CURRICULUM VITAE - IRENE ROOZEN Professional Experience Associate Professor Marketing /Market Research HUB October 2008 - present, 100% Affiliated researcher at KULeuven from 1-9-2007 - present Visiting professor (10%) Marketing, Facultés Universitaires Saint-Louis, October 2007 present Visiting professor Advertising (Marketing Communication) Jan 2009 ESCP-EAP Parijs (Business School) Assistant professor Marketing / Market Research, VLEKHO, Hogeschool voor Wetenschap en Kunst, Brussels', October 2000 - October 2008 (100%) Doctor-assistant professor at University of Antwerp RUCA, Department Marketing, from October 1999 - October 2000 (100%) Assistant professor at the University of Antwerp RUCA, Department Marketing, October 1992 September 1999 (100%). Researcher at the University of Antwerp - RUCA, Department International Economics, November 1991 October 1992 (100%) Research assistant at the Foundation of Economic Research, University of Amsterdam, The Netherlands, November 1988 October 1990 (60%). Education Doctor in Applied Economics, 1 July 1999, University of Antwerp RUCA, Middelheimlaan 1, 2020 Antwerp (no degree assigned). Promotor: Prof. Dr. P. De Pelsmacker Water- Energik en Vlario Award for PhD October 2000 (2000 Euro). Doctoral program, 13 May 1998 (Multivariate statistics, Micro-Economics, Literature and doctoral seminar, first class honours). Dutch Doctoral Exam (MSC) in Econometrics, October 1986 June 1991, University of Amsterdam, Department Economics and Econometrics, Jodebreestraat 23, Amsterdam, The Netherlands (no degree assigned). Thesis: A transport choice model for Denmark Advisor: Prof. Dr. J.S. Cramer. Propedeutisch Exam Econometrics, August 1985 October 1986, University of Amsterdam, Department Econometrics, Jodebreestraat 23, Amsterdam, The Netherlands, (no degree assigned). Secondary school: August 1979 June 1985: VWO, Atheneum-B, Triniteitslyceum, Zijlweg 220, Haarlem, The Netherlands (no degree assigned). 1
Scientific research / publications 2012 De Grez, L., Valcke, M., Roozen, I. (2012, forthcoming), How effective are self- and peer assessment of oral presentation skills compared to teachers assessments? Active Learning in Higher Education, Volume 13, Issue 3. Irene Roozen (2012, forthcoming), The impact of emotional appeal and the media-context on the effectiveness of commercials for not for-profit and for-profit brands, Journal of Marketing Communications - Decision on Manuscript ID RJMC-2010-0085.R1. 2011 Roozen, Irene and Kristin Blondé (2011), The Effectiveness of Slow and Fast paced TV Commercials: some Experimental Empirical Results, Journal of Marketing Trends, Vol 1, 5 (February), 65-72. Irene Roozen and Leen Adams (2011), Do female models have to be size 34 to promote beauty products? EMAC Conference University of Ljubljana, Faculty of Economics, Ljubljana, Slovenia from May 24-27, 2011. Irene Roozen and Michel Meulders (2011) Are TV commercials still effective compared to other touch points? EMAC Conference University of Ljubljana, Faculty of Economics, Ljubljana, Slovenia from May 24-27, 2011. Irene Roozen and Mariet Raedts (2011), De invloed van positieve en of negatieve geschreven informatie over afgebeelde personen op de effectiviteit van advertorials, 12e VIOT (Vereniging voor Interuniversitair Overleg Taalbeheersing)-congres, 21-23 december 2011, Universiteit Leiden, Nederland. 2010 Roozen, Irene and Christel Claeys (2010), 'The Relative Effectiveness of Celebrity Endorsement for Print Advertisement', Review of Business and Economics, Vol LV (January-March), 76-90. Roozen, Irene (2010), The Effectiveness of Product Placements in Music Videos: Some Experimental Empirical Results, Revista Romana de Marketing, nr. 4, 7-31. Roozen, Irene (2010), The Importance of the Fit between the Context of the Program and the TV commercial, for the 9th International Marketing Trends Congress, Venice 20-23 January 2010. Irene Roozen and Christel Claeys (2010), On the Effectiveness of Profit vs. Non-Profit Commercials: The Impact of Emotional Appeal and Media-Context, EMAC Conference conference 2010. 