What s New at VMware? Cloud Management February 18, 2014. 2014 VMware Inc. All rights reserved.

What s New at VMware? Cloud Management February 18, 2014 2014 VMware Inc. All rights reserved.

Speakers Paul Ziots VMware VP, Investor Relations Raghu Raghuram VMware EVP, Cloud Infrastructure & Management Ramin Sayar VMware SVP & GM Management Business Unit Mike Leeper Columbia Sportswear Director of Global Technology Kash Rangan Bank of America Software Analyst 2 2

Paul Ziots, Investor Relations Q4 Non-standalone vsphere license bookings greater than 45% of total license bookings; Cloud Management significant driver Q4 - Approx. 50% ELAs contained vcloud Suite; Cloud Management significant driver 2013 Cloud Management license bookings up over 40% vs 2012 2013 more than doubled # partners selling Cloud Management Only 10% installed base penetrated with Cloud Management 3

Raghu Raghuram, EVP, Cloud Infrastructure & Management 4

$50B+ Total Addressable Market Opportunity 2016 $8B EUC 20%+ CAGR* $14B Hybrid Cloud 30%+ CAGR* $28B SDDC 20%+ CAGR* 5 5

The Software-Defined Data Center Expand virtual compute to all apps Transform storage by aligning it with app demands Virtualize the network for speed and efficiency Management tools give way to automation 6 6

The Foundation for the Software-Defined Enterprise End User Computing Desktop Virtual Workspace Mobile Applications Traditional Modern SaaS Policy-based Management and Automation Software-Defined Data Center Cloud Automation Cloud Operations Cloud Business Virtualized Infrastructure Abstract & Pool Compute Abstraction = Server Virtualization Network Abstraction = Virtual Networking Storage Abstraction = Software-Defined Storage Hybrid Cloud VMware & vcloud Datacenter Partners Physical Hardware Private Clouds Public Clouds 7 7

Ramin Sayar, SVP & GM Management Business Unit 8

Cloud Management Powers IT-as-a-Service IT as a Service Hybrid Cloud Heterogeneous Multi-platform Multi-vendor End-User Computing Compute Network Storage 9 9

Cloud Management Mission VMware Simplifies and Automates IT Management and Empowers IT to Govern Services Across Heterogeneous Platforms and Hybrid Clouds Cloud Automation Automate the delivery of infrastructure, applications and desktops as a service across multiple clouds and platforms. Target Market: Customers expanding to cloud service delivery via policy-based automation for IaaS & Apps/DevOps Cloud Operations Ensure the health, risk, efficiency and compliance of your infrastructure and applications. Target Market: Customers looking for improved operations management in dynamic, virtual and cloud environment Cloud Business Govern and manage cloud services as a critical element of running IT like a business. Target Market: Customers with private or hybrid cloud initiatives Fortune 2000 customers IT spend > $75M All customer Segments and verticals (> 50 VM s today) 10 10

What s New in Cloud Management IT as a Service Cloud Automation VMware vcloud Automation Center 6.0 Cloud Operations VMware vcenter Operations Management Suite 5.8 VMware vcenter Log Insight 1.5 Cloud Business VMware IT Business Management 8.0 Suite VMware IT Business Management Suite 1.0 11 11

On-Demand Access to Any Service Consistent Governance Framework Infrastructure Applications Desktops Custom Services For Application Teams: Faster App Deployment For DevOps: Increased Productivity For Business Units: Speed & Agility thru On-Demand Access vcloud Automation Center 12 12

Automated Cloud Operations Management Leading Comprehensive Analytics Solution Integration with vcenter Operations delivers automated correlation of performance and log data vcenter Operations Log Insight 13 13

Cloud Metering and Cost Transparency Cloud Cost Comparison & Analysis Integrated into Service Catalog Private Cloud Cost $2,603,840 Total monthly cost Operational Analysis $316 Average VM monthly cost Demand Analysis 8,240 Number of VMs IT Business Management 14 14

Simplified and Automated Hybrid Cloud vcloud Hybrid Service vsphere Client plug-in vcloud Connector Administer vcloud Hybrid Service resources vcloud Automation Center Govern and Automate application and infrastructure Services via self-service catalog and portal vcenter Operations Proactively manage performance, capacity, compliance & configuration management for Infrastructure and Applications Your Data Center VMware IT Business Management Manage the usage, cost and quality of vcloud Hybrid Services Hybrid Management vcloud Hybrid Service TOOLS PROCESSES IT CONTROL 15 15

Mike Leeper, Director of Global Technology, Columbia Sportswear Kash Rangan, Research Analyst, Bank of America Merrill Lynch 16

Columbia Sportswear Company Business Overview Columbia Sportswear is the worldwide leader in outerwear and sportswear apparel and accessories. Based in Portland, Oregon, Columbia has over 4,000 employees and 50 locations (excluding retail space). Founded in 1938, Columbia Sportswear Company has grown from a small family-owned hat distributorship to one of the world's largest outerwear brands and the leading seller of skiwear in the United States. In 2007, the company reported record net sales of nearly $1.36 billion. Columbia's extensive product line includes a wide variety of outerwear, sportswear, rugged footwear and accessories. Columbia is renowned for developing innovative products that are comfortable, protective, functional, stylish and offer great value. Columbia Products vsphere (ESXi), vcenter Site Recovery Manager, vcenter Capacity IQ, vcloud Director, vcenter Operations Management Suite Enterprise, Horizon View, Horizon Suite, vcloud Automation Center, vcloud Suite Enterprise, vfabric Application Director, vcloud Networking & Security, vcloud Hybrid Service 17

Columbia Sportswear Columbia Sportswear selected vcloud Suite to resolve several IT issues: (1) Increased costs to support supply chain and information technology infrastructure: - Virtualized SAP - VM Sprawl and an inability to properly size the environment - Japanese Earthquake/Tsunami highlighted access issues in APAC region (2) Ability to implement and maintain effective cost-containment measures: - No Chargeback/showback mechanism - No current automation in their Private Cloud - No linkage between Public and Private Cloud workloads The Columbia Sportswear IT strategy is to ensure: The platform runs for the business Ability to address all issues Abilitiy to provide all resources for the business Make it possible for the IT team to never say "no" to the business. 18 18

Q&A 19