HP CLOUD SYSTEM. The most complete, integrated platform for building and managing clouds featuring Intel technologies.

HP CLOUD SYSTEM The most complete, integrated platform for building and managing clouds featuring Intel technologies Presenter Title 2010 2011 Hewlett-Packard Development Company, L.P. The information contained herein is is subject to to change without notice

By 2015 More Users More Devices More Data >1 Billion More Netizen s 15 Billion Connected Devices >1,000 Exabytes Internet Traffic 1. IDC Server Workloads Forecast 2009. 2.IDC The Internet Reaches Late Adolescence Dec 2009, extrapolation by Intel for 2015 2.ECG Worldwide Device Estimates Year 2020 - Intel One Smart Network Work forecast 3. Source: http://www.cisco.com/assets/cdc_content_elements/networking_solutions/service_provider/visual_networking_ip_traffic_chart.html extrapolated to 2015

Business and IT are on different trajectories to cloud Business is adopting cloud 2.5x faster than IT 1 Drivers: speed, flexibility, economics While CIO s are concerned about cloud risk 79% concerned about vendor lock-in 3 75% worried about cloud performance and availability 3 70% have security top of mind 2 63% prefer integration of cloud services and on-premise services 3 Sources: 1. Ignoring Cloud Risks A Growing Gap Between I&O And The Business, Forrester Research, Inc., March 24, 2011 2. Goldman Sachs Equity Research, January 2011 3. IDC, Enterprise Panel Survey, November 2010 3 9/26/2011

The strategic role of the CIO is changing Becoming a builder and broker of services Transform legacy infrastructure and applications and processes Manage and secure across legacy applications and cloud assets Build on-premises cloud services Consume off-premises services securely Traditional Private Public 4 Copyright 2011 Hewlett-Packard Development Company, L.P. HP and Channel Partner Confidential.

Customers will evolve to the cloud at different speeds Business Transformation to Instant-On 5 Copyright 2011 Hewlett-Packard Development Company, L.P. HP and Channel Partner Confidential.

Intel s Cloud 2015 Vision FEDERATED Share data securely across public and private clouds CLIENT AWARE Optimizing services based on device capability AUTOMATED IT can focus more on innovation and less on management Desktops Laptops Netbooks Tablets Smartphones Smart TVs Embedded

What a cloud should deliver Unified service delivery Public, private, hybrid Broad ecosystem of OS s, hypervisors, apps Automated infrastructure-to-app lifecycle management Scalability Security 7 Copyright 2011 Hewlett-Packard Development Company, L.P. HP and Channel Partner Confidential.

HP CloudSystem The most complete, integrated, open system to build and manage clouds Key differentiators Single services view across private, public & hybrid cloud Multi-hypervisor, multi-os, heterogeneous infrastructure Intelligent automation and lifecycle management; application-to-infrastructure Scalability & elasticity 8 10/6/2011

Intel Advantage HP leading the way with Intel cloud technologies Performance Secure Balanced Intel Xeon Processors with Intel 10 Gigabit Ethernet Performance for Responsive, Highly Available Clouds Intel TXT Intel AES-NI McAfee Cloud SECURE Program Foundation for Trust, Security, & Compliance Client Aware Technology Optimized Application Delivery for Optimal End-user Experience Standard Building Blocks that form tomorrow s Cloud Making the Cloud work for you Copyright 2011 Intel Corporation. All rights reserved. Intel, the Intel logo, Xeon and Intel Core are trademarks or registered trademarks of Intel Corporation or its subsidiaries in the 9 United States and other countries. All dates and products specified are for planning purposes only and are subject to change without notice. * Other brands and names maybe claimed as

HP Cloud Maps Rapidly create cloud services Create a service catalog yourself, quickly and consistently For popular apps like Microsoft, Oracle, SAP, & VMware Easy to import and integrate into your environment HP INNOVATION Workflows Deployment scripts Sizers Best practice templates White papers www.hp.com/go/cloudmaps 10 Microsoft is a U.S. registered trademark of Microsoft Corporation.

