The ShoeMoney Tools Official Beginner s Guide To. Internet Marketing

Transcription

1 TheShoeMoneyTools OfficialBeginner sguideto InternetMarketing

2 ShoeMoneyToolsOfficialGuide Withtherecentadvancesintechnology,the Americandream hastransformedfromthoughts ofwhitepicketfencesandawell payingninetofivejobintotheideaofhavingalucrative,workfrom homeandmake money while you sleeptypecareer.youmakeyourownhoursandhave yourselfasaboss!that sthedreamoftoday. Mostpeoplethinkthatjustbecauseyou reabletodoitfromhomeandatyourowncomputer meansit sgoingtobeeasy.unfortunately,whileit scertainlypossibletoearnasubstantial incomefromhome,itrequireshardwork,dedicationandanunyieldingdesiretosucceed just likeeveryothersuccessfulendeavor! AsyoulearnmoreaboutShoeMoneyToolsandtheindustryasawhole,you llrealizethatthese toolsareperfectforbothnewcomersandprofessionals.infact,thesearetheverytoolsiuse everydayhereatshoemoneymediagrouptodevelopppccampaignsandmarketdifferent businesses,brandsandproductsacrosstheinternet.nomatterwhereyou reatinyour Internetmarketingcareer,itisbothbeneficialandnecessarytonotonlybuildasolidfoundation ofthebasics,butexpounduponthisaswell.withoutthisfoundation,you llbelostand confused. That swhereshoemoneytoolscomesin.thisguidecontainstheinformationyouneedtobe knowledgeableabouttheindustrywhilealsolearningthebestwaystouseourtools.whileyou don tneedtobeanexpertinallofthefieldswe lltalkabout,youwillatleastbecomea Jackof alltrades (sokeepthisinmindthroughoutthetraininganddocumentation). SincetheinitiallaunchofShoeMoneyTools,wehavereceivedmultiple sandcomments fromourloyaluserssuggestingthatalthoughourdocumentationandvideotutorialsweregreat, theywerestillabittooadvancedforsomeonecompletelynewtotheindustry.andso,inorder tomakemytoolstrulyaccessibletoeveryoneofeveryskillandexpertiselevel,ihavecreated theshoemoneytoolsofficialguide aseriesofdocumentsthatintroduceyoutoallofthe basicprinciplesoftheindustrywhilealsowalkingyouthroughhigher end,morecomplicated actions. Beforewebegin,remembertokeepanopenmindthroughoutthisadventure.Bereadyand willingtolearnanythingandeverything!fromtimetotime,certaintopicsmaysoundorseem toocomplicatedtounderstandatfirst.butipromise,allofthesepiecesofknowledgewill eventuallycometogether.ifyouabsorbtheinformationi mgivingtoyou,youroverallsuccess inthecrazyworldofinternetmarketingwillbedramaticallyimproved. Thinkofthisguideasacollectionofsmallpuzzlepieces.Asyoureadsectionbysection,the pieceswillbegintoconnectandbytheend,youwillhaveaclear,completepicture.doesthat soundpromising? Good,thenlet sgetstarted 2

3 BasicNecessities:HTML101 Okay,welcometotheveryfirstsectionoftherestofyourInternetmarketingcareer.I mgoing totalklessabouthowwhatyou relearninghereequatestomakingmoney,andmoreabout howusefulthisinformationwillbeforeyoudowntheroad. BeforewelookatwhatexactlyHTMLcando,let sfirstlearnalittlemoreaboutit HTMLthe programminglanguageitself. HTMLhasbeendescribedmanytimesasthemixtureofawordprocessorandaprogramming language.yearsagothiswasusedmuchmorewhenprogramminglanguagesweren tso complex.(notthatthelanguageisincrediblycomplexnow,butitdoesn treallyresemblethe simplisticprogramminglanguageitoncewasforsolong).theupsidetoacomplexlanguage, however,meansthatthemore complicated itis,themorethingsitwillallowyoutodoaswell asofferingseveraldifferentsolutionstoonesingularproblem. AverybasicHTMLsitecouldeasilybecomprisedofnothingbuttext.Luckily,forprettymuch everyonewhohasundertakenthetaskoflearninghtml,thebasicsofthelanguageare incrediblyeasytounderstand.whileyoucancertainlytakeonthetaskoflearningthelanguage aswhole,fromaninternetmarketingperspective,youmustbeabletoidentifythetaskyou needthehtmlperform.withagoogleoryahoosearch,youshouldbeabletonarrowitdown. Inordertolearnmore,Ihavelistedmultiplesourcesforverywelldone,basicHTMLtutorials: Althoughyou llhavetodabbleinmultiplecomputerprogramminglanguagesoverthecourseof time,htmlisbyfartheeasiesttolearnonthefly.thereisn tnecessarilyamust read beginner sguidebutinsteadmanyhigh qualityguidesthatcaneasilyprovideyouwithexactly whatyou relookingfororneed. ThegreatthingaboutHTMListhatitcanbecombinedandembeddedinavarietyofother differentcomputerprogramminglanguages.becauseofthis,itremainsanabsolutehallmarkfor anyonelookingtodesignawebsite,whetherit saninternetmarketingwebsiteorjusta personalwebpage.whiletherearecertainlyotherlanguagesthatwouldbebeneficialforyou tolearnfirst(ifyouwereveryfocusedoncomputerprogramming),learninghtmlisthebest placetostartunderstandingprogramming. 3

4 Someofyoureadingthismaybethetypeofpersonwhodoesbetterwhentoldexactlywhat youneedtodo.ifyou rethistypeofperson,thenhere swhatyouneedtodo.makesureyou re wellversedinthefollowingareasbeforemovingontothenextsection: ThebasicsyntaxandlayoutofHTML. BasicHTMLcommandsandageneralunderstandingofhowthelanguageworks. GeneralinformationfoundthroughouttheaforementionedHTMLtutoriallinks HowHTMLwillbeincorporatedintoyouroverallInternetmarketingstrategy Atthispoint,keepyourlearningsimple.Don tdelveintothecomplicatedaspectsifyoufeelyou aren tready.essentially,there snoneedforyoutodigdeepintothemorebefuddlingsidesof HTMLuntilmuchlaterinyourInternetmarketingcareer. 4

