Business Education at the University of Bologna

Business Education at the University of Bologna

Contents 5 A message from the Dean 6 Our Home: Villa Guastavillani 8 Our University: the First in the Western World 10 Our City: Bologna 12 Our Programs 14 MBA 16 Professional Masters 18 Executive Masters 20 Executive Education 22 Our Faculty 24 Business network 25 Advisory board 26 Career development 27 Financial aid 28 Alma Life

A message from the Dean I am pleased and honored to introduce Alma Graduate School at the University of Bologna to you in these pages that describe our philosophy, our programs and our partners. In this Graduate School of Business, we believe in the transformational power of an interdisciplinary approach that blends academics, managerial know-how and entrepreneurial spirit. Our commitment towards our students is founded on a strongly multi-faceted approach to business education in all its aspects: people, technology and communications. In our case, much of our innovative thinking springs from the cradle of Western culture that is the University of Bologna. The oldest European university, our Alma Mater carries on a millenary tradition of study, ideas and research. We merge this academic knowledge with the managerial experience and practice of the most creative, innovative and successful Italian companies. Our prominent role in the development of our economic institutions is reinforced by new partnerships that are being established on the basis of shared values and common goals. Among these, a shift of focus to the global dimension of business permeates our management education efforts. Our world-class faculty is made up of professors, entrepreneurs and innovators, and reflects the growing international diversity of our School. Our faculty offers the highest teaching standards and the most valuable learning experience to our participants from all around the globe. Our commitment is to support each student to discover her or his talents, develop them, and leverage this knowledge for the betterment of self and society. One year in our Business School is an unforgettable experience and the beginning of a lifelong membership in a powerful professional network. Massimo Bergami Dean, Alma Graduate School 5

Our Home: Villa Guastavillani 6 Alma Graduate School, the Graduate Business School of the University of Bologna, was established in 2000 as a consortium between the University of Bologna, Fondazione Marconi and the Fondazione Cassa di Risparmio in Bologna. In 2006, Alma merged with Profingest School of Management and became the largest business school of a public university in Italy. Alma Graduate School is located at Villa Guastavillani, an astonishing XVI century residence at the foothills of Bologna, less than ten minutes from the historical city center. Alma is committed to an interdisciplinary approach to business education, a strong integration with the entrepreneurial world and a growing international projection. Our community of Alumni, Faculty and Managers, as well as the 100 firms constantly involved though the Business Network, creates a unique environment for new ideas, innovation and professional growth. Alma Graduate School is a member of EFMD, ASFOR, and is ranked as a Top Business School Internationally Strong by Eduniversal.

Our University: the First in the Western World The University of Bologna was established in 1088, as the first University in the Western World. Its history is one of great thinkers in science and the humanities, making it an indispensable point of reference in the panorama of European culture. The institution that we today call the University began to take shape in Bologna when masters of Grammar, Rhetoric and Logic began to devote themselves to the law. Since then, the University of Bologna has been one of the most relevant centers for the growth of culture and science. On 18 September 1988 in Bologna s main square (Piazza Maggiore), the Rectors of 430 universities signed the Magna Charta Universitatum Europaeum. The Magna Charta, which has since been signed by another 400 Rectors, affirmed the autonomy of the University, the essential link between teaching and research activities that transcends the limits imposed by any geographical or political border. The signing took place as part of the ninth centennial of the University of Bologna, which was formally recognised as the Alma Mater of all universities. On 19 June 1999 in the Aula Magna of the University of Bologna, 29 European Ministers of Higher Education signed the so-called Declaration of Bologna, which defines the most relevant objectives for the creation of a European Area of higher education and the promotion of this system in the world. More than 100,000 students are enrolled at the University of Bologna, making it one of the largest in Italy. The University of Bologna has adopted a Multicampus structure in order to increase the diffusion of education and research. Between Bologna, Forlì, Cesena, Rimini, Ravenna, and Buenos Aires there are over half a million square metres of floorspace for teaching and extra-curricular activities. The 23 Faculties offer 143 undergraduate degrees, 98 Lauree Magistrali (graduate degrees), and 51 Doctoral Programs. In order to improve career opportunities for future graduates, the University has signed over 3,500 agreements with businesses and public organisations. According to a recent report by the National Committee for University Evaluation, the University of Bologna is today the most International Italian university. 8 9