Build and manage cloud services Automating the entire lifecycle with HP CloudSystem HP Cloud APIs Billing/chargeback Approval flows Other processes 11 10/6/2011

HP CloudSystem offerings Built on proven Converged Infrastructure and Cloud Service Automation HP CloudSystem Matrix Private, IaaS HP CloudSystem Enterprise Private, hybrid, XaaS HP CloudSystem Service Provider Public, hosted private, XaaS 12 Deploy a robust private cloud quickly Infrastructure and basic application provisioning in minutes CloudStart service offering Unify management across private, hybrid, and traditional IT Advanced application-to-infrastructure lifecycle management Highly flexible, scalable, customizable solution 10/6/2011 Aggregate cloud services for public and hosted private clouds Optimized for multi-tenancy Customer-unique portal experience

HP CloudSystem Integrated system, proven technology High performance servers HP Cloud Service Automation + HP BladeSystem with the Matrix Operating Environment Scalable utility storage Securing physical & virtual High Performance fabric Heterogeneous, mission critical Unique SaaS aggregation HP 3PAR HP Networking Service provider enhancements

HP & Intel Cloud Leadership Powering the worlds largest cloud infrastructures Challenge Solution Results Disparate defect and test management tools spread across numerous product and product lines due to growth through acquisitions Private cloud transformation A Global Enterprise Quality Management for a new Quality Center using an integrated suite of tools Improved audit compliance meets business objectives for regulatory requirements and competitiveness Audits that took 15-20 hours now take minutes 21% improvement in change process compliance Lowered QA expenses by ~33% in one year Reduced the number of QA system administrators from eight to two

HP & Intel Cloud Leadership Optimizing the infrastructure of some of the biggest Cloud Providers Optimized Intel Silicon Scalable Software Facebook* 60% reduction in power consumption/user with Intel Xeon processors + Facebook s power optimization 5 Datacenter Optimization (i.e. power) Optimized Systems, Networking & Storage 15 Copyright 2011 Intel Corporation. All rights reserved. Intel, the Intel logo, Xeon and Intel Core are trademarks or registered trademarks of Intel Corporation or its subsidiaries in the United States and other countries. All dates and products specified are for planning purposes only and are subject to change without notice. * Other brands and names maybe claimed as the property of others. 4. Source: http://software.intel.com/en-us/articles/intel-cloud-builders-success-stories

New: HP CloudSystem out-of-the-box cloud bursting HP INNOVATION POC now; Savvis availability by end 2011; other SP availability 2012 16 10/6/2011

Cloud transformation lifecycle Professional services to plan and implement your solution NEW OFFERINGS Strategy Roadmap Design Implementation HP Cloud Discovery Workshops HP Cloud Security Services HP Cloud Roadmap Service Expanded CloudStart private cloud in 30 days HP Cloud Application Transformation Service HP Solution Support for CloudSystem HP Education Services Cloud Curriculum 17 10/6/2011

Helping clients on their Path With built-in investment protection HP Server Automation Software HP CloudSystem HP 3PAR Utility Storage BladeSystem C7000 18 4/3/2012

Why HP and Intel? Leadership. Innovation. Experience Powering the world s biggest clouds, deploying hundreds of private clouds 8 out of 10 of the world s most trafficked websites 4 out of 5 of the world s largest search engines 3 most popular social media properties in the U.S. 4 of 5 leading hosting providers in the Gartner Magic Quadrant 19 7/14/2011

Complete solutions for hybrid delivery HP innovations drive successful cloud deployments CLOUD SERVICE AUTOMATION CLOUD MANAGEMENT AND SECURITY SOLUTIONS MANAGE AND SECURE Cloud and existing IT services CLOUDSYSTEM 20 BUILD Cloud solutions for private and public clouds Burst CONSUME HP Enterprise Cloud Services TRANSFORM Infrastructure and applications for the cloud CLOUD DISCOVERY WORKSHOP CLOUD CONSULTING SERVICES 10/6/2011 ENTERPRISE CLOUD SERVICES COMPUTE SECURITY

Start now Take the HP Cloud Discovery Workshop Start your cloud journey with HP CloudStart Start small & grow tall with HP CloudSystem Visit us at the product showcase or online at www.hp.com/go/cloudsystem 21 10/6/2011

GET IT NOW Download the HP CloudSystem phone app onto your mobile device and find out more about CloudSystem. Scan the code with your mobile device Or find more information at WWW.HP.COM/GO/CLOUDSYSTEM 2011 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice

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Clear upgrade path to HP CloudSystem 100% common architecture for seamless upgrade to hybrid cloud HP VirtualSystem Physical/virtualization tools and operations HP CloudSystem Service orchestration, heterogeneous service management Automation and self-service HP BladeSystem Physical infrastructure tools and operations Provisioning and maintenance Chargeback and procurement 24 2011 Copyright Hewlett-Packard 2011 Hewlett-Packard Development Development Company, Company, L.P. L.P. HP and Channel Partner Confidential.