Jing Xu. Department of Marketing Phone: (86) Guanghua School of Management Fax: (86)

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1 Nov 2013 Jing Xu Department of Marketing Phone: (86) Guanghua School of Management Fax: (86) Peking University Beijing , China EMPLOYMENT Present Associate Professor of Marketing Assistant Professor of Marketing, Guanghua School of Management, Peking University EDUCATION Ph.D. Stephen M. Ross School of Business, University of Michigan, June 2007, Marketing M.S. The Norton School of Family and Consumer Sciences, University of Arizona, May 2001 B.S. Nanjing College of Chinese Medicine, June 1995 PUBLICATIONS Wan, Wen, Jing Xu, and Ying Ding (forthcoming), To Be or Not To Be Unique? The Effect of Social Exclusion on Consumer Choice. Journal of Consumer Research. Xu, Jing, Zixi Jiang and Ravi Dhar (2013), Mental Representation and Assortment Size: How Thinking Abstractly Helps Choosing, Journal of Marketing Research, 50(Aug), Xu, Jing, Hao Shen and Robert Jr. Wyer (2012), Does the Distance Between Us Matter? Influences of Physical Proximity to Others on Consumer Choice. Journal of Consumer Psychology, 22 (3), Zhang, Ying, Jing Xu, Zixi Jiang and Suyi Huang (2011), Been There, Done That. The Impact of Effort Investment on Goal Value and Consumer Motivation. Journal of Consumer Research. 38 (1), Schwarz, Nobert and Jing Xu (2011), Why Don t We Learn from Poor Choices? The Consistency of Expectations, Choice, and Memory Clouds the Lessons of Experience. Journal of Consumer Psychology, 21(2),

2 Goldsmith, Kelly, Jing Xu and Ravi Dhar (2010), The Power of Customers Mindset. Sloan Management Review, Vol. 52 (1), Xu, Jing and Norbert Schwarz (2009). Do We Need a Reason to Indulge? Journal of Marketing Research, XLVI (Feb), Schwarz, Norbert, Hyunjin Song, and Jing Xu (2009). When Thinking is Difficult: Metacognitive Experiences as Information, in Michaela Wänke (ed.), The Social Psychology of Consumer Behavior, New York: Psychology Press, Schwarz, Norbert, Daniel Kahneman, and Jing Xu (2009). Global and Episodic Reports of Hedonic Experience, In Robert Belli, Duane Alwin, and Frank Stafford (eds.) Using calendar and dairy methods in life events research. Newbury Park, CA: Sage, Schwarz, Norbert, Jing Xu, Hyunjin Song, and Hyejung Cho (2008), From Feelings to Judgments: Constructing Heuristics on the Spot, in Advances in Consumer Research, Vol. 35, Angela Lee and Dilip Soman (eds.), Xu, Jing, Soyeon Shim, Sherry Lotz, and David Almeida (2004). Ethnic Identity, socialization factors, and cultural-specific consumption behavior, Psychology & Marketing, 21(2), 盛 峰, 徐 菁 (2013). 神 经 营 销 : 解 密 消 费 者 的 大 脑. 营 销 科 学 学 报, 9 (1), 张 红 霞, 丁 瑛,Angela Lee, 徐 菁 (2013). 依 赖 VS 独 立? 中 国 消 费 者 自 我 构 念 的 地 域 和 年 龄 差 异 及 其 对 广 告 诉 求 偏 好 的 影 响 营 销 科 学 学 报, 9 (1), 丁 瑛, 徐 菁, 张 影 (2012). 消 费 者 如 何 应 对 选 择 困 难 选 择 困 难 的 不 同 归 因 方 式 对 折 中 效 应 的 影 响. 营 销 科 学 学 报. 徐 菁, 涂 艳 苹, 腾 添 (2010). 皮 肤 白 即 净 - 肤 色 深 浅 对 个 性 特 征 及 消 费 行 为 判 断 的 影 响. 营 销 科 学 学 报,6(3), 徐 菁, 蒋 多 (2009). 期 望 体 验 和 回 忆 : 当 消 费 者 不 能 从 体 验 中 学 习 心 理 学 报,41(8), RESEARCH IN PROGRESS Goldsmith, Kelly, Jing Xu, and Ravi Dhar. The Role of Abstract and Concrete Mindsets on The Purchase of Products from Adjacent Categories, Yanping Tu, Jing Xu and Dilip Soman. Let Me Help You! How Consumers Compensate for Ineffectiveness of Products, Ding,Ying, Jing Xu and Wen Wan. Broad vs. Narrow: How Identity Framing Influences Prosocial Behavior, manuscript in preparation.

