California Solar Market Industry: Sample Report Clean Energy Experts, LLC 29 This solar report is an example of industry analyses produced by the research division of Clean Energy Experts. Our team of experienced researchers and analysts come from top marketing, management consulting, and legal firms. All have business and technical backgrounds. We are capable of delivering custom market, industry, and financial research projects in a short period of time. Clean Energy Experts LLC 161 N. Sepulveda Blvd #227 Manhattan Beach, CA 9266 Phone: 888-63-669 Contact us to discuss how we can best serve your needs and help your business gain competitive advantage. Our best, The Clean Energy Expert Team
Contents Largest solar installers in California... 3 Largest solar installers by Sector... 5 RRRDs by County... 7 Market share of Top 5 installers by County... 8 RRRDs by City... 9 Market share of Top 5 installers by City... 1 RRRDs by Zip Code... 11 Market share of Top 5 installers by Zip Code... 12 Largest solar PV manufacturers in California... 13 PV manufacturer usage by Installer... 14 Largest solar Inverter manufacturers in California... 15 Inverter usage by Installer... 16 Contact information... 17 Disclaimer... 18 Copyright 29 by Clean Energy Experts, LLC. All rights reserved. Page 2
Largest solar installers in California The bar graph below shows the number of Reservation Review Request Dates (left axis) for the top 15 solar installers in California. The right axis of the graph indicates the market share for the installer indicated by the overlaid red line. As an example, Solar City is the largest installer in California with 3,462 RRRDs since 27. Their market share is 11.7% (3,462 out of the total 29,673 RRRDs). The Reservation Review Request Date (RRRD) indicates the date that paper copies of the Reservation Request Application and supporting documentation have been received and are under program administrator review (or the application was in suspended state, the applicant submitted new information and program administrator is review the reservation request documents). We have chosen to use the RRRD as our data point for two reasons 1) it provides us an up-to-date estimation since many current projects have not completed and 2) it effectively measures the ability of a solar installer to initially acquire the customers. 4 27-9 Top 15 Installers 14.% 35 3462 12.% 3 25 2 15 2481 1376 1.% 8.% 6.% 1 769 658 4.% 5 449 436 46 35 345 316 33 294 289 284 2.%.% Copyright 29 by Clean Energy Experts, LLC. All rights reserved. Page 3
The bar graphs below shows the number of Reservation Review Request Dates (left axis) for the top 15 solar installers in California in 27, 28 and 29. The right axis of the graph indicates the market share for the installer indicated by the overlaid red line. The top 3 installers have been the same each year. 29 Top 15 Installers 12 1 8 6 4 2 118 929 355 257 224 189 153 143 126 121 121 118 117 116 114 12.% 1.% 8.% 6.% 4.% 2.%.% 28 Top 15 Installers 18 16 14 12 1 8 6 4 2 1591 18 564 31 31 226 182 177 157 155 145 135 132 12 112 16.% 14.% 12.% 1.% 8.% 6.% 4.% 2.%.% 27 Top 15 Installers 9 8 7 6 5 4 3 2 1 763 544 457 315 22 148 143 127 124 117 15 11 93 92 92 12.% 1.% 8.% 6.% 4.% 2.%.% Copyright 29 by Clean Energy Experts, LLC. All rights reserved. Page 4
