SOUTHEAST CLEAN POWER SUMMIT

CONFERENCE 4 TH ANNUAL SOUTHEAST CLEAN POWER SUMMIT Hyatt Regency Atlanta Post Conference Workshop Pricing the Purchase of Renewable Energy Tuesday, March 31, 2015 Studies and Presentations from Entergy Florida Power & Light Georgia Power Gulf Power Southern Company Services TVA Sponsors Supporting Organization is authorized by IACET to offer 1.1 CEUs for the conference and 0.4 CEUs for the workshop. 1

OVERVIEW The Southeast (SE) U.S. accounts for more than one-fifth of the country s total energy consumption and this share is expected to grow over the next several years. States in the region face increasing demand for electricity driven by rapid population growth and higher per capita energy use. The region has a modest portfolio of renewable energy and demand side options that need to be continually developed to meet current and future electricity needs. Importing renewable energy resources from other states and grid system operators is an important option. Solar, wind energy, distributed generation and energy efficiency continue to expand as a percentage of consumed power in the SE. The boom in solar power has moved well beyond the rooftops of homes and businesses to large-scale projects. There has been increasing interest in wind energy with the continued development of the Plains & Eastern and Southern Cross HVDC projects (importing wind from SPP and ERCOT, respectively),as well as several PPAs signed by TVA & Southern Company. Energy efficiency improvements are now a critical part of the solution to meet the region s energy challenge too. Finally,development of small-scale distributed generation is reducing carbon emissions and generating electricity from renewable energy sources closer to the point of consumption. This conference will provide vital information regarding the future of the Southeast s clean power supply and infrastructure. It will feature experts from throughout the region discussing the most current information and what it s likely to mean for stakeholders in the region. WHO SHOULD ATTEND Utility professionals involved with generation and procurement of power Independent power producers Federal, state, county, and local regulatory agencies ISO/RTO professionals Financial and legal professionals interested in cleantech development Energy consultants, project managers, and engineers Cleantech developers, manufacturers, and distributors Permitting and siting professionals Academia involved with renewable energy R&D Energy service companies Renewable energy trade associations LEARNING OUTCOMES Discuss best practices in renewable energy efforts Evaluate the viability of renewables such as wind and solar in the region Critique regulatory perspectives on the future demand for renewable resources Discuss how PPAs or other contractual structures can best be used in the context of the SE region Apply transferable best practices to your region Identify the positive impact of distributed generation Identify how solar is having a big impact on the SE region Outline energy conservation methods that have been successful Review the cost-benefit analysis of renewable energy projects 2

AGENDA Monday, March 30, 2015 8:00 8:30 a.m. Registration and Continental Breakfast 8:30 8:40 a.m. Opening Remarks provides a high quality product that is very useful in better understanding the energy market and increasing business acumen. Sr. Director - Office of Clean Energy, FPL 8:40 9:00 a.m. Welcome Address from Southern Company On behalf of Georgia Power, a unit of Atlanta-based Southern Company one of the nation s largest electric utility holding companies and the local utility for the city of Atlanta, Norrie McKenzie (Vice President of Renewable Development) will welcome his power industry colleagues and provide a detailed overview of Southern Company s renewable operations. - Norrie McKenzie, VP of Renewable Development, Georgia Power SESSION I: UTILITY SCALE SOLAR AND WIND ENERGY IN THE SOUTHEAST 9:00 9:45 a.m. The Unexpected Sunshine State: How Georgia Became a National Leader in Utility Scale Solar 9:45 10:15 a.m. Networking Break Through multiple utility scale procurement programs, the state has positioned itself as a national leader in developing solar technology. Georgia Power was recently named Utility of the Year by the Solar Electric Power Association, recognizing the tremendous growth of the solar mkaret in Georgia. This presentation will discuss the genesis of the company s programs, how they relate to the states solar intitiatives, what was successful and the challenges along the way. - Seth Blocker, Utility Scale Manager, Georgia Power 10:15 11:00 a.m. Florida Power & Light s Solar Initiatives With the costs of solar coming down, Florida is pushing to increase its solar generation. To this end, FPL plans on adding up to 225MW of utility scale solar by the end of 2016. The additional solar generation will help to diversify FPL s generation without increasing costs to the customer. Furthermore, the new solar projects will support FPL s clean generation profile. - Buck Martinez, Senior Director of Project Development, Florida Power & Light 11:00 a.m. 12:00 p.m. The Viability of Wind Energy for the Southeast Current and future view of the wind market, including the South Power market trends and economics Wind technology advancements increasing low wind speed site viability - Kevin Siwik, Regional Director of Renewable Energy, General Electric - Justin Sabrsula, Marketing Manager, GE Renewables 12:00 1:00 p.m. Group Luncheon 1:00 2:30 p.m. Commissioners Perspective on the Southeast Clean Power Outlook This regulatory session will take a comprehensive look at the SE. Each Comissioner will provide a brief regulatory overview on clean power issues in their respective states. This session will also include a moderated panel discussion on the future demand for renewable resources. Moderator: Katrina McMurrian, Executive Director, CCIF (former Florida State Commissioner) Panelists: - Lauren Bubba McDonald Jr., Commissioner, Georgia Public Service Commission - Kenneth C. Hill, Commissioner, Tennessee Regulatory Authority - Butch Howard, Commissioner, South Carolina Public Service Commission - Chris Howard, Senior Environmental Manager, Alabama Department of Environmental Management (ADEM) 2:30 3:00 p.m. Networking Break 3

AGENDA Monday, March 30, 2015 (Continued) SESSION II: ENERGY EFFICIENCY IN THE SOUTHEAST 3:00 3:30 p.m. Energy Efficiency as Part of the Clean Power Portfolio Utilities in the SE continue to see broader adoption of energy efficiency practices among commercial and residential customers. This presentation will discuss the rationale and approaches utilities take in the region to engage and incentivize their customers to reduce the amount of energy they use in their homes and businesses. - Angela Strickland, General Manager of Marketing and Sales, Gulf Power 3:30 4:00 p.m. A Holistic Approach to Energy Efficiency: Understanding the Market and Regulatory Barriers and Opportunities for Energy Efficiency This presentation discusses why seemingly cost-effective energy efficiency opportunities appear to be overlooked by consumers and utilities including rate structures, principal agent problems, uncertainty and risk, transaction costs, irreversibility of investments, information asymmetry, and capital market imperfections. A wide variety of policy instruments can be applied to address these barriers. This segment will offer perspective on the careful discretion that should be employed to determine when and how to cost-effectively promote energy efficiency. - Daniel Matisoff, Ph.D., Assistant Professor, Georgia Institute of Technology 4:00 4:30 p.m. Knowing Your Neighbors - Utility Energy Efficiency Programs in the Southeast Natural gas and electric utilities in the Southeast continue to meet and exceed their energy efficiency targets through effective programs. This presentation will discuss the leading trends and innovations in these programs. It will also explore new programmatic areas under investigation by the utilities. - Mandy Mahoney, President, Southeast Energy Efficiency Alliance 4:30 5:00 p.m. Innovative & Effective Energy Efficiency Programming from an Unusual Source This session will detail the requirement for innovative energy efficiency programs and how these programs help utilities in achieving a variety of goals. Southeast utilities have expanded energy efficiency programs in recent years, and these comprehensive, integrated programs are driving energy savings and cost reductions while creating hundreds of local jobs. 5:00 6:00 p.m. Networking Reception These southeast utilities set ambitious goals which require successful development and deployment of energy efficiency programs - fast forward - these utilities have initiated extremely successful incentive programs focusing on lighting and HVAC measures for historically hard to reach customers - Small Businesses. In the US small businesses represent 39 percent of the electric energy used. A program targeting these businesses is not only beneficial for the environment and goal objectives standpoint, but it results in job growth and economic stimulus - an important objective in its own right today as new innovations to the efficiency program have been added - Alexander Castro, Senior Vice President, Lime Energy Great event! Attended past 3 years and will plan on attending in 2015 as well. Director, Regulatory Policy, Entergy Corp. REGISTER 4601 TODAY! DTC Blvd., CALL Suite 800 303-770-8800 OR VISIT 4

