www.dbcloudexchange.com The marketplace for cloud resources A new era of IT sourcing

www.dbcloudexchange.com The marketplace for cloud resources A new era of IT sourcing

Deutsche Börse Cloud Exchange The marketplace for cloud resources cess 1. RFI / RFP The debate over the benefits of cloud technology has been settled. With consistent savings of 70 per cent over self-managed infrastructure, the cloud already plays a significant role in corporate IT, one which will grow in importance over time. Recognising the increased industry investment in cloud technology, Deutsche Börse will use its market expertise to reduce cloud adoption hurdles. With a proven track record of building efficient markets, Deutsche Börse has made a strategic decision to move into commoditising cloud infrastructure as a service (IaaS) and is developing the premier vendor-neutral marketplace 2. Legal for IaaS resources. assessment Founded High cost in of May sales 2013, / procurement Deutsche (recurring) Börse Cloud Exchange (DBCE) will establish a secure, transparent and liquid spot market for IaaS resources. 3 6 months 3 6 months 3 6 months The exchange is planned to go live in 2014. 3. SLA establishment 4. Monitoring Addressing current cloud market hurdles When purchasing IaaS resources, buyers seek to avoid 1. Admission solutions to that limit their flexibility, make automation more difficult or which are highly complex 2. DBCE ECO setup marketplace due to a lack of transparency. Deutsche Börse Cloud Exchange addresses market inefficiency, as both buyers and sellers can benefit from 60 seconds the strategic and infrastructural advantages it conveys. Deutsche Börse Cloud Exchange at a glance: Allows multiple IaaS providers to offer resources to consumers in one place. Allows buyers to select from a wide range of sellers. Provides product consistency throughout the marketplace. Provides standardised contracts for all market participants. Acts as an independent market operator. Provides neutral governance. Defines a simple and broad product portfolio for buyers to choose from. High monitoring-costs Deutsche Börse Cloud Exchange benefits both buyers (consumers) and sellers (providers) Deutsche Börse Cloud Exchange will offer standardised products, allowing an accredited seller to contract with any registered buyer in a unified market and legal framework. Interoperability between multiple cloud providers will be enabled through standardised interfaces and a thin cloud management layer designed by the innovative cloud software provider Zimory. This will allow buyers and sellers to easily connect to the cloud marketplace. Deutsche Börse Cloud Exchange Standard products Standard contracts Standard SLAs Settlement & Monitoring Grafiken b Layout Prin Header! Si und Grafik HL + Lege Timeline Deutsche Börse Cloud Exchange G Q4 / 2012 Project kick-off Q1 / 2013 Prototype available Deutsche Börse Cloud Exchange AG founded Simulation environment ready Q3 / 2013 Product specifications finalised Q2 / 2014 Start testing phase 2014 Go-live spot market Completed Upcoming Completed Upcoming

Benefits for sellers include: Using Zimory s neutral cloud technology for settlement Zimory s IaaS management software will be used for the settlement process of Deutsche Börse Cloud Exchange. The Zimory technology features open APIs, scalability, multi-tenancy and a decoupled architecture. As a neutral software, it enables cloud consumers and cloud providers to buy, sell and manage capacities quickly and easily, without being locked into the technology or offering of any cloud provider or cloud management stack. Benefits for buyers include: Transparent, flexible and on-demand purchasing of standardised cloud resources. Real-time price comparison of different cloudproviders. Data locations selectable through Governing Regions. Compliance: DBCE supports regulatory compliance through the definition and surveillance of the provider admission process, as well as transparent data protection regulations. One Cloud concept: one interface to different cloud-providers, standardised legal framework and processes, integrated billing system. Orchestration of resources from different providers will be much simpler. Ability to resell spare capacity on the exchange. Access to a huge sales channel, as product offering is exposed to all exchange participants. The ability to convert existing IT assets into profit centres. Automated resource availability and pricing through a central interface. Access to a platform where seller profiles, unique selling propositions and services can be described. Trading interfaces enable automated capacity management and pricing. Standardised interfaces will allow the realisation of market roles such as Cloud Broker. Reduced administration customer billing is managed and processed by the exchange. All standards for the tradable IaaS resources are defined and controlled by the neutral exchange, making it easier for buyers to compare offerings and for sellers to structure and operate their infrastructure. Deutsche Börse Cloud Exchange will eliminate vendor lock-in and allow any buyer to contract with any seller, providing on-demand access to open-end or fixed-term IaaS resources. The standardised, global set-up will ensure a defined quality of service through universal admission criteria for all market participants. Legal certainty is provided with standardised service level agreements (SLAs) that are monitored and enforced by Deutsche Börse Cloud Exchange to assure a fair and manipulation-free trading, pricing and billing.

Shifting CapEx to OpEx / decreasing time-to-market The ability to easily scale IT infrastructure up and down will reduce the problem of underprovisioning along with the associated hardware and personnel costs. Additionally, buyers will be able to shift CapEx to OpEx and benefit from greatly decreased time-tomarket. Product types and market surveillance The initial set of products available on Deutsche Börse Cloud Exchange will be characterised as follows: 1. Asset classes: Storage, compute and memory. 2. Product parameters: Contract duration (openend or fixed-term), location and platform allow users to choose the data centre location (governing region) and platform where their data will be stored and processed. 3. Admission and market surveillance: Prior to being admitted to Deutsche Börse Cloud Ex change, each participant is required to undergo the Deutsche Börse Cloud Exchange admis sion process and must agree to accept and follow specific rules and standards. Availability monitoring and benchmarking will ensure product quality among all registered IaaS providers. Greatly decreased time-to-market Currently : Bilateral process ss 1. RFI / RFP 2. Legal 3. SLA establishment 4. Monitoring assessment ss 1. RFI / RFP 2. Legal 3. SLA establishment 4. Monitoring High cost of sales / procurement assessment (recurring) High monitoring-costs 3 High 6 months cost of sales / procurement 3 6 months (recurring) 3 6 months 3 6 months 3 6 months 3 6 months Upcoming: DBCE process 1. Admission to marketplace 1. Admission to marketplace 2. DBCE ECO setup 2. DBCE ECO setup 60 seconds 60 seconds High monitoring-costs Deutsche Börse Cloud Exchange Deutsche Standard Börse products Cloud Exchange Standard contracts Standard Standard SLAs products Settlement Standard contracts & Monitoring Standard SLAs Settlement & