OCTOBER. 15, 2012, MADRID MOTOROLA SOLUTIONS COOL FACTOR SUPPLY CHAIN INNOVATIONS DANIEL DOMBACH DIRECTOR EMEA INDUSTRY SOLUTIONS GROUP MOTOROLA SOLUTIONS PAGE 2
MOTOROLA SOLUTIONS' VISION Replace with Asia retail image GOVERNMENT ENTERPRISE TO BE THE LEADING GLOBAL PROVIDER OF MISSION-CRITICAL COMMUNICATIONS FOR GOVERNMENT AND ENTERPRISE CUSTOMERS 3 BUILDING ON A RICH 80-YEAR HISTORY OF FIRSTS 1930 1943 1944 1969 1973 1978 1980 1986 1990 1991 1991 2000 2002 2007 2008 2009 2011 Motorola First U.S. First portable car radio commercial FM cellular system taxi radio system and phone Company s demonstration First first public handheld safety radio laser sales barcode scanner First FM portable First words from First digital voice two-way radio the moon relayed security for U.S. by Motorola transponder public safety radios Invented Six Sigma quality process First commercial spread spectrum WLAN First laserscannable two-dimensional barcode First narrowband digital public safety radio system First 700MHz public safety wideband high speed data field trial First wireless switched networking architecture First rugged Enterprise Digital Assistant First P25 ISSI multi-vendor interoperability Industry-leading subscriber designs: APX, TETRA ATEX, Covert First U.S. statewide public safety private broadband LTE system PAGE 4
UNMATCHED SOLUTIONS PORTFOLIO CUSTOMER FOCUSED VERTICALS GOVERNMENT MANUFACTURING & FIELD MOBILITY TRANSPORTATION & LOGISTICS RETAIL & HOSPITALITY ENERGY & UTILITIES EDUCATION & HEALTHCARE SOLUTIONS DRIVEN PRODUCT + APPS + SERVICES TECHNOLOGY LEADERS GOVERNMENT ENTERPRISE NEXT GENERATION PRIVATE ASTRO PCR TETRA BB ic&c iden MCD ADC RFID WLAN CEC PAGE 5 SOLUTIONS THAT MAKE OPPORTUNITIES A REALITY SECURITY AND SAFETY AUTOMATION AND EFFICIENCY 40% CRIME REDUCTION 30% REVENUE RECOVERY IMPROVED SAFETY SECURITY EFFICIENCY 65% FEWER FULFILLMENT ERRORS 700% INCREASE IN PRODUCTIVITY ACCURATE SUPPLY CHAIN DATA INVENTORY AND PRICING OPTIMIZATION 50% SYSTEM GROWTH 50% FASTER CHECKOUT ECONOMIES OF SCALE CONSISTENT CUSTOMER SERVICE PAGE 6 Examples based on specific customer results.
SCALE & GLOBAL PRESENCE PRIMARY R&D IN 6 COUNTRIES MANUFACTURING IN 4 COUNTRIES 23,000 EMPLOYEES IN 65 COUNTRIES SALES IN OVER 100 COUNTRIES MEXICO UNITED STATES GERMANY POLAND ISRAEL INDIA CHINA MALAYSIA PRIMARY R&D CENTERS MANUFACTURING PAGE 7 THERE S NO PLACE IN WORKPLACE 3 KEY TRENDS CHANGING THE DYNAMICS OF ENTERPRISE OPERATIONS RISE OF THE MOBILE WORKER ADVANCEMENTS IN TRACKING WELCOME TO PERPETUAL INVENTORY EVOLVING CUSTOMER BEHAVIORS INTRODUCING THE SMARTER CUSTOMER
THERES NO PLACE IN WORKPLACE RISE OF THE MOBILE WORKER Employees expect instant information and communications Front line workers increasingly used to up-sell services and collect user data Lower staffing levels requires flexible, mobilized employees MOBILE WORKER POPULATION WILL GROW FROM 920M TO 1.19 BILLION BY 2013 ENTERING THE ERA OF THE MOBILE WORKER 36% OF WORKING POPULATION WILL BE MOBILE WORKERS BY 2013 Source: IDC June 2010 INTEGRATED SUPPLY CHAINS REAL-TIME VISIBILITY AND COLLABORATION WHOLESALER/DC WTD: PRIVATE FLEET MFG Field Operations (DSD/FSA/SFA) MFG: PRIVATE FLEET RETAILER / CUSTOMER MANUFACTURER FOR HIRE/ 3PLS CUSTOMER Our message and value proposition for companies along the supply chain change based on the scenario defined by goods flow, information flow, and ownership. Goods & Information Flow Change of Ownership Information Flow