2009 Roozen, Irene Emilie Genin (2009), Can SMS marketing be an Effective Alternative for Traditional Marketing Communications?, Romanian Marketing Review, July- September, 3, 136-156. De Grez, L., Valcke, M., Roozen, I. (2009). The impact of an innovative instructional intervention on the acquisition of oral presentation skills in higher education. Computers & Education, 53 112-120. De Grez, L., Valcke, M., Roozen, I. (2009). The impact of goal orientation, self-reflection and personal characteristics on the acquisition of oral presentation skills. European Journal of Psychology of Education, 24 (3): 293-306. Irene Roozen and Emilie Genin (2009), How effective is SMS Marketing? 38th EMAC conference in Nantes School of Management 26-29 May 2009. Irene Roozen and Christel Cleays (2009), Are Anonymous models an Effective Alternative for Celebrity Endorsement? 38th EMAC conference in Nantes School of Management 26-29 May 2009. 2
Valcke M, De Grez L. and Roozen (2009), Self- and peer assessment of oral presentation skills in higher education AERA American Educational Research Association Conference- Annual Meeting, Session Facilitating Classroom Teaching and Learning Irene Roozen and Emilie Genin (2009), The Effectiveness of SMS-Marketing versus Traditional Marketing Communication for the 8th International Marketing Trends Congress, Paris 16-17 January 2009 Publication in book with referee system De Grez, L., Valcke, M., & Roozen, I. (2009), Invloed van doeloriëntatie, zelfreflectie en persoonskenmerken op het aanleren van presentatievaardigheden, in Jaspers, D., & Vermoortel, Ph. (Eds.). Bedrijf & Taal, Opstellen voor Wilfried Janssens/Business & Language, Essays in Honour of Wilfried Janssens. Leuven: Peeters. (in Dutch) Irene Roozen en Kristin Blondé (2009), Can Hit Music really influence the Likeability and Perceived Originality of a TV Commercial? in Jaspers, D., & Vermoortel, Ph. (Eds.). Bedrijf & Taal, Opstellen voor Wilfried Janssens/Business & Language, Essays in Honour of Wilfried Janssens. Leuven: Peeters. 2008 Roozen Irene (2008), Can the Likeability of the Programme influence the Effectiveness of Product Placements and TV Commercials? Romanian Marketing Review, July-September, 3, 57-77. Slabbinck, Hendrik and Irene Roozen (2008), The Relationship between Brand - and Media Personality Characteristics, Tijdschrift voor Economie en Management, Vol. LIII- April-June, 161-170. Irene Roozen (2008), The influence of the likeability of the programme on the effectiveness of product placements and TV commercials, 37th EMAC conference in Brighton 25-30 May 2008. Slabbinck, Patrick VanKenhove en Irene Roozen (2008) Are projective techniques valid alternatives to the Implicit Association Test? 37th EMAC conference in Brighton 25-30 May 2008. De Grez L., Valcke M., Roozen (2008), Assessment of oral presentation skills in higher education, EARLI (European Association for Research on Learning and Instruction) + Northumbria University + Humboldt University Berlin. Berlin/Potsdam round table paper, 27-29 Augustus. Irene Roozen (2008), The Relative Effectiveness of Celebrity Endorsement for Beauty, High- and Low Involvement Product Print Advertisements for the 7th International Marketing Trends Congress, Venice 17-19 January 2008. workingpapers Irene Roozen and Emilie Genin (2008) Can we compare SMS marketing to Traditional Marketing Communications?, HUB-Research-Working paper, Nr. 50. Irene Roozen, (2008), 'The Effectiveness of Celebrity Endorsement for Print Advertisements', HUB- Research-Working paper, Nr. 7 Irene Roozen, (2008), The Effectiveness of Product Placements: The Influence of the Likeability of the programme', HUB-Research-Working paper, Nr. 8 2007 Kristin Blondé en Irene Roozen (2007), Effectiveness of Product Placements compared to TV- Commercials, 36th EMAC conference in Reykjavik 22-25 May 2007 Irene Roozen, Kristin Blondé and Hendrik Slabbinck (2007), Do Age and Visual Information Processing Experience Influence the Processing of Slow and Fast TV Commercials? 