style guide jewels HOW TO STYLE THE PROFILE CORNER IN THE A, B, C POSITION THE STARTKIT FOR PROFILE CORNER CONSISTS OF

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1 136 STYLE GUIDE / JEWELS JEWELS / STYLE GUIDE 137 style guide jewels HOW TO STYLE THE PROFILE CORNER IN THE A, B, C POSITION THE STYLE GUIDE FOR JEWELLERY: Each satellite can be styled in both silver and gold on the same sheet. Mixed satellites can be styled in silver or gold on the same sheet. The watches can be shown with bracelets. THE PROFILE CORNER A - The best performing sales position B - The second best performing sales position C - The lowest performing sales position styles per logo sheet. Keep straight lines. THE STARTKIT FOR PROFILE CORNER CONSISTS OF C position 1 Jewels showcard A4 1 Jewels/time showcard A5 4 pcs. Sheet small white 325 x 325 mm 4 pcs. Ribbon paper grey mm for torso A position 4 pcs. Ribbon paper bordeaux mm for torso A position B position A position = High/flat styling with showcard A5 B position = Always a flat styling C position = Always a high styling combine with a showcard A4/A5

2 138 STYLE GUIDE / JEWELS JEWELS / STYLE GUIDE 139 STYLING PROFILE CORNER STYLING PROFILE CORNER VOLUME STYLING Use the necklace/bracelet display to create a volume styling A position: High styling A position: High styling Gold/Red combination 16 pcs. shown Rose gold/silver combination 30 pcs. shown NOTE: The necklace holder is placed in a skew angle to display the jewellery properly B position: Flat styling A position: Flat styling Silver combination 24 pcs. shown Black/Gold combination with A5 showcard 23 pcs. shown

3 140 STYLE GUIDE / JEWELS JEWELS / STYLE GUIDE 141 STYLING DESIGNERS LIMITED GLASS CABINET JEWELS STYLING INSPIRATION Jewels Gold/Silver/Black combination 34 pcs. shown Use the bracelet display to create impact A position: Flat styling Black/Silver/Pearls combination 12 pcs. shown A position: Flat styling Grey/Gold/Pearls combination 12 pcs. shown

4 142 POINT OF SALE MATERIAL JEWELS / STYLE GUIDE 143 STYLING - JEWELS FASHION TRAYS FOR THE SATELLITE SPECTACLE THE STYLE GUIDE FOR FASHION TRAYS : The trays should be placed together to create a real impact. The trays can be placed either on the disk/counter or on a table together with matching clothes. Always make sure the jewellery is out in the open and accessible. Keep the colour mix simple or mix the jewellery to create a volume styling. Fashion Tray, 3 rooms Silver/Gold/Black/Grey combination 7 pcs. shown Fashion Tray, 1 room Gold/Red/Black combination 5 pcs. shown

5 144 STYLE GUIDE / JEWELS JEWELS / STYLE GUIDE 145 STYLING - JEWELS DISPLAY UNIT, LOW STYLING - JEWELS DISPLAY UNIT, HIGH A position: Low styling A position: High styling Gold/Black combination 32 pcs. shown Silver/Rose gold combination 33 pcs. shown To create a fashion look combine Gold with Black and Leather

6 146 STYLE GUIDE / STERLING SILVER STERLING SILVER / STYLE GUIDE 147 style guide sterling silver STYLING PROFILE CORNER AND CONCEPT ISLAND THE STYLE GUIDE FOR STERLING SILVER: Each satellite can be styled alone or mixed with the other satellites. Mixed satellites can be styled in silver or gold on the same sheet. The styles are shown on black sheets combined with black cushions and earrings display. Use the ringplate for rings. Keep straight lines when placing the black sheets on the large sheet. Use the A5 showcard as background. Use the Sterling Silver cube to indicate it is Sterling Silver. When styling a Profile Corner, you can have three shelves with Sterling Silver and the rest showing Stainless Steel or watches. A position: High styling Gold/Silver styles with A5 Sterling Silver showcard 18 pcs. shown GLASS CABINET STERLING SILVER STYLING INSPIRATION Silver/Gold combination 39 pcs. shown Place rings on a cushion with black logo ribbon to create a visual impact A position: Flat styling Gold/Silver styles 21 pcs. shown

7 148 STYLE GUIDE / STERLING SILVER STERLING SILVER / STYLE GUIDE 149 STYLING - STERLING SILVER DISPLAY UNIT, LOW STYLING - STERLING SILVER DISPLAY UNIT, HIGH A position: Low styling A position: High styling Silver and gold styles 34 pcs. shown Silver and gold styles 34 pcs. shown Combine Gold and Silver to create a more interesting fashion look

