Innovative satellite services support successful and efficient deployment of regional broadband networks Abraham Awonuga, Managing Sales Director Africa, Intelsat, South Africa
Innovative Satellite Services Support Successful and Efficient Deployment of Regional Broadband Networks Abraham Awonuga Managing Sales Director - Africa
Mobile Network Operation; A World Of Congested links Customer satisfaction Subscriber churn Challenges Throughput For Data & Video Balance Budget Revenue & Profit Growth Grow revenue per user Acquire new users Offer new services in new regions Upgrade to 3G/4G Network reliability issues Deal with fiber outages impacting service quality Reliable Network Evolution Regulatory Compliance Coverage obligations Service quality
Challenge # 1: To maintain Reliable Network, Better Service Quality and Regulatory Obligation Poor service due to outages and dropped calls on undersized and unreliable networks Mobile operators have over $$ bn in tax charges and fines from the government Impact on brand and customer churn Telco suffers losses because of inland or undersea fiber cuts In 2013: 2,110 fiber cuts in Ghana (30% increase from 2012) Many African countries regulatory Authorities imposed fines on mobile operators for poor quality of service Nigeria: $7.5M; Ivory Coast: $2.8M; Ghana: $290K
0 20 200,000+ km in 1999 years km in 2014
Fiber Serves Coastal & Urban Areas 2014 2014 More fiber means more risk of network downtime. Satellites efficiently backs up fiber and allows reach to underserved areas.
Challenge #2: Need For Network Driven by: Competitive forces Consumer demand Business growth Evolution (2G to 3G) Constrained by: Profitability of cell sites Investment budgets Speed of deployment Network capability
Needs Will Grow Exponentially as Mobile Data Traffic Increases 5 Times in 5 Years for Middle-East Africa Region An opportunity to increase operators revenue BUT Necessity to upgrade the network to support the traffic
Challenge #3: Expansion into Rural Areas Meets Regulatory Coverage Obligations and Helps Top Line Growth BUT Serving remote areas is difficult and expensive Deployment is slow and uneasy Equipment is costly to transport and install No access to the power grid Low population density and ARPU impact profitability
Challenge #4: Operators Must Balance Priorities within a Constrained Budget Revenue Growth Network Evolution Network Agility Network Reliability
Actually, Our Technology Was Designed to Cost- Effectively Address These Challenges! Service Quality 99.999 Availability Economical service back-up Address traffic surges 3G Upgrades Fast deployment Cost-effective High performance for backhaul and per-user needs Rural Expansion Smaller, inexpensive ground equipment Network agility Profitable sites
Intelsat Epic NG Provides Carrier-Grade, High Performance, Platform in an Open, Flexible Environment Supports Carrier Grade Solutions Multiple frequencies provides best solution for each application High efficiency for better performance to customer terminals Flexibility in network topology supports various business models and applications Open Architecture allows customer selection of equipment platforms and SLAs
Intelsat Can help in Improving Network Reliability and Service Quality Reduce Network downtime 99.999 availability Provides bandwidth needed to backup high-speed fiber links Reduce network outages, revenue loss, customer complaints and fines Strengthen MNO s overall Network Reliability
.Your Flexible Back-up Solution An ounce of prevention is worth a pound of cure Benjamin Franklin Proper preparation can do much to mitigate financial and service impacts due to planned or unplanned disruptions Don t wait until it s TOO LATE! Intelsat offers back-up services with the following options: Space Capacity Only Full Time Lease On Demand Lease Managed Services Hub Managed End to End Managed Fully Managed Intelsat Operated and Managed
And Supports Technology Upgrade & Expansion Needs Upgrade from 2G to 3G HTS performance supports the increased bandwidth requirements Allows load sharing of links in times of high traffic load per site and/or congestion in network Surge traffic can be offloaded to satellite, relieving network congestion Cost effective deployment of 3G Economic analysis for 3G upgrades: 1500 3G sites Total throughput: 225 360 Mbps $7M savings in Capex $3M savings in Opex
While Allowing Low-Risk, Profitable Rural Expansion Rural Market Growth High performance spot beams support smaller base station equipment Enabling solar power and quick deployment to support thin routes with low ARPU users Infrastructure can be moved easily ensuring network agility and reducing risk Establish new rural locations with confidence and financial foresight Economic analysis for 3G rural sites: $2.5/month ARPU 1,850 subs/site 66% profit margin
Intelsat Epic NG Strengthens Mobile Network Operators Foundations so They Can Focus on Their Main Mission Rev Growth Network Evolution Network Agility Network Reliability