Largest solar installers by Sector The bar graphs below shows the number of Reservation Review Request Dates (left axis) for the top 15 solar installers in California by sector. The right axis of the graph indicates the market share for the installer in each sector indicated by the overlaid red line. As an example, Solar City is the largest installer of residential systems in California with 3,33 RRRDs since 27. Their market share is 12.% (3,3 out of the total 27,447 residential RRRDs). The total breakdown by sector is: Residential: 27,447 Commercial: 1,488 Governmental: 465 Non-profit: 273 Grand total: 29,673 35 3 25 2 15 1 5 33 248 27-9 Top 15 Installers - Residential 1327 732 65 419 389 37 345 323 298 284 278 266 265 14.% 12.% 1.% 8.% 6.% 4.% 2.%.% 27-9 Top 15 Installers - Commercial 12 1 8 6 4 2 15 94 8 57 53 38 37 29 27 25 23 22 22 21 19 8.% 7.% 6.% 5.% 4.% 3.% 2.% 1.%.% Copyright 29 by Clean Energy Experts, LLC. All rights reserved. Page 5
27-9 Top 15 Installers - Government 1 8 6 4 2 78 58 23 19 16 16 16 11 11 1 8 6 6 6 6 2.% 15.% 1.% 5.%.% 27-9 Top 15 Installers - Non-Profit 3 25 2 15 1 5 24 2 14 12 1 1 9 8 7 6 5 5 4 4 4 1.% 8.% 6.% 4.% 2.%.% Copyright 29 by Clean Energy Experts, LLC. All rights reserved. Page 6
RRRDs by County The bar graph below shows the number of Reservation Review Request Dates by County. San Diego County has the most RRRDs at 3,145 followed by Santa Clara (2,713) and Los Angeles (2,512). 27-9 Top 5 Counties Sacramento Inyo Mariposa Colusa Mono Tehama Plumas San Benito Glenn Yuba Sutter Amador Humboldt Tuolumne Kings Stanislaus Lake Calaveras Merced Shasta Mendocino Madera Nevada Solano Monterey Butte Tulare El Dorado Santa Barbara San Joaquin Napa Yolo San Luis Obispo Santa Cruz Ventura Kern Placer Marin San Bernardino San Mateo Riverside Sonoma Fresno San Francisco Contra Costa Orange Alameda Los Angeles Santa Clara San Diego 11 14 21 21 32 44 44 47 48 68 9 9 92 97 116 116 117 122 142 156 172 197 29 238 263 35 355 43 414 425 433 464 588 641 658 71 731 856 92 961 1298 132 1311 1324 1327 1549 171 2512 2713 3145 5 1 15 2 25 3 35 Copyright 29 by Clean Energy Experts, LLC. All rights reserved. Page 7
Market share of Top 5 installers by County The table below shows the market share of the largest installers by County. In Santa Clara County, Solar City has the largest market share (26%), followed by Akeena (2%) and REgrid (15%). Solar Installer Santa Clara San Diego Los Angeles Alameda San Francisco Orange Fresno Grand Total SolarCity 26% 1% 26% 23% 23% 32% 32% 24% REC Solar, Inc. 9% 15% 12% 11% % 8% 2% 11% Akeena Solar, Inc. 2% 2% 3% 9% 6% 4% 15% 9% REgrid Power, Inc. 15% % % 5% 2% % 13% 6% Borrego Solar Systems, Inc. 3% 9% 1% 9% 5% 1% % 4% Sun Light and Power % % % 14% 4% % % 2% Sullivan Solar Power % 11% 1% % % % % 2% Luminalt Energy Corporation % % % % 19% % % 2% Horizon Energy Systems 9% % % 1% % % % 2% HelioPower, Inc. % 6% 3% % % 3% % 2% Clean Power Systems, Inc. % 1% % % % % % 2% Sungevity, Inc. % % % 4% 11% % % 2% Stout & Burg Electric, Inc. % % 4% % % 11% % 2% Occidental Power % % % % 14% % % 2% Cobalt Power Systems, Inc. 7% % % % % % % 2% Self-Install (Same as Host Custome 1% 3% 2% 2% 1% 2% 1% 2% American Home Craft, Inc. 1% 5% 1% 1% % 1% % 2% TMAG Industries dba Stellar Solar % 8% % % % % % 1% Electricare, Inc. % % 5% % % 5% % 1% Energy Efficiency Solar, Inc. % % 5% % 1% 4% % 1% Akeena Solar, Inc.