HYE JEONG KIM EDUCATION

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1 HYE JEONG KIM Associate Professor, Department of Family and Consumer Sciences, California State University, Long Beach 1250 Bellflower Boulevard, Long Beach, CA Dr. Hye Jeong Kim obtained her master s and doctoral degrees with majors in consumer sciences and clothing and textiles and a minor in quantitative psychology. Dr. Kim s research interests focus on e- commerce and consumer behavior, e-commerce use among small businesses, and experiential marketing, and social responsibility associated with fashion counterfeiting. She has taught undergraduate and graduate courses in the areas of fashion trend forecasting, product development, visual merchandising, consumer behavior, retail management, merchandising portfolio, and fashion event management. EDUCATION Ph.D. (2008) M.S. (2005) Associate (2002) Bachelor (1989) Iowa State University, Ames, IA, Department of Apparel, Educational Studies, Hospitality Management, Major: Textiles and Clothing The Ohio State University, Columbus, OH, Department of Consumer Sciences, Major: Textile and Clothing, Minor: Quantitative Psychology Fashion Institute of Technology, New York Major: Fashion Merchandising and Management The Catholic University of Korea, Department of Clothing and Textiles, Major: Clothing and Textiles EMPLOYMENT HISTORY August 2014 California State University, Long Beach, Department of Family and Consumer Present Sciences, College of Health and Human Services August 2014 present: Associate Professor August 2008 May 2014 August 2005 August 2008 August 2005 August 2003 February 1990 January 1999 HONORS AND AWARDS Auburn University, Auburn AL, Department of Consumer and Design Sciences, College of Human Sciences, August 2014 August 2013: Associate Professor August 2008 August 2014: Assistant Professor Iowa State University, Ames, IA, Department of Apparel, Educational Studies Graduate Teaching and Research Associate The Ohio State University, Columbus, OH, Department of Consumer Sciences Graduate Teaching and Research Associate KOLON International Inc. Jack Nicklaus Golf Wear, Seoul S. Korea January 1999 January 1998 Chief Designer January 1998 February 1990 Designer May 2013 May 2013 April 2012 April Auburn e-portfolio Project Grant (Mobile eportfolio Kiosk Showcase), Office of University Writing, Auburn University 2013 Auburn e-portfolio Project Grant (eportfolio Project Cohort Application), Office of University Writing, Auburn University 2012 Auburn Author Awards, Auburn University Graduate School and Libraries, Auburn University 2011 Auburn University Outreach Scholarship Grant, Office of the Vice President for 1

2 January 2012 January 2012 September 2011 February 2011 November 2007 August 2007 August 2006 November 2006 August 2006 August 2005 August 2005 May 2004 University Outreach, Auburn University 2011 AU Faculty Grant Program International Collaborative Teaching Grant, (Multicultural-Multicourse Project), Office of International Education, Auburn University 2011 AU Faculty Grant Program International Collaborative Teaching Grant, (Student Exchange Development). Office of International Education, Auburn University Nominated for Paper of Distinction, the Merchandising/Retailing II. Visual & Promotion track, The International Textile and Apparel Association Annual Meeting, Philadelphia, PA 2010 Auburn University Intramural Grant Program, Office of the Vice President for Research, Auburn University Graduate Student Teaching Excellence Award, Department of Apparel Educational Studies, Hospitality Management, Iowa State University College of Human Sciences Scholarship, Iowa State University Family & Consumer Sciences Graduate Scholarship, Iowa State University Honorable Mention, Student Best Paper Masters. The International Textile and Apparel Association Annual Meeting. San Antonio, TX Damaris Pease Scholarship, Iowa State University Family & Consumer Sciences Graduate Scholarship, Iowa State University Damaris Pease Scholarship, Iowa State University The College of Human Ecology Graduate Research Awards, Lois Gilmore Memorial Award housed within the College of Human Ecology, The Ohio State University RESEARCH Books Kim, E., Fiore, A. M., & Kim, H. (2011). Fashion Trends: Analysis and Forecasting (Introduction, CH1, and CH4). Oxford, UK: Berg Publishers. Refereed Journal Articles Kim, H., Byun, S-E., Choi, S., & Lee, K-H. (accepted). The use of Facebook in international multi-course collaborative projects in fashion merchandising curriculums. The Fashion Industry and Education. Charttaraman, V., Deshpande, G., Kim, H., & Sreenivasan, K. R. (accepted). Form defines function: Triangulating directional connectivity from product beauty to purchase using functional MRI and behavioral studies. Journal of Consumer Behaviour. (This journal is indexed and abstracted in ISI Social Science Citation Index; impact factor of 2016 = 0.750) Gu, S., & Kim, H. (2016). What drives customers to use retailers Facebook pages? Predicting consumers motivations and continuance usage intention. Journal of Global Fashion Marketing, 7(1), Wang, Z., Chattraman, V., Kim, H., & Gopikrishna, D. (2015). Predicting purchase decisions based on spatio-temporal functional MRI features using machine learning. Transactions on autonomous mental development, 7(3), Mann, M., Byun, S.-B., Kim, H., & *Hoggle, K. (2014). Assessment of leading apparel specialty retailers CSR Practices as communicated on corporate websites: Problems and opportunities. Journal of Business Ethics, 18, DOI /s (This journal is indexed and abstracted in ISI Social Science Citation Index; impact factor of 2012 = 1.270; Journal acceptance rate of 2012 = 20%) 2

3 Kim, H., & Damhorst, M. L. (2013). Measuring concerns with fit and size of garments among young consumers in offline and online shopping. Journal of Textile and Apparel, Technology and Management, 8(3), Byun, S.-E., Kim, H., & Duffey, M. (2012). A multi-course collaborative project within a global context: Multi-dimensional learning outcomes for merchandising and interior design majors. Clothing and Textile Research Journal, 30(3), (This journal is indexed and abstracted in ISI Social Science Citation Index; impact factor of 2011 = 0.368; the journal s acceptance rate of was 16% and was 26%). Kim, H., & *Latour, B. N. (2012). U.S. consumers motivations for purchasing and not purchasing fashion counterfeit goods. International Journal of Costume and Fashion, 12(1), Kim, H., & Damhorst, M. L. (2010). The relationship of body image self-discrepancy to body dissatisfaction, fashion involvement, concerns with fit and size of garments, and loyalty intentions in online apparel shopping. Clothing and Textiles Research Journal, 28(4), (Journal acceptance rate = 26%) Kim, H., & Lennon, S. (2010). E-atmosphere, pleasure, cognitive, and behavioral responses in apparel retailing. Journal of Fashion Marketing and Management, 14(3), (Journal acceptance rate = 40%) Kim, H., Fiore, A. M., Niehm, L. S., & Jeong, M. (2010). Psychographic characteristics affecting behavioral intentions towards pop-up retail. International Journal of Retail and Distribution Management, 38(2), (Journal acceptance rate = 40%) Kim, H., & Karpova, E. (2010). Consumer attitude toward fashion counterfeits: Application of the theory of planned behavior. Clothing and Textiles Research Journal, 28, (Journal acceptance rate = 26%) Kim, H., & Niehm, L. S. (2009). The impact of website quality on information quality, value, and loyalty intentions in apparel retailing. Journal of Interactive Marketing, 23(3), (Indexed and abstracted in ISI Social Sciences Citation Index; 5-year impact factor = 2.673; Journal acceptance rate = 9.4%) Niehm, L. S., Fiore, A. M., Jeong, M., & Kim, H. (2007). Pop-up retail s acceptability as an innovative business strategy and enhancer of the consumer shopping experience. Journal of Shopping Center Research, 13(2), Referred Presentations at Professional Meetings *Student contribution *Ginder, W., Byun, S-E., Kim, H., & Centrallo, C. (2015, March). Small retail businesses strategies to create positive customer experience: Current practices, challenges and opportunities. Extended abstract accepted for the presentation at the American Marketing Association/the American Collegiate Retailing Association, Coral Gables, FL. Byun, S-B, *Johnson, O., & Kim, H. (2014, March). Small retailers' perceived competition, strategies, and challenges. Abstract presented at the American Collegiate Retailing Association, Dallas, TX. Chattaraman, V., Kim, H., & Deshpande, G. (2013, February). Aesthetic response to sources of visual complexity in hedonic and utilitarian products. Presented at the Society for Consumer Psychology Conference, San Antonio, TX. *Mann, M., *Hoggle, K., Byun, S-E., & Kim, H. (2012, April). Apparel specialty companies corporate social responsibility communications on their websites: Range, strategies, problems, and opportunities. Presented at the American Marketing Association/American Collegiate Retail Association Conference, Seattle, WA. Referred Presentations at Professional Meetings with Published Papers or Abstracts Kim, H., Byun, S-E., Han, S., & Centrallo, C. (2015, November). Exploring small businesses perceived importance, benefits, and challenges of B2B networking. Abstract accepted for publication in Proceedings of the Annual Meetings of the International Textile and Apparel Association (No. 72). Santa Fe, NM. 3

4 Kim, H., & *Gu, S. (2014, November). Brand and social influences on consumers beliefs about using retailers Facebook pages. Abstract published in Proceedings of the Annual Meetings of the International Textile and Apparel Association (No. 71). Charlotte, NC. Chattaraman, V., Kim, H., & Deshande, G. (2013, October). The central role of product beauty in consumers neuropsychological response to the design of hedonic and utilitarian products. Abstract published in proceedings of the Annual Meeting of the International Textile and Apparel Association (No. 70). New Orleans, LA. *Huang, X., & Kim, H. (2013, October). College students purchase intention for luxury brand fashion counterfeit goods: A cross-cultural comparison. Abstract published in proceedings of the Annual Meeting of the International Textile and Apparel Association (No. 70). New Orleans, LA. Kim, H., & Damhorst, M. L. (2011, November). Exploring consumers concerns with fit and size of garments in offline and online shopping: Focus group interview. Abstract published in Proceedings of the Annual Meeting of the International Textile and Apparel Association (No. 68). Philadelphia, PA. Kim, H., & Damhorst, M. L. (2010, October). Scale development: Concerns with fit and size of garments in offline and online shopping. Abstract published in Proceedings of the Annual Meeting of the International Textile and Apparel Association (No. 67). Montreal, Canada. Kim, H., Linda S. Niehm, & Sunhee Park (2010, October). The assessment of information quality in small business websites. Abstract published in Proceedings of the Annual Meeting of the International Textile and Apparel Association (No. 67). Montreal, Canada. Kim, H., & Damhorst, M. L. (2009, October). The impact of body image self-discrepancy on body dissatisfaction, fashion involvement, concerns with fit and size of garments, and loyalty intentions in online apparel shopping. Abstract published in Proceedings of the Annual Meeting of the International Textile and Apparel Association (No. 66). Bellevue, WA. Kim, H., Fiore, A. M., Niehm, L., & Jeong, M. (2008, November). Consumer innovativeness and behavioral intentions toward pop-up retail. Abstract published in Proceedings of the Annual Meeting of the International Textile and Apparel Association (No. 65). Chicago, IL. Lee, E., & Kim, H. (2008). Customer s psychological benefits from online service personalization in apparel e-commerce. Abstract published in Proceedings of the Annual Meeting of the International Textile and Apparel Association (No. 65). Chicago, IL. Kim, H., & Karpova, E. (2007, November). Consumer attitudes toward fashion counterfeits: Application of the theory of planned behavior. Abstract published in Proceedings of the Annual Meeting of the International Textile and Apparel Association (No. 64). Los Angeles. CA. Niehm, L., Fiore, A. M., Jeong, M., & Kim, H. (2007, November). Consumer awareness and perceptions of pop-up retail: Response to a new experiential marketing format. Abstract published in Proceedings of the Annual Meeting of the International Textile and Apparel Association (No. 64). Los Angeles. CA. Kim, H., & Lennon, S. J. (2006, November). E-atmosphere, pleasure, and approach response of apparel. Abstract published in Proceedings of the Annual Meeting of the International Textile and Apparel Association (No. 63). San Antonio, TX. Honorable Mention, Student Best Paper Masters Kim, H., & Niehm, L, S. (2006, November). Website quality, information quality, value, satisfaction, and loyalty intention in apparel retailing. Abstract published in Proceedings of the Annual Meeting of the International Textile and Apparel Association (No. 63). San Antonio, TX. Kim, H., & Lennon, S. J. (2005, August). The effect of website attractiveness on store image and shopping intentions (Study 2). Abstract published in Proceedings of the Annual Meeting of the Seoul International Clothing & Textiles Conferences. Seoul, Korea. Kim, H., & Lennon, S. J. (2005, April). The effect of Internet shopping environment on pleasure and response approach in apparel. Abstract published in Proceedings of the Global Symposium for Consumer Sciences Virtual Conference. 4

