MOBILE AND INTERACTIVE MARKETING, IT FOR CONVERGENCE INTERNET MARKETING & ebusiness MANAGEMENT LLP ERASMUS INTENSIVE PROGRAMME (IP) 30.3.-10.4.2008
MOBILE AND INTERACTIVE MARKETING, IT FOR CONVERGENCE INTERNET MARKETING & ebusiness MANAGEMENT 2 LLP ERASMUS INTENSIVE PROGRAMME (IP) 30.3.-10.4.2008 Sunday 30 March Arrival of participants Monday 31 March 09.45-10.00 Welcome to PIRAMK University of Applied Sciences auditorium Introduction to the IP & PIRAMK, Virrat of Finn-Medi 1 Pirkko Varis, Head of Marketing Studies, PIRAMK Virrat, PIRAMK University of Applied Sciences, Finland Participants of the IP a short presentation 10.00-10.30 Wireless Tampere A WLAN network community and an open way of making business Kari Väänänen, Business Development Advisor Technopolis Ventures Professia Ltd, Finland 10.30-11.00 Customer Relationship Management (CRM) and the New Economy Mr. Dirk van der Laan, Docent Marketing & ICT Windesheim University of Applied Sciences, School of Business and Economics, the Netherlands 11.30-12.45 Visit to Aamulehti web edition Saara Vesikansa, Manager of customer relations Seppo Roth, Head of web department 14.15-15.00 Visit to Näsinneula observation tower After the visit the participants in two groups: 15.15-16.45 Orientation to Tampere business area, group 1 17.00-18.00 Visit to TV2 Studios, group 1 15.45-16.45 Visit to TV2 Studios, group 2 16.45-18.00 Orientation to Tampere business area, group 2 Tuesday 1 April Library Toriseva room 09.30-10.00 Internet & Mobile Marketing of Trade Fairs and Exhibitions (incl. Internet in Marketing of Upper Tampere Region Trade Fair) Students of the option Marketing and International Business, 10.00-10.45 Experience Services and Projects in the Tampere Region Helena Kairamo, Programme Coordinator, M.Soc.sc, Experience Services, PIRAMK University of Applied Sciences, Finland Presentation on workshops. Pirkko Varis and workshop coordinators
3 11.00-11.30 Business in the knowledge economy Prof. Dr. Pandelis Ipsilandis T.E.I. of Larissa, Greece 11.30-12.00 Search Engine Marketing Mr. Eddie Scully, Institute of Technology Tralee, Ireland 12.00-13.00 Lunch 13.15-15.00 WLAN indoor positioning with personal digital assistants Prof. Dr. Uwe Grossmann, Dortmund University of Applied Sciences and Arts, Business Faculty, Germany Field test evaluation of a location based interactive museum guide Mr. Sebastian Gansemer, Dortmund University of Applied Sciences and Arts, Business Faculty, Germany Two applications for mobile devices: Euro 2008 info guide & Formula 1 info guide Students of FH Dortmund 15.15-17.30 Workshops library Toriseva Session 1: CRM and interactive marketing Dr. Doris Berger Professorin STG Unternehmensführung und E-Business Management IMC Fachhochschule Krems University of Applied Sciences Krems, Austria library Toriseva Session 1: CRM and interactive marketing Dr. Doris Berger Professorin STG Unternehmensführung und E-Business Management IMC Fachhochschule Krems University of Applied Sciences Krems, Austria Prof. Dr. Uwe Grossmann, FH Dortmund, Germany Prof. Dr. Albrecht Fortenbacher, FHTW Berlin, Germany
4 Wednesday 2 April Library, Toriseva room 09.30-10.00 Impact of culture to the content of websites Ms. Elena Vitkauskaitė, Kaunas University of Technology, Lithuania 10.00-10.30 Presentation of Kaunas University of Technology Website as a marketing tool Students of Kaunas University of Technology, Lithuania 10.45-11.15 Paid search advertising Mr. Eddie Scully, Institute of Technology Tralee, Ireland 11.15-11.45 Presentation on Institute of Technology Tralee Broadband & Tourism, Cypercrime, Encryption Students of IT Tralee, Ireland 12.00-13.00 Lunch 13.15-17.15 Workshops library Toriseva Session 2: & small room Multicultural teams and Internet Marketing 13.15-16.00 Ms. Elena Vitkauskaitė, Kaunas University of Technology, Lithuania & Pirkko Varis, Head of Marketing Studies, PIRAMK Virrat, PIRAMK University of Applied Sciences, Finland 16.15-17.15 Introduction to the workshop assignment given by the company Onepy library Toriseva Session 2: & small room Multicultural teams and Internet Marketing 13.15-16.00 Ms. Elena Vitkauskaitė, Kaunas University of Technology, Lithuania & Pirkko Varis, Head of Marketing Studies, PIRAMK Virrat, PIRAMK University of Applied Sciences, Finland 16.15-17.15 Introduction to the workshop assignment given by the company Onepy Prof. Dr. Uwe Grossmann, FH Dortmund, Germany Prof. Dr. Albrecht Fortenbacher, FHTW Berlin, Germany
