Broadband Adoption and Usage Connected Tennessee. All Rights Reserved. Do Not Copy Without Written Permission. 17
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1 Broadband Adoption and Usage 2010 Connected Tennessee. All Rights Reserved. Do Not Copy Without Written Permission. 17
2 Tennessee Residents That Have Broadband Service at Home More than one-half (58%) of all Tennessee adults have broadband service at home, which translates into more than 2.7 million Tennessee adults. Since July 2007, Tennessee has experienced a 35% increase in broadband adoption. Percent of all Tennessee residents with broadband service at home Q: Which of the following describe the type of Internet service you have at home? (n=9,513 residents in 2007 and n=1,213 TN residents in 2010) Source: July 2007 and January 2010 Connected Tennessee s 2010 Connected Tennessee. All Rights Reserved. Do Not Copy Without Written Permission. 18
3 Perceptions of Broadband Availability in Tennessee Statewide, 8% of Tennessee adults report that broadband service is not available where they live. This compares to Connected Tennessee s providervalidated Broadband Service Inventory, which reports that 7.8% of Tennessee households do not have broadband access. Have broadband service, or say broadband is available where they live 82% Awareness of broadband availability among Tennessee residents Don't know if broadband is available where they live 10% Say broadband is not available where they live 8% Q: To the best of your knowledge, is broadband or high-speed Internet service available in the area where you live? (n=1,213 TN residents) 2010 Connected Tennessee. All Rights Reserved. Do Not Copy Without Written Permission. 19
4 Residents That Have Broadband Service at Home More than one-half (58%) of all Tennessee adults have broadband service at home, which translates into more than 2.7 million Tennessee adults. By comparison, a recent national survey indicated that 60% of all American households subscribe to home broadband service.* Percent of all residents with broadband service at home Q: Which of the following describe the type of Internet service you have at home? (n=1,213 TN residents in 2010) *Source: Pew Internet and American Life Project, Internet, Broadband, and Cell Phone Statistics, released Jan 5, Tennessee Source: January 2010 Connected Tennessee s 2010 Connected Tennessee. All Rights Reserved. Do Not Copy Without Written Permission. 20
5 Types of Broadband Service That Tennessee Residents Use Percent of all Tennessee broadband subscribers* Statewide, 58% of all Tennessee adults have broadband service at home. Q: Which of the following describes the broadband service you have at home? *Percentages do not add up to 100% because individuals could give multiple responses Connected Tennessee. All Rights Reserved. Do Not Copy Without Written Permission. 21
6 When Tennessee Residents First Subscribed to Broadband When Tennessee broadband users began subscribing 23% 23% 9% 11% 13% 10% 8% Within the past 6 months Between 7 and 12 months ago Within the last two years Within the last three years Within the last four years Within the last five years More than five years ago More than two out of five home broadband users (43%) subscribed in the past two years. Q: When did you first begin subscribing to broadband service? 2010 Connected Tennessee. All Rights Reserved. Do Not Copy Without Written Permission. 22
7 Why Tennessee Residents Subscribe to Broadband Percent of Tennessee residents with a broadband connection at home* Q: Which of the following contributed to your decision to subscribe to broadband service? *Percentages do not add up to 100% because individuals could give multiple responses Connected Tennessee. All Rights Reserved. Do Not Copy Without Written Permission. 23
8 Broadband Download Speeds Broadband subscribers who know their download speeds reported an average speed of 4.9 Mbps. Download speeds among Tennessee broadband subscribers Over one-half of Tennessee residents who subscribe to broadband do not know their current bandwidth. Q: To the best of your knowledge, what is the approximate download speed or bandwidth provided by your Internet service provider? 2010 Connected Tennessee. All Rights Reserved. Do Not Copy Without Written Permission. 24
9 Awareness of Faster Broadband Speeds Statewide, over onethird (34%) of broadband subscribers who know their current download speeds are aware of faster service available in their area. This indicates that they have the option to upgrade to faster speeds, but choose not to do so. Tennessee broadband subscribers who are aware of faster speeds available where they live Q: Are you aware of any services available in your area that offer faster speeds than the service you have now? (n=290 TN broadband subscribers who know their current download speed) 2010 Connected Tennessee. All Rights Reserved. Do Not Copy Without Written Permission. 25
10 Awareness of Faster Broadband Speeds by Subscriber s Broadband Speed Over one-quarter (28%) of broadband subscribers with download speeds of 6.0 Mbps or faster are aware of even faster speeds available in their area. Tennessee broadband subscribers who are aware of faster speeds available in their area Current download speeds Q: Are you aware of any services available in your area that offer faster speeds than the service you have now? (n=290 TN broadband subscribers who know their current download speed) 2010 Connected Tennessee. All Rights Reserved. Do Not Copy Without Written Permission. 26
11 Actual Broadband Speeds vs. Advertised Speeds More than seven out of ten broadband subscribers (71%) say their download speed is the same or faster than what was advertised by their provider. Among Tennessee residents with home broadband service Download speeds are slower than advertised 23% Download speeds are about the same as advertised 67% However, over one-fifth of broadband subscribers (23%, or approximately 624,000 adults) say that their download speeds are slower than advertised. Download speeds are faster than advertised 4% Don't know 6% Q: To what extent would you say the actual speeds you receive compare to the speeds advertised by the Internet provider you use? Would you say the actual speed you receive is usually Connected Tennessee. All Rights Reserved. Do Not Copy Without Written Permission. 27
12 Willingness to Pay More for Faster Broadband Speeds More than three out of four broadband subscribers (76%) say they are satisfied enough with their current broadband speeds that they would not pay an additional $10 per month to double the speed of their connection. Tennessee broadband subscribers who would pay $10 more per month to double their broadband speeds Q: Suppose your current provider offered you broadband service that was twice as fast as your current connection speed for an additional ten dollars per month above what you are paying now. Would you be likely to upgrade to the faster service? 2010 Connected Tennessee. All Rights Reserved. Do Not Copy Without Written Permission. 28
13 Willingness to Pay More for Faster Broadband Speeds by Current Broadband Speed Tennessee broadband subscribers who would pay an extra $10 per month to double their current speeds Current broadband speeds Q: Suppose your current provider offered you broadband service that was twice as fast as your current connection speed for an additional ten dollars per month above what you are paying now. Would you be likely to upgrade to the faster service? (n=290 TN broadband subscribers who know their approximate download speed) 2010 Connected Tennessee. All Rights Reserved. Do Not Copy Without Written Permission. 29
14 Satisfaction With Broadband Service Satisfaction among Tennessee residents with their home broadband speed Only 2% of Tennessee broadband subscribers report being dissatisfied with their current broadband service. Q: Overall, how satisfied are you with your broadband service? 2010 Connected Tennessee. All Rights Reserved. Do Not Copy Without Written Permission. 30
15 Reason for Dissatisfaction with Broadband Service Among Tennessee residents with home broadband service* Too slow 1.8% Overall, 2% of Tennessee broadband subscribers report that they are dissatisfied with their current service. Frequent service outages Latency Too expensive 1.2% 1.1% 1.1% Poor customer service 0.8% *Respondents could provide more than one answer. Q: What is it about your broadband service that is not satisfactory? 2010 Connected Tennessee. All Rights Reserved. Do Not Copy Without Written Permission. 31
Residential Technology Assessment by Educational Attainment. Do Not Copy Without Written Permission 85 www.connectedtennessee.org
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