(OBSOLETE) % 4% 2% % % 3% % 1% Advanced Solar Electric, Inc % % 7% % % 3% % 1% Unlimited Energy, Inc. % % % % % % 12% 1% Southern California Solar DBA Sola % % 9% % % % % 1% Solar Plus % 5% 1% % % 1% % 1% NextEnergy Corp. % % % 5% 4% % % 1% Mohr Power Solar, Inc. % 1% 3% % % 4% % 1% Real Goods Carlson, Inc. % 4% 1% % % % % 1% Revco Solar Engineering, Inc. % % 1% % % 7% % 1% Marin Solar, Inc. - A Real Goods Co % % % 1% 7% % % 1% Global Resource Options, Inc. DBA % 3% % 2% 1% % % 1% Advanced Solar Electric, Inc. % % 6% % % 1% % 1% Petersen-Dean, Inc. DBA Petersen-D 2% % 1% 2% % % % 1% Acro Energy Technologies, Inc. 1% % % 4% % % % 1% Premier Power Renewable Energy, I % % 2% % % 2% % 1% SunPower Corporation, Systems % 1% 1% % % 1% 1% 1% Solar Technologies 2% % % % % % % 1% Self-Install % 1% 1% % % 1% 1% 1% The Solar Company 1% % % 3% % % % 1% SPG Solar, Inc. % 1% % 1% % % 1% % SunWize Technologies DBA Genself % % 1% % % 3% % % Real Goods Energy Tech, Inc. % % 1% 1% % 1% % % Sharpe Solar Energy Systems, Inc. % % % % % % 3% % SPG Solar, Inc. - Novato % 1% % 1% % % % % Independent Energy Systems, Inc. - 1% % % % % % % % California Solar Electric % % 1% % % % % % SolarCraft Services, Inc. % % % % % % % % Sierra Pacific Home & Comfort Inc. % % % % % % % % Talbott Solar & Radiant Homes, Inc % % % % % % % % Solarecity Electric % % % % % % % % Grand Total 1% 1% 1% 1% 1% 1% 1% 1% Copyright 29 by Clean Energy Experts, LLC. All rights reserved. Page 8
RRRDs by City The bar graph below shows the number of Reservation Review Request Dates by City. San Francisco has the most RRRDs at 1,323 followed by San Diego (1,159) and San Jose (1,15). 27-9 Top 5 Cities Stockton Petaluma Novato Lafayette Menlo Park El Dorado Hills El Cajon Redwood City Corona Mill Valley San Luis Obispo Rocklin Auburn Cupertino Carlsbad Danville Santa Monica Huntington Beach Saratoga Lincoln Visalia Walnut Creek Poway San Rafael Pleasanton Sonoma Escondido Palm desert Fremont Sebastopol Los Gatos Sunnyvale Mountain View Livermore Napa Long Beach Santa Barbara Los Altos Davis Chico Santa Cruz Berkeley oakland Santa Rosa Clovis Bakersfield Fresno San Jose San Diego San Francisco 12 121 124 124 125 126 129 131 134 137 137 138 139 14 148 149 156 162 162 163 165 166 167 173 173 175 179 18 186 188 24 227 231 232 237 24 24 248 25 264 328 344 358 428 44 53 641 115 1159 1323 2 4 6 8 1 12 14 Copyright 29 by Clean Energy Experts, LLC. All rights reserved. Page 9
Market share of Top 5 installers by City The table below shows the market share of the largest installers by City. In San Francisco, Solar City has the largest market share (23%), followed by Luminalt (19%) and Occidental (14%). Solar Installer San Francisco San Jose San Diego Fresno Clovis Bakersfield Grand Total SolarCity 23% 22% 8% 31% 35% 2% 22% REC Solar, Inc. % 11% 17% 2% 22% 36% 13% Akeena Solar, Inc. 6% 2% 4% 12% 18% 16% 11% REgrid Power, Inc. 2% 18% % 17% 11% % 8% Luminalt Energy Corporation 19% % % % % % 6% Occidental Power 14% % % % % % 4% Borrego Solar Systems, Inc. 5% 2% 8% % % % 4% Sungevity, Inc. 11% 1% % % % % 3% Sullivan Solar Power % % 14% % % % 3% Horizon Energy Systems % 12% % % % % 3% Unlimited Energy, Inc. % % % 14% 9% % 3% Sharpe Solar Energy Systems, Inc. % % % 3% 3% 2% 2% Marin Solar, Inc. - A Real Goods Company 7% % % % % % 2% Clean Power Systems, Inc. % % 9% % % % 2% TMAG Industries dba Stellar Solar % % 8% % % % 2% Sun Light and Power 4% 1% % % % % 1% American Home Craft, Inc. % 1% 5% % % % 1% NextEnergy Corp. 4% % % % % % 1% Self-Install (Same as Host Customer) 1% 1% 1% 1% 1% 4% 1% Real Goods Carlson, Inc. % % 5% % % % 1% Akeena Solar, Inc.