8 150 STYLE GUIDE / WATCHES WATCHES / STYLE GUIDE 151 style guide watches THE STYLE GUIDE FOR WATCHES: STYLING - WATCHES WATCH DISPLAY LOW AND HIGH Watches should primarily be shown separately but can also be integrated in the collection together with bracelets. Use bracelet display small and black small cushion to create an inspirational watch set-up. POS material: Use the showcard as background and eye catcher. Use plexi c-cube set of 3 pcs. Use bracelet display small and black small cushion to create an inspirational watch set-up. A position: High styling Watches mixed with jewels Gold/Silver/White/Ceramic combination with A5 showcard and a black small cushion. Use the plexi c-cubes for the watches. Watches 8 pcs. shown Jewellery 2 pcs. shown A position: Low styling Watches mixed with jewels Silver/Rose gold/leather/ceramic combination 13 pcs. shown Jewellery Silver/Rose gold combination 7 pcs. shown A position: High styling Bracelet and Watches combined on a cushion creates a cool fashion look Watches mixed with jewels Gold/Silver/Black/Leather/Rubber combination 13 pcs. shown Jewellery Gold/Leather combination 8 pcs. shown

9 152 POINT OF SALE MATERIAL POINT OF SALE MATERIAL 153 printed material JEWELS START KIT for all customers with a profile corner or the like THE START KIT CONTAINS: JE 1402 COLLECTION CATALOGUE Catalogue reserved for professionals. Each shop is entitled to 1 to max 2. JE 1402 COLLECTION CATALOGUE NO PRICES Catalogue reserved for professionals. Each shop is entitled to 1 to max 2. JE 1402 BOOKLET SET OF 20 End consumer catalogue. For each ordered startkit you can order 20 pcs mm JE 1402 INSTORE DVD In store video. JE 1402 START KIT Items only available in complete kit Front Back SHEET SMALL WHITE mm 4 pcs DANISH DESIGN SHOWCARD A6 1 pcs. RIBBON PAPER BORDEAUX mm 4 pcs. JE 1402 SMALL POSTER mm RIBBON PAPER GREY mm 4 pcs. Front Back JEWELS/TIME SHOWCARD A5 1 pcs. JEWELS SHOWCARD A4 1 pcs. Front Back Front Back JE 1402 STERLING SILVER SHOWCARD A5 1 pcs. For the profile corner. Front Back JE 1402 LARGE POSTER mm JE 1402 STERLING SILVER FOAMBOARD 1 pcs. For the class cabinet. 90 x 90 mm

10 154 POINT OF SALE MATERIAL POINT OF SALE MATERIAL 155 furniture THE GLASS CABINET AND IRON TABLE furniture THE PROFILE CORNER GLASS CABINET Great image profiling showcase for a smaller assortment. Holds styles. (Dimensions: 30 x 30 x 50 cm) Small glass cabinet with 3 shelves, lockable. Black mat varnished steel. The Glass Cabinet comes with a Plexi start kit. New customers, please order the start kit for Silver and/or Jewellery. Each season, the seasonal start kit must be ordered separately. Contact Customer Care UK when ordering this. PROFILE CORNER Great image profiling showcase. Holds 4 logo sheets with styles each (Dimensions: 50 x 50 x 190 cm) Glass cabinet with 4 shelves, lockable. Storage case in black mat varnished steel and MDF, with two lockable drawers. Lights: 16 spots 15 Watt. The Glass Cabinet comes with a Plexi start kit. New customers, please order the start kit for Silver and/or Jewellery. Each season, the seasonal start kit must be ordered separately. Contact Customer Care UK when ordering this. IRON TABLE Table to hold two glass cabinets and braceletand necklace holder (Dimensions: 100 x 120 x 50 cm) Black mat varnished steel table with 2 lockable drawers. Contact Customer Care UK when ordering this.

11 156 POINT OF SALE MATERIAL POINT OF SALE MATERIAL 157 furniture FLOOR UNIT display unit TABLE UNIT The Floor Unit contains: (Dimensions: cm) 20 necklaces 20 bracelets 16 rings 10 pendants 36 earrings (3 cards per hook) Comes with new earring display. You decide the selection! Contact Customer Care UK when ordering this. The Table Unit contains: (Dimensions: cm) 12 necklaces 12 bracelets 12 rings 54 earrings (3 cards per hook) Comes with new earring display. You decide the selection! Contact Customer Care UK when ordering this. Seasonal visual to be exchanged each season Seasonal visual to be exchanged each season JE 1402 FLOOR UNIT POSTER mm SALE FLOOR UNIT POSTER 138 x 530 mm JE 1402 TABLE UNIT POSTER 232,5 383 mm SALE TABLE UNIT POSTER 232,5 x 383 mm

12 158 POINT OF SALE MATERIAL POINT OF SALE MATERIAL 159 display unit NOTE: THESE WHITE DISPLAY DISPLAY UNIT, HIGH DISPLAY UNIT, LOW ONLY USED ON DISPLAY UNIT ONLY USED ON DISPLAY UNIT ITEMS ARE NOT TO BE ORDERED WITHOUT THE DISPLAY UNIT (HIGH/LOW). THE ITEMS MUST ONLY The display unit comes in two different sizes, low and high BE USED WITH THE DISPLAY UNITS. DYRBERG/KERN has developed a new beautiful display made of white high gloss varnish MDF. The display comes in two different sizes which allow great showcasing in windows as well as in low cabinets or even on the counter. The display comes with three pillows for watches or bracelets. It is important that you order the display kits individually: 1. DISPLAY UNIT JEWELLERY KIT + GUIDELINE 2. DISPLAY UNIT WATCH KIT + GUIDELINE Set of 10 / mm / mm 1. The Display Unit Jewellery Kit - for displaying Jewellery or Sterling Silver. 2. The Display Unit Watch Kit - for displaying Watches. When ordering the Display Unit, High, make sure to order the visual for either Jewellery, Watches or Sterling Silver - see below ONLY USED ON DISPLAY UNIT ONLY USED ON DISPLAY UNIT ONLY USED ON DISPLAY UNIT DOUBLE EARRING DISPLAY WHITE mm NECKLACE DISPLAY WHITE mm WHITE RING PLATE - SET OF 10 Ø 3,7 cm DISPLAY UNIT, LOW Dimensions: L: 30 cm W: 40 cm H: 18 cm DISPLAY UNIT, HIGH Dimensions: L: 30 cm W: 40 cm H: 36 cm ONLY USED ON DISPLAY UNIT ONLY USED ON DISPLAY UNIT ONLY USED ON DISPLAY UNIT JE 1402 JEWELLERY DISPLAY HIGH PRINT mm JE 1402 WATCH DISPLAY HIGH PRINT mm JE 1402 SILVER DISPLAY HIGH PRINT mm EARRING DISPLAY WHITE mm PLEXI TOP - DISPLAY, LOW Plexi top suited for the Display Unit, Low Dimensions: L: 32 cm W: 41 cm H: 25 cm PLEXI TOP - DISPLAY, HIGH Plexi top suited for the Display Unit, High Dimensions: L: 32 cm W: 41 cm H: 38 cm

13 160 POINT OF SALE MATERIAL POINT OF SALE MATERIAL 161 display unit pos displays THE FREE STANDING EARRING DISPLAY STANDING EARRING DISPLAY Dimension: mm Material: White paintet iron Double sided 3-4 cards per hook earrings The open earring display has proved to double the sales of the earring category PLEXI CONCEPTHOLDER A4 for image photos TORSO WITH NAIL 40 mm PLEXI C-CUBES LARGE set of 3 pcs. EARRING CARD EARRING CARD SET OF 50 COVERSHEET SMALL mm DOUBLE EARRING DISPLAY 12 7 cm PLEXI EARRING DISPLAY MINI 17 6 cm

14 162 POINT OF SALE MATERIAL POINT OF SALE MATERIAL 163 EARRING DISPLAY SMALL 3,7 6,5 cm EARRING DISPLAY MINI 3,8 2,7 cm BLACK RING PLATE Ø 3,7 cm set of 10. PLEXI C-CUBE FOR WATCHES set of 3 pcs. FLEXIBLE WATCH CLIP set of 10 TOOLKIT FOR WATCHES The watch kit consist of: 3 Pointed tips, Hammer, Plastic stand RING DISPLAY FOR 16 RINGS 18,5 x 18,5 x 10 cm LOGO PLEXI SIGN LARGE Large plexi cube to place in between the collection mm LOGO PLEXI CUBE STERLING SILVER mm BRACELET DISPLAY BLACK SMALL w. security chain 15 x 10 cm BRACELET DISPLAY BLACK w. security chain 25 x 10 cm DOUBLE BRACELET DISPLAY BLACK w. security chain 25 x 10 cm BLACK CUSHIONS - SMALL 1 pcs mm BLACK CUSHIONS - LARGE 1 pcs mm CUSHIONS PLEXI HOLDER 1 pcs mm NECKLACE DISPLAY BLACK XL w. security chain 25 cm (Adjustable height cm) FASHION TRAY, 1 ROOM 1 pcs. 190 x 380 x 35 mm FASHION TRAY, 3 ROOMS 1 pcs. 190 x 380 x 35 mm

