Dean Soyeon Shim s Biography Dr. Soyeon Shim assumed her current position as the Dean of the School of Human Ecology (SoHE) at the University of Wisconsin, Madison, on August 27, 2012. Prior to joining the SoHE, she served as the Director of the Norton School of Family and Consumer Sciences and Associate Dean, Strategic Initiatives, College of Agriculture and Life Sciences, at the University of Arizona. As chief academic and financial officer of the SoHE, Dr. Shim provides leadership across all dimensions of graduate and undergraduate education, research, and Cooperative Extension/outreach. She oversees strategic planning, fiscal planning and management, human resources, and alumni relations and fundraising. Dr. Shim s scholarly research has been in the areas of consumer decision-making, consumer and youth financial behavior and global retailing. Her work has won competitive grants totaling more than $1.5 million from the USDA/NRI (currently AFRI), from foundations (e.g., Citi, NEFE, NRF), and from IBM and other corporations. In 2007, serving as the Principal Investigator and Founder, Dr. Shim launched APLUS (Arizona Pathways to Life Success for University Students), a major longitudinal study monitoring young adults formation of financial attitudes and behaviors. Dr. Shim has received numerous teaching, research, development, and leadership awards, both at the university and state/national level. She has authored or co-authored over 95 scholarly articles in refereed journals, including Journal of Retailing, Journal of Public Policy & Marketing, Psychology & Marketing, Journal of Economic Psychology, Journal of Applied Developmental Psychology, Journal of Research on Adolescence, Journal of Youth and Adolescence, and Family Relations. In her previous role as the director of the Norton School at the University of Arizona (UA), she led a $25 million capital campaign to build a new facility for the School, and she also raised more than $30 million to create an endowment fund. During her tenure at the UA, she established the Terry J. Lundgren Center for Retailing (in 1994) and the TCA Institute for Consumer Financial Education and Research (in 2002). In 2008, she led a successful effort to reestablish the Frances McClelland Institute for Children, Youth and Families. In her role as Associate Dean, Strategic Initiatives, at the UA, she provided strategic advice to the Dean of College of Agriculture and Life Sciences and spearheaded new strategic initiatives to develop corporate relations and economic opportunities. Dr. Shim received her bachelor s and master s degrees from Yonsei University, Seoul, Korea, and a doctoral degree from the University of Tennessee, Knoxville. Research and Creative Endeavor
Although my primary duty for the past decade has been to lead an academic unit, I have continued the funded research work I began two decades ago. Combining my expertise in consumer decision-making and my personal interests, I draw research questions from real-life issues with a goal to further both theoretical understanding and practical implications. For instance, during a citrus farm tour in Yuma, Arizona, when I learned that Japan was the leading export country for U.S. agricultural industry, I developed a research program, funded by the USDA, to help U.S. exporters understand the attitudes and behaviors of Japanese consumers and suppliers of fruits and vegetables. More recently, in the wake of the recent economic downturn, I became interested in the financial development processes of young people. Thus, my colleagues and I launched a longitudinal study we call Arizona Pathways to Life Success for University Students (APLUS). The study will span a decade or more and will survey groups of young adults as they pass through a series of milestone life events. APLUS will ultimately help us understand the financial processes by which young adults develop financial attitudes and behaviors knowledge that will serve as a crucial first step toward learning how to better prepare our youth to succeed financially and achieve lasting happiness (for more information about APLUS, click here: http://aplus.arizona.edu/). Current Project Co-Investigator (Wave 3) & Principal Investigator (Wave 1, 1.5, & 2), Arizona Pathways for Life Success for University Students (APLUS). Total Funding for W1-3: $785,000 (Wave 1, 1.5, 2, &3) from National Endowment of Financial Education (NEFE), Citi Foundation, and Experien. Collaborators: Joyce Serido, Mike Staten, Noel Card, Bonnie Barber, Jing Xiao. Select Publications Currently Under Review or In Press Currently Under Review Shim, S., Serido, J. & Tang, C. (under 2 nd review). Socialization processes and pathways to healthy financial development for young adults. Journal of Applied Developmental Psychology. Shim, S., Serido, J. Tang, C., & Bosch, L. (under 2 nd review). Financial Identity Styles: A Longitudinal Study of Socialization Factors and Consequences on Financial Capabilities among Young Adults. Journal of Consumer Affairs. Serido, J., Shim, S., & Tang, C. (under review). A framework for promoting financial capability among emerging adults. International Journal of Behavioral Development. In Press or Published