36th EMAC conference in Reykjavik, 22-25 MAY 2007 Hendrik Slabbinck, Patrick Vankenhove and Irene Roozen (2007), Comparison between the Implicit Association Test and Indirect Questioning as measurement methods to overcome Social 3
Desirability Bias, 36th EMAC conference in Reykjavik 22-25 MAY 2007. De Grez L., Valcke M., Roozen (2007), Exploring the Impact of Environment, Behaviour and Personal Characteristics on the Development of Oral Presentations, EARLI Conference, 12th Conference for Research on Learning and Instruction University of Szeged Eötvös Loránd University Hungarian Academy of Sciences Budapest, Hungary August 28 - September 1, 2007 De Grez L., Valcke M., Roozen (2007), Enhancement of oral presentation skills via standardised instruction and the role of self- and peer-assessment, ECER conference, 19-21 September 2007. De Grez L., Valcke M., Roozen, I. (2007), The influence of instruction and assessment on the acquisition of oral presentation skills. EARLI Conference, 12th Conference for Research on Learning and Instruction University of Szeged Eötvös Loránd University Hungarian Academy of Sciences Budapest, Hungary August 28 - September 1, 2007 Blondé, Kristin and Irene Roozen (2007), An Explorative Study of Testing the Effectiveness of Product Placement compared to 30-second TV-Commercials for the 6th International Marketing Trends Congress, Paris 26-27 January 2007. Articles in national journals with referee system Kristin Blondé and Irene Roozen (2007), Strikt product placement de zapper?, Management book of the year, 36-48. Irene Roozen and Kristin Blondé (2007), Is product placement een effectief communicatie instrument?, Tijdschrift voor Marketing, April, 24-27. 2006 De Grez L., Valcke M., Roozen, I. (2006), Exploring the impact of an innovative learning environment on the development of oral presentations, EARLI Conference, Proceedings of the European Practice-based and Practitioner Research Conference (theme: improving quality in teaching and learning. Developmental work and Implementation challenges), University of Leuven, Belgium, 19th - 21st October, 2006. Roozen, Irene and Kristin Blondé (2006), The influence of Hit Music on the Likeability and Originality of a TV Commercial, Proceedings of the 35th EMAC Conference, CD-ROM. Slabbinck, Hendrik and Irene Roozen (2006), Extending brand personality characteristics to media channels, Proceedings of the 35th EMAC Conference, CD-ROM. Articles in international journals with referee system before 2006 Roozen, Irene, De Pelsmacker, Patrick and Frank Bostyn (2001), The ethical dimensions of decision processes of employees, Journal of Business Ethics, September, vol. 33, nr. 2, 87-99. Roozen, I.T.M. and P. De Pelsmacker (2000), Polish and Belgian Consumers Perceptions of Environmentally Friendly Behaviour, Journal of Consumer Studies and Home Economics, 24, nr. 1 9-21. Mielants, Caroline, Irene Roozen, Patrick De Pelmsacker en Frank Bostyn (2000), Ethiek als een dimensie in het beslissingsproces van een onderneming: een literatuuroverzicht, Economisch en Sociaal Tijdschrift, vol.54, nr. 3, 259-290. Roozen, I.T.M. en P. De Pelsmacker (1999), De invloed van milieubesef op milieuvriendelijk gedrag van consumenten, Tijdschrift voor Economie en