Engage your Customers John Broomfield & Götz Wohlberg Product Team 16 April, 2014
Table of contents 1. Customer engagement 2. Winning back your customers 3. Winning back your market 4. OX App Suite
What are your Cloud Strategy Options? Build your own? Resource intensive Expensive to build/maintain Slow to market Lowers retention Technology vs. Business focus Lower ARPU OTT route seems logical, but Dilutes your brand Puts your margins at risk You lose ownership of your customers and their eye-balls Will relegate you to a dumb pipe that delivers other brands content 4 - Engage your Customer
Customer Engagement Future-proof your business Retention Keep Customers Reduce churn Competitive edge Recirculation Drive your customers to all corners of your business Drives new business and maximizes ARPU ARPU Drive revenue Increase upsell Expand portfolio 5 - Engage your Customer
Customer Engagement with OX App Suite Strengthen your brand. Encourage Recirculation. Increase Revenues. Own your Brand Retain your Customers White labeled with your brand Deliver Drive functionality Keep brand yours Referrals/New Customers One Brand Fulfilling and consistent Customer experience Drive Recirculation and Increase ARPU Excellent Advertising points Drive customers to other areas of your business White labeled clients and server Complete brand association Customers stay loyal Retain the dialog that you have with your Customers through increased value-add Upsell Customers to additional offerings. Retain your Customer s eye-balls on YOUR properties In-App-Upsell visibility Drive customers to new applications 6 - Engage your Customer
OX App Suite Built for business
OX App Suite The Platform Integrates into your existing environment Email Server, File System, Provisioning System, Billing System, Advert Server Responsive Design New UI and UX on your old system Increases satisfaction, retention Cross-device: works instantly on Laptops, Tablets, Phones and future Future proof your business model and evolving device portfolio Scalable Proven scalability that can go from hundreds to millions of users Built for the Cloud Solution Optimized browser-based interface, always up-to-date and works everywhere 8 - Engage your Customer
OX App Suite Offerings OX Portal Centralized Digital Hub Includes Social Integration Open API for Customized Widgets Advertising Options OX Viewer PDF Word Excel PowerPoint OX Unified PIM OX Drive OX RTC* OX Documents Email Cloud Storage Solution Real-time communication OX Text Calendar Native Device Apps Chat/IM, presence, video OX Spreadsheet Tasks Contacts OX Guard Single-click security Email, files OX Mobility Native Device Integration Sync of PIM Functionality OX Presentation MS Outlook Connector For the Outlook-power users 9 - Engage your Customer
Insertion Points & Open API's Promote your entire portfolio to your users Open for customers and partners to extend as required Easily integrate your own products; services & apps Accelerate Results with OX Professional Services and OX Performance Program 10 - Engage your Customer
3 rd -Party Apps and Solutions ISV Ecosystem delivers a new world of opportunity Parallels integration Parallels Automation Plesk Panel cpanel integration WHMCS support ISV ecosystem Apps* MindMap CRM ERP Continuing to grow Dovecot support/integration Email server support 11 - Engage your Customer
OX App Suite Users will love you for it User Customizable Centralized digital hub Social integration Vendor widgets/packages Unified email Easy Adoption Intuitive & friendly No clutter Guidance One vendor for all Simple and clear One system for everything One look to everything Unification of devices Full integration of apps Browser based Single sign-on Fulfilling Experience Everything you need Easy to upgrade Device synchronization Solid, Stable, Reliable Fast Just works Device Independent Tablet, Phone, PC.. Apple, Microsoft, Google.. 12 - Engage your Customer
Contact us Germany Open-Xchange AG Rollnerstrasse 14 90408 Nuremberg Tel.: +49-2761-8385-0 www.open-xchange.com USA, New York Open-Xchange, Inc. P.O. Box 143 Ardsley on Hudson, NY 10503 Tel.: +1-914-500-4020 www.open-xchange.com Germany Open-Xchange GmbH Martinstrasse 41 57462 Olpe Tel.: +49-2761-8385-0 www.open-xchange.com USA, California Open-Xchange, Inc. 2033 Gateway Place San Jose, CA 95110 Tel.: +1-408-500-0768 www.open-xchange.com
APPENDIX - A App Suite Modules Detail
OX Portal Integration of useful information personal dashboard Recent emails Current appointments Updated documents Current/Outstanding Tasks Link to market information; Press zones; RSS feeds Company update servers Social integration: widgets for Twitter, LinkedIn, Tumblr; custom widgets HR information PR Activities Company News 16 - Engage your Customer
OX Mail Clean and intuitive communications Business grade email Shared mail accounts IMAP folder subscription Unified Inbox Send as/alias Delegation capabilities Antivirus/Anti Spam integration One click email list creation One click appointment from email generation Halo View: user-centric data mining Attachment preview Attachment sending via links Works with your email server* *OX can supply a complete, proven, stack with our partner DoveCot 17 - Engage your Customer