Our City: Bologna Since 1088, people have come from all over the world to study in Bologna, where science, culture and technology meet values, lifestyle and entrepreneurship. Bologna is located in the heart of Italy, in one of the richest and most innovative regions in Europe, which developed a unique business model imitated throughout the world. A land of engines and a homeland of the most internationally celebrated sports cars and motorcycles, Emilia Romagna is renowned for its resources and the dynamism of its professional, commercial and productive network. Its products on the international market bear the signature of a strong industrial culture made up of quality and know-how, fruit of a historical vocation to experimentation and innovation. It is not by chance that in this region, encompassing a relatively small area, one can find the most important companies in the industries that are at the heart of Italy s economy: Automotive, Innovation Technology, Tourism, Entrepreneurship, Retail Banking, Food and Wine, Design, Fashion and Luxury Goods. 10

Our Programs MBA Six concentrations, 12 months in duration Full-time, in English MBA Brazil and Europe Business Relations MBA China/Far East and Europe Business Relations MBA Design, Fashion and Luxury Goods MBA Food and Wine MBA Green Energy and Sustainable Businesses MBA Retail in the Banking and Financial Industry Professional Masters Executive Masters Four programs, each 12-18 months Part-time, in Italian Executive Master in Business Administration Executive Master in Business Administration in Cooperative Enterprise Executive Master in Technology and Innovation Management Master in Business Administration Distance Learning Master in Intellectual Property Management Executive Education Five programs, 12 months each Full-time, in Italian and English Master in Administration, Finance and Control Master in Business Management (specializations: Fashion Management, Food and Wine, Made in Italy, New International Markets, Retail Management) Corporate MBA General Management Program IT Governance & ICT Management Project Financing Project Management Purchasing & Supply Chain Management Program Trade Marketing and Sales Management Master in Human Resources Management Program Master in Management Tailor-made programs for the personnel Master in Marketing, Communication of companies and institutions 12 & New Media (in English) 13

MBA The MBA of Alma Graduate School is a one-year, full-time international program taught entirely in English with six different concentrations. At the end of the successful completion of the MBA participants are awarded a Master s Degree by the University of Bologna. Creating employability is one of the primary goals of the program, making interaction between theory and practice an essential part of the curriculum: master lectures, testimonials, analysis of business cases and in-company visits will take place throughout the year side by side to the core academic courses. The program also includes a 500-hour internship. Six concentrations: Brazil and Europe Business Relations focuses on the Brazilian market, its dynamics, major players and agents. Participants will be able to play a key role promoting new projects of cooperation, developing new ideas and identifying new resources and opportunities. China/Far East and Europe Business Relations focuses on creating value in enterprises that operate in an intercontinental business scenario. Participants will develop skills to manage companies with a double focus in Europe and China/Far East. Design, Fashion and Luxury Goods offers a unique opportunity to blend theory with experience thanks to the exclusive knowledge of the most successful Italian companies in these sectors joining creativity, style and unique managerial practices. Food and Wine draws upon Italy s rich tradition and successful practices in the gastronomy and enology sector. Participants will be able to apply the Cucina Italiana brand all over the world. Green Energy and Sustainable Businesses addresses issues related to: financial viability, ecological sustainability and social equity. Participants will develop entrepreneurial and corporate venturing skills, as well as critical thinking and leadership competences. Retail in the Banking and Financial Industry focuses on retail management for the banking sector. Participants will gain all the knowledge, competence, and strategic thinking needed to improve their managerial career in the banking and finance sectors. (In cooperation with UniCredit Group) visit us on: www.almaweb.unibo.it/internationalmba Alma Graduate School international programs are sponsored by 15