5 Kim, H., & Lennon, S. J. (2004, November). The effect of website attractiveness on store image and shopping intentions (Study 1). Abstract published in Proceedings of the Annual Meeting of the International Textile and Apparel Association (No. 61). Portland, OR. Chattaraman, V., Kim, H., & Rudd, N. A. (2004, October). Analysis of Chinese dragon robe. Abstract published in Proceedings of the Annual Conference of Midwest Popular Culture Association. Cleveland, OH. Grants Received Related to Research Byun, S.-E., Kim, H., & Centrallo, C. (2012) Auburn University Outreach Scholarship Grant, Office of the Vice President for University Outreach, Auburn University. Developing a virtual community support network to promote rural entrepreneurial sustainability, $43,866, Co-PI. Centrallo, C., & Kim, H. (2011). Southern Rural Development Center (SRDC) Grant. E-commerce training for small businesses in Alabama's Black Belt," $3,000, Co-PI. Chattaraman, V., Deshpande, G., & Kim, H. (2011). Marketing Science Institute (MSI) Research Proposal on Innovation. Aesthetic experience and neuropsychological response to product design, $7,360, Co-PI. Kim, H. (2011) Auburn University Intramural Grant Program, Office of the Vice President for Research, Auburn University. Small business owner s perception and use of e-commerce in Alabama s Black Belt, $3,000, PI. TEACHING Courses Taught Course No. Course Title Term Courses taught at CSULB FMD 350 Fashion Forecasting Fall 2014; Spring, Fall 2015 FMD 356 Fashion Retail Management Spring, Fall 2015 FMD 458 Fashion Product Development Fall 2014 Courses taught at Auburn University ( ) CADS 5850/6850 Apparel Merchandising and Retail Management Spring 2009; 2010; 2011; 2012; 2013; 2014 CADS 3970 Fashion Event Management Spring 2014 CADS 2760 Visual Merchandising Fall 2008; 2009; 2010; 2011; 2012; 2013 CADS 5500 Professional Development: Merchandising Fall 2011; 2012; 2013 Portfolio CADS 3800 Consumer Decision Making for Apparel and Fashion Products CADS 3970 Study Travel/New York Spring 2013 CADS 8970 Survey in Consumer and Design Science Fall 2010; 2011 Research Spring 2009; 2010; 2011; 2012; 2013 Refereed Presentations Related to Teaching at Professional Meetings with Abstracts Published in Proceedings Chattaraman, V., Kim, H., Peek, P., & Warfield, C. (2014, November). Professional expectations for eportfolios: Engaging industry advisory boards in eportfolio development and evaluation. Abstract published in Proceedings of the Annual Meetings of the International Textile and Apparel Association (No. 71). Charlotte, NC. Kim, H., Byun, S.-B., Choi, S., & Lee, K.-H. (2013, October). The use of Facebook in a multi-course collaborative project within a cross-cultural context. Abstract published in proceedings of the Annual Meeting of the International Textile and Apparel Association (No. 70). New Orleans, LA. 5

6 Kim, H., Byun, S.-B., Choi, S., & Park, J. (2013, October). Multi-cultural, multi-course collaborative project: Learning outcomes and project impact. Abstract published in proceedings of the Annual Meeting of the International Textile and Apparel Association (No. 70). New Orleans, LA. Byun, S.-E., Kim, H., & Duffey, M. (2011, November). A multiple-course collaborative project within a global context: Implications for merchandising and interior design majors. Abstract published in Proceedings of the Annual Meeting of the International Textile and Apparel Association (No. 68). Philadelphia, PA. Nominated for Paper of Distinction Kim, H. (2010, October). Merchandising portfolio as a holistic display of student s analytical creative skill. Abstract published in Proceedings of the Annual Meeting of the International Textile and Apparel Association (No. 67). Montreal, Canada. Kim, H. (2009, October). Integrating a fashion counterfeit research project to the principle of consumer behavior. Abstract published in Proceedings of the Annual Meeting of the International Textile and Apparel Association (No. 66). Bellevue, WA. Grant Received Related to Teaching Kim, H. (2014). Office of International Education, Auburn University. International Collaborative Fashion Event $5,000, PI. Kim, H, Chattaraman, V., & Peek, P. (2013) AU e-portfolio Project Grant, Office of University Writing, Auburn University, Mobile eportfolio Kiosk Showcase as a Teaching, Promotional, and Assessment Tool $7,796, PI. Chattaraman, V., Kim, H., & Peek, P. (2013) AU e-portfolio Project Grant. Office of University Writing, Auburn University. E-Portfolio Project Cohort Application $16,490, Co-PI. Kim, H., & Byun, S.-E. (2012) AU Faculty Grant Program International Collaborative Teaching Grant, Office of International Education, Auburn University. A multicourse-multicultural project: Fostering collaborative leaning through cross-cultural knowledge exchange for retailing majors, $5,000, PI. Kwon, W-S., Kim, H., & Forsythe, S. (2012) AU Faculty Grant Program International Collaborative Teaching Grant, Office of International Education, Auburn University. Student exchange development grant proposal: Auburn University-Seoul National University Study Tour Exchange Program, $5,000, Co-PI. 6