5 BasicNecessitiesPart2:CSS101 CSSisacomputerprogramminglanguagethataddsstyletoyoursite,everythingfromdifferent colors,images,marginsandborders.thinkofcssasmake upforyourwebsite.sure,websites couldexistwithoutmuchstylingorcustomizationbutthentheinternetwouldbeincrediblydull. Don tassumethatcssissomethingyou llneverneed.trustme,there snothingworsethan havingqualitywebsitecontentmaskedbyacrummy,uglylayoutanddesign. Colors ColorsarerepresentedintheCSSlanguagethroughdifferentsetsofwhatareknownascolor codes.youmaynothaverealizedit,butyouhaveprobablycomeacrossthesecodesatsome pointinyourinternettravels.forinstance,toobtaincodesforcertaincolors,takealookatthis CSScolorcodefinder/picker: Layout Nowthatyouunderstandthecolors,let slearnalittlemoreaboutthelayoutstructure.nextto HTML,CSSisprobablythenexteasiestlanguagetolearnandunderstand.Inashortperiodof timeyoucanlearnalargeportionofthelanguage.thefollowingsitesallfeaturesome wonderfulcssprimersandintroductionsforbeginners: beginners forbeginner/ for beginner/ AftercompletingtheseHTMLandCSStutorials,youwillhaveenoughknowledgetocreatea websitethatlooksandfunctionsbasicallyasyouwouldlike.infact,ifyou reinapositiontotest outsomecodeonawebsite,doso.thebestwaytolearnbothhtmlandcssisbyactually doingitinday to daysituations.beforeheadingintothenextsection,makesureyou re comfortablewiththefollowingaspectsofthecsslanguage: CSScolorcodes TheoverallCSSsyntax(layoutstructure) Thebasicsofheadersandfooters HowCSScanbecombinedwithHTMLandthetypesofthingsthatcanbedonewiththe combinations. Onceyouhaveanice,comfortablegrasponthisinformation,youcanmoveontothenext section. 5

6 BasicNecessitiesPart3:Programming Whenitcomestoprogramming,Iadvisethatyousoakinasmuchinformationaspossible. BesidesHTMLandCSS,youshouldknowthatPHPisoftenoneofthemostpopularanddynamic computerlanguages.therearecertainlyothersthatyoucanlearnanduseeffectivelysuchas Java,PerlandPython,butintheInternetmarketingindustry(atleastontheaffiliateside),you ll wanttosticktothebasicsatfirst.youcanlearnmoreasyouachievegoalsandprogress. I veseenmanypeople sfailuretolearnanewlanguagestemdirectlyfromthefactthatthey justweren topentotryingveryhard.it salmostasthoughoncewehearthewords computer and programming,weimagineanerdsittinginadarkroomstaringatacomputerscreenwith MS DOScodeashepoundsawayathiskeyboard.Thisisn ttrueofcourse,butmanypeoplelet theirdoubts,inhibitionsandstereotypeskeepthemfromreallyachievingtheirtruepotential. Listedherearejustafewofthemanyfree,basiconlinetutorialsthatwillhelpyouunderstand programmingprinciples,aswellasthephplanguagementionedearlier: mysql tutorial.com/ IfyouthinkofyourInternetmarketingknowledgeasatoolboxthatyoucarefullyplacetoolsin overtime,wouldn tyouwanttokeepthatboxnearbyorevenopenmostofthetime?donot fallintothetrapofkeepingthattoolboxlockedbecauseyoudon twanttolearntouseother toolsyoufeelmaybebeyondyourskilllevel.you veprobablyhearditathousandtimes,but nothing includinginternetmarketing isimpossibleaslongasyouputyourmindtoit. Thisismakingmoneyfromhomewe retalkingaboutpeople!(p.s.nearlyeverypersoninthe world sdreamjob!)ifyoureffortsinthisindustryyoueverbegintofeeltootoughorhard,then remindyourselfhowmuchyouwouldlovetoworkforyourself,orhowmuchyouhatedyour officegig. Youdon tneedtolearneveryprogramminglanguage butyouneedtounderstandthebasics ofthemostpopularones.learnthenamesofthebestonesandthentryandfindoutwhichone isthebestsuitedforcertaintasks.onceyouhavecompletedsomevariousprogramming tutorialsandfeelasthoughyouarebeginningtograspthebasicconcepts,feelfreetomoveon tothenextsection. 6

7 BasicNecessitiesPart4:WordPress OutoftheBoxSites WordPress WhileWordPresshasbeenamajortoolforInternetmarketerssinceitsinception,ithasreally takenoffasoflatewithitsnumerousupdatesandwidearrayofpluginsthatallowyouto customizeandoptimizeyoursite.althoughyourmarketingtravelsmayhaveyoutryingsome otherservices,itishighlylikelythatyouwillusethewordpressplatformatsomepoint. WordPress,atitscore,isabloggingserviceplatform.However,ithasevolvedintoawebsite plug and playproduct.through patchtype layoutscalledthemes,youcanbrowseavarietyof differenttemplatesforyourwebsite soveralllook.andwithalittlebitofprogramming knowledge,youcanevencodeyourown. WhenyoufirststartoutonyourInternetmarketingendeavors,itishighlyrecommendedthat youbeginaprojectusingwordpress,especiallysincethisplatformallowsyoutodosomany differentthings.forstarters,familiarizeyourselfwiththeplatformsothatyou recomfortable whenitcomestimeforyoutoseriouslyuseit. Headonovertohttp://WordPress.com/signup/andthinkofasite anysite.itdoesn t necessarilyhavetobesomethingfocusedonmakingmoneyyet,butifyou recomfortablewith anofferononeoftheaffiliatenetworksthenbyallmeansgetpracticingwiththat! Yourmaingoalistogetyourfeetwetwiththeinsandoutsofthesystemandseewhatcooland possibleusefulthingsyoucando.forinstance,trygettingsomeplug instohelpbolsteryour siteinoneofdozensofcategories.orevenbravethethemeworldandoutfityournew WordPressbloginitsowncustomizedskin.Itdoesn tmatterwhatyoudo,justaslongasyoudo itonwordpress.simpleenough,right? Iftheaforementionedtasksseemabittooeasy,tryandfindsomethingthatWordPresscan t helpyouaccomplish.thatshouldbeabitmoredifficult! Afterthissection,ifyou vecompletedeverythingupuntilnow,youshouldhaveaprettyfirm understandingofhtml,css,whatittakestosucceedintheindustry(andnowwordpress the specialsaucethattieseverythingtogether)! 7