Management, 2, 161-174. Roozen, I.T.M. and P. De Pelsmacker (1998) Attributes of Environmentally Friendly Consumer Behavior, Journal of International Consumer Marketing, vol. 10, nr. 3, 21-41. Roozen, I.T.M. (1997), Who are really Purchasing Environmentally Friendly Detergents? Journal of Consumer Studies and Home Economics, 21, 237-245. Roozen I.T.M. (1999), Milieu en consument, eye-zicht op trends, vol. 3, nr. 5, 3-4. Cuyvers, L., P. De Pelsmacker, G. Rayp and I.T.M. Roozen (1995, IT publication), A decision Support Model for the Planning and Assessment of Export Promotion Activities by Government Export Promotion Institutions - the Belgian Case, International Journal of Research in Marketing, 12, 2, 173-186. (IT-tijdschrift) 4
De Pelsmacker P., P.N. Jolie, I.T.M. Roozen en A. Hart de Ruijter (1994) A Changing Business Climate: The Impact on Clinical Research, Good Clinical Practice Journal, vol. 1, nr. 4, 31-35. Doctoral Dissertation I.T.M. Roozen (1999), Milieu en Consument. Determinanten van milieuvriendelijk gedrag van consumenten, Doctoraal Proefschrift, Universiteit Antwerpen RUCA, 386p. before 2006 Roozen, I.T.M. and P. De Pelsmacker (2000), Constructing Reliable and Valid Scales for Environmental Consciousness and Environmentally Friendly Behaviour of Consumers, Proceedings of the 29th EMAC Conference, CD-ROM. Roozen I.T.M. and P. De Pelsmacker (1999), Environmental Friendliness and Social Dilemmas: An Empirical Study for Belgium, Proceedings of the 28th EMAC Conference, CD-ROM. Roozen I.T.M. and P. De Pelsmacker (1999), Social Environmental Dilemmas: An Empirical Study for Belgium, VVE-dag, Gent 31 maart. De Pelsmacker, P. and Irene T.M. Roozen (1998), A Taxanomy of Environmentally-Conscious Consumers and Environmentally Friendly Behaviour, Proceedings of the 27th EMAC Conference pp. 349-368. Roozen I.T.M. and P. De Pelsmacker (1998), What is Environmentally Friendly Behavior? A Comparison between Belgian and Polish Consumers, Proceedings of the IAAP Conference, San Francisco US, CD-ROM. Roozen, I.T.M. and P. De Pelsmacker (1997), Consumers Perception of Green Consumption Behaviour, Proceedings of the 26th EMAC Conference, pp. 1981-1990. Roozen, I.T.M. (1997), Explaining Environmentally Friendly Behaviour, 10th doctoral colloquium, May 18-20 Warwick, UK. Roozen, I.T.M. (1996). Purchasing Environmentally Friendly Detergents: An Empirical Study for Belgium, Proceedings of the 25th EMAC Conference, pp. 955-975. Cuyvers, L, P. De Pelsmacker, G. Rayp and I.T.M. Roozen (1995), A decision Support Model for the Planning and Assessment of Export Promotion Activities by Government Export Promotion Institutions - the Belgian Case, The First South China International Symposium on Planning, Developing Markets and Information Technology Support: Managing Business in the 1990s, editors: Henry Steel and Nelson Santos Antonio, vol. 1, pp. 289-299. Cuyvers L., P. De Pelsmacker, G. Rayp and I.T.M. Roozen (1994), Een beslissend ondersteunend model voor de planning en de evaluatie van exportpromotie-activiteiten in België, Internationaal management - Management onderzoek, tweede NVAM-congres, De Nederlands- Vlaamse Academie voor Management, Antwerpen, 4 februari. De Pelsmacker, P. and I.T.M. Roozen (1993), Trends in Marketingtechnieken van vandaag, Congres Stichting Marketing, No Ideas No Marketing, 3-4 mei, Brussel Research reports / working papers before 2006 De Pelsmacker, P., W. Janssens, M. Geuens and I. Roozen, (2001), Meten van de impact van milieucommunicatie, Project in opdracht van Aminal, Oktober, 157p. Caroline Mielants, Irene Roozen, Patrick De Pelsmacker and Frank Bostyn (2000), Ethiek als een dimensie in het beslissingsproces van een onderneming: Een literatuuroverzicht, RUCAworkingpaper, nr.3. Irene Roozen, Patrick De Pelsmacker