Oracle Business Intelligence Suite Enterprise Edition

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<Insert Picture Here> Oracle Business Intelligence Suite Enterprise Edition Name: Tom Harris Title: Senior Sales Consultant Public Sector BI Phone: (301)253-6568 Email: TOM.HARRIS@ORACLE.COM

Oracle Business Intelligence Suite Enterprise Edition (OBIEE+) Overview

Oracle BI Suite Enterprise Edition Plus Interactive Dashboards Ad hoc Proactive Detection and Alerts Microsoft Office Reporting & Publishing BI Publisher Financial Reporting Interactive Reporting SQR Production Reporting Web Common Enterprise Information Model Oracle BI Server Set Goals Align Plan Insight Performance Action Report Monitor Analyze OLTP & ODS Systems Data Warehouse Data Mart SAP, Oracle PeopleSoft, Siebel, Custom Apps Files Excel XML Business Process Financial Performance Management Applications Hyperion Essbase

Oracle BI Server Simplified, Powerful, Scalable Intelligence Across Sources Simplified business model view Advanced calculation & integration engine Intelligent request generation and optimized, distributed data access Oracle BI EE Presentation Services Oracle BI Server Open SQL Interface Other 3 rd Party Tools Simplified Business View Unified Metadata Intelligent Caching Advanced calculations Aggregate navigation & creation Federated query and integration Optimized SQL / function shipping Mission critical scalability and performance Foundation for all OBIEE presentation services Native RDBMS Oracle SQL Server DB2 Teradata Multi-dimensional XMLA Oracle OLAP Option MS Services SAP BW Other XML, Excel Text ODBC

Proven Scalability and Flexibility Architected for Scale and Performance Optimized Native SQL Function shipping Parallel processing Clustering Intelligent caching Connection pooling 7,000+ US users 12,000 6,500 disconnected Plus Norway, UK, others 8,500+ users 14+ Terabytes Teradata, DB2, SQL Server 20,000 users 40,000+ 2,700 users 10,000+ 12 Terabyte data warehouse Deploying to 55,000 users 1,000,000+ users Est. 16+ Terabytes 10,000 users 4,500 users 50,000 300+ analytic applications 12+ Terabytes

Common Enterprise Information Model Enables Consistency, Security, Reuse, Flexibility Presentation Layer User roles, preferences Simplified view Logical SQL interface Semantic Object Layer Dimensions Hierarchies Measures Calculations Aggregation Rules Time Series Physical Layer Map Physical Data Connections Schema Role-based views of the information relevant to the user Consistent definition of business measures, metrics, calculations Model once, deploy everywhere Across any data sources

Complete Insight Delivery Capabilities Designed for Pervasive Intelligence Oracle Interactive Dashboards Oracle Answers Oracle Delivers Oracle BI Publisher Live, intuitive, personalized dashboards Immersive experience with limitless dashboard to dashboard navigation Dynamic, event-driven guided analytics lead users from insight to action Powerful ad-hoc analysis via 100% Web UI Create & modify charts, pivots and dashboards True business user self sufficiency via intuitive, simplified business model Automated problem / opportunity detection and alerts Notification and content delivered to any device in multiple formats (PDF reports, Briefing Books, etc.) Multi-step analysis, analytic workflows, and business process integration True pixel-perfect reporting and publishing Report layout using familiar tools like Microsoft Word and Adobe Acrobat Single product for all document needs invoices, checks, financial statements, government forms, etc.

Guided Analytics in Interactive Dashboards Dynamic & Event-Driven Analytics Drive the Right Actions Guided Analytics drives alignment and actions through the organization by modeling and making accessible discovery and decision-making best practices. Guided Analytics leverages Dashboard-to-Dashboard navigation, which passes context (parameters) from one dashboard to the next and is easy to configure in OBIEE.

Oracle Answers The Only True Self-service Insight Tool Full ad hoc analysis, pivot tables, and report creation Simple point and click interface Users are shielded from complexity and structure of underlying data structures Explore and interact with results Save, organize and share reports Integrate reports back into Intelligence Dashboards Ad Hoc Providing true self-service access to information - users can get real-time answers to business questions

Sense and Respond with Oracle Delivers Real-Time Proactive Intelligence Delivers provides constant monitoring, analysis, and notification of problems and opportunities, across all data sources, tailored for any user on any device. Automated analysis, detection, and delivery of intelligence Notification on any device and within Dashboards Multi-step analysis & workflow Author and share alerts Self-service subscriptions

BI Publisher High-Fidelity Reporting One Solution for All Document Needs 9Purchase Orders 9Labels / Bar Codes 9Collateral 9Employee Forms 9Government Forms 9Order Forms 9Invoices 9Operational Reports 9Correspondence 9Financial Statements 9Checks

Oracle Disconnected Analytics Full-Featured Disconnected Client The user experience is identical to the connected user. Dashboard and Answers functionality will act identically as if the user were connected to the server. Disconnected BI Server Business Model Server Cache Calculations Disconnected Metadata & Report Definitions Web Catalog Presentation Metadata Oracle Disconnected Oracle Operational Data