SUPPLY CHAIN INDUSTRY TOP FIVE BUSINESS PRIORITIES Top five business priorities for the transportation industry have changed from the cost-cutting, survival mode mentality of 2008 and 2009 to a focus on business growth and new customer attraction. CURRENT WAREHOUSE / DC BUSINESS SNAPSHOT Approximate breakdown of current business by mobile deployment environment (MDE) for core enterprise verticals in North America $517m $933m core NAMR enterprise total (FY11) ~$300m from NAMR Warehouse & DC MDE Warehouse / DC STORE FLEET WHSE $178m PLANT FLEET WHSE $127m YARD FLEET WHSE Retail Manufacturing Logistics (incl. Wholesale) ~$100m YARD FLEET WHSE Post & Parcel Solution Applicability Distribution Operations Warehouse & Materials Management Warehouse & Materials Management Terminal, Hub, & Dock Management Terminal, Hub, & Dock Management Trusted Communications Environment Wireless Communications Infrastructure, Security & Resiliency, Device & Infrastructure Management 12
SPEED, ACCURACY AND VISIBILITY WHERE HAVE WE BEEN Information/Data Collection. Key entry scanning Batch LAN WWAN Voice voice/data solutions different networks Poor man s GPS satellite GPS APPLYING MANAGE TECHNOLOGY TO THE SOLUTIONS AND VISA VERSA KEY TECHNOLOGIES THAT WILL GET US THERE Motorola RF Switch Reading Tags using 802.11 RFID Reader
SORTATION/WMS / XDOCK Hands Free Technology delivers: VIDEO ANALYTICS - SCENE SCANNING Dock door monitoring load quality Walls packed correctly Reduce in-transit damages Standard, consistent method for measuring trailer fullness
DOCUMENT CAPTURE-MC95 SENSING & ANALYTICS FOR ACTIVITY RECOGNITION Enterprise efficiency Mine data to evaluate and recommend improvements in operational efficiency & safety Examples: personnel availability, personnel utilization, ergonomics, etc... Sensor types Leverage existing sensors and additional sensors to optimize activity recognition Examples: accelerometer, microphone, light sensor, camera, magnetometer, gyro, GPS location,... Device location Algorithms should operate with devices in different body locations Examples: handheld, holstered, wrist worn, head worn, lanyard,.. Future extensions include incorporation of devices in the local environment (e.g. video surveillance with video analytics) User activity & task recognition Identification of basic activities (walking, talking, bending,... ) as well as composite tasks (assisting a customer, stocking shelves, working at checkout,.. ) Use of magnetometer and accelerometer to provide inbuilding location tracking 15 Setting Down Device Hip Accelerometer Acceleration (m/s^2) 10 5 Liftin Lifting with Legs 0 0 g with Back (Correct) 5 Time 10 (s) 15 20 (Incorrect)
HEAD-MOUNTED DISPLAY & WEARABLE COMPUTER Motorola Solution Introducing the world s smallest computer with the largest display! Ultra-fast, low-power mobile computing system (e.g., HMD + MC75), offering streaming SVGA video over encrypted Bluetooth connection Ultimate wearable solution for applications that benefit from a voice UI while enabling information snacking from 12 virtual display HMD Capabilities 128-bit encrypted Bluetooth link with mobile terminals Large SVGA display (equivalent to 12-15 when needed) Rich information content on solid-state technology Natural speech control (Nuance Communications) Streaming video at 30 fps with accelerated BT stack RF SWITCHING LOCATIONING Enterprise Applications Applications e.g. for Asset Management talk to RF switch to get status & location of each Asset. Applications DO NOT care about asset RF Type. Motorola RF Switch RF Switch RF Switch can determine the location of passive WiFI Passive tags Devices RFID as tags read or by WiFi by making fixed Tags Antenna/RFID use based of location on RSSI Readers information trilateration based and of 802.11 other on RFID location algorithms Reader configuration used and then for 802.11 combining of those RF it antenna. networks with the antenna power/direction. 20 Reading Tags using 802.11 RFID Reader Passive RFID Tagged Objects Motorola Mobile Devices
SPEED, ACCURACY AND VISIBILITY Real Time Routing (Mobile) Mobile Tracking of all assets Enhanced navigation/gps Smart Trailer TMS-SaaS SO WHERE ARE WE GOING Transportation Planning (predictive analysis & simulation) APPLYING TECHNOLOGY TO THE SOLUTIONS MANAGE AND VISA VERSA THE WORLD HAS CHANGED BUT