15 164 POINT OF SALE MATERIAL POINT OF SALE MATERIAL 165 packaging BLACK LOGO RIBBON 17 mm The wrapping silk paper must be closed with this monogram label. JEWELLERY BAG SMALL set of 10 pcs. JEWELLERY BAG LARGE set of 10 pcs. JEWELLERY BAG X-LARGE set of 10 pcs. WHITE LOGO SILK PAPER set of 100 pcs. BLACK MONOGRAM LABEL cm 100 pcs. Available in sets of 25. Available in sets of 25. Available in sets of 100. For earposts and rings. For earposts and necklaces. For bracelets and necklaces. PAPERBAG SMALL cm set of 25 PAPERBAG LARGE cm set of 25 PLASTICBAG cm set of 100 WHITE BOX SMALL 5 5,8 3,5 cm 1 pcs. WHITE BOX MEDIUM 6,5 9 3,5 cm 1 pcs. WHITE BOX LARGE cm 1 pcs.

16 166 POINT OF SALE MATERIAL WRAPPING GUIDELINES Purchases below 69 Purchases above 69 Place the item in an organdy bag and a DYRBERG/KERN plastic bag. Place the item in a white box and a DYRBERG/KERN paper bag. All items on sale must be placed in an organdy bag and a plastic bag. DYRBERG/KERN A/S Emdrupvej 26 DK-2100 Copenhagen T F CHINA customercareapac@dyrbergkern.com ESTONIA kristi@trendhouse.ee MONGOLIA khaliun.enkhbat@me.com SLOVAKIA info@dyrbergkern.cz AUSTRIA office@k-look.at GERMANY +49 (0) CustomerCareGerman@DyrbergKern.com NETHERLANDS info@josbles.nl SWEDEN lisa.lindvall@telia.com WRAPPING GUIDELINES - GIFTS Gifts below 69 Gifts above 69 BELGIUM +32 (2) customercarebenelux@dyrbergkern.com CANADA joannaldouglas@rogers.com CYPRUS mm@dyrbergkern.com.gr CZECH REPUBLIC info@dyrbergkern.cz GREECE mm@dyrbergkern.com.gr HUNGARY info@dyrbergkern.cz IRELAND customercareuk@dyrbergkern.com KASACHSTAN Irena.glusneva@amisante.de NEW ZEALAND juliet@quinnsullivan.co.nz NORWAY gtl@dyrbergkern.no POLAND kingarasmussen@dyrbergkern.pl PORTUGAL i.alarcon@galique.es SWITZERLAND customercaregerman@dyrbergkern.com SPAIN i.alarcon@galique.es UKRAINE ilona@dyrbergkern.com.ua UNITED KINGDOM carameljewellery@aol.com Place the item in a white box and a DYRBERG/KERN plastic bag. Place the item in a white box with ribbon and a DYRBERG/KERN paper bag. DENMARK customercarenordic@dyrbergkern.com MIDDLE EAST info@signature-fashion.ae RUSSIA mail@equip.name ALL OTHER COUNTRIES customercareexport@dyrbergkern.com The workbook is a tool for professional use. Small adjustments may occur for production. This catalogue represents parts of the DYRBERG/KERN autumn/winter 2014 designer jewellery, ICONS and watches. The items shown in this catalogue are designs exclusive to DYRBERG/KERN A/S. We are not responsible for products out of stock. DYRBERG/KERN is a registered trademark of DYRBERG/KERN A/S. 2013/2014 DYRBERG/KERN A/S. Any possible counterfeits will be prosecuted. Copyright: All materials included in this catalogue, including the text, photographs and logos, are the intellectual property of DYRBERG/KERN A/S and may not be copied or reproduced in any form or by any means, digitally, electronically, mechanically, by photocopying, recording or in any other way for whatever purpose without the written consent by DYRBERG/KERN A/S, to the extent permissible under the rules of law in your country.

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