8 BasicNecessitiesPart5:Other OutoftheBoxSites Contrarytopopularbelief,therearesomeothergreatout of the boxsitesavailablebesides WordPress.We regoingtobefocusingonvbulletin,drupal,postnukeandphp Nukeinthis section(althoughtherearecertainlymanyothersthatworkjustaswell).thefour aforementionedsiteseachofferadifferentsetoftoolsforyoutouse.let sbeginwith VBulletin! VBulletin VBulletinisanout of the boxsiteservicethatallowsyoutoeasilyandeffectivelymanageyour veryowncustomizedmessageboard.whiletherearemanyothermessageboardservices, VBulletinisgenerallyregardedasoneofthetop ifnotthebest!itsimplifiesthewholeprocess ofrunningamessageboard,fromthecustomizationofthesite slookandlayout,allthewayto keepingtabsonnewmembersandanyoneyou vedeemedanadmin.we llgetintohowa messageboardwouldbeaneffectivemoneymakingtoollateron,butinthemeantime,i suggestlookingatsomeofthemessageboardsthatutilizevbulletin. Drupal Drupal.orgisthehometoanopensourcecontentmanagement.Itcomesequippedwithalarge andpowerfulmixtureoffeaturesanditsupportsavarietyofdifferentwebsitesrangingfrom personalweblogstolargecommunity basedwebpages.youmaybeaskingyourselfwhydrupal isevenworthalookwiththewondersthatmakeupthephenomenonknownaswordpress. Well,itboilsdowntothefactthatsomepeoplesimplylikevarietyandoptions.Atitscore, Drupalisahigh qualityalternativetowordpressforcreatingandmanagingcontent based websites. PostNuke PostNuke,isalsoanopensourcecontentmanagementsystem.Forstarters,thesetypesof systemsarealsoknownas nukes (whichshouldhelpexplaintheservice suniquename). PostNuke sprimarygoalistoconstantlyprovidethemostopendevelopmentenvironment.this serviceisdefinitelyanoptionyoumaywanttopursueonceyou rereallyupandrunning.don t thinkthatbecauseimentionedwordpressasthepremiercontentmanagementsystemthatthis istheonlysystemoutthere.bothpostnukeanddrupalwouldmakeworthyprimarycontent systemsforanyinternetmarketeranytimeoftheyear. PHP Nuke PHP Nukeisalsoaweb basedautomatednewspublishingservice.asyoumayhaveguessed,it s basedinphpandmysqlandthesystemiscontrolledusingaweb baseduserinterface.unless youalreadyhavepreviousphpand/ormysqlexperience,youmightnotbeabletojumpinto PHP Nukerightaway.Itshould,however,beplacedonyourradarasitisincrediblypowerful anduser friendly. 8

9 Nowthatyou vegottenabriefprimerabouttheothertypesofcontentandwebbasedservices available,it suptoyoutotrythemout.atthispoint,simplybrowsethewebsitesforthese services.signupforanaccountandfamiliarizeyourselfwiththelayoutsandavailableoptions. Theremainingsectionsofthisguideexplainexactlyhowyoucanapplyeverythingyou re learningtoyourinternetmarketingendeavors.ifyou vebeenstudyingupanddoingthe suggestedassignments,youshouldhavenoproblemapplyingyournewskillstotheremaining assignments andhopefullyearninganincomefromhome.congrats! 9

10 Whattypeofsitedoyouhave? Perhapsyoualreadyhaveawebsiteandknowexactlyitspurposeandyourintentionswithit.Or maybeyouhaveagreatideabutaretryingtodeterminethebestvenuetodrivetrafficand revenue.inthissection,wewilldiscussthedifferenttypesofwebsitesthatyoucandevelopas wellastheirbestuses. Determiningyoursite:News/BlogWebsites Perhapsthemostwell knownoutofallthedifferenttypesofsites,newsandblogwebsitesare creatednearlyeverysecondbypeopleallovertheworld thankstotechnology.inthe out ofthe boxsection wetalkedaboutservicessuchasdrupal,postnukeandwordpresswhohave madeiteasytosetupanewsorblogwebsiteinthesameamountoftimeitwouldtaketomake asandwich. Beforecreatingasite,chooseanichethatyouwanttheblogtobeabout.Technically,youcould technicallyhaveasiteforjustaboutanythingandeverything.however,fromaninternet marketingstandpointthatprobablywouldn tbeverysuccessful.youhavetozeroinonsome typeofnicheortopicthatwillallowyoutocompetefortheattentionofallthepeoplewhoare lookingforsitesjustlikeyours. Thankstoaggregators(alsoknownasRSSfeeds),browsingdozensofdifferentsitesquicklyisa breeze.thedownsidetothisisthatsometimesgoodandrelevantsitesandarticlesare overlooked.toavoidthis,makesureyouarewritingcatchyposttitlesandintroparagraphs. Withyournewsorblogwebsite youcouldrealisticallybecomeanauthorityonanysingle topicyoucouldpossiblyimagine andthedemandisthere!whiletheremaynotbealotof peoplealwayssearchingforunderwaterglowinthedarkwatches,youcanbetthattheydoexist andwhynotbecomethego toresourceforthem?ifyouwantedto,itwouldbepossible! Takeyourtimewhenresearchingniches.Thenichethatyouchoosecanoftenbethedecision thatmakesorbreakswhetheryou retrulysuccessful.thisdoesn tmeanthatthereare incorrect nichesbuttheonlypersonthat sgoingtoknowhowyou llmarketandmoldthesite isyou.ifyou renotplanningonputtingalotofworkintothesiteandyouchooseanultracompetitiveniche,guesswhat sgoingtohappen?that sright;you regoingtogetblownoffthe map! Yourassignmentforthissectionofourtutorialistostartresearchingsomenichesforwhichyou mayliketocreatesites.intheend,youwantthenichetoeitherrelatetoaproductyoucan pushorhavesomeothertypeofmonetizationvalue,butwe lltalkaboutmoreofthatlater.just focusonchoosinganice,solid,semi specificnichethatyoucouldtailoryournewsorblogsite around. 10