(OBSOLETE) % % 5% % % % 1% Global Resource Options, Inc. DBA GroSolar 1% % 3% % % % 1% Solar Plus % % 4% % % 1% 1% HelioPower, Inc. % % 4% % % % 1% Cobalt Power Systems, Inc. % 3% % % % % 1% SunPower Corporation, Systems % % 1% 1% 1% 1% 1% Petersen-Dean, Inc. DBA Petersen-Dean Roofing and Solar Systems % 2% % % % % 1% Solar Technologies % 2% % % % % 1% Energy Efficiency Solar, Inc. 1% % % % % % % SPG Solar, Inc. % % 2% % % % % Self-Install % % % % 1% 1% % Acro Energy Technologies, Inc. % 1% % % % % % Premier Power Renewable Energy, Inc. % 1% % % % % % Real Goods Energy Tech, Inc. % 1% % % % % % Mohr Power Solar, Inc. % % 1% % % % % The Solar Company % 1% % % % % % SPG Solar, Inc. - Novato % % % % % % % SolarCraft Services, Inc. % % % % % % % Advanced Solar Electric, Inc % % % % % % % Independent Energy Systems, Inc. - Santa Cruz % % % % % % % Electricare, Inc. % % % % % % % SunWize Technologies DBA Genself Corp. % % % % % % % Sierra Pacific Home & Comfort Inc. % % % % % % % Southern California Solar DBA Solar Electrical Systems % % % % % % % Solarecity Electric % % % % % % % Revco Solar Engineering, Inc. % % % % % % % Stout & Burg Electric, Inc. % % % % % % % Advanced Solar Electric, Inc. % % % % % % % California Solar Electric % % % % % % % Talbott Solar & Radiant Homes, Inc. % % % % % % % Grand Total 1% 1% 1% 1% 1% 1% 1% Copyright 29 by Clean Energy Experts, LLC. All rights reserved. Page 1
RRRDs by Zip Code The bar graph below shows the number of Reservation Review Request Dates by Zip Code. Zip Code 93619(Clovis) has the most RRRDs at 236, followed by 94114 (San Francisco) with 25. 27-9 Top 5 Zip Codes 9226 95361 94122 94117 9576 9224 9228 9491 9341 9342 9537 94563 93446 95618 93312 94611 93711 9562 9265 9372 95973 94566 9425 94549 944 95762 95125 94131 9219 9462 9512 94941 9514 95616 9544 9487 9424 95648 957 9264 95476 956 9455 9422 93611 95472 94558 9411 94114 93619 91 91 91 92 94 95 95 99 99 11 12 13 14 17 11 11 113 113 115 118 118 119 121 125 126 126 129 131 134 135 136 136 141 146 152 157 158 163 163 168 174 176 178 182 185 188 194 21 25 236 5 1 15 2 25 Copyright 29 by Clean Energy Experts, LLC. All rights reserved. Page 11
Market share of Top 5 installers by Zip Code The table below shows the market share of the largest installers by Zip Code. In 93619 (Clovis), Solar City has the largest market share (31%), followed by REC Solar (26%) and Akeena (19%). Solar Installer 93619 9411 94114 93611 9422 9455 Grand Total SolarCity 31% 28% 16% 39% 29% 14% 27% Akeena Solar, Inc. 19% 5% 5% 18% 1% 29% 14% REC Solar, Inc. 26% % % 18% 6% 22% 12% REgrid Power, Inc. 7% 1% 3% 15% 15% 1% 7% Sungevity, Inc. % 13% 18% % % % 5% Luminalt Energy Corporation % 12% 19% % % % 5% Occidental Power % 8% 16% % % % 4% Marin Solar, Inc. - A Real Goods Company % 1% 9% % 1% % 3% Borrego Solar Systems, Inc. % 6% 3% % 1% 3% 3% Unlimited Energy, Inc. 1% % % 7% % % 3% Cobalt Power Systems, Inc. % % % % 19% % 3% NextEnergy Corp. % 8% 3% % 1% 5% 3% Acro Energy Technologies, Inc. % % % % 1% 12% 2% Sun Light and Power % 3% 7% % % 1% 2% Sharpe Solar Energy Systems, Inc. 3% % % 3% % % 1% The Solar Company % % % % 1% 4% 1% Horizon Energy Systems % % % % 5% % 1% Energy Efficiency Solar, Inc. % 2% 1% % % % 1% Self-Install (Same as Host Customer) 1% 1% % % % 1% 1% Petersen-Dean, Inc. DBA Petersen-Dean Roofing and Solar Systems % % % % 1% 2% 1% SunPower Corporation, Systems 1% % % % % 1% % Global Resource Options, Inc. DBA GroSolar % % 1% % % 1% % Self-Install 1% % % % % 1% % Solar Technologies % % % % 1% % % American Home Craft, Inc. % 1% % % % 1% % Premier Power Renewable Energy, Inc. % % 1% % % 1% % SPG Solar, Inc. - Novato % % % % % 1% % SPG Solar, Inc. % % % % % 1% % Independent Energy Systems, Inc. - Santa Cruz % % % % 1% % % Sierra Pacific Home & Comfort Inc. 1% % % % % % % Real Goods Energy Tech, Inc. % 1% % % % % % Talbott Solar & Radiant Homes, Inc. % % % % % % % Electricare, Inc. % % % % % % % HelioPower, Inc. % % % % % % % Solar Plus % % % % % % % Mohr Power Solar, Inc. % % % % % % % California Solar Electric % % % % % % % TMAG Industries dba Stellar Solar % % % % % % % Real Goods Carlson, Inc. % % % % % % % Sullivan Solar Power % % % % % % % SolarCraft Services, Inc. % % % % % % % Revco Solar Engineering, Inc. % % % % % % % Solarecity Electric % % % % % % % SunWize Technologies DBA Genself Corp. % % % % % % % Southern California Solar DBA Solar Electrical Systems % % % % % % % Advanced Solar Electric, Inc. % % % % % % % Clean Power Systems, Inc. % % % % % % % Advanced Solar Electric, Inc % % % % % % % Akeena Solar, Inc.(OBSOLETE) % % % % % % % Stout & Burg Electric, Inc. % % % % % % % Grand Total 1% 1% 1% 1% 1% 1% 1% Copyright 29 by Clean Energy Experts, LLC. All rights reserved. Page 12
Largest solar PV manufacturers in California The bar graph below shows the number of Reservation Review Request Dates by PV manufacturer. SunPower is the largest supplier of PV modules with 7,167 RRRDs, followed by Sharp with 5,396. 27-9 Top 5 PV Manufacturers Ligitek Photovoltaic CFM Equipment Distributors ASE Americas Solyndra Connect Renewable Energy MC Solar Apollo Solar Energy Solartech Power Solar Integrated Technologies Siemens Solar Siliken SunWize Webel-SL Energy Systems Atlantis Energy Shell Solar Matrix Solar/Photowatt Solon Fuer Solartechnik Siliken California Kaneka Solarfun Power CEEG (Shanghai) Solar Science and Technology United Solar Systems Yes! Solar (blank) Changzhou Trina Solar Energy aleo solar GE Energy Conergy AG United Solar Ovonic Day4 Energy Yingli Green Energy Solar Power (SPI) ET Solar Industry Ningbo Solar Electric Power Schott Solar Open Energy Schuco USA Canadian Solar REC ScanModule First Solar Suntech Power Andalay Solar SolarWorld Mitsubishi Electric Kyocera Solar Sanyo Electric Evergreen Solar BP Solar Sharp SunPower 3 3 3 4 4 5 5 6 6 7 8 8 9 11 11 12 13 17 18 19 2 21 24 24 26 26 27 33 5 54 56 58 74 75 81 95 244 274 565 652 95 962 113 1334 2186 2198 2778 2932 5396 7167 1 2 3 4 5 6 7 8 Copyright 29 by Clean Energy Experts, LLC. All rights reserved. Page 13
PV manufacturer usage by Installer The graph below shows the number of Reservation Review Request Dates for the top 15 installers that use SunPower PV modules. REgrid is the largest user with 352 RRRDs. SunPower 4 35 3 25 2 15 1 5 352 31 289 273 226 225 216 215 175 172 165 153 15 145 14 The graph below shows the number of Reservation Review Request Dates for REgrid and which PV manufacturers they use. REgrid s primary supplier is Sharp with 355 RRRDs. REgrid Power, Inc. 4 35 355 352 3 25 2 15 1 5 31 29 1 1 Sharp SunPower Sanyo Electric Kyocera Solar (blank) Evergreen Solar Copyright 29 by Clean Energy Experts, LLC. All rights reserved. Page 14
