Proceedings of the 7 th Euro-Asia Conference on Environment and CSR: Tourism, MICE, Hospitality Management and Education Session (Part I)

Proceedings of the 7 th Euro-Asia Conference on Environment and CSR: Tourism, MICE, Hospitality Management and Education Session (Part I)

Yanling Zhang (Ed.) Proceedings of the 7 th Euro-Asia Conference on Environment and CSR: Tourism, MICE, Hospitality Management and Education Session (Part I) August 25-27, 2011 Freiberg, Germany

Bibliografische Informationen der Deutschen Nationalbibliothek Die Deutsche Nationalbibliothek verzeichnet diese Publikation in der Deutschen Nationalbibliografie; detaillierte bibliografische Daten sind im Internet über http://dnb.ddb.de abrufbar Edited by: ZHANG Yanling E-mail: Zhangful@yahoo.com ISBN 978-3-86573-656-7 2012 Wissenschaftlicher Verlag Berlin Olaf Gaudig & Peter Veit GbR www.wvberlin.de Alle Rechte vorbehalten. Dieses Werk ist urheberrechtlich geschützt. Jede Verwertung, auch einzelner Teile, ist ohne Zustimmung des Verlages unzulässig. Dies gilt insbesondere für fotomechanische Vervielfältigung sowie Übernahme und Verarbeitung in EDV-Systemen. Druck und Bindung: Schaltungsdienst Lange o.h.g., Berlin Printed in Germany 29,00

Contents. I Foreword 1 1. A Comparison of Assessment and Certification Schemes for Sustainable Building DIRLICH Stefan....... 3 2. Ascension Path of Tourism Environment Carrying Capacity-From the Perspective of Integration of Historical and Cultural Resources LIANG Zhi; LU Zhengying; WANG Shuang; LI Lihong; QIAO Lu; JI Zhi -cong JIANG Zhaoyi... 10 3. A Network Governance Framework for Community-Based Tourism: A Case Study MA Jie; SUO Liming; JING Ge.... 16 4. A Research on the Evaluation of the Maturity Level of Chinese MICE Industrial Clusters ZHANG Yanling; ZHANG Rensheng... 24 5. A Research on Spreading Factors of Oncomelania Hupensis as the Intermediate Host of Schistosomiasis Japonicum in China CHEN Jianbao... 31 6. The Evolution on the Basis of Chinese Food Safety Law-From Traditional Culture to Modern Technology YU Junlin; LING Lingzhi. 35 7. A Research on the Effects of Debt Governance in Chinese State-Owned Listed Corporations GAO Fanglu; HU Lei; GUO Weiwei... 40 8. Study on the Development of Xinjiang Tourism Culture under the Background of Globalization WEN Bin; LIU Xuling... 46 9. Discussion on Flue Gas Desulphurization Franchise of Chinese Thermal 52 Power Plants QIN Ying; LIU Na..... 10. Impacts of Negative Emotion on Service Recovery Effects ZHANG Yong; HE Jun... 58 11. Study on the Complexity of Scientific Research Management in Chinese Universities LI Xiaomei 64 12. A Research on the Contradictions of China s Labor Shortage and Difficult Job Hunting Based on the Triple Helix Model ZHANG Yong.. 73 13. Study on Tourist Residents Perceptions and Attitudes: Case Studies on Lingyan Temple Religion Scenic Spot WEI Min... 78 14. An Empirical Study on Entrepreneurial Ability and Enterprises 85 Innovation in China DUAN Xiaohong; XIANG Longbin... 15. A Preliminary Study on Low-carbon Based Tourism Development Strategies in China PAN Chenxiao.... 93 VI

16. Study on the Development Plan of the Lanzhou Tourism Industry in Line with Circular Economy LV Ying.... 100 17. A Research on Cultural Infiltration on Tourism English Teaching in Chinese Universities FENG Xiaowei... 106 18. Analyses on the Responsibilities of Chinese Universities from the Perspective of Mass Higher Education CAO Liyan.... 111 19. Real Estate Economic Cycle and Its Macroeconomic Influences HAN Yanfeng; LI Yanxia... 118 20. A Research on Incentive Mechanism for Scientific Researches in Chinese Universities JI Chunming..... 124 21. A Brief Analysis on Chinese Higher Schools Image Management HE Ying.. 130 22. Marketing Strategies of Economy Hotels in Zhengzhou LI Yihui... 136 23. Study on CSR from the Perspective of the WTO Law GUO Guihuan... 143 24. Existing Problems and Strategies in the Performance Management of the Chinese Hotel Industry CAO Guoliang 148 25. A Research on the Spatial Scalable Topological Structure of Chinese Tourism Systems ZHAO Yuru... 153 26. Impacts of China s Resource Tax Reform on Local Economic Development HUANG Yanfen; LIN Fan... 159 27. Analyses on the Public Participation in EIA WANG Yunbo. 167 28. A Research on Cultural Difference and Organizational Structure ZHENG Yichang.... 172 29. An Empirical Study on the Relevance of the Position and Effectiveness of Functional Departments in State-owned Chinese PENG Changgui; GAO Junshan.... 179 30. Russian Tourists Motivations to a Chinese Costal Destination-a Case Study of Qinhuangdao HUI Lianghong; MA Shuo. 185 VII