11 DeterminingYourSite:ContentWebsites Whentalkingaboutcontentwebsites,theterm contentsite describesasitethatoffers differenttypesofcontentsuchasvideos,songsandphotos(nottext we lltalkaboutthatin thenextsection). Thinkabouthowoftenyougotothesearchengineslookingfordifferentvideosorsongstoplay ontheinternet.wow!now,switchintointernetmarketingthink modeandcomeupwithsome ideaswhyyouwouldwanttocreateasitelikethis.goaheadandtakeafewminutes Comeupwithanything?Well,let ssee there saconstantsupplyanddemandaslongasyou don tlasertargetaspecificvideo,song,oryoutubeniche.there salsoverylittleworkinvolved inputtingupthecontentsinceyoubasicallyjusthavetolinkorintegrateitintoyoursite.unlike atext/blogsite,youwon tbetypingupanythingorhiringotherstowritearticles.instead,you ll clickafewtimesonyourmouse,maybetypeinafixedwidthandheightandboom instant contentforyourwebsite.easyaspie! Ifyougoevendeeperonapsychologicallevel,theaudiencesofpeoplethatusuallyviewthese websiteshavequickattentionspansandareusuallymoresusceptibletoclickingondifferent typesofadvertisementsthanothertypesofusers.amediacontentwebsitecontainingyoutube content,songsorvideosisalsoagreatfirstprojectforyoutoundertakebecauseit sso incrediblysimple.thedesignandcustomizationisfastsoyoucantestallsortsofdifferent thingsbothquicklyandeasilyuntilyoudiscoverwhatworks. Thereareplentyofwaysforyoutomonetizethesetypesofwebsitesandwe llgetintothat morelateron.mysuggestionisforyoutogoandlookatsomedifferenttypesofmediacontent. Then,brainstormasiteyoucouldmakeandwhereyouwouldgotogetthecontent.Once you vecomeupwithanideaforacontenttypewebsite,youcanmoveontothenextsection. 11

12 DeterminingYourSite:CommunityWebsites Communitybasedwebsitesconsistofforum/messageboardsorsocialnetworkstyledsitesthat aimtogetvisitorstobecomeengaged,frequentlyreturningusers.whendevelopinga community,focusonaparticularniche.theoddsofgettingpeopletojoinandstayatyour communitywebsitearealothigherifthenichecommunityyouhaveforthemisnotavailablein manyotherplacesontheinternet.thisisn ttosaythatyouneedtocreateacommunityfor peoplewholiketocreateartbythrowingpaintontoawallbutyou regoingtoneedtodosome typeofresearchtoeasetheintroductoryphaseofyoursite. Themessageboardadminsystem,VBulletin,whichwetalkedaboutintheBasicNecessities section,isperfectifyouwanttostartaforum basedcommunity.allyouneedtogetstartedisa domainname,hostingandanideaforwhattypeofnicheyouwanttotarget.thenyou reready toroll!socialnetworkingsitesareabithardertostartthananinternetforum.butdon tletthat stopyou.infact,becomingthetypeofpersonwhocreatesasocialnetworkingwebsitebecause ofthatveryreasonwoulddowondersforyourinternetmarketingcareer.therewardsinvolved infinallyovercomingyourobstaclesareincrediblyrewarding bothmentallyandmonetarily sodon teverletadifficultsituationturnyouoff. Evenifyouaren tplanningoncreatingacommunitysiteanytimesoon,yourassignmentforthis sectionistomakeasitemapasifyouweretocreateone.mapoutwhatdomainsyouwouldtry tobuy,howyouwouldadvertiseyourcommunity,yourend goalsofthesiteandhowyou wouldgoaboutobtainingthem.inthenextsection,wewillfocusonmoregeneral brochure websites. 12

13 DeterminingYourWebsite:Brochure&ServiceOrientedSites Sometimesthemostsimplisticyetfocusedapproachisthebestoneintermsofmarketingon theinternet.abrochuresiteisaverybasicwebsitemostoftenusedbycompaniesand organizationstomaintainanattractiveonlinepresencewhileprovidingcompanyand/or productinformation.itisreferredtoasbrochurewebsitebecauseessentially,itisthesametype ofgeneralinformationfoundinacompanybrochure.dependingonthelevelofcustomized design,brochurewebsitescanrangefromcheap$100templatestocustomizeddesignsover $8,000. Serviceorientedwebsites,asI msureyou vealreadybeenabletogather,helpvisitorswitha particularservice.anexampleofthiswouldbeifyoucreatedawebsitethatofferedadownload ofaprogramthatscannedyourcomputerforadwareandviruses.youcouldchargeforthis onlineserviceifitwasaqualityservice.evenifyouofferedthedownloadforfree,youcouldstill makemoneybyofferingandincorporatingotherelementsandfeaturesintothedownloadand install. Asyou veseenoverthecourseofthis DeterminingYourWebsite section,youcandevelopjust aboutanytypeofwebsitetofulfilljustaboutanytypeofneed.themorethingsyoucantryand test,thegreateryourchancesofachievinginternetmarketingsuccessandultimately,yourend goaloffinallyearningalivingfromhome. Congratulationsongettingthisfar.You vecertainlycomealongwayandintroducedyourselfto plentyofnewmaterial.nowthatyou veloadedyourselfupwithinformationaboutthetypesof languages,servicesandwebsitesthatyou llneedtoknowaboutinordertosucceed,it stimeto getintothespecificsofhowtomonetizetheseventures. 13