Serido, J., Shim, S., Xiao, J. J., Card, N., and Tang, C. (in press). Financial adaptation among college students: Helping students cope with financial strain. The Journal of College Student Development. Xiao, J., Tang, S. Shim, S. & Serido, J. (2011). Antecedents and Consequences of Risky Credit Behavior Among College Students: Application and Extension of the Theory of Planned Behavior. Journal of Public Policy & Marketing: Vol. 30, No. 2, pp. 239-245. Shim, S., Serido, J., & Tang, C. (2011). The ant and the grasshopper revisited: The present psychological benefits of saving and future oriented financial behaviors. Journal of Economic Psychology. 33(1), 155-165. Shim, S., Serido, J., & Barber, B. (2011). A consumer way of thinking: Linking Consumer Socialization and Consumption Motivation Perspectives to Adolescent Development. Journal of Research on Adolescence. 21(1), 290-299. Serido, J. Tang, C., Mishra, A. & Shim, S. (2010). Family environment and its impact on college students well-being. Family Relations. 59 (October), 453-464. Xiao, J. J., Serido, J., & Shim, S. (2010). Financial education, financial knowledge, and risky financial behavior of college students. In D. Lamdin (Ed.), Financial decisions across the lifespan: Problems, programs, and prospects. New York: Springer. Shim, S., Barber, B., Card, N. Xiao, & Serido, J. (2010). Financial socialization of first-year college students: the role ofparents, work, and education. Journal of Youth and Adolescence. 39(12), 1457-70. Xiao, J. Tang, C., & Shim, S. (2009). Acting for Happiness: Financial Behavior and Life Satisfaction of College Student. Social Indicators Research, 92(1), 53-68. Shim, S., Xiao, J., Barber, B., & Lyons, A. (2009), Pathways to life success: A conceptual model of financial well-being for young adults. Journal of Applied Developmental Psychology. 30, 708-723. Xiao, J., Shim, S., Barber, B., & Lyons, A. (2008). Financial behaviors and life outcomes of young adults in transition. Report: National Council on Family Relations. 53(2), 14-16. Gehrt, K. C, & Shim, S. (2007). Situational segmentation in the International Marketplace: The Japanese snack market. International Marketing: Modern and Classic Papers in Paliwoda, S., & Ryans, J. Jr. UK: J.K. Edward Elgar Publishing Ltd. [Reprint of Gehrt & Shim, 2003] Hartman, J., Shim, S., Barber, B., & O Brien, Matthew (2006). Adolescents utilitarian and hedonic Web-consumption behavior: Hierarchical influence of personal values and innovativeness. Psychology & Marketing, 23(10), 813-839. Shim, S., Gehrt, K. & Siek, M. (2005). Attitude and behavior regarding pleasure travel among mature consumersjournal of Travel and Tourism Marketing, 18(2), 69-81.
Shim, S. & Maggs, J. (2005). A Cognitive and Behavioral Hierarchical Decision-Making Model of College Students Alcohol Consumption. Psychology & Marketing, 22(8), 649-668. Shim, S. & Maggs, J. (2005). A psychographic analysis of college students alcohol consumption: Implications for prevention and consumer education. Family and Consumer Science Research Journal, 33(3), 255-273. Gehrt, K., Lotz, S., Shim, S., Sakano, T. & Onzo, N. (2005). Overcoming informal trade barriers among Japanese intermediaries: An attitudinal assessment. Agribusiness: An International Journal, 21(1), 53-63. Shim, S. Eastlick, M. A., & Lotz, S. (2004). Search-Purchase (S-P) Strategies of Multi-Channel Consumers:. Journal of Marketing Channels, 11(2/3), 33-54. Xu, Jing, Shim, S., Lotz, S. & Almeida, D. (2004). Ethnic identity, socialization factors and cultural-specific consumption behavior. Psychology & Marketing, 21(2), 93-112. Kim, H.S., & Shim, S. (2003). Gender-based approach to the understanding of leadership roles among retail managers. Human Resource Development Quarterly, 14(3), 321-342. Gehrt, K. & Shim, S. (2003). Situational segmentation in the international marketplace: The Japanese snac Lotz, S., Shim, S. & Gehrt, K. (2003). A study of Japanese Consumers Cognitive Hierarchies in Formal and Informal Gift-Giving Situation. Psychology & Marketing, 20(1), 59-86. Watchravesringkan, K. & Shim, S. (2003). Information search and shopping intentions through Internet for apparel products. Clothing and Textiles Research Journal, 21(1), 1-7. Shim, S., Lusch, R. & O Brien, M. (2002). A hierarchical Model of Values, Leadership, Job Satisfaction and Committment. Journal of Marketing Channels, 10(1), 65-87. Gehrt, K. & Shim, S. (2002). Situational influence in the international Marketplace: An Examination of Japanese gift-giving. Journal of Marketing Theory and Practice, 10(1), 11-22. Shim, S., Lusch, R., & Goldsberry, E. (2002). Leadership style profiles of retail managers: Personal, organizational and managerial characteristics. The International Journal of Retail & Distribution Management, 30(4), 186-201. Shim, S., Eastlick, M., Lotz, S., Warrington, P. (2001). An online prepurchase intentions model: The role of intention to search. Journal of Retailing, 77, 397-416. (Best Paper Award: Sixth Triennial AMS/ACRA Retailing Conference) Shim, S., Gehrt, K., & Lotz, S. (2001). Export implications for the Japanese Fruit Market: Fruit- Specific Lifestyle Segments. The International Journal of Retail & Distribution Management, 29, 298-314. Shim, S., Eastlick, M. & Lotz, S. (2000). Assessing the impact of Internet shopping on store retailing among mall shoppers and Internet users. Journal of Shopping Center Research, 7(2), 7-44.
Shim, S., and Cho, P. (2000). The Impact of life events on perceived stress, clothing-specific lifestyle and retail patronage: The recent IMF event in Korea. Family and Consumer Science Research Journal. Warrington, P. & Shim, S. (2000). An Empirical Investigation of the Relationship between Product Involvement and Brand Commitment. Psychology & Marketing, 17(9), 761-782.