SAP Analytics in the Cloud: The What s, Why s, and How s Ashish C. Morzaria, SAP SESSION CODE: 0801

SAP Analytics in the Cloud: The What s, Why s, and How s Ashish C. Morzaria, SAP SESSION CODE: 0801

DISCLAIMER This presentation outlines our general product direction and should not be relied on in making a purchase decision. This presentation is not subject to your license agreement or any other agreement with SAP. SAP has no obligation to pursue any course of business outlined in this presentation or to develop or release any functionality mentioned in this presentation. This presentation and SAP's strategy and possible future developments are subject to change and may be changed by SAP at any time for any reason without notice. This document is provided without a warranty of any kind, either express or implied, including but not limited to, the implied warranties of merchantability, fitness for a particular purpose, or non-infringement. SAP assumes no responsibility for errors or omissions in this document, except if such damages were caused by SAP intentionally or grossly negligent.

Learning Points The What s, Why s, and How s: Why Cloud, and why is Cloud Analytics already a mature area? What does Cloud Analytics mean and what are the solutions available? How do you make the right decisions and how do you implement them? What else should we cover? Clearing up cloud-y topics, definitions/terms What SAP is going with cloud Anything else?

SAP Business Intelligence Analytics for the Cloud Strategic Areas 1 Cloud hosted Enterprise Business Intelligence 2 Agile Visualization 3 4 Advanced Analytics Analytic Cloud Applications

Things We Won t Cover in Today s Session.

BI On Demand (and CrystalReports.com, YouCalc) But we were first!

Ariba Integrated Spend Management

Hybris Omnichannel Commerce Analytics

SAP Afaria Cloud Reporting

SAP ByDesign Analytics

SAP Cloud for Customer Beautiful UX, Mobile First, Social Everywhere, Persona-Based, Predictive Analytics, Pre-Integrated

Why Cloud Anyways?

The shift to the Cloud accelerates Scale and pace of change is unprecedented 49% of executives see cloud computing as transformational to their business 1 75% or more of new enterprise IT spend will be cloud-based or hybrid by 2016 2 80% of new IT investments will have direct LOB executive involvement by 2016 3 Hybrid-cloud becomes the enterprise platform of choice through 2016 2 10.1% CAGR for cloud investments from 2012 through 2017 4 $10.2 billion 2012 spend on cloud 5 1. IDC, 2. Saugatuck Technologies, 3. IDC, 4. AMI, 5. AMI

The Cloud opportunity is real and growing Customer needs Value, not software Easy to buy and install Use (not operations) Industry fit Interoperability Met by the Cloud On-premise 63% 50% Hybrid 47% 40% 39% Cloud 10% 18% 13% 2012 2016 2020 Market size Growth in Cloud adoption $160 $140 $120 $100 $80 $60 $40 $20 $0 $100B in 2015 2008 2009 2010 2011 2012 2013 2014 2015 2016 2017 2018 2019 2020 Real partner opportunity 90% of VARs are involved with the cloud in 2011 40% of VARs are both selling and using cloud solutions (CompTIA)

... And as for the traditional objections Cloud isn t for us Security concerns Legal restrictions Cloud has passed tipping point majority of new apps now going to cloud. You re already using cloud, we re just talking about how much more, when Data Security is in our DNA. We meet the most stringent security requirements that a company could have. Focus and expertise of scale Make sure you re comparing to reality today Hosting in 20 countries by end of year Other app areas may not be as restricted

Today s reality In a world of accelerated change, what are common customer challenges and potential outcomes? Business Change Is Outpacing IT. Delayed Project Start Due To System/Hardware Acquisition Lead Times. Specialized Resources Needed. Adapting to changes in business processes Faster time to Value Focus shifts back to quickly enabling strategic business processes 75% of New IT expenditures will be for Cloud or hybrid systems by 2016 2014 SAP AG or an SAP affiliate company. All rights reserved. Internal 16

The Cloud co-existence A new path forward Virtualization/ Private Cloud On-Premise Full Cloud Enterprise Deployment Interestingly, 74% of customers also want their trusted cloud service provider to be able to offer comparable on premise expertise. Another validation of the hybrid model.

SAP Cloud strategy: Cloud built for business Best-in-Class Integration People Supplier LEADING CLOUD APPS Customer Money Flexible Deployment

Analytics solutions from SAP Available on premise or in the SAP Cloud powered by SAP HANA Any Device Agile Visualization Advanced Analytics Cloud Social Enterprise Business Intelligence Trust Big Data

Why Cloud Analytics?