Professional Masters The educational process of Alma Graduate School s full-time programs represents a year of preparation devoted to oneself and one s own work. A Master s Degree consists of applying concepts to problems and to the timing and methods of work. It is a year-long laboratory that deepens the knowledge of the tools that are indispensable for any business. Master in Administration, Finance and Control aims at aquiring skills in comprehending and analyzing the economicfinancial characteristics of companies, planning and evaluating the economic-financial implications of decisions, controlling the economic-financial dynamics of management strategy and carrying out operations and processes typical of the functions of finance and control administration. Master in Business Management is offered with 5 specializations: Fashion Management, Food and Wine, Made in Italy, New International Markets, Retail Management. The training is aimed at individuals entering the field of business management, offering a smoother transition in the adjustment period of new personnel, by helping them to focus their attention on the critical success factors of companies in the sectors of interest. Master in Human Resources Management is aimed at individual who intend to work in the field of human resources management. The objective of the program is to allow participants to combine business logic with specific identity of each company, through the mastery of the typical processes of human resources functions. visit us on: www.almaweb.unibo.it/fulltime Master in Management is offered with 2 specializations: Advanced Services and Industrial Activities. The Master is geared toward participants who have already earned a specialized degree and offers two areas of concentration: one for graduates in social and humanistic subjects and one for graduates in scientific and technological subjects two stimulating tracks for those who wish to make a concrete investment in their future. Master of Marketing, Communication and New Media (in English) The training is aimed at individuals who wish to undertake careers as managers or consultants for companies and other profit and nonprofit organizations, focusing their own activities on orienting their companies towards market development and mastering processes and communication techniques in traditional and new media. Management Committee One manager for each student About 200 managers, many of whom work in HR, will accompany students throughout their time at Alma and will help facilitate the connection between the learning environment and the business world. These Management Committees, made up of successful managers, many of whom are Alumni of Alma, are designed to put forward the companies needs, verify the content of the courses and facilitate the entrance of our students into their professional life. Members of the Management Committees will meet the students in group workshops, individual meetings and project work-related meetings. 17

18 Executive Masters Executive programs target the most dynamic and innovative companies interested in developing the professional competences of their own human resources. The programs are reserved to those already employed, and feature a heterogeneous faculty, including managers, economic experts, distinguished members of society and university professors. Executive programs are generally brief in duration and feature a diverse set of classroom activities in order to facilitate participation of managers and professionals with significant experience. Executive Master in Business Administration The EMBA program is designed for managers with significant corporate experience in medium and large companies. Participants come from different backgrounds and experience in terms of their professional role, industry and geographic origin. This contributes to the creation of a diverse community that brings opportunities for increased learning and sharing. The EMBA Consortium for Global Business Innovation Alma Graduate School, Chapman Graduate School of Business of Florida International University, Coppead Graduate School of Business of the Federal University of Rio de Janeiro and Mirbis (Moscow International Higher Business School) have established the EMBA Consortium in order to enrich our students educational experience. This week-long program provides executive MBA students with in-depth exposure to the experiences of businesses in different parts of the world as they cope with new challenges from local and global competition. The focus is on innovation in terms of business models and not just technology. The program is a value-added component to the standard MBA curriculum that goes beyond the content of traditional functional courses and electives. www.embaconsortium.org Executive Master in Business Administration in Cooperative Enterprise The program is designed for executive directors and managers of cooperative enterprises who want to expand their management overview. It is specially intended to develop and transfer advanced management tools designed for cooperative enterprises, to create a community of cooperative managers and to prepare them for positions of increased responsibility. Executive Master in Technology and Innovation Management This program enables participants to increase their capabilities in the management of technology and innovation processes, developing the managerial skills of individuals with very specialized technical backgrounds. Geared towards managers and professionals in the fields of technology, production, or research in innovative enterprises that wish to leverage their competitive advantage in advanced technology. Master in Business Administration Distance Learning The only Master s Degree in Italy which boasts specific Asfor accreditation for e-learning MBAs. The pro gram offers the opportunity to analyze in depth specific company areas, test ideas, ambitions and work methods with learning processes that integrate tradi tional didactic methods with case study discussions, work groups, simulations, guest speakers and intense community activities. Master of Intellectual Property Management Training of highly specialized professionals ca pable of managing problems connected to the safeguarding and management of in tellectual property (patents, trademarks, designs and models, copyrights, know-how) and handling matters (technologi cal, legal, economic and social) linked to generation and commercial exploitation of technological innovations. visit us on: www.almaweb.unibo.it/executive