14 WaysToMonetizeYourWebsite Well,hereweare.You vefinallymadeittotherealgoodstuff howtomakesomecashfrom yourwebsite.therearejustasmanywaystomonetizeyourwebsiteastherearewaystobuilda website.dependingonwhatyou resellingorplanningtooffer,you llneedtounderstandthe differentwaystomakemoneyandthebesttimesandsituationstousethem.inthissectionwe willfocusoncontextualadvertising,affiliateprograms,subscriptionrevenue,productssalesand finally,advertising. ContextualAdvertising Contextualadvertisingisoneoftheeasiestandmostpopularwaystomonetizeyourwebsite. ExamplesofthisincludeAdSense,TextLinkAdsandtheYahooPublishingNetwork.With Adsense,adsareplacedonyourwebsiteandaredirectlyrelatedtoyoursite scontent.ifyour siteisaboutfishandswimming,thenyoumayhaveanadvertisementforascubadiving companyforinstance.withtextlinkads,individualwordsthatareinyourwebsitecontentare targetedsowhoeverisreadingitcanclickiftheywouldlikemoreinformationaboutthat particularword. Throughcontextualadvertising,you repaidwheneversomeoneactuallyclicksthe advertisementortextlink.dependingonthetopicoftheadvertisement,theexactamount you llbepaidwillvary.advertisementsdealingwithpersonallyinjurylawyersandthelikeare goingtopaymoreperclickthananadforachessset.sowhileyoucertainlycan tdotoomuch aboutwhatkindofadsareshownoverall,youcanmakesureyoudon tfocusonany unprofitableindustry. AffiliatePrograms Forthosewhodon tknow,affiliatemarketingatitscoreisdefinedasfollows: AffiliatemarketingisanInternet basedmarketingpracticeinwhichabusinessrewardsoneor moreaffiliatesforeachvisitororcustomerbroughtaboutbytheaffiliate'smarketingefforts. Affiliatemarketingisalsothenameoftheindustrywhereanumberofdifferenttypesof companiesandindividualsareperformingthisformofinternetmarketing,includingaffiliate networks,affiliatemanagementcompanies,andin houseaffiliatemanagers,specializedthird partyvendors,andvarioustypesofaffiliates/publisherswhopromotetheproductsandservices oftheirpartners. AffiliatemarketingoverlapswithotherInternetmarketingmethodstosomedegree,because affiliatesoftenuseregularadvertisingmethods.thosemethodsincludeorganicsearchengine optimization,paidsearchenginemarketing,e mailmarketing,andinsomesensedisplay advertising.ontheotherhand,affiliatessometimesuselessorthodoxtechniques,suchas publishingreviewsofproductsorservicesofferedbyapartner. 14

15 Affiliatemarketing usingonewebsitetodrivetraffictoanother isaformofonlinemarketing, whichisfrequentlyoverlookedbyadvertisers.whilesearchengines,e mail,andwebsite syndicationcapturemuchoftheattentionofonlineretailers,affiliatemarketingcarriesamuch lowerprofile.still,affiliatescontinuetoplayasignificantroleine retailers'marketingstrategies. (Source:Wikipedia) Tobeginyouraffiliatemarketingventures,firstbeginbyresearchingaffiliatecompanies.There areatonofaffiliatemarketingcompanies,butsomeofthemostwellknownandpopular include:azoogle,affiliate.com,marketleverage,pepperjam,convert2media,ads4dough, NeverBlue,andCopeac.Registerwiththecompaniesyoufeelmostcomfortablewith.Thenyou canreviewtheoffersprovidedoneachnetwork.dependingonthecompanyandtheoffer,you maygetpaidperleadorproductpurchased.whatagreatwayforyoutostartgenerating revenue! Thetypesofoffersoneachnetworkvarygreatlyandwillfullyputtouseyourcreativeskills.The aforementionednetworksdoagoodjobofdescribingeachofferindetailandinformingyouof eachadvertiser srequirements.ateachnetwork,you llalsogetwhatiscalledanaffiliate managerwhowillguideyouthroughtheprocess,giveyoutipsandprovidespecialoffersifyou turnouttobeagoodaffiliate. Subscription Offeringasubscriptionforyourserviceisanotherwaytoeffectivelymonetizeyourwebsite. Whileearlyonyoumayhavetotweakyoursubscriptionpricepoints,eventuallyyou llarriveat apricethatusersdeemacceptable(aslongasyourproductisofhighquality).subscriptionsites arealsoagreatwaytogetalistofe mailsforwhichyoucouldsendoute mailoffers. Runningasubscriptiontypesitedoescomewithsomedrawbacks,however,asyou llhavetobe fullypreparedtodealwithanyandallcustomerserviceinquiriesfromyourcustomers and thatincludescancellations.thisshoulddefinitelybeafactorthatyou reawareofbefore startingasubscription basedsite. Donations Donationsareanotherwaytoearnrevenuefromyoursite,especiallyifyouhavefrequent visitorswhoappreciateyourhardworkandeffort.thegoodthingaboutdonationsisthatyou neverknowwhenthey llpopupandyouneverknowjusthowgeneroussomeoneisgoingtobe. Justthinkaboutit whatifamillionairestumbleduponyoursiteandwasinaverygiving mood?what sthis?athousanddollardonation! BesidesofferingadonationbuttonwherepeoplecanprovideyouwithaPayPalpayment,why don tyoucreateanamazonwishlist?makethisavailableonyoursite,andnow,peoplethat appreciateyourcontentandworkcanpersonalizetheirgiftforyou.ratherthana$3donation, youmayreceivea$50bookorpieceofequipmentyoucouldreallyuse. 15