3 Jiang Zixi, Jing Xu, and Ravi Dhar. Variety Exposure Effect How Exposure to Variety Makes Consumers Prefer Really New Products, Margaret Gorlin, Jiang, Zixi, Jing Xu, Ravi Dhar. Of the Bold and the Beautiful: How Feeling Beautiful Leads to More Extreme Choices, Jiang, Zixi, Margaret Gorlin, Jing Xu, Ravi Dhar. The Beautiful and the Unrealistically Optimistic: Why People who Feel More Beautiful are Worse Planners, TEACHING 2007 Present Consumer Behavior (teach International imba (English), full & part time MBA (Chinese), Undergraduate (English & Chinese) Present Doing Business in China (teach exchange MBA students from various schools in US and Europe, Wharton MBA & EMBA, guest lectured at Tuck School of Business, Dartmouth) 2007 Present PhD Seminar Consumer Behavior (Judgment and Decision Making) 2008 Present PhD Seminar Experimental Design and Analysis INDUSTRY EXPERIENCE Novartis (Beijing) Pharm. Ltd. Marketing Manager HONORS AND AWARDS 2012 Beijing Bank Teaching Excellence Award 2011 Teaching award (2nd prize), Guanghua School of Management, Peking University 2010 Teaching award (2nd prize), Guanghua School of Management, Peking University 2005 AMA Doctoral Consortium Fellow 2005 Kendrick Award in Marketing, Ross School of Business, University of Michigan 2005 Charles H. Gessner Fellowship, Ross School of Business, University of Michigan 2005 Brunnett Scholarship (Marketing Communication), Ross School of Business, University of Michigan 2004 Thomas William Leabo Award, Ross School of Business, University of Michigan

4 REFEREED CONFERENCE PRESENTATIONS Xu, J. & Schwarz, N. (2004, April), Is driving a BMW more enjoyable than driving an Escort? Depends on how you think about it. Paper presented at Haring Symposium, Kelly School of Business, Indiana University, Bloomington, Indiana. Xu, J. & Schwarz, N. (2004, October), Is driving a BMW more enjoyable than driving an Escort? Depends on how you think about it. Paper presented at Association for Consumer Research Annual Conference, Portland, Oregon. Xu, J. & Schwarz, N. (2004, November), Feelings and beliefs about feelings Does the car really matter? Paper presented at Decision Consortium, Department of Psychology, University of Michigan, Ann Arbor, Michigan. Xu, J. & Schwarz, N. (2004, November), Was it too many or unfamiliar? - Diverging inferences from difficulty of recall. Poster presented at Annual Conference of Society of Judgment and Decision Making, Minneapolis, Minnesota. Xu, J. & Schwarz, N. (2005, March), Was it long ago or unimportant? - Diverging inferences from difficulty of recall. Paper presented at Annual Conference of Society for Consumer Psychology, St. Pete s Beach, Florida. Schwarz, N., Cho, H., & Xu, J. (2005, July). Diverging inferences from identical inputs. European Association of Experimental Social Psychology, Wuerzburg, Germany. Xu, J. & Schwarz, N. (2006, February), Do we really need a reason to indulge? Paper presented at Annual Conference of Society for Consumer Psychology, Miami, Florida. Xu, J. & Schwarz, N. (2007, Oct), Constructing heuristics on the spot. Paper presented at Annual Conference of Association for Consumer Research, Memphis, Tennessee. Zixi Jiang., Xu J. & Dhar, R. (2010, Oct), Mental Representation and Assortment Size: How Thinking Abstractly Helps Choosing Paper presented at Annual Conference of Association for Consumer Research, Jacksonville, Florida. Zixi Jiang, Margaret Gorlin, Jing Xu and Ravi Dhar (2011), The Beautiful Are the Bold: How Feeling Beautiful Influences Choices, Association of Consumer Reseach Conference, St. Louis, U.S. Zixi Jiang, Margaret Gorlin, Jing Xu and Ravi Dhar (2011), The Beautiful Are the Bold: How Feeling Beautiful Influences Choices, Society for Judgment and Decision Making Conference, Seattle, U.S. Zixi Jiang, Margaret Gorlin, Jing Xu and Ravi Dhar (2012), The Beautiful Are the Bold: How Feeling Beautiful Influences Choices, Society of Consumer Psychology Conference, Las Vegas, Nevada, U.S. Ding Ying, Jing Xu, and Wen Wan (2012), Broad or Narrow: How Identity Framing Influences Prosocial Behavior, Association of Consumer Research Conference, Vancouver, Canada.

5 PROFESSIONAL AFFLIATIONS Association for Consumer Research Society for Consumer Psychology American Marketing Association PROFESSIONAL ACTIVITIES Ad hoc Reviewers Journal of Marketing Research Journal of Consumer Research Psychological Science Organizational Behavior and Human Decision Process Journal of Behavioral Decision Making Editorial Board 营 销 科 学 学 报 (journal of marketing science, Chinese journal)