Executive Education The School designs and implements different kinds of projects upon request: applied research, consultancy to companies and other organizations, and tailor made programs for the personnel of companies or other institutions. These activities offer a high potential for collaboration between the University and our client organizations, because they employ competences Alma mobilizes for the clients specific needs. Issues of training and development of human resources are often easily addressed by the multi-cultural nature of our Faculty in the creation of specific programs. A wide range of learning situations, such as traditional classroom activities, specifically developed didactic materials, group work, project work, classic courses, and seminars is a normal feature of our custom programs and may lead to the creation a Corporate MBA for the client. These programs are reserved for young managers that, over time, progressively strengthen the company partnership such as in the case of many leading firms in Italy and abroad. Participants find themselves in an interdisciplinary context that facilitates the transfer of knowledge, managerial styles and professional life experiences.. 20

Our Faculty About 300 Faculty members at Alma Graduate School work together to offer outstanding teaching standards. An international and interdisciplinary approach is guaranteed by a joint team of distinguished national scholars, visiting professors and high level managers. 1 Program directors: 1 Carlo Boschetti, MBA distance learning director 2 Simone Ferriani, MBA Green Energy and Sustainable Businesses director 3 Roberto Vecchi, MBA Brazil and Europe Business Relations director 4 Emanuele Bajo, MBA director 5 Andrea Pontremoli, Executive Master in Technology and Innovation Management director 6 Riccardo Silvi, EMBA director and Master in Administration, Finance 22 10 14 5 11 15 2 6 12 16 3 7 13 17 4 8 9 and Control director 7 Massimo Franceschetti, EMBA Coop director 8 Federico Munari, Master in Intellectual Property Management director 9 Gabriele Falciasecca, Master in Innovation Management in Public Administration director 10 Angelo Manaresi, MBA Design, Fashion and Luxury Goods director and Master in Business Management director 11 Alessandro Grandi, Master in Management director 12 Gabriele Morandin, Master in Human Resources Management director 13 Roberto Grandi, Master in Marketing, Communication & New Media director 14 Andrea Cavrini, EMBA director 15 Giorgio Prodi, MBA China/Far East and Europe Business Relations director 16 Rosa Grimaldi, Executive Master in Technology and Innovation Management director 17 Giorgio Bellettini, MBA Retail in the Banking and Financial Industry director. 23

