Email List Building for Fun & Profit Proven Audience Development Tactics to Build Your Email List 1
About Me Ed Coburn, Partner & Chief Content Officer Publisher, Harvard Health Publications Founder and Publisher, Circadian Information Group Publisher, Cutter Information Corp. Director and Past President, Specialized Information Publishers Association Director, Software & Information Industry Association Content Division Mequoda = Media Quote Daily 2
The Mequoda Method ATTRACT CONVERT ENGAGE MONETIZE SCALE 3
Audience Strategy 4
Audience Strategy Event Buyers Magazine Buyers Email Subscribers Portal Visitors 5
Content Strategy 6
5 Audience Development Sources Email Your Search Website Social Legacy Paid 7
Conversion Architecture 12 Ways to Build your Email List 8
Rapid Conversion Landing Page (RCLP) 9
Page Access Challenge 10
Email Capture Navigation Links 11
Interrupter Text Ads 12
Free Download Index Page 13
Free Download Index Widgets 14
Curated Download Widget 15
Order Forms in Editorial (OFIE) 16
Order Forms in Navigation (OFIN) 17
Free Offer Floaters 18
Online Buyers 19
Order Flow Abandons 20
Searchable Content 6 Ways to Make your Content Rank Highly in Google 21
Well-Branded Home Page Brand Search Beading Daily Google Position: 1 Generic Search Beading Google Position: 1 22
Well-Optimized Post Google Position: 3 best SEO keyword strategy Posts Page title URL Headline Subhead Body copy Category Free report link Share Comment 23
Well-Optimized RCLP Google Position: 2 sock knitting patterns RCLP Elements Free report title Page Title URL Headline Subhead Body copy Up to 20 related phrases Internal linking 24
Strategically-Optimized Author Page Google Position: 1 Raymond Horwitz Author Pages Bio Links to posts Inbound links 25
Well-Built Topic Page Google position: 1 ceramic sculpture Topic Pages SEO d description Links to RCLP/tag pages Most recent posts 26
Frequently-Updated Tag Page Google Position: 1 distributive negotiation Tagging strategy SEO d definition 27
Email 5 Ways to Use Email to Drive Traffic & Capture New Email Addresses 28
Daily Email: Feature Story Preview pane Nameplate Featured post Main sponsor Featured product Interrupter text ad Conclusion text ad Subscription admin 29
Daily Email: Product Review Nameplate Product review related to previous day s editorial Featured product Embedded links Conclusion text ad Subscription admin 30
Weekly Email: Story Snippets Preview pane Nameplate Post snippets Featured product Sponsor ad Interrupter text ads Conclusion text ad Subscription admin 31
Spotlight Email: Sales Letter Nameplate Product review Featured product Embedded links Conclusion text ad Subscription admin 32
Circulation Builder Free product promotion Pass-along features Embedded links Subscription admin 33
Email Email Newsletter Templates Email Newsletter Templates (NLs) Email Sched Daily M-F 5 Weekly Sa 1 Publisher Spotlight M 2 Freebies (Circulation Builder) Fri 1 Qty/ Wk Sponsor Spotlight T-Th 3 34
Social Referrals 10 Ways to Get Other Sites to Link to You 35
Twitter Twitter visitors convert 200% better than search visitors 36
Pinterest 72 boards 25,000+ followers 3,000+ pins 37
Facebook 62,171 likes 7,241 talking about 38
Google + 224,000+ followers 6.5M+ views 39
LinkedIn Promote free reports on LinkedIn 40
YouTube 14.6M web pageviews 5.5M YouTube views 41
Press Release Sites Choosing a PR Site: Check page rank and inbound links Allows images & videos Paid vs Free Unique content for each site Resource: http://www.mequoda.com/articles/audience-development/best-paid-and-free-press-release-sites/ 42
Portals 43
Bloggers Look for Bloggers with a higher page rank unlimited golf vacations Google Position: 2 44
Legacy Referrals 6 Old School Ways to Drive People to your Website 45
Live Events 46
Contributions to Other Magazines 47
Books 48
Print Newsletter Contribution 49
Television Show 50
Radio Show 51
Paid Media 4 Ways to Use Money to Drive Traffic 52
Email Appends 53
Paid Search (Cost Per Click/CPC) 54
Banner Advertising 55
Affiliate Co-Registrations 56
Thank You Mequoda Group, LLC Ed Coburn Chief Content Officer Ed@Mequoda.com (781) 639-8387 www.mequoda.com 57