AGENDA Tuesday, March 31, 2015 7:45 8:15 a.m. Continental Breakfast SESSION III: LEGAL PERSPECTIVES ON UTILITY SCALE SOLAR AND SMALL SCALE DG 8:15 9:00 a.m. Issues in Distributed Generation and Key Features of Power Purchase Agreements This presentation will address the legal and contractual structure of small scale DG purchase agreements. The focus will be on contracts used to purchase and sell green energy from mid-size utility PPAs as well as small-scale generation owners and utilities. It will center on unique issues associated with the sale and purchase of energy from all types of renewable technologies, with special emphasis on how PPAs or other contractual structures can best be used in the context of the Southeast region. - Ashley Wald, Partner, Holland & Hart 9:00 9:45 a.m. Utility Scale Solar in the Southeast This presentation will focus on the recent activity in the utility scale solar market in the SE by both regulated utilities and non-regulated entities, including the Georgia Power Advanced Solar Initiative program, Duke Energy s 500 MW solar procurement, recent military solar projects, and other significant developments. It will also highlight best practices and what to look for in 2015 and beyond. - Katie Ottenweller, Staff Attorney, Southern Environmental Law Center 9:45 10:00 a.m. Morning Break SESSION IV: UTILITY PERSPECTIVES ON RENEWABLES AND DG 10:00 10:45 a.m. Conventional vs. Renewable Resources: Compare and Contrast the Efforts of Entergy Arkansas This presentation will cover Entergy s results to date as it pertains to comparing conventional and renewable capacity with respect to: the benefits of each and the effects on planning for the utility s resource needs. - Kandice Fielder, Senior Analyst-Integrated Resource Planning, Entergy 10:45 11:30 a.m. Renewable Strategy to Optimize Investment The Tennessee Valley Authority offers various renewable programs and a new approach to defining distributed generation integrated value. This presentation will review TVA s renewable strategy, programs, and future enhancements. - Cindy Herron, Vice President, EnergyRight and Renewable Solutions, Tennessee Valley Authority 11:30 a.m. 12:00 p.m. A Little Here and a Little There: The Utility Approach to Distributed Generation 12:00 p.m. Conference Adjourns Distributed generation has an increasingly important role in the future of meeting customers energy needs in the SE. This presentation will discuss the different types of DG technologies currently being employed and researched as well as the challenges and benefits to deploying these technologies. - Steven Baxley, Research & Technology Principal Engineer, Southern Company Services This summit provided great insight and contacts on renewable energy in the South; especially from private developers, utilities, and other stakeholders. Renewable Energy Manager, Southern Alliance for Clean Energy 5

POST CONFERENCE WORKSHOP: PRICING THE PURCHASE OF RENEWABLE ENERGY TUESDAY, MARCH 31, 2015 OVERVIEW Core issues in the development of renewable energy in the Southeast are pricing and revenue recovery for utilities. What price should utilities pay to acquire often mandated renewable supply? Once acquired, how should renewable energy be sold at retail? If the retail price and related revenues do not match the cost of acquisition, how should the utility be made whole? This informative workshop will focus on the pricing approaches that utilities should consider when required to include utility-scale solar and distributed-generation (DG) renewable resources in their supply portfolios. A secondary topic will be reviewing the energy market implications of wide-scale renewable adoption. The workshop will also review how the retail market manages the sale of renewable energy to end-use customers. LEARNING OUTCOMES Review how the wholesale market is segmented by renewable supply mandates Evaluate competing views on how utilities should compensate distributed generators Discuss why utilities are moving away from early net metering arrangements Identify the challenges of broad adoption of renewable mandates AGENDA Tuesday, March 31, 2015 12:30 1:00 p.m. Registration 1:00 4:30 p.m. Workshop Timing INSTRUCTOR The market context for the acquisition of renewable energy o Treatment of external costs of fossil fuel generation o Renewable portfolio standards and feed-in tariffs Pricing the purchase of distributed generation: o The net metering dilemma o Revenue recovery issues o Pricing and metering for distributed generation Pricing the Purchase of utility-scale renewables: o Real vs. financial acquisition o Auctions and other contracting mechanisms Issues with mispricing and large-scale adoption: the European experience Retail pricing of renewable power Bruce Chapman / Vice President / Christensen Associates Energy Consulting Bruce Chapman has over twenty years of energy industry experience, specializing in the design and pricing of retail electricity pricing products that improve the efficiency of pricing relative to traditional rates. He has managed and participated in many projects, developing such innovative products as critical-peak pricing, real-time pricing, and fixed-bill products. His work regarding renewable energy includes both the acquisition of renewable energy via net metering and other distributed generation tariffs, and the analysis of green retail tariffs. In his work with electricity pricing projects, he has led all phases of program development: product design, implementation, and statistical evaluation of customer response. Mr. Chapman s assignments have also included cost-of-service projects in a traditional regulatory environment. Additionally, he has supervised the design of PC-based software required for the implementation and support of innovative retail products and cost-of-service analysis 6