Cloud Terminology

Deployment Types On-Premise: Traditional deployment on physical or virtualized hardware where IT manages all systems Hybrid: Split-mode deployment where some systems are hosted at a service provider and connected by VPN. These systems can be managed by IT or through a managed services provider Cloud: All enterprise systems are hosted at a service provider and either managed by IT or through a managed services provider

Cloud-y Definitions Clarified Public Cloud: is where a Service provider owns all of the infrastructure and makes computing resources available to the public over the Internet for free, pay-per-use, or subscription Private Cloud: is a cloud-like infrastructure implemented within the corporate firewall, under the control of the IT department and provides many benefits of cloud systems (metering, self-provisioning, elasticity, etc..) Virtual Private Cloud: is a private cloud infrastructure deployed at a service provider connected to the customers premises through a secure network connection

Cloud On-premise Let s Take an Example DB SAP Landscape VPN DB BI 4, BW, HANA, ECC, etc.. VPN SAP Landscape DB DB DB BI 4, BW, HANA, ECC, etc.. DB

Public Cloud - Definitions Software as a Service (SaaS): applications designed for end-users, delivered over the web Platform as a Service (PaaS): brings the benefits that SaaS brings for applications, but over to the development world. PaaS delivers the set of tools and services designed to enhance, integrate and deploy SaaS applications quickly and efficiently. Equivalent to O/S, Runtime, Middleware, and Development Infrastructure as a Service (IaaS): is the hardware and software that powers it all - servers, storage and networks

Examples: Software-as-a-Service (SaaS)? SAP Lumira Cloud, Salesforce.com, Business-by-Design Outlook.com, GMail, Office 365, Google Apps Dropbox, Google Drive, OneDrive Platform-as-a-Service (PaaS)? SAP HANA Cloud Platform (HCP) Google Compute Engine, Amazon Elastic Beanstalk, Windows Azure (development) Infrastructure-as-a-Service (PaaS)? SAP HANA Enterprise Cloud (HEC) Amazon EC2, Windows Azure, Rackspace, Google Compute Engine

SAP Cloud Solution Portfolio SOCIAL PEOPLE TO PEOPLE COLLABORATION MANAGED PRIVATE CLOUD PUBLIC CLOUD APPLICATIONS SAP HANA MARKETPLACE SAP BUSINESS SUITE / NW BW OTHER SAP HANA APPLICATIONS HR SALES, SERVICE, MARKETING SAP OR PARTNERS FINANCE PROCUREMENT PARTNER / ISV APPS BUSINESS NETWORK BUSINESS TO BUSINESS COLLABORATION SAP HANA CLOUD PLATFORM Application Services Database Services Infrastructure Services Development Integration 2014 SAP AG or an SAP affiliate company. All rights reserved. Internal 28

HEC and HCP Options for Innovation and Deployment SAP HANA Cloud Platform (HCP) SAP HANA Enterprise Cloud (HEC) Self Service Cloud Offering Ideal for those who want to build, extend, and run next generation applications on SAP HANA in the cloud HCP runs with SAP HANA applications Self service; no managed services Subscription pricing model t Custom Managed Cloud Service Ideal for those who want to run any SAP HANA application in the cloud Suited for SAP Business Suite, SAP Business Warehouse, and for complex landscapes Includes management of infrastructure, software, and applications to accelerate time to value Subscription pricing model 2014 SAP AG or an SAP affiliate company. All rights reserved. Internal 29

The SAP HANA Platform Deployment Options

SAP Business Intelligence Analytics for the Cloud Strategic Areas 1. Cloud hosted Enterprise Business Intelligence Gain agility, efficiency and cost savings with enterprise-grade BI in the cloud or in hybrid on-premise environments at your own pace

SAP BI 4.1 One Suite for All Insight

SAP BI 4.1 for Cloud Deployments

SAP HANA Enterprise Cloud (Managed Cloud) REAL-TIME BUSINESS COMBINED WITH CLOUD SIMPLICITY SAP HANA Enterprise Cloud SAP Business Suite powered by SAP HANA SAP NetWeaver BW powered by SAP HANA SAP BusinessObjects BI 4 SAP Lumira Server MANAGED SERVICES Smarter Business Innovations Faster Business Processes Simpler Business Interactions Smarter Business Decisions Faster Business Intelligence Simpler Analytics Modeling Enterprise grade Business Intelligence SAP HANA Optimized BI Clients Mobile enabled Business Intelligence Assessment Advisory Onboarding and Migration Application Management Infrastructure Hosting and Cloud Services Custom Services SAP HANA Cloud Platform Application Development Integration Database and Analytics Foundation 2013 SAP AG or an SAP affiliate company. All rights reserved. 34

Core Services for SAP HANA Enterprise Cloud Assure customer success from discovery, advice, preparation, transition to operation. Assessment Onboarding & Migration Cloud Infrastructure Application Management Assessment on technical aspects for solution in scope with action and transition plan Prepare the as-is solution and execute the onboarding and migration toward SAP HANA Enterprise Cloud Provisioning of cloud hosting infrastructure with enterprise-class Service Level Agreements Provide application incident support and monitoring with agreed Service Level Agreements Rapid Deployment Solutions available for accelerated deployment 2014 SAP AG or an SAP affiliate company. All rights reserved. Internal 35

