COURSE DESCRIPTION Course Title: CBEDS Title: Fashion Design: Construction and Exploration Fashion Design CBEDS Number: 4412 Job Titles: Tailor Pattern Maker Designer Assistant Showroom Assistant Fashion Show Production Text: Fashion Design, Fifth Edition, Sharon Lee Tate, Pearson Prentice Hall ISBN 0-13-045366-8 Course Description: This course provides an introduction to the exciting, fast paced fashion industry which includes understanding of the design process, apparel wholesale and retail markets, and fashion trends. Students will create a portfolio through sketching techniques, which will include initial stages of product development, research, logo development and final clothing line. Upon successful completion of this course, the student will be able to define appropriate fashion terminology and explain the structure of the industry, the design process, and production and marketing of the fashion product. Course Goals: Acquire artistic and aesthetic perception and technical of the design process, production, and marketing of fashion as a product. Demonstrate an understanding of professional, ethical, and legal behavior consistent with applicable laws, regulations, and organizational norms. Apply appropriate problem solving strategies and critical thinking to work related issues and tasks in the fashion industry. Acquire an understanding of the relationship between history and fashion. Course Objectives: 1. Students will prepare written research reports explaining the scope, economic importance, and marketing practices of the U.S. fashion industry, and will define and use fashion terms correctly. 2. Students will compare and contrast the importance of foreign fashion producers in the American market, ranging from designer inspiration to competition in the low-wage countries with the U.S. fashion practices using graphic organizers to visually represent their perspective. 2300 Crenshaw Boulevard Torrance CA 90501 (310) 224-4200 WWW..COM 1
3. Students will develop a business plan that traces the fashion product from design to sale in both the U.S. and foreign market while explaining the impact of fashion imports into the United States, the reasons for imports, the government import regulations. 4. Identify the varied retailers of fashion and explain the differences among them in their merchandising techniques. 5. Students will identify through research and the industries that provide the raw materials from which apparel is made and how choosing the appropriate materials can make or break a business. 6. Students will identify major styles and designers of the day and discuss the contributions, importance and influence to the fads and trends of a given time frame in report form. 7. Students will produce a student driven culminating fashion show to showcase all projects from each semester. Total Hours: 200 Prerequisites: None Date last revised: December, 2002 Last Advisory Approval Date: 05/06 Date Last Board Approved: 01/18/07 COURSE OUTLINE General workplace and expected student proficiencies: 1. Communication Skills 3 a. Reads and understands written information b. Demonstrates Writing Skills c. Listens Reflectively d. Speaks Clearly and Articulately e. Understands Workflow through Departments CTE Career Planning/Management 3.2 Problem solving/critical Thinking 5.1 Technology 4.2. 4.4 Classroom Hours 2300 Crenshaw Boulevard Torrance CA 90501 (310) 224-4200 WWW..COM 2
2. Thinking and Problem Solving Skills 3 a. Demonstrates Basic Reading and Math Skills b. Demonstrates Thinking/Reasoning Skills c. Identifies Allocates, and Organizes Resources/Data d. Organizes and Maintains Records Mathematics 1.1 Problem Solving 5.1,5.2 10.1, 10.4 CTE 2. Occupational Safety 6 a. Practices Workplace Safety b. Practices Health and Safety Laws Health and Safety 6.1,6.2 CTE 3. Personal Skills 3 a. Demonstrates positive Self-management b. Demonstrates positive work ethics c. Possesses Integrity d. Exhibits positive Image/Professional Appearance e. Demonstrates positive self-esteem Ethics 8.2, 8.3 CTE 4. Interpersonal Skills 3 a. Demonstrates Collaboration and Teamwork Skills b. Demonstrates Conflict Resolution Skills c. Demonstrates Leadership Skills d. Demonstrates Sociability Skills CTE Leadership/Team Building 9.1, 9.4, 9.5 communication communication communication communication 2300 Crenshaw Boulevard Torrance CA 90501 (310) 224-4200 WWW..COM 3