INSTRUCTIONAL METHODS Studies, PowerPoint presentations, and panel discussions will be used. REQUIREMENTS FOR SUCCESSFUL COMPLETION OF PROGRAM Participants must sign in/out each day and be in attendance for the entirety of the conference to be eligible for continuing education credit. IACET CREDITS EVENT LOCATION has been accredited as an Authorized Provider by the International Association for Continuing Education and Training (IACET). In obtaining this accreditation, has demonstrated that it complies with the ANSI/IACET Standard which is recognized internationally as a standard of good practice. As a result of their Authorized Provider status, is authorized to offer IACET CEUs for its programs that qualify under the ANSI/IACET Standard. is authorized by IACET to offer 1.1 CEUs for the conference. and 0.4 CEUs for the workshop A room block has been reserved at the Hyatt Regency Atlanta, 265 Peachtree Street, NE, 30303, for the nights of March 29-30, 2015. Room rates are $189, plus applicable tax. Call 1-404-577-1234 for reservations and mention the program to get the group rate. The cutoff date to receive the group rate is March 16, 2015 but as there are a limited number of rooms available at this rate, the room block may close sooner. Please make your reservations early. REGISTER 3 SEND THE 4TH FREE Any organization wishing to send multiple attendees to these conferences may send 1 FREE for every 3 delegates registered. Please note that all registrations must be made at the same time to qualify. PROCEEDINGS A copy of the conference proceedings will be distributed to attendees at the event. If you are unable to attend or would like to purchase additional copies, flash drives are available two weeks after the conference is complete. The cost per flash drive is US $395 (add US $50 for international shipments). Flash drives include visual presentations only. Upon receipt of order and payment, the flash drive will be shipped to you via regular USPS mail. NOTE: All presentation flash drive sales are final and are nonrefundable. SPONSORSHIP OPPORTUNITIES Do you want to drive new business through this event s powerful audience? Becoming a sponsor or exhibitor is an excellent opportunity to raise your profile before a manageably sized group of executives who make the key purchasing decisions for their businesses. There is a wide range of sponsorship opportunities available that can be customized to fit your budget and marketing objectives, including: Platinum, gold, or VIP sponsor Workshop sponsor Reception host Lanyard sponsor Networking break host Luncheon host Tabletop exhibit Breakfast host Custom sponsorship opportunities are also available. Please contact Grant Neptune at 720-988-1248 or gneptune@euci.com for more information. REGISTER 4601 TODAY! DTC Blvd., CALL Suite 800 303-770-8800 OR VISIT 7

REGISTRATION INFORMATION Mail Directly To: Electric Utility Consultants, Inc. () 4601 DTC Blvd., Ste. 800 OR, scan and email to: conferences@euci.com PLEASE REGISTER THE FOLLOWING LOCATION INFO A room block has been reserved at the Hyatt Regency Atlanta, 265 Peachtree Street, NE, 30303, for the nights of March 29-30, 2015. Room rates are $189, plus applicable tax. Call 1-404-577-1234 for reservations and mention the program to get the group rate. The cutoff date to receive the group rate is March 16, 2015 but as there are a limited number of rooms available at this rate, the room block may close sooner. Please make your reservations early. SOUTHEAST CLEAN POWER SUMMIT AND POST CONFERENCE WORKSHOP: THE IMPACT OF RENEWABLES ON PRICING MARCH 30-31, 2015: US $1895 EARLY BIRD ON OR BEFORE MARCH 20, 2015: US $1695 SOUTHEAST CLEAN POWER SUMMIT CONFERENCE ONLY MARCH 30-31, 2015: US $1495 EARLY BIRD ON OR BEFORE MARCH 20, 2015: US $1295 PRICING THE PURCHASE OF RENEWABLE ENERGY POST CONFERENCE WORKSHOP ONLY MARCH 31, 2015: US $595 EARLY BIRD ON OR BEFORE MARCH 20, 2015: US $495 I'M SORRY I CANNOT ATTEND, BUT PLEASE SEND ME THE CONFERENCE PROCEEDINGS FOR US $395. (PLEASE ADD $50 FOR INTERNATIONAL SHIPPING.) ENERG ZE WEEKLY s Energize Weekly e-mail newsletter compiles and reports on the latest news and trends in the energy industry. Newsletter recipients also receive a different, complimentary conference presentation every week on a relevant industry topic. The presentations are selected from a massive library of more than 1,000 current presentations that has gathered during its 26 years organizing conferences. Sign me up for Energize Weekly. How did you hear about this event? (direct e-mail, colleague, speaker(s), etc.) Print Name Job Title Company What name do you prefer on your name badge? Address City State/Province Zip/Postal Code Country Telephone Email List any dietary or accessibility needs here CREDIT CARD Name on Card Account Number Billing Address Billing City Billing State Billing Zip Code/Postal Code Exp. Date Security Code (last 3 digits on the back of Visa and MC or 4 digits on front of AmEx) OR Enclosed is a check for $ to cover registrations. All cancellations received on or before February 27, 2015, will be subject to a US $195 processing fee. Written cancellations received after this date will create a credit of the tuition (less processing fee) good toward any other event or publication. This credit will be good for six months. In case of event cancellation, s liability is limited to refund of the event registration fee only. For more information regarding administrative policies, such as complaints and refunds, please contact our offices at 303-770-8800. reserves the right to alter this program without prior notice. 8