By combining Bluetooth, GPS, and cellular functionality with a simple and secure app, Total POM provides superior coverage across the globe. It also offers the best battery life expectancy. With no need to recharge every 24 hours like other GPS- only systems, Total POM has an enormous advantage in comparison to other tracking devices on the market. Offering a sleek design, Total POM comes as a tag or wristband. No larger than a key fob, it can easily be slipped into a purse or luggage, attached to a laptop, placed on a child or a pet or on anything that has significance - so that users can stay connected at all times. An exclusive addition to the Total POM product line is The POM Link, a 24/7 monitoring and alert system, which offers the ultimate in safety and security and keeps an eye on valuables even when users are not there.
6 Hello. We re the Total POM Family! To accommodate the many needs of consumers, Total POM has designed three distinct products with varying capabilities: The POM Classic 1 1/2 x 1 1/2 x 3/8 Available in muliple colors The POM Plus 2 1/4 x 2 1/4 x 5/8 (tapers to 1/4 on corners) Available in muliple colors The POM Link 6 x 6 x 2 1/2 The POM Classic An entry level product that offers standard tracking abilities with Bluetooth technology. Best suited for locating lost items such as keys, purses, laptops, etc. Key features: - Bluetooth LE Up to 2-Year Battery Life - Replaceable Battery - Temperature Sensor - Accelerometer Sensor (to set motion alerts) - Waterproof up to 3 feet - Play Sound Feature - Last Known Location bit Encryption - Mark as Lost Feature - Share with Others - Leash Function - Pricing: Pre-sale $20 (regular - $24.99) - Colours offered: White, Black, Pink, Blue Size 1 1/2 x 1 1/2 x 3/8 Available in muliple colors
7 The POM Plus The most comprehensive tracking device on the market that combines Bluetooth, GPS, and cellular technology. How the POM Plus is different from the rest? Tracking devices that are currently on the market are restricted by Bluetooth s connectivity range of 100 feet. The functionality of these products depends on the expectation that others with the same app will be within range to help locate your lost items. The POM Plus works differently. Even if your valuables are out of Bluetooth range, it activates GPS and cellular technology to find the precise location. The POM Plus provides the ultimate in safety and security by tracking what you value most - children, adults at risk, locating lost luggage from anywhere in the world, etc. Key features: All the same features as The POM Classic plus: - Cellular & GPS Tracking - Up to 1-Year Battery Life (different from The POM Classic) - Replaceable Battery - Geofencing Function - Location on Request Function - No Contract Required - 1-Year of GPS Service Included - Track almost anywhere in the world. (International Plan required to track worldwide) (view map for available coverage) - Pricing: Pre-sale $99 (regular - $139.99) - Colours offered: White, Black, Pink, Blue Size 2 1/4 x 2 1/4 x 5/8 (tapers to 1/4 on corners) Available in muliple colors
8 The POM Link An exclusive product to Total POM, The POM Link works in combination with The POM Classic, and acts as a unique 24/7 monitoring system of a designated area. Armed with geo-fencing capabilities, The POM Link enables users to add a virtual barrier or digital fence to any of their tags, so that wherever it goes, they will be alerted. The POM Classic tag can also be attached to gates or doors, so that users immediately know when someone has entered or left. Perfect for use at home or at the office, users can now keep an eye on their valuables even when they re not there. Key features: - 24/7 Monitoring Base Station - Bluetooth 4.0/Cellular/Wifi/Ethernet capabilities - Create Multiple Zones (must have multiple POM Links) - Monitor Unlimited Tags - Set Alert Functions - No Service Fees (except for cellular version) - Pricing: Pre-sale $249 (regular - $299) Size 6 x 6 x 2 1/2 The Total POM App Easy to navigate and loaded with rich features, The Total POM app is ios and Android compatible and offers a simple yet powerful experience. Key features: - Sync to multiple tags and The POM Links - Sign in and use on multiple devices - Share tags with an unlimited number of people - Name each tag & The POM Link - Assign a picture to each tag - Set alert perimeters for distance, movement, or temperature - Enact security features that ensure only users and those they have shared the POMs with can search for the tags
9 Faster, Better, More Advanced. The Smarter Choice. After years spent researching and developing tracking devices, Total POM has entered the market with the most comprehensive and technologically advanced products available today. LAST LOCATION Total POM automatically marks the last known location so you can easily find your items. ios & ANDROID CAPABLE Total POM s custom ios and Android platforms offer a simple yet powerful experience. SOUND ALERTS Total POMs comes equipped with sound alerts making finding your items even easier. GPS & CELLULAR TRACKING* The POM Plus gives you the ability to track your items literally anywhere in the world via GPS & Cellular. 2 YEAR BATTERY LIFE** The POM Classic has a two-year battery life expectancy, while the POM Plus has a 6-12 month battery life expectancy. 128-BIT AES ENCRYPTED Security is a top priority. Your data is always secured with 128-bit encryption software. *GPS & CELLULAR TRACKING COSTS $19.99/YEAR FOR SERVICE **BATTERY LIFE DECREASES IF USED MORE THAN ONCE PER WEEK
10 Why Total POM Is The Smarter Choice? Superior Coverage Worldwide - Combined Bluetooth, GPS, and cellular technology offers superior coverage across the globe - unlike other devices that feature only pure GPS, which can lose tracking capabilities when people, pets, and items go inside enclosed areas or buildings. No Recharging of Batteries - This is an enormous advantage in comparison to other tracking devices. GPS-only systems require recharging every 24 hours. - The POM Classic has up to a two-year battery life expectancy with a replaceable battery, while The POM Plus has up to 6 12 month battery life with a replaceable battery. Economical - No monthly service fee for the first year. After that, only $19.99* (USA only pricing) annually. Additional Features - The POM Classic, and The POM Plus feature extras that are not seen on standard Bluetooth trackers, including: - Log-in on multiple devices: If you don t have your smart phone handy, you can always log into your account on a friend s phone to help locate your items. - Sync multiple tags: Get tags for multiple items and sync them all to your account to track everything that matters to you. - Accelerometer use the tag as a security device to detect if an item is moved or opened. i.e.: door, gate, etc. The Many Uses of Total POM Total POM comes as a square tag that is as small as a key fob or as a wristband that can be placed on a child or an adult at risk. Every person will have a different purpose for using Total POM. Here are a few ideas: Safety for Loved ones - For parents concerned about their child s safety or an adult at risk, Total POM can track them wherever they may be - in the backyard, at school, or at the playground, there are no limits to finding them. Lost Pets - Attach Total POM to your pet s collar so the next time your dog gets loose, you ll be able to find Fido quickly and easily. Valuables - For those valuables that you have hidden away in a box, cabinet or closet, Total POM will alert you the moment it has been opened, giving you total peace of mind at all times. Pool Safety - Concerned about pool safety? Attach Total POM to your pool gate and receive an immediate alert when it has been opened. While both the Total POM tags are waterproof, the company is working on a submersible device that can be placed inside the pool to detect the vibration of someone falling into the water. Lost Luggage - International business travelers never have to worry about lost luggage ever again. Total POM has partnered with cellular company, Telefonica to get the best coverage worldwide. In real time, you ll be able to locate your missing luggage in just about any country across the globe.
11 Contact Sloane Street Communications Media Interview or Inquiries Contact: Richelle Swinburne or Nancy Dery
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