LUCIO CASSIA Professor of Strategic and Global Management Chairman of CYFE Research Center for Young and Family Enterprise University of Bergamo INTERNATIONAL BUSINESS AND GLOBAL MANAGEMENT Course Syllabus Lesson INT T00 - Course Number 37029 Spring 2015
Your car is German. Your fashion-wear is Italian. Your natural gas is Russian. Your democracy is Greek. Your coffee is Brazilian. Your movies are American. Your tea is Tamil. Your shirt is Indian. Your oil is Saudi Arabian. Your electronics are Chinese. Your paper is Finnish. Your sushi is Japanese. Your numbers Arabic, your letters Latin That's the globalization, baby, the globalization, and there's nothing you can do about it, nothing." 2 2
Which is the world s biggest public company? 3 3
Which is the world s biggest public company? Values calculated May 2014 Source : Forbes (www.forbes.com/global2000) 4
China dominates on the 2014 Global 2000 Values calculated May 2014 Source : Forbes (www.forbes.com/global2000) 5
Course name (code 37029 - Management delle Imprese Multinazionali) Faculty prof. Lucio Cassia ing. Daniele Radici (cases & labs) dott.a Mara Brumana (course assistant) Course page http://www.unibg.it/struttura/struttura.asp?corso=37029 Facebook @UniBG Course terms Feb,25 Jun,3 2015 Class hours 09:00-13:00 Friday classroom 24, bldg B, Department of Engineering 6
Over the last few decades, internationalization and global integration have become strategic imperatives. To survive and prosper today, companies must have a vision that includes being a global organization. Business managers need to have the skills to implement strategy across borders, to manage highly diverse organizations operating in a more and more complex global world economy, and to build a strong leadership culture. We need to realize that opportunities arise because the global world is no longer simply a source of new markets and cost saving factors: it is a source of innovation. The goal of the course is providing an international perspective on management, the cultural knowledge and global vision needed to operate in an international context. This program presents concepts, frameworks and tools to understand the relevance, challenge, and management of global integration in multinational corporations. The course is informed by management practice with a combination of lectures, case studies, class discussions and executive seminars, and exploits synergies with the course of Strategic Management (37056, 37176). 7
Key topics Global Strategies Globalization and global trends The role of technology in globalization The rising of global interdependence Design global strategies Economic opportunities in the BRICS and beyond International Management International strategic management Organizational design of multinational corporations Foreign market entry strategies International merger and acquisition The role of strategic alliances in international business 8
Case studies In addition to theories, many industry and business Harvard-case studies are discussed during the classes. Case studies are powerful tools to investigate a topic on which you want to focus combining a qualitative and a quantitative way. A main issue is the relationship between strategy, evolution and long-term performance. You will learn analytical techniques for assessing the international approach of a firm, defining the organizational structure of multinational companies, identifying and analyzing specific business issues in international settings. You will be helped to face complex and unstructured problems in global business to provide a solid foundation for managerial decision making. 9
Online education resources Online education resources are available to the students enrolled on the course Lessons Industry and case studies Keynote speeches by visiting executives (managers, entrepreneurs, consultants, etc.) The online material doesn t replaces texts and lessons. The resources guide to study, select the bibliographic material and track for further investigations. Students are invited to join the Facebook Group International Business and Global Management @UniBG. Information about lessons, invited executives guests conferences, discussions, events, etc. will be timely provided. 10
Reference texts International Business: Competing in the Global Marketplace Charles W. L. Hill McGraw-Hill, ISBN 978-0-077-14065-6 (2013) Global Strategic Management Philippe Lasserre Palgrave Macmillan, ISBN 978-0-230-29381-6 (2012) 11
Exam Attending students 1) group project work (Italian or English, 2 to 4 students) on a selected topic of the course (75% of the final score) 2) active participation for cases&labs discussions (25% of the final score) the project work will be discussed within a class presentation Not attending students 1) individual project work (Italian or English) on a selected topic of the course 2) oral and/or written assessment of theories, models, methods students are required to contact the Faculty before preparing the exam 12
Lucio Cassia Professor of Strategic and Global Management Chairman CYFE - Research Center for Young and Family Enterprise University of Bergamo Via Salvecchio 19, 24129 Bergamo BG Italy web www.unibg.it/pers/?lucio.cassia e-mail lucio.cassia@unibg.it Linkedin luciocassia skype lucio.cassia twitter @LucioCassia 13