16 ProductSales PeopleuninvolvedintheindustryassumethisisallInternetmarketersdo hawkproducts. Whileit struethatmanypeopledosellitemsonline,we vecertainlyshowedyoumanyother waystoearnanincome.youcouldeithercreateaproducttosellonyourwebsiteorstrikea dealwithacompanylikeebaytoadvertisetheirauctions.amazonalsohasanaffiliateprogram thatallowsyoutosellpracticallyanythingyouwantonyoursite. Likewitheverythingelsewe vediscussed,there satonofdifferentwaystotackletheproduct saleswayofdoingthingssoalwayskeepyourmindopen. Advertising Ifandwhenyourwebsitebecomespopular,youcanselladvertisingspacetoothercompanies whowanttogettheexposurethatyoursiteoffers.usuallythetypesofsiteswhoeventually obtaintheabilitytodothisareblogsthatareupdatedconstantlyandhavealargeandstrong readership. Youdon tnecessarilyhavetowaituntilyou reahugelypopularwebsitesinceyoucanputcostper impressionadvertisementsonyourwebsite.howevertheseareincrediblyhardtogaina seriousamountofmoneyonandwhenyoursitegetstothepointwhenyou reearningenough moneyonthemtosatisfyyourselfthenyouprobablyshouldbetakingthemdownandlooking forpeoplewhowanttopayyoutoadvertise.it saviciouscircleintheendbutit ssimpleto understandhowtobesuccessfulwithadvertisingtomakemoneyonline. Whilefocusingononeofthesewaystomonetizeyourwebsitecannetyouplentyofmoney,the bestapproachistouseaconstantmixtureofallofthemoverthecourseofseveralwebsitesand campaigns.internetmarketingisallabouttesting,testingandtestingsomemoretoseewhat works.whenitdoeswork,yougunitto115andletitrideuntilthegasrunsout. YourboxofInternetmarketingtoolsisnearlyfull.Congratulationsongettingthisfar!Nextup, we regoingtobetakingalookathowtodrivetraffictoyourwebsite,regardlessofwhatkindof siteitisorwhatyou retryingtoachievemonetarily. 16

17 WaystoGetTraffic:Part1 Youcouldknowhowtocreateeverytypeofwebsiteandeverywaytomonetizeit,butit wouldn tbeverybeneficialifyoucouldn tgetanyonetocometothesite,right?whilefactors likeyoursalesapproacharejustasimportant,youcouldmakeacasethattheprocessofdriving traffictoyourwebsiteisthesinglemostimportantelementofinternetmarketing.whatgoodis anythingyou vemadeorlearnedwithoutsomeonetomakethewheelturn? Luckily,thereareplentyofwaysyoucangettrafficandwe regoingtotalkabouteachandthat s whatwe llbetalkingabouthere,everythingfromppc(payperclick)traffic,seo(searchengine Optimization)traffic,organictrafficandsocialmediatraffic.Let sgetstarted. PayPerClickTraffic Payperclickmarketingisoneofthemostpopularwaystogettrafficbecauseithasquick results.inbasicterms,payperclick(ppc)marketingisaninternetadvertisingmodelusedon searchengines,advertisingnetworks,andcontentsites,suchasblogs,inwhichadvertiserspay theirhostonlywhentheiradisclicked.withsearchengines,advertiserstypicallybidon keywordphrasesrelevanttotheirtargetmarket.contentsitescommonlychargeafixedprice perclickratherthanuseabiddingsystem. WebsitesthatutilizePPCadswilldisplayanadvertisementwhenakeywordquerymatchesan advertiser'skeywordlist,orwhenacontentsitedisplaysrelevantcontent.suchadvertisements arecalledsponsoredlinksorsponsoredads,andappearadjacenttooraboveorganicresultson searchengineresultspages,oranywhereawebdeveloperchoosesonacontentsite. AlthoughmanyPPCprovidersexist,GoogleAdWords,Yahoo!SearchMarketing,andMicrosoft adcenterarethethreelargestnetworkoperators,andallthreeoperateunderabid based model.costperclick(cpc),variesdependingonthesearchengineandthelevelofcompetition foraparticularkeyword.(source:wikipedia) Let ssayyousellapples.youmaysetyourgoogleadwordsbidat$.50perclick.thismeans thatwhensomeonegoestogoogleandsearchesfor apples,youradvertisementmaybe shown(dependinguponyourbid)totheuserwithinthesponsoredresultsportionofthepage. Andnow,ifauserdoesclickonyouradvertisementandgotoyourwebsite,youwillpayupto $.50forthattraffic.Thepricethatyouactuallypayperclickisdependentontheimportance and/orcompetitionofthekeyword.it stheoppositeofgoogleadsense.insteadofgettingpaid whensomeoneclicksonanad,you llbeontheothersidepayingforpeopletocometoyou. ThekeytoPPCsuccessisnotonlygoodadcopy,butalsoexcellentkeywordresearch,quality trackingandseparationofkeywordsintodifferentadgroups.ifyoudon thaveeachelement justright,ppccangetveryexpensiveveryquickly.bysplittingupadgroupsandusingservices suchastrackingandprosper202,yourresultswillimproveasyou llbeabletoviewindetail 17

