M U L T I M O D A L, M U L T I S E R V I C E, M U L T I C H A N N E L P A Y M E N T A N D T I C K E T I N G W I T H I N T H E A T T A C P R O J E C T S p e a k e r : M s M o n i c a G i a n n i n i ( P l u S e r v i c e )
ATTAC Project Objectives The project is co-financed by the European Union in the frame of the South East Europe Transnational Cooperation Programme 2 ATTAC partnership includes 9 partners from 7 countries: Lead partner: Miskolc Holding HUNGARY Modena Mobility and Local Public Transport Agency Italy Marche Region Italy Oradea Local Transport Company Romania Municipality of Burgas Bulgaria City of Kosice Slovakia University of Maribor Slovenia Thessaloniki Public Transport Authority Greece Central European Initiative - Italy
ATTAC Project Objectives The GENERAL AIM of the project is to improve the coordination in promoting, planning and operating urban/agglomeration public transportation networks to better integrate ATTAC cities and regions into SEE transport backbone The SPECIFIC OBJECTIVE of the project is to introduce attractive and sustainable Public Transport solutions and services in ATTAC cities to raise the share of PT modes creating a framework for a seamless journey to all passengers, with special regard to commuters and long distance travellers. 3
ATTAC Project Objectives 4
ATTAC Task Force 2: promoting Innovative Integrated Ticketing & Smart Card System Responsible Partner Marche Region (TF2 leader) TF2 partners Oradea Local Transport Company Romania Thessaloniki Public Transport Authority Greece 5
ATTAC Task Force 2: Collection of Best Practices, Benchmarking and Analysis step 1 FTV project Vicenza Italy (year 2010, PT mode: bus based, size: 200.000 inhabitants): Electronic ticketing system for the urban transport operator ATV. Control centre with functionalities: fare rules set up, distribution and sale points management, accounting, statistics, smart card issuing and personalization 6
ATTAC Task Force 2: Collection of Best Practices, Benchmarking and Analysis MOVER project - ATV Verona Italy (year 2010, PT mode: bus based, size: 260.000 inhabitants): electronic ticketing system for the urban transport operator ATV. Control centre with functionalities: fare rules set up, distribution and sale points management, accounting, statistics, smart card issuing and personalization, system for the management of fines on board. 7
ATTAC Task Force 2: Collection of Best Practices, Benchmarking and Analysis 8 ATI - Saluzzo (Cuneo) Italy (year 2010-2011, PT mode: bus based, size: 592.000 inhabitants in the whole province served by the transport system considered): electronic Ticketing system integrated at provincial level and designed for future expansion at regional level. The system that can be seen is integrated with an AVL system and manages 18 transport operators. Management of 420 urban and extraurban buses, 18 agencies, 315 sale points, 25 depots, 19 millions km/year provided by the service in the Cuneo province.
ATTAC Task Force 2: Collection of Best Practices, Benchmarking and Analysis ATI - Saluzzo (Cuneo) BIP (Integrated Ticket for Piedmont Region) and the PYOU card were chosen as best practices more relevant having all the features desired for the implementation of a regional ticketing system in Marche Region The systems are Multimodal, Multiservice and Multichannel The systems realized by Pluservice are operational and are now taken as a reference for the feasibility study within the ATTAC project. 9
ATTAC Task Force 2: ATI - Saluzzo (Cuneo) Ticketing System Depot Operator 3 10 Operator 4 Depot Clearing Real Time Service Regional timetable Real Time Servizio Real Time Service RegionalService Center Real Time Smart Users Validations Black Service Fares Sold Card List data Service Control Center for Area B Control Center for Area A Sales network Sales network Depot Operator 1 Operator 2 Depot The CONTROL CENTER is single for the whole area: Sharing: numerous data are shared between operators, in order to make interoperability and information integration possible Univocity: many data are unique within the area, without being repeated n times for n number of operators present Autonomy: Each operator is autonomous in the management of its own data (service, administration, sales...) without outsourcing its specific functions Confidentiality: the system allows confidentiality between the operators owning confidential data, such as industrial and administrative organization
ATTAC Task Force 2: ATI - Saluzzo (Cuneo) Ticketing System 11 What BIP proposes 18 private operators Current situation Test of the system for 5 operators: ATI, SEAG, FOGLIATI, TM, GUNETTO Over 420 vehicles Over 220 operating vehicles Over 230 points of sale Over 200 points of sale Over 15 million Km / year About 9 million Km / year Over 60.000 registered users Over 20.000 registered users One single interoperable card for all operators An area and infomobility center In March 2011, 5T certificied the compliance of Project BIP Cuneo to Regional standards.