Briefing Books Pack & Go Dashboards Bring along an electronic Briefing Book which is a collection of your most important dashboards. Briefing Books are extremely small and can be delivered daily for enterprise collaboration. The bottom of every Interactive Dashboard page has an Add to Briefing Book link that automatically builds an electronic briefing book. Briefing Books can be: Saved Carried anywhere Emailed / shared Presented Refreshed / updated Distributed automatically via Delivers

New Hyperion BI Modules Hyperion Financial Reporting XBRL Support Asymmetrical Reports Management Report & Books Hyperion SmartView for Office Excel, PowerPoint, Word and Outlook Integrated with FPM Applications Offline Planning Hyperion Web Ad hoc Multidimensional Integrated with FPM Applications Financial Dashboards Hyperion Interactive Reporting & SQR Direct to Source Query & Reporting High Volume Production Reporting Application Style Dashboards

Essbase Speed of Thought Analytics Richest Business User Experience Most Highly Advanced Calculation Engine Superior Tools for the Business User Broadest Analytic functionality Speed of Thought response Superior Calculation Power Comprehensive library of functions Extensive Financial and Time Intelligence Best Custom Analytic Environment Optimized Storage Enterprise scale Forward Looking applications Premium Performance

The Value of Essbase Customer Challenges Forecast Accuracy Scalable Query Performance Massive Data Sets Brand Valuation Customer Profitability Delayed Reporting Cycles Oracle Value 2% accuracy on $1B cash balance <4 second SLA, 30,000 Users 100GB, 39 dimensions, 14 yrs. Relative contribution of 4,000 brands 14 million customers,.2 seconds 30% reduction

Work With Existing IT Investments Hot-Pluggable Integration with Heterogeneous Systems Portals Analytic Tools and Reporting Applications Desktop Tools Any JSR 168 Portal Oracle BI, HYSL, BOBJ, COGN, MSTR, Actuate.. Oracle EBS, Siebel, SAP, PeopleSoft, JD Edwards.. Excel, Outlook, Lotus Notes.. Common Enterprise Information Model Oracle BI Foundation Security Oracle Kerberos iplanet MSFT AD Novell Custom Others.. Data Access Oracle RDBMS Oracle OLAP Option Microsoft SQL Server & Services IBM DB2 Teradata Essbase SAP BW XML, Excel, Text Others.. ETL Oracle Data Integrator (Sunopsis) Oracle Warehouse Builder Informatica Ascential Others..

Business Intelligence Customers Select References Communications Automotive Finance / Banking Consumer Goods High Tech Media / Energy Aero / Industrial Insurance / Health Life Sciences Other

Business Intelligence Customers Select New Public Sector Customers Finance Fed / Banking Civilian Defense Defense State & Local NLRB National Labor Relations Board

BI Approaches: Tools vs Applications BI content Oracle BI EE Platform & Metadata Comparison Points Prebuilt BI Applications Approach Tools & Build Approach BI Content DW Metadata ETL Data Warehouse Oracle SAP R/3 Siebel PSFT EDW Federated Data Sources Other ETL

Oracle BI Applications Single or Multi-source Analytic Apps Built on OBIEE Sales Service & Contact Center Marketing Order Management & Fulfillment Supply Chain Financials Human Resources Oracle BI Applications Interactive Dashboards Reporting & Publishing Ad-hoc Proactive Detection and Alerts Disconnected Analytics MS Office Plug-in Web Services Oracle BI Suite EE Packaged ETL Maps DW Schema Universal Adapters IVR, ACD, CTI Hyperion MS Excel Other Data Sources

Oracle BI Applications Complete, Prebuilt, Best Practice BI Solutions Auto Comms & Media Complex Mfg Consumer Sector Energy Financial Services High Tech Insurance & Health Life Sciences Public Sector Travel & Trans Sales Service & Contact Center Marketing Order Management & Fulfillment Supply Chain Financials Human Resources Pipeline Churn Propensity Campaign Scorecard Order Linearity Supplier Performance A/R & A/P Employee Productivity Triangulated Forecasting Sales Team Effectiveness Customer Satisfaction Resolution Rates Response Rates Product Propensity Orders vs. Available Inventory Cycle Time Spend Procurement Cycle Times GL / Balance Sheet Customer & Product Profitability Compensation HR Compliance Reporting Up-sell / Cross-sell Service Rep Effectiveness Loyalty and Attrition Backlog Inventory Availability P&L Workforce Profile Cycle Time Service Cost Market Basket Fulfillment Status Employee Expenses Expense Management Turnover Trends Lead Conversion Service Trends Campaign ROI Customer Receivables BOM Cash Flow Return on Human Capital Prebuilt adapters: Other Operational & Analytic Sources Oracle BI Suite Enterprise Edition

Oracle BI Suite Enterprise Edition Summary of Key Benefits / Differentiators Recognized as a Leader in BI Platforms by Gartner Comprehensive, Integrated BI Platform designed for pervasive deployment to everyone in the organization Unique Common Enterprise Information Model The only BI platform with built-in capabilities for intelligence spanning multiple sources Highly scalable and uniquely flexible BI architecture Hot Pluggable to fully exploit existing IT environments Yet pre-integrated with Oracle infrastructure and applications to lower cost and complexity while extending BI value Complete library of proven, prebuilt BI Applications provide faster time-to-value and lower TCO

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