18 exactlywhichkeywordsareconverting.byanalyzingthis,youradcopyandyourctr(clickthru ratio),youcanlasertargettheadsandkeywordsthatworkbestforthatparticularniche. Onceyouhavethisinformation,youcantrimthefatbyrunningonlythekeywordsandads proventobesuccessful.bydoingso,you llalsogetabetterqualityscore(alltheengineshave them).ahigherqualityscoreisawayofrewardingpeoplewithgoodadcopyandctr percentagesbyloweringtheircpc.althoughthismaysoundconfusing,afteryourfirstfew campaigns,youwillbecompletelycomfortable.afterawhileitliterallybecomessecondnature andyou llbeimprovingupontheprocesswithlittletweaksalongtheway. Sinceyou llbejuststartingoutintheppcworld,mostoftheppcadnetworkshavecoupon voucherssoyoucantrytheservicewithoutriskingactualmoney.lookaroundforsomeofthese offerssoyoucangetyourfeetwetwithoutlosingyourshirt alwaysagoodthing! SEO SearchEngineOptimization(SEO)istheoppositeofPPC.Youcanutilizebothtactics,butsince theyaresodifferent,it shardtosayyoudon tpreferonemethod. SearchengineoptimizationisjustaseffectiveasPPCbutittakesamuchlongertoreapits benefits.althoughitmaytakelongertoseetherewards,youmustrememberthatallofthe trafficyoureceivethroughseois free becauseit sorganic(you re naturally partofthe searchresults,notapayingadvertiser).aslongasyoumaintainthesiteandmanagethe optimizationaspects,youcanachievegreatorganicsearchrankingsforalongperiodoftime. AlthoughPPCisaneasywaytoreceivequickresultsandSEOmaytakelonger,thereisstillvalue inlearningmoreaboutseo.todoso,thereareplentyofwebsitesavailableforlearningthe tricksoftheseotrade.andifyouknowwhatyou redoing,withindaysyoucanrankonthefirst pageforcertainkeywords. UsuallythekeytoSEOisgettingyoursitetogainanauthoritythroughlinkssentandreceived fromotherwebsiteswhoareequallyormoreimportantauthoritiesinthespace.whileyou re tryingtogainlinks,youcanbegintoinsertthekeywordsyouwanttorankforintoyourwebsite andcustomizethehtmltitletagsamongavarietyofotherdifferentthingsto pleasethesearch engines.wordpressoffersamightyfinesetofseopluginsthatwilldomostoftheworkbehind thescenesforyou.allyoureallyneedtodoiswriteyourcontentandkeepyoureyeonwhat younameyourpostingtitlesanddescriptions.thesearejustafewtips,butthereareplentyof resourcesonlinetohelpyouunderstandtheartofseomuchbetter. Thistechniquecanbeafairlycomplicatedyetartfullygracefulskillsetattimes.Ifyou renot surewhatyou regoingtodowhenthetutorialisoversinceyou llhavesomanyideas,iwould suggestatleastfocusingoneprojectonsomethingdealinginseo. 18

19 WaystoGetTraffic:Part2 Organic AsImentionedbefore, organic rankingmeansthatyounaturallyrankforcertainkeywords. UnlikeSEO,purelyorganictrafficmeansthatyouarenottryingATALLtogetthetraffic.For example,let ssaythatforsomecrazyreasonyouboughtmichaeljordan.com(hadtheinternet existedbackwhenhewasafreshmanincollege).afterawhile,somanypeoplesearchedfor informationabouthimthatyourwebsitewouldautomaticallyappearintherankingsduetothe domainname.completelyorganictrafficrightthere youdidn treallydoathingtogetthemto cometoyoubutyoustillgotthetraffic.it scertainlyagreattypeoftraffictohavebutacquiring asubstantialamountoforganictrafficusuallyreliesonhowwellyoucanplanoutyourwebsite beforehand. Howwellyouresearchandpredicttopicsandtrendsthataren tnecessarilybigrightnowbut willbecomebigshortlyisanotherfactor.youmustlearntobearealtrendspotterifyouwantto gainorganictraffic.successfullypredictingatrendorfadbeforeithappenswillhaveyoubelow theradarduringthebuildupfollowedbyyoursitegettingarushoforganiccontentnotlong after.abitdifficultyes,butdefinitelynotimpossible. SocialMedia Socialmediahashittheroadrunninganddoesn tappeartobeslowingdownanytimesoon. FirstitwasMySpace,followednotlongafterbyFacebook(whoisarguablythesocialmediaking rightnow).intheshadowofsuchbigandbustlingsocialmedianetworks,othersmallerand moretargetednichesocialmediasiteshavepoppedup.insteadoftryingtocompeteagainsta Microsoft,wouldn tyouwanttoinsteadgivethe25 30yearoldmaledemographicyour undividedattentionbecauseyou dfocussolelyonthem?that swhatmostofthesesmaller nichesocialmediawebsitesaretryingtodo. Regardlessofwhichsocialmedianetworkyouuse,theimportantthingisthatyouhavethe abilitytomarkettoandnetworkwithhundredsofthousandsofpeople,ifnotmillions!while theyprobablywon ttaketookindlytoblatantspammingiftheyhavenoideawhoyouare,they certainlywouldn tmindalinkortwoinyourprofile.youcanevensuggestoneofyourwebsites inaconversationthatisclosetothetopic. Thekeytogettingtrafficfromsocialmediaisn treallyhowyouplasteryourprofilepagewith ads;it showyoubefriendcompletestrangersovertheinternettofurtherbuildyourlistof friendsandconnectionsandthus,theamountofpeoplewhocouldviewyouradsatanygiven time.thankstothenichesocialmediasites,youcouldprobablyfindasocialwebsitetailoredto whatyouoffer. Animportantthingtorealizeandrememberisthatsocialmediaisbeingusedbyjustabout everyone tweenstograndparents.whileitstartedasasocialmediawebsiteforcollege studentstonetworkwithoneanother,facebookhasevolvedintoanentirelydifferentanimal, 19

20 capableofrisingtoneargooglelikeheightswiththemanydifferentfrontsofproductsand servicesthattheycanoffer. Thosearethemostbasicwaysforyoutodriveuserstoyourwebsite.Hopefullyyou velearneda lotofnewthingsandnowhavesomeinterestingnewideas.allofthisinformationmaynothave clickedyet,butitwill.thisis,ofcourse,assumingyoudidthemajorityofthedifferent assignmentsyouweregiven.you veonlycheatedyourselfifyouchosenottodoanything becausenow,there sagoodchanceyoumaybestuckattheendofthiswholethingwith absolutelynoideahowtoputitalltogether.ifthisisindeedthecase,isuggestyougoback, writetheassignmentsdownanddoasmanyasyoucan.theyaren tpartofsomeabsolutely guaranteedwaytomakeyouaninternetguru buttheywillworkwondersinhelpingyou understandthevastarrayoftopicswe vecoveredandmoreimportantly,howtoputthemall togetherinthetoolboxthatwillbetheammoofyourcampaigns. Ifyoudidasyouwereaskedthencongratulations!Inthefinalsectionofthisbook,wewilltalk aboutthe ToolsoftheTrade.Thiswillreallywrapeverythingtogetherforyou.Kickback,relax, patyourselfonthebackandgetreadytolearnthetoolsofthetrade! 20