Business network Advisory board Our Business Network was created to bring universities closer to the entrepreneurial world. This network is composed of the most important Italian and International business companies that maintain a privileged relationship with the school and develop innovative projects linked to the outcome of research activities. Alma offers companies information and free access to the most innovative research studies and the most advanced business solutions, and it attracts precious resources towards the school for the development of new knowledge. The value produced by this relationship enables the school fulfill its own mission of overseeing the Career Management of its students and alumni. Unique professional opportunities are guaranteed by offering targeted internships in leading companies and advanced competences that encourage the adoption and application of the results of university research, a real resource for the local economic system. The Advisory Board of the School is made up of top managers, professionals and academics collaborating with Alma Graduate School s Management to formulate the strategies and contribute to the development of new Master and Executive programs. Nerio Alessandri, President, Technogym Anna Maria Artoni, President, Artoni Richard P. Bagozzi, Professor of Marketing, University of Michigan Franco Bernabè, President, Telecom Italia Massimo Cioffi, Director of HR, Enel Josè de la Torre, Dean and Professor, Chapman Graduate School of Business FIU Gabriele Del Torchio, President, Ducati Motor Holding David Gosset, Director of Academia Sinica Europæa CEIBS Luca Majocchi, Principal, Spencer and Stuart Fernando Napolitano, President and CEO, Italian Business & Investement Initiative Roberto Nicastro, General Manager, UniCredit Group Angelos Papadimitriou, CEO, Gruppo Coesia Andrea Pontremoli, CEO, Dallara Automobili Romano Prodi, EU Former President, Professor at CEIBS and Brown University Gabriel Sanchez Zinny, Principal, Egon Zehnder International Claudi Santiago, Former President, GE Oil & Gas Ronald P. Spogli, CEO Freeman and Spogli, Former U.S. Ambassador to Italy 25

26 Career development Creating employability is one of the primary goals of Alma s programs. Career Development activities are designed to help participants develop their professional and interpersonal skills. Towards the end of the programs, seminars will be offered to give participants insight into CV and cover letter writing, interview skills, and job search strategies. The goal is to enable participants to pursue a successful career. The following companies are involved in the internship, project work and placement activities: Acantho Accenture Alberta Ferretti Group Alessi Allianz Arpa Art è Automobili Lamborghini Autostrade B.A.H. B.Group B.R.B. Agenzie di pubblicità e marketing B.V.M. Les Copains Banca di Bologna Banca Findomestic Banca Monte dei Paschi di Siena Basell Basf Bellco Snia Group Benetton Group Bluarancio Bologna Congressi Banking Solutions & Technologies Bologna Fiere Bonatti Bonfiglioli Riduttori Bosch Brevini Fluid Power British Council Italia Broadvision Italia Bst Buffetti Camst Cantina Feudi di San Gregorio Capecod Capgemini Candy Cassa di Risparmio di Bologna Cattolica Assicurazioni Caviro Cefla Ceramiche Sant Agotino Chloride Cir Food Cisa Cna Servizi Cochlear Italia Colgate Palmolive Colomer Italy Comer Industries Conad Confindustria Emilia Romagna Conserve Italia Consorzio Parmiggiano Reggiano Consulaudit Coop Adriatica Cpl Concordia Credito Emiliano Crif Dallara D&C DaimlerChrysler Italia Datalogic Ducati Motor Holding Eataly Electrolux Emmeci Enel Eni Ente Fiere di Parma Ericsson Lab Italy Ernst & Young Ervet Esopo E-Stat Euro. Runner Expert System Fater Febal Cucine Ferragamo Ferrarelle Ferrari Ferretti Fincantieri Flyer Fondazione Cassa di Risparmio di Bologna Furla Ga.Ma. G.D General Electric Nuovo Pignone General Motors GH Granarolo Gruppo Cinti Gruppo Fabbri Gruppo Formula Gruppo Maccaferri Gruppo Max Mara Gruppo Mediaset Gruppo Pro Gruppo Sistema Gruppo Villa Maria Guaber Guala Closures Gucci H3G Hera Horizons I.G.D. I.M.A. IBM Italia Iconsulting Indesit Industrie Cosmetiche Riunite Infoarea Intermedia Holding Iosa Ghini Studio Associato Iveco Jackpot staff Jhonson&Jhonson Medical Kelyan SMC Kemon Kilpatrick KPMG La Perla Leroy Merlin Limoni Liu Jo Lombardini Lottomatica Macromedia Italia Macron Magneti Marelli Mandarina Duck Manutencoop Marposs Maserati Mazars & Guerard Mediaworld Merck Sharp & Dohme Merloni Elettrodomestici Microsoft Mollusco & Balena Montenegro MTV Italia NCH Nestlè Nextra Nike Nomisma Oracle Italia Otis Group Piaggio & C. Piquadro Pirelli & C Policlinico Sant Orsola Poste Italiane Powertrain Europe Praxi PricewaterhouseCoopers Promotor International Rai Randstad Italia Regenesi RCS Media Group Reconta Earnst & Young Ria & Partners Rimini Fiera Rintal S&A Change Sabatini Sacmi Saeco Samia Samp Intesa Sanpaolo Sapient SCM Group SCS Azioninnova Seat Pagine Gialle Sergio Rossi Sergiolin Servizi Ospedalieri Siemens Sigaro Toscano Sigma Società Italiana Vini STMicroelectrics Technogym Teikos Consulting Telecom Italia Terme di Salsomaggiore Tetra Pak The Walt Disney Company Italia Thomas Consulting Group Toyota Top Class Trevi Group Twinergy UniCredit Unieuro Unipol Unisys Italia Unitec Valsoia Vicini-Zanotti Vodafone Volvo Auto Italia Way Media Webegg Wind Telecomunicazioni Xerox Yoox Zanichelli Financial aid An advanced and high quality training path can be very costly, but investing in one s own future pays back in the long run. Alma believes in the investment its students make, in the possibility and the right of each individual to construct their future by exploiting their own potential. There is no saving on the real resources to spend: attitude, interests and motivation. Scholarships Alma Graduate School offers financial assistance that enables our students to begin and pursue their studies without an economic burden. Every year, thanks to the support of its partners, Alma offers numerous full and partial merit-based scholarships. Additionally, participants who enroll in one of the master programs at Alma Graduate School will be able to apply for one of the numerous honor-based scholarships. Participants are also eligible to apply for low-interest and long-term (up to twelve years) student loans. Honor Loan Those who enroll in Alma programs are eligible to receive an honor loan for the payment of tuition fees; these loans are to be paid off in the following twelve years, starting from one year after the Master. There are no warranty requirements and subsidized rates are offered. A top-level training program has a high value and cost, but to invest in one s future pays off in the long term. A Master s Program at Alma Graduate School has a high return on investment. amount equivalent to participation fee low-interest rate no collateral required repayable in 12 years flexible repayment options