Largest solar Inverter manufacturers in California The bar graph below shows the number of Reservation Review Request Dates by PV manufacturer. SMA America is the largest supplier of inverters with 9,852 RRRDs, followed by SunPower with 6,434. 27-9 Top 25 Inverter Manufacturers Connect Renewable Energy E-Village Solar GridPoint ipower Open Energy Yes! Solar Magnetek (blank) Sharp Advanced Energy Industries Mohr Power Power-One CFM Equipment Distributors Motech Industries Outback Power Systems Schuco USA Solectria Renewables Kaco SatCon Technology Enphase Energy 4 4 5 9 23 24 25 27 3 33 37 51 61 67 75 87 199 345 642 737 PV Powered 1539 Xantrex Technology 3571 Fronius USA SunPower 5783 6434 SMA America 9852 2 4 6 8 1 12 Copyright 29 by Clean Energy Experts, LLC. All rights reserved. Page 15
Inverter usage by Installer The graph below shows the number of Reservation Review Request Dates for the top 15 installers that use SMA America inverters. REC Solar is the largest user with 1,4 RRRDs. SMA America 12 1 8 14 716 6 481 359 277 237 236 22 2 173 143 139 136 129 119 119 4 2 The graph below shows the number of Reservation Review Request Dates for REC Solar and which inverter manufacturers they use. REC Solar s primary supplier is Fronius USA with 1,365 RRRDs. REC Solar, Inc. 16 14 12 1 8 6 4 2 1365 14 71 17 14 5 3 2 Copyright 29 by Clean Energy Experts, LLC. All rights reserved. Page 16
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Disclaimer This report contains opinions and analysis created by Clean Energy Experts, LLC ("CE2") and is for informational purposes only. The analyses contained in this report are based upon standard methodologies using publicly available data from the California Solar Initiative (available at https://csi.powerclerk.com/csiprogramdata.aspx). CE2 has not independently verified all of the data and assumptions used in this report. Accordingly, changes in the underlying data or operating assumptions will clearly impact the analyses and conclusions and as a result, changes may be periodically made to the information without any notification. Furthermore, although the information found in this report is believed to be reliable, no warranty, expressed or implied, is made regarding the accuracy, adequacy, completeness, legality, reliability, or usefulness of any information, either isolated or in the aggregate. All information is provided "as is." All warranties of any kind, express or implied, including but not limited to implied warranties of merchantability, fitness for a particular purpose, freedom from contamination by computer viruses and non-infringement of proprietary rights, are disclaimed. This report should not be used or relied upon by anyone to without independent investigation and analysis. Rather, this information should be used only as a starting point to do additional independent research so that the reader is able to make his or her own conclusions. If you need specific advice (for example, legal, financial, or risk management) regarding anything contained in this report, please seek a professional who is licensed or knowledgeable in that area. Lastly, nothing herein constitutes a legal contract or other covenant or agreement of any kind between CE2 and any person or entity unless otherwise expressly specified. Nothing is this disclaimer is meant to conflict with or supersede our "Terms of Use" and in the event of a conflict, our "Terms of Use" shall govern. For a more complete description regarding the "Terms of Use" please refer to our website www.cleanenergyexperts.com Copyright 29 by Clean Energy Experts, LLC. All rights reserved. Page 18