and Frank Bostyn (2000), The Ethical Dimensions of Decision Processes of Employees, RUCA-workingpaper, nr. 2. Roozen I.T.M. en P. De Pelsmacker (1999), Social Environmental Dilemmas: An Empirical Study for Belgium, VVE-dag, Gent 31 maart. De Pelsmacker, P. and Irene Roozen (1999), A Comparison of Different Recruitment Techniques for 'New' and 'Used' Respondents, RUCA-workingpaper, nr. 14. Irene Roozen and Patrick De Pelsmacker (1999), Constructing Scales for the Measurement of Environmental Consciousness and Environmentally Friendly Consumer Behaviour, RUCAworkingpaper, nr. 16. Roozen I.T.M. and P. De Pelsmacker (1998), In welke mate beïnvloeden de verschillende aspecten 5
van milieubesef de verschillende vormen van milieuvriendelijk gedrag van consumenten?, RUCA - workingpaper, nr. 4. Roozen I.T.M. (1998), Consumers Perceptions of Green Behavior, RUCA - workingpaper, nr. 8. Roozen I.T.M. and P. De Pelsmacker (1998), Polish and Belgian Consumers Perceptions of Environmentally Friendly Behaviour, RUCA-workingpaper, nr. 10. Roozen I.T.M. and P. De Pelsmacker (1998), Social Environmental Dilemmas: An Empirical Study for Belgium, RUCA-workingpaper, nr. 16. Roozen I.T.M. and P. De Pelsmacker (1997), Attributes of Environmentally Friendly Consumer Behaviour, RUCA - workingpaper, nr. 14. De Pelsmacker P. and Irene, T.M. Roozen (1997), Consumer Lifestyle Segmentation and Ecologically Conscious Behaviour, RUCA - workingpaper nr. 27. Roozen I.T.M. (1996), Who are really Purchasing Environmentally Friendly Detergents?, RUCAworkingpaper, nr.9. Roozen I.T.M. (1995), Purchasing Environmentally Friendly Detergents: An Empirical Study for Belgium, RUCA - workingpaper nr. 12. De Kimpe, A., I.T.M. Roozen P. De Pelsmacker, E. Vanlommel (1995), Cookies Company Belgium, Marktonderzoek bij de ontwikkeling van een nieuw product, Onderzoek in opdracht van het Interuniversitair College voor Management. Cuyvers L., P. De Pelsmacker, G. Rayp and I.T.M. Roozen (1994), Een beslissend ondersteunend model voor de planning en de evaluatie van exportpromotie-activiteiten in België, Internationaal management - Management onderzoek, tweede NVAM-congres, De Nederlands- Vlaamse Academie voor Management, Antwerpen, 4 februari. De Pelsmacker, P. and I.T.M. Roozen (1993), Trends in Marketingtechnieken van vandaag, Congres Stichting Marketing, No Ideas No Marketing, 3-4 mei, Brussel. Roozen, I.T.M. L. Cuyvers, P. De Pelsmacker and G. Rayp (1992), Een normatief model voor de planning van exportbevorderende activiteiten van de Vlaamse Dienst voor Buitenlandse Handel, Antwerpen. Roozen, I.T.M. (1991), Een vervoerswijzekeuze model voor Denemarken. Afstudeerscriptie Universiteit van Amsterdam. Mot, E.S. and I.T.M. Roozen, (1990), Aanvullende en vervangende zwarte arbeid, Werkdocument van de Wetenschappelijke Raad voor het Regeringsbeleid, WRR, s Gravenhage. Ghering, M.J., I.T.M. Roozen, C.N. Teulings, E. Brouwer (1990), Wie betaalt de rekening van rekening rijden? Onderzoek in opdracht van Rijkswaterstaat Dienst Verkeerskunde, Project Tolheffing, s Gravenhage-Amsterdam. Teulings, C.N., M.J. Ghering, I.T.M. Roozen (1990) Het schatten van inkomens van personen op basis van hun inkomensklasse, SEO Research Memorandum, Amsterdam. Roozen, I.T.M. (1989), Korting op studieschuld, vooral voordeel voor Ministerie van Onderwijs en Wetenschappen, Folia Civitatis, Weekblad Universiteit van Amsterdam, Amsterdam. Reijnen, J.O.N., C van der Vegt, I.T.M. Roozen, J.S. Cramer (1989) Verschillen in kostprijs van blindenbibliotheken. Onderzoek in opdracht van de SVB, Studie- en Vakbibliotheek voor visueel en anderszins gehandicapten, Amsterdam. R.F. Broek, F. van Puffelen, I.T.M. Roozen (1989 ERBO in de jaren negentig. Onderzoek in opdracht van de vereniging van Kamers van Koophandel. Amsterdam. 6