Alma Life An academic year at Alma is a unique experience. Each student s progress is monitored for the entire academic program by a coordinator working closely with teachers, tutors, offices of the University and companies involved in the internship activity. 1 28 Our lecturers and the entire academic staff have a mission: to constantly improve the service standards. 1 Ivano Dionigi, Rector University of Bologna, Alumni Reunion 2010 2 Romano Prodi, Commencement 2003 3 Mba s Football Cup 2010 4 Simon J. Philips, President Marvel Entertainment International, Commencement 2010 5 Sergio Marchionne, CEO Fiat Group, Mba Lectures 2011 3 4 5 Above all, life at Alma is characterized by the presence of a dynamic community made up of students from different academic backgrounds and different countries, professors from the most varied fields of learning, alumni who continue to attend the many events organized by the School, and managers belonging to the Business Network. The students who attend the Master s courses and the business managers trained at Alma Graduate School now constitute the network of Alumni active in the life of the School and who exert their influence on the business community. 2 29

Puck, speaking to King Oberon: I ll put a girdle round the Earth in forty minutes from A Midsummer Night s Dream by William Shakespeare Marconi comments: I ll put it much quicker than that Guglielmo Marconi (1874-1937), Italian electrical engineer and Nobel laureate, known as the inventor of the first practical radio-signalling system. He was born in Bologna and educated at the University of Bologna.

Alma Graduate School University of Bologna Alma Graduate School Villa Guastavillani - Via degli Scalini, 18-40136 Bologna - Italy Tel. +39 0512090111 - Fax +39 0512090112 info@almaweb.unibo.it www.almaweb.unibo.it