5 Thursday 3 April Library, Toriseva room 10.00-10.30 Secure and reliable e-mail Prof. Dr. Albrecht Fortenbacher Fachhochschule für Technik und Wirtschaft Berlin University of Applied Sciences, Germany 10.30-11.15 Marketing Strategy and the Internet with an International Perspective Mr. Mike Ward, Director of International Recruitement, University of Salford, Salford Business School, UK 11.30-12.15 Tour to music studios Students of PIRAMK, Virrat 12.15-13.00 Lunch 14.15-21.30 Internet and interactive marketing of Hyvölä House, a SME in tourism and travel business The programme is organised by Mr. Ari Hyvölä, Managing Director Friday 4 April Library Toriseva room 09.30-10.00 Scandinavian Weekend Radio Trevor Twyman, lecturer 10.00-10.30 Workshop presentations - information 10.45-11.45 Student presentations Students of FHTW Berlin, Germany Short introduction of the FHTW Berlin Stephan Bergemann Spam/Phishing Björn Bittins & Sebastian Kühnau Data privacy Martin Herberg, Benjamin Burzan & Stephan Bergemann 11.45-12.15 Mobile devices and museum information systems Prof Dr. Jürgen Sieck Fachhochschule für Technik und Wirtschaft Berlin University of Applied Sciences, Germany 12.15-13.15 Lunch
6 Workshops 13.15-17.15 C278 Session 3: Onepy assignment B252 Session 3: Onepy assignment Prof. Dr. Uwe Grossmann, FH Dortmund, Germany Prof. Dr. Albrecht Fortenbacher & Prof. Dr. Jürgen Sieck, FHTW Berlin, Germany Saturday 5 April 09.30-11.30 Workshops C278 B252 Session 3: Onepy assignment Pirkko Varis, Head of Marketing Studies Session 3: Onepy assignment Trevor Twyman, lecturer Prof. Dr. Uwe Grossmann, FH Dortmund, Germany Prof. Dr. Jürgen Sieck, FHTW Berlin, Germany 11.30 Lunch 12.45-14.30 Visit to Ähtäri tourism centre and the zoo. Internet marketing of Ähtäri tourism services and web marketing of the zoo. 15.15-16.15 Visit to Scandinavian Weekend Radio (SWR)
7 Sunday 6 April 10.00-16.00 Workshops Lunch 13.00-14.00 C279 B252 Session 3: Onepy assignment Pirkko Varis, Head of Marketing Studies Session 3: Onepy assignment Trevor Twyman, lecturer Prof. Dr. Jürgen Sieck, FHTW Berlin, Germany & FHTW Berlin students Monday 7 April Library Toriseva room 09.30-10.00 Presentation on FH Nordhausen How to create a website without barriers for people with a handicap Students of FH Nordhausen 10.00-10.30 Presentation on IMC Fachhochschule Krems Viral Marketing Students of IMC Fachhochschule Krems, Austria 10.45-11.15 The rising stakes of digital leadership Dr. Eszter Solt Dennis Gabor Applied University (DGAU), Hungary 11.15-12.00 Presentation on Dennis Gabor Applied University (DGAU) & Corvinus University of Budapest Judit Böszörményi, Dennis Gabor Applied University (DGAU), Hungary Viktor Kecskés, Corvinus University of Budapest, Hungary Marketing of wines and internet marketing György Bucsku, Erik Tomcsyk & Viktor Kun, students of Dennis Gabor Applied University (DGAU), Hungary Elena Ferrero Gola, Università degli Studi di Torino, Italy Paul Bröse, FH Nordhausen, Germany
12.15-13.15 Lunch 8 13.30-14.00 Presentation on International Business School at Vilnius University Commercial LT Students of International Business School at Vilnius University, Lithuania 14.00-14.30 Presentation on Hogeschool Windesheim Albert Heijn Supermarkets Students of Windesheim University of Applied Sciences, School of Business and Economics, the Netherlands 14.45-15.15 Presentation on the University of Salford Combating E-discrimination project Students of the University of Salford, Salford Business School, UK 15.15-17.15 Workshops C278 & B252 Session 5: Onepy assignment library Toriseva C278 & B252 library Toriseva Session 5: Onepy assignment Students of FHTW Berlin Tuesday 8 April Library Toriseva room 09.30-10.00 e-business Prof. Dr. Margarita Todorova St. Cyril and St. Methodius University of Veliko Turnovo, Bulgaria 10.00-10.30 Presentation on St. Cyril and St. Methodius University of Veliko Turnovo, Bulgaria & internet Students of St. Cyril and St. Methodius University of Veliko Turnovo, Bulgaria 10.45-11.15 Presentation on Higher School International University College, Dobrich, Bulgaria Internet Marketing Students of Higher School International University College, Dobrich, Bulgaria
9 11.15-11.45 Information on PIRAMK University of Applied Sciences & PIRAMK, Virrat, IP presentations, articles etc. 12.00-13.00 Lunch Tour to the video studios & mac room B249: group 1: 12.00-12.30, group 2 12.30-13.00 Group 1: 12.00-12.30 :IPAG, Berlin, Kaunas, Corvinus, DGAU, Larissa, Vilnius, Dobrich Group 2: 12.30-13.00: Krems, Salford, Tralee, Dortmund, Nordhausen, Windesheim,Veliko Turnovo 13.15-13.45 Presentation on T.E.I of Larissa Project Management Students of T.E.I. of Larissa 13.45-14.15 Presentation on IPAG Business School 14.30-17.15 Workshops Internet marketing of Nice and the region Students of IPAG Business School, Nice, France Final sessions of workshops and preparation for workshop presentations to take place on 9th April Workshop 1 Workshop 2 Workshop 3 Workshop 4 room library Toriseva and C278 room library Toriseva and room C278 Wednesday 9 April 9.30-12.30 Presentations: all workshop groups 1-4 12.30-13.30 Lunch Questionnaires Certificates Closing the IP 13.30-16.00 Reports, writing articles, selection of pictures etc. Thursday 10 April Departure of participants