5. Employment Literacy 6 a. Understands Career Paths b. Understands Continuing Education c. Performs Job Search 1. Employment Sources 2. Application 3. Resume 4. Interview and Follow-up d. Understands Workplace Issues 1. Discrimination 2. Cultural Diversity 3. Harassment (i.e. sexual) 4. Drug Testing CTE Career Planning 3.1-3.6 Ethics 8.1, 8.2, 8.3 7. Technological Literacy 6 a. Demonstrates Working Knowledge of Computer b. Demonstrates Working Knowledge of Career Appropriate Technology c. Selects Proper Tools, Material and Procedures d. Learns/Adapts to New Technology Technology 4.2,4.3,4.4 CTE Content area and expected student proficiencies: 8. Orientation 6 a. Understands course goals and objectives b. Understands classroom rules and guidelines c. Understands profile and certificate requirements d. Understands employment opportunities Career Planning 3.2 Problem Solving 5.1 CTE communication Skills 2300 Crenshaw Boulevard Torrance CA 90501 (310) 224-4200 WWW..COM 4
9. The Business of Fashion 11 a. Defines fashion marketing and explains the elements of the marketing mix. b. Explains the importance of the consumer to fashion marketing including how consumers are segmented. c. Differentiates between fashion marketing and fashion merchandising. A1.1, A10.1, A10.2 CTE 1.Demonstrate mastery of Occupationally specific job 2.Demonstrate career/ 10. The Language of Fashion 11 a. Distinguishes between fashion, high fashion, haute couture, mass fashion and style. b. Distinguishes between classic and fad. c. Lists and describes the components of design. d. Distinguishes between couturier and couturiere. A 5.4, A5.5 CTE 11. The Movement of Fashion 11 a. Lists and explains the stages of the fashion life cycle. b. Lists and explains the theories of fashion adoption. c. Define fashion trends and identify sources of fashion trends. d. Identify current fashion trends from designer runway shows. A7.1, A7.2, A7.3 CTE 11 12. The Apparel Industry from Design to Production to Marketing a. Explains and differentiate the ladies, men s and children s apparel industry by location, size range and price range. b. Lists and describes the steps in apparent design. c. Lists and describes the steps in apparel production. d. Explains marketing strategies used in the apparel industry. A9.1-A9.6 CTE 2300 Crenshaw Boulevard Torrance CA 90501 (310) 224-4200 WWW..COM 5
13. Foreign Fashion 8 a. Distinguishes between haute couture and prêt-a-porter. b. Identify the important haute. c. Defines the terminology unique to haute couture and prêt-a-porter. d. Explains the reasons for fashion imports. e. Identifies low-wage-producing fashion centers. f. Explains trade regulation and agreements governing apparel imports. A5.1-A5.5 A9.2 CTE occupationally specific job 14. Fashion Accessories and Cosmetics 11 a. Lists and explains the commonalities of all fashion accessory businesses. b. Explains the footwear industry including level of imports, classifications, types of companies, number of seasonal lines and price categories. c. Explains the hosiery industry including types of companies, level of imports, number of seasonal liens, industry location and the importance of packaging. d. Lists the classifications of jewelry. e. Distinguishes between fine, bridge and costume jewelry. f. Explains the differences by price, materials used and style in fine, bridge and costume jewelry. g. Explains the handbag industry including types of companies, level of imports, number of seasonal lines, price categories and merchandising strategies. h. Lists and explains the cosmetic industry by product type and store classification, types of companies and location of the producers. i. Explains the importance of marketing in cosmetics, citing example of marketing strategies. A10.4, A10.2 CTE occupationally specific job 15. The Retailers of Fashion 11 a. Explains the differences among the different retailers of fashion including: Department stores, specialty stores, boutiques, warehouse clubs, category killers, factory outlets, off-price stores, direct retailers, and interactive retailers. b. Explains different merchandising techniques retailers can use for assortment planning. 2300 Crenshaw Boulevard Torrance CA 90501 (310) 224-4200 WWW..COM 6