ATTAC Task Force 2: ATI - Saluzzo (Cuneo) Ticketing System 12 Business Intelligence Localization Clearing BIP Cuneo Infomobility Users registration Multi-channel sales
ATTAC Task Force 2: ATI - Saluzzo (Cuneo) Ticketing System 13 Interaction between On-Board Equipment and Control Centre POLICE FORCES TELECAMERA DATA SIM ON- BOARD COMPUTE R DEPOT DRIVER S CARD ROUTE INDICATOR VALIDATO R Next stop announcement ON-BOARD TICKET ISSUING VIDE O AUDI O
ATTAC Task Force 2: ATI - Saluzzo (Cuneo) Ticketing System 14 Balance of activities Configuration Identification AVM Diagnostics A single device for directing on-board processes and devices Localization Service management On-board information Ticketing Communication with the control center
ATTAC Task Force 2: ATI - Saluzzo (Cuneo) Ticketing System The control center supervises the vehicles in real time 15
ATTAC Task Force 2: ATI - Saluzzo (Cuneo) Ticketing System 16 Sales channels Smartphone Ticket distribution Web External sales networks IVR-call center Telemaco Self Service On-board POS Agencies
ATTAC Task Force 2: ATI - Saluzzo (Cuneo) Ticketing System 17 Multi-service card PYOU LONG-HAUL TOURS TRAIN EXTRA-URBAN PARKING URBAN BIKE SHARING SCHOOLS MUSIC LIBRARIES CINEMAS MUSEUMS
ATTAC Task Force 2: ATI - Saluzzo (Cuneo) Ticketing System 18 Geo-marketing date on sales/service
ATTAC Task Force 2: ATI - Saluzzo (Cuneo) Ticketing System 19 Geo-marketing date on sales/service
ATTAC Task Force 2: ATI - Saluzzo (Cuneo) Ticketing System 20 Geo-marketing date on sales/service
The actions in ATTAC pilot Start from the BIP Cuneo and PYOU card as a reference point Requirements of the Marche Region 21 Polycentric region including small/medium size towns industrial areas, commercial areas, tourist poles, residential, rural areas. Car (86%), bus (13,3%), train (1,3%) Set up a geo-marketing study to Analyze O/D Geo-reference potential attractors PoIs and services to be integrated
ATTAC information 22 Work plan of the pilot Analysis with geo-marketing tool (apr 2012 oct 2012) Involvement of local stakeholders (municipalities, transport operators, museums, hotels, schools, tourist attractions, parking) -> apr 2012 dec 2012 Development of the software for demo fare integration and smart ticketing, database building, customization etc (oct 2012 feb 2013) Distribution of the Marche Card (smart ticketing): sept 2012, currently used in Senigallia Pilot in factory: ttest of the ticketing software Start/End date of the pilot activities Start: April 2012 End (foreseen): March 2013 Budget & Tendering process Budget dedicated to the pilot: 70.000 Euros (VAT included) State of the art of the tendering process: concluded Involvement of the stakeholders Transport operators, hotels, museums, theatres, municipalities
KPI for TF2 - Innovative/integrated ticketing Types of tickets 23 Different kind of tickets available: passes, daily, single journey, return tickets etc. Paper and magnetic tickets, some pilots with smart cards. Number of different transport companies 5 Transport Companies operate in the regional context replacing the previous 55 operators since 2007 Each company has a different type of ticket Integrated ticket (pass) already existing for bus-train integration
For further information please contact Monica Giannini Project Manager m.giannini@pluservice.net Roberta Ruggeri Project Manager Roberta.ruggeri@regione.marche.it 24