Seite Market and Strategy: the New German National Library of Medicine (ZB MED) Ulrich Korwitz
Market and Strategy: the New ZB MED 12th June 2014 Seite Page 2 Initial Position in 2012 What happened until now
Initial Position: ZB MED as a Patient Evaluation by Leibniz-Society 2012 Diagnosis: New overall strategy necessary As a Basis: Market and Target Group analysis needed Application-oriented research to be built up ZB MED to be transformed into a legally independent organisation Next Evaluation by Leibniz-Society: 2015 Market and Strategy: the New ZB MED 12th June 2014 Seite Page 3
Market and Strategy: the New ZB MED 12th June 2014 Seite Page 4 What has been achieved 2012 2013 2014 1. Analysis Profound Market Study 2. Strategy Preliminary Strategy Final Strategy 3. Transformation Change in the Field of Organisational and Human Resources Development
What has been achieved Market Study Market- and target group analysis 2.400 online questionnaires returned Explorative and in-depth interviews Gap-Analysis: operative gaps and strategic gaps Some interesting results: Market and Strategy: the New ZB MED 12th June 2014 Seite Page 5
How important are the following sources for you? (Prof., postdoctoral research fellows) Printed books 49 35 15 1 E-Books 36 42 21 1 Articles from Open-Access-Journals 75 19 5 1 Printouts/copies from printed journals 64 24 12 1 Articles from electronic/online-journals 95 3 10 Research Data 57 27 13 2 Audiovisual Media (Videos) 14 38 47 1 Images and graphics 33 41 25 1 Audio media 5 23 68 5 Gray literature (e.g. Congress reports, thesis) 33 40 27 1 Social Media, Blogs, Websites, Community Discussions 12 38 48 2 News and RSS Feeds 10 35 49 7 0 10 20 30 40 50 60 70 80 90 100 Important Partly important Unimportant Cannot answer 19.06.2014 Seite 6
Which Databases do you use to search for literature for your customers (University Libraries) 0 20 40 60 80 100 Google 60 15 14 11 Google Scholar 27 26 26 20 MEDPILOT 30 22 25 22 GREENPILOT 8 11 41 40 PubMed 65 11 10 15 Web of Science 45 21 19 15 Scopus 16 9 46 30 CAB Abstracts 7 3 52 38 Agricola 2 1 43 54 FSTA 2 1 41 56 Environment 01 41 58 Biosis 7 8 45 39 Scirus 7 7 47 40 UpToDate 7 6 45 42 Embase 8 8 50 34 Non-textual 7 5 36 52 Other 10 8 4 78 Regularly From time to time Never or seldom Don't know n=122; in %
What should ZB MED concentrate on in the field of acquisition? (University Libraries) Licensing of e-books 33 25 5 37 Central index of open-access material 52 14 4 31 Counselling on licenses and license negotiations 32 23 3 42 Central license negotiations (Syndication) 26 32 5 38 0 10 20 30 40 50 60 70 80 90 100 n=89, in % ZB MED should absolutely deal with that Outside ZB MED's province Should be dealt with in a board of libraries Cannot answer
Would the following services help you when publishing your research results? (Prof., postdoctoral research fellows) ZB MED supports showing ways to publish and offering software tools 14 38 22 9 17 ZB MED offers legal advice concerning copyright law and rights of exploitation 11 42 26 6 16 0 10 20 30 40 50 60 70 80 90 100 Would use intensively Would use from time to time Would rarely use Would never use Cannot answer n=619, in %
Which of the following services in the context of publication management should ZB MED offer? (University Libraries) Information in printed format 39 11 49 Open Access: Train-the-Trainer 40 10 49 Tutorials, Training sessions 31 13 54 Counselling on financing publications 21 12 60 Counselling on legal aspects and licensing 32 13 51 Counselling on ways of publication 23 14 57 Counselling on publication tools 22 14 58 0 10 20 30 40 50 60 70 80 90 100 ZB MED should deal with that ZB MED should deal with that in parts Outside ZB MED's province Cannot answer n=64, in %
Market and Strategy: the New ZB MED 12th June 2014 Seite Page 11 Overall Results Target Groups: Researchers Libraries Students Other Professional Users
Market and Strategy: the New ZB MED 12th June 2014 Seite Page 12 Overall Results Business Fields of ZB MED Discovery service and Providing Access as core business Processing und Organising information gaining importance Publication services to be effectively strengthened Digitalisation services to be expanded Information Competence and Networking as cross functional tasks
Seite Page
Target Groups of ZB MED Researchers Students Market and Strategy: the New ZB MED 12th June 2014 Seite Page 14 Reinventing ZB MED Target Groups and Business Fields: Products Discovery Service - Access Information Processing Publication Services Digitalisation Archiving Information Competence, Networking 1. Researchers at universities 2. Researchers at extra-mural research institutions New Pilot Publ. Consult. 3. Researchers in Cologne and Bonn 4. Multipliers/Disseminators (in libraries etc.) 5. Students at universities outside Cologne and Bonn 6. Students in Cologne and Bonn 7. Other professional users
Market and Strategy: the New ZB MED 12th June 2014 Seite Page 15 Reinventing ZB MED Concept Life Sciences 91 Does Life Science represent your research field? Is your research field part of Life Science? 9 Nein Ja n= 598, in %
Reinventing ZB MED Strategic Product Management Caring continuously for the range of products Listening intensively to customer needs Market and Strategy: the New ZB MED 12th June 2014 Seite Page 16
Market and Strategy: the New ZB MED 12th June 2014 Seite Page 17 Reinventing ZB MED Product Elimination Continuous Development Ideas Decision Decision Performance Indicators Analysis Approval Product in Action Product Implemetation Feasibility Study Decision Innovation Process (continuously) Product Management (annually)
Reinventing ZB MED what has been done and what to do next Hiring competent staff for the development of new products: Publication consultant Publication system assistant Business lawyer for license negotiations Informing the staff continuously Caring for staff development: existing staff will have new fields of action Hiring a science manager to build up networks, getting into existing scientific networks and coordinating proposals for projects funds Market and Strategy: the New ZB MED 12th June 2014 Seite Page 18
Market and Strategy: the New ZB MED 12th June 2014 Seite Page 19 Reinventing ZB MED what has been done and what to do next Building up application-oriented research (2 professors in 2014 and 2016 and 3 Ph. D. candidates) Integrating research into service
Reinventing ZB MED Leibniz Information Centre for Life Sciences ZB MED is an Information Centre, with a library being a part of it. Market and Strategy: the New ZB MED 12th June 2014 Seite Page 20
ZB MED Wie erfinden wir die ZB MED als Leibniz-Informationszentrum Lebenswissenschaften neu? 19. Juni 2014 Seite Page 21 More Information ZB MED Elke Roesner Head of Marketing and Organisational Ulrich Korwitz Director and Staff Development Gleueler Straße 60 50931 Köln Roesner@zbmed.de Tel. +49/221/478 71 21 Gleueler Straße 60 50931 Köln Korwitz@zbmed.de Tel. +49/221/478 71 00