21 ToolsoftheTrade Inadditiontoallofthethingsthatwe vetalkedaboutthusfar,thereareevenmoretools availabletohelpyouconvertusers,monetizeyoursitesandachieveyougoals.whilethereisa hugeamountoftoolsyoucanuse,inthisfinalsectionwe llbefocusingongoogleanalytics, CrazyEgg,ClicktaleandGoogleWebsiteOptimizer. GoogleAnalytics Justbecauseyouhaveyoursiteupandrunningwithasteadyflowoftrafficcomingindoesn t meanyoucan tstepupyourgame.usegoogleanalytics,oneofthebestwaystomonitorand tracktheactionsofyourusers.googleanalyticsisanallinclusivetoolthatprovidesyouwitha massiveamountofinformationincludingthewaypeoplegettoyourwebsiteandhowthey interactwithitoncethere.(googleadwordsactuallygoeshand in handwithgoogleanalytics soyoucanhypertargetyourppccampaignsandkeeptrackofwhatthevisitorisdoingafter theyclick.thiswilleventuallyprovetobeinvaluableinformation!) ThebestpartisthatGoogleAnalyticsisfreeandnotverycomplicated.Ifyou vebeensavvy enoughtosetupaninternetmarketingcampaign,you lleasilyunderstandgoogleanalytics. Startusingthistooltoday. CrazyEgg CrazyEggisthetypeoftoolthatmakesyourjawdroponceyouseeitspower.Byutilizingthe latestintrackingtechnology,crazyegggivesyounearlyeveryconceivablepieceofinformation concerningwhatlinksyourwebsurfersareclicking,listsuponlistsofrawclickdataandthebest part aheatmapofsortsthatshowsyouwhichpartsofyourwebsiteare hot intermsof mousearrowhoveringandwhichotherpartsare cold. Basically,CrazyEggislikea bigbrother programthatallowsyoutomonitortheactionsofthe peoplebrowsingyoursite.withcrazyegg,youcanalsotrytodecodeerrorswhentheyhappen withmultiplebrowsers.talkabouttroubleshooting! AtfirstyourCrazyEggdatamayseemoverwhelming,butonceyousitdownandstudythestats, you llstartredesigningpartsofyoursitetotrulyoptimizeitslayout.andyouruserexperience willimproveexponentially. ClickTale ClickTaleisverysimilartotheCrazyEgganalyticalservice exceptforoneincredibletwist. ClickTaleallowsitsuserstorecordacertainamountofawebbrowser sbrowsingcontentsoyou canseeexactlywhattheyweredoingwhentheywereonyoursite literally! ClickTalehasareputationforbeingafavoritetoolforseveralhighprofilebusinesses.Actually, it samazingsomepeopledon tknowaboutityet!theservicehasalsobeennamed Oneofthe 100MostPromisingCompaniesDrivingtheFutureofTechnology bytheredherringineurope. 21

22 Justasitsnameimplies,ClickTaleliterallytellsyouanactualtale,orstory withsomepartsof thattaleactuallyvisibletoyourowneyes!notonlyistheservicefun,butalsothedatayou compilecouldmeantheworldforyourconversionspercentage. It ssimplyamazingtherateatwhichthesetypesofservicesandtoolshavebeenadvancing. Becauseoftherateatwhichtechnologychanges,it sextremelyimportantthatyoukeepyour mindopentonewtoolsandmethodologies.youneverknowwhensomethinglikeclicktaleor CrazyEggisgoingtocomealong,andthesooneryoucanfinditbeforeyourcompetitors,the better! GoogleWebsiteOptimizer TheGoogleWebsiteOptimizerfactorsdirectlyintolandingpageoptimization,ormakingyour landingpageasuserfriendlyandprofitableaspossible.essentiallythegooglewebsite Optimizergivesyoutheabilitytotest,test,testandtestsomemore.Youcanfindoutwhat works,ceasedoingthingsthatfailanddecidewiththerestofthereportedinformationwhich otherelementstofocusoninhopesinordertogainmoreconversions. Inrecentyears,therehasbeenamassiveinfluxofnewmarketers(withvaryingeducation levels)providingvariousaffiliatetypeoffers,drivingconversionratesdownandadvertisement ratesup.thismeansyouhavetostayonyourtoesinregardstoanynichechanges,trend fluctuationsandfindingouteverybitofinformationaboutyourvisitorsandtheiractions.that s wheregooglewebsiteoptimizercomesin. Thetruthofthematteris,beingintheInternetmarketingindustrycertainlyisn teasywork. Whiletimesaregreatforsomepeople,theycanbetemporarilyroughforothersandwhatyou needtogetthroughthosetoughtimesisathickskinandanunyieldingdesiretobustthrough andsucceed.ifyoukeeptryingandtryingandtestingandtestingandresearchingand researchingandyoustillaren tseeinganyconversionsormonetarygain whatdoyoudo? Exactly!Fallbackontheknowledgeyou vegainedinthistutorialandthensighinreliefwhen yourememberthe532otherideasyouhadrunninginyourheadthatyouwantedtotrybut neverhadthetimeto. ShoeMoneyTools Andfinally,themostimportanttoolofthetrade ShoeMoneyTools!Withtoolsthatwillhelp yououtinallaspectsofyouronlinemarketingventures(linkbuilding,socialmediatools,ppc Tools,andSEOTools) youwillseebigresultsoneachofyourinternetsitesandmarketing efforts. Congratulationsoncompletingthetutorial!NowstartusingShoeMoneyTools! 22