SAP HANA Enterprise Cloud and On-Premise

Three HANA Enterprise Cloud License Options

SAP Business Intelligence Analytics for the Cloud Strategic Areas 2. Agile Visualization in the Cloud Deliver cutting edge analytics to users that deliver richer capabilities, faster analysis, and access to more data than ever before, while reducing or eliminating deployment and support logistics of an on-premise infrastructure

SAP Lumira SAP Lumira delivers beautiful analytics, allowing you to easily convey and share knowledge. Using beautiful and intuitive data visualization templates, SAP Lumira lets you focus on telling your story. The power of sharing visualizations and insights in the cloud with everyone and without having to sacrifice performance, security, or functionality. Combine and mash up all your data with simpler, error-free data prepping workflows. Cool charts and visualizations to illustrate hidden insights where numbers cannot. Design Analyze Visualize Share

SAP Lumira for SAP HANA

SAP Lumira Server and SAP Lumira Cloud

SAP Lumira Cloud In The Enterprise

SAP Lumira Cloud Flexible Licensing

SAP Cloud Security

HEC Data Centers Current Status Tier Level & Certifications

You Are Heading Towards The Cloud

Where to go from here? Decide the what s and why s first: Do your needs dictate a specific type of solution? What are the key benefits you are looking to get out of Cloud? Who are the primary beneficiaries of going to the Cloud? What are the use cases that can be solved and by which solution? Then figure out the how: Deployment model might be obvious (actually should be by this stage ) Determine the security, enterprise integration, data flow, etc. requirements Who is going to run the project, do the deployment, manage the migration, etc.? What is the timeline and success critiera? Where is the budget coming from? Do you have executive support?

IaaS: Who to Host? SAP or non-sap hosting? What type of skills do you have in-house versus require? What other SAP solutions do you have, and are they going to also migrate to Cloud? Are you looking for straight IaaS or Managed Hosting? SAP Partner-hosted or Amazon-hosted? Are you planning for production or dev/test? (24x7x365 operation or project based?) Are you looking for any value-added services or straight IaaS? What SLA are you looking for? What level of support? BI4: Amazon Marketplace or Amazon EC2? What level of control or administration are you looking for?

Various customer deployment scenarios Example customer SAP landscapes BEFORE and AFTER Typical Customer Landscape SAP NetWeaver Portal 3 rd Party Applications SAP BusinessObject s SAP Mobility ERP 6.0 Extractors BW 7.0 CRM 7.0 RDBMS RDBMS RDBMS SAP ILM for Archiving SAP NLS for Archiving Sandbox System in Cloud (for testing only) Merging Data into Datamart in Cloud Extending on-premise with cloud applications Moving entire Landscape to Cloud 2014 SAP AG or an SAP affiliate company. All rights reserved. Internal 50

Lumira Cloud or Hosted Lumira Server? Both provide a very similar user experience : Relative parity on features explore data, visualize, and share stories New features/new versions synchronized both release at the same time Enterprise data access on both HANA Cloud Integration (HCI) and Data Services Each has significantly different deployment experiences : Lumira Cloud: no HANA license, web-based admin, always up to date Hosted Lumira Server: own instance, larger sizes, more control, tighter security Advice: Try to choose the one that does what you want, instead of the one you are trying to avoid!

IaaS vs SaaS Infrastructure-as-a Service Software-as-a-Service Solution Type Hosted on-premise software Targeted solution Targeted Persona(s) IT / Administrators Managers / Business Users Deployment Same as on-premise (or vendor supplied) Instantaneous, zero-footprint Maintenance Customer-supplied Always up to date (vendor) Support System-level only, rest is customer supplied Application-level, varying degrees by vendor Enterprise Integration Transparent integration with on-premise Vendor-specific, limited Security Transparent use of on-premise credentials Web-based, but sometimes can federate Licensing Decision Criteria Perpetual (but increasingly system-based subscription) Cost and time savings, efficiencies, lower upfront costs Subscription (usually user-based) User-based pricing (subscription), low admin requirements, same-day provisioning

Some Good Starting Places SAP Lumira Cloud Free to use (not just to try!): http://cloud.saplumira.com Enterprise subscriptions also available: Choose Settings->Account Info once you are logged in Amazon EC2 AWS & SAP site: http://aws.amazon.com/sap/ Case Studies & EC2 Trials: http://aws.amazon.com/enterprise-applications/sap/ Amazon Marketplace (BI4) Partners offering subscriptions: https://aws.amazon.com/marketplace/search/results?page=1&searchterms=business+objects

Key Learning Points

Best-in-Class Cloud Analytics Regardless of Deployment Model

SAP s Cloud Analytics Integration Strategy

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Q&A