OX Calendar Schedule your business and personal life Personal calendars Shared calendars Public calendars Easy meeting/group scheduling External participant management Meeting reminders Resource management (Telco, Car etc.) Repeating appointments (Series manager) Multiple views Appointments from email 18 - Engage your Customer
OX Contacts A unified networking tool Centralized contact information center Share contact lists Mailing list Shared and Private Auto contact gathering Full permission control Publication of contact lists Synchronization with all devices; native contact lists (e.g. mobile phone) Active Directory integrations upon request 19 - Engage your Customer
OX Tasks Prioritizing work Time boxing Shared tasks; task folder Full permission handling Multi-user tasks Additional task data: - Cost - Distance - Related company - Prioritization - Status - Resource bookings 20 - Engage your Customer
OX Drive Drive your brand everywhere Cloud-based storage solution (whitelabel) Integrate your own or external storage solution - Dropbox, Amazon Cloud Drive, Google Drive - Available clients OX Drive for Windows OX Drive for Mac OS OX Drive for Android OX Drive for ios Version control and user tracking File type actions Photo Slide Show Music Player Video player Text editing Preview 21 - Engage your Customer
OX Documents Mobile productivity regardless of device OX Text (view and edit.docx files) OX Spreadsheet (view and edit.xlsx files) OX Presentation (view and edit.pptx files) OX PDF Viewer (view.pdf files) Fully compatible with all existing Office documents - no conversion, no loss of formatting or data OX App Suite Integration - provides full document versioning, mail integration, collaboration capabilities made by the original OpenOffice team Only Web Office Software made for Service Providers 22 - Engage your Customer
OX Guard Make security simple deliver privacy to your Cloud portfolio Integration into OX App Suite provides full versioning, mail integration, and collaboration capabilities Works on both Emails and Files* Provides the option to send encrypted Emails both to other OX users and other external users Flexible user configuration settings provider individuals with flexibility in deployment 23 - Engage your Customer
OX RTC Real-time communication for the Cloud OX RTC (working name) is a presence and chat, voice and video chat system fully integrated inbrowser with OX App Suite Ability to conduct on 1-on-1or group chats on a PC or mobile device View online status of contacts and schedule video or voice chat from within OX Calendar. 24 - Engage your Customer
OX as a Service Take the hassle out of hosting Fully hosted and managed delivery platform for OX App Suite Launch a total white-label solution with minimum effort Strong SLAs with professional operations 24x7 and second level support Provides a single point of ownership and accountability Real cloud capabilities: Elastic and automated resource management 25 - Engage your Customer
About OX
OX at-a-glance Open-Xchange AG founded in Nuremberg, Germany Open-Xchange Inc., founded in NY Commercial launch of OX Server 5 Launch OX Server 6 Launch OX App Suite Launch OX Text Launch OX Drive OX as a Service 2005 2008 2009 2010 2011 2012 2013 2014 OX Spreadsheet Users/Seats 8 M 15 M 24 M 42 M 60 M 82 M OX 'RTC' 27 - Engage your Customer
Open-Xchange The Company 50% YOY growth (ave.); Deloitte & Touche "Fast 50" Award winner, Nov. 2013: 5-year growth of over 5000% Number of employees 120 SaaS Growth Total paid webmail user base: 24M in 2010 // 42M in 2011 // 60M 2012 // 82M in 2013 HQ in Germany with offices in Berlin, Olpe, Nuremberg and Hamburg. US offices: Ardsley on Hudson NY and Palo Alto, CA 200 Collective years of office productivity products developed by founders Open Office 28 - Engage your Customer
Open-Xchange The Portfolio SaaS-delivered software that is designed for great user experience, on any device and via a model that is always ruthlessly open. 21&19 Software deployed in 21 different countries and in 19 languages 29 - Engage your Customer Over 80 clients in Europe, North/South America and Asia: 4 of top 9 global Hosting Providers are active clientpartners 6 of top 10 European Hosting Providers are active clientpartners German engineered for Cloud deployments: Real-time Communication Messaging Collaboration Productivity OX App Suite: Customer Engagement Platform supporting cloud and communication service providers to scale their business via Retention, Recirculation and ARPU
Proven Results LOHI AllerMedia 30 - Engage your Customer
Appendix - B Supplementary slides
Customize the Portal
We re here to help you Start here Who is your target audience 1 Where should we intervene to drive growth? 2 Which customer segments do we prioritize? Who are you targeting? Work out where you are going to invest and where you can best win Clearly work out your priorities Understand your audience Work out what makes your chosen target tick Work out what you need to change to attract that target (get them back) Understand what you will do with your audience Understand your Audience and what you do 3 What behaviors, drivers and barriers should we leverage? 4 How do we evolve our brand relative to the competition to sustain an edge? 5 How do we effectively activate target customers? With your homework done what to do now becomes clear Create critical mass. Convert into active users. Nurture & upsell. 33 - Engage your Customer