A11.1-11.4 CTE 16. The Producers of Textiles 11 a. Lists and explains the steps in the textile production process. b. Lists and explains the different textile dyeing procedures. c. Differentiates between performance and aesthetic finishes given to fabrics. d. Lists and explains the different sources of textiles, including primary and secondary sources. e. Identifies the location of the textile producers. A6.1-A6.6 CTE 17. Auxiliary Fashion Enterprises 5 a. Identifies trade associations for the fashion industry. b. Identifies trade periodicals for the fashion industry. c. Identifies consumer periodicals for the fashion industry. CTE A9.2 communication 18. Fashion Designers 11 a. Identifies the important fashion designers from 1900 to current, and explains their contribution to fashion. b. Selects a fashion designer and researches and prepares an oral report explaining the major style, fashion, and innovation for which the designer is known. A5.1-A5.5 CTE communication 19. Samples Projects 16 a. Completes construction of pajama bottoms or A-line skirt. b. Completes design, construction, and modeling of three garments and accessories for Fashion Show. 2300 Crenshaw Boulevard Torrance CA 90501 (310) 224-4200 WWW..COM 7
A8.1-A8.5 Career Planning 3.4 CTE occupationally specific job 20. Consumer Awareness 5 a. Perform five different changes to complete garments with the use of accessories b. Reconstruct existing garment to something else CTE A8.4 A10.4 21. Annual Fashion Show 28 a. Assist instructor to plan for fashion show theme b. Participate in fashion show Leadership 9.1, 9.3, 9.4 CTE 22. Digital Portfolio 14 c. Design PowerPoint digital portfolio d. Utilizes digital camera for portfolio pictures KEY ASSIGNMENTS: Technology 4.2,4.4 CTE 1. Each student will make a pajama bottom or A-line skirt to demonstrate mastery of vocabulary, industry tools, pattern making, assembly and stitching. 2. Each student will design, draw, create a pattern, assemble and stitch three original creations to be displayed in a culminating fashion show. 3. Each student will complete a research sketch project prior to choosing the three garments for the fashion show. 4. Each student will use Adobe Illustrator/Photoshop to create a logo for their fashion line that is both representative of the industry and the essence of the student s individuality. 2300 Crenshaw Boulevard Torrance CA 90501 (310) 224-4200 WWW..COM 8
5. Each student will create an electronic digital portfolio of the semester projects to use in their employment interview portfolio. 6. Students will create a resume. 7. Each student will conduct a research project on the basic silhouettes in fashion history and their influences on trends, fads, and lasting fashion concepts highlighting a connection between fashion and history. ASSESSMENTS: 1. Students will be judged on a 5-point rubric for quality of garment created. 2. Students will be judged on a likert-type survey highlighting each element of a formal fashion show according to industry standards. 3. Students will be assessed uses peer review and a prepared Peer Review Checklist. Using the information on the Peer Review Checklist, students will then write a reflective constructive criticism of another student s work. 4. The student is expected to prepare a standard APA Style Guide Bibliography of all resources used in their project. The bibliography will be scored by 5-rubric for adherence to the APA Style Guide recommendations. 5. The student will be scored on appropriate use of research methods to gather the elements necessary to create a logo that reflect both industry standards and the essence of the student s individual clothing line. In addition, the student s logo will be scored using a rubric judging creativity, clarity of message, and aesthetics. 6. Student s documents will be teacher scored according to the industry standards for powerful resume writing. 7. Students will be judged by the state 5-step rubric using the elements of the APA Style Guide and their ability to make show understanding of the influence of history on fashion. 2300 Crenshaw Boulevard Torrance CA 90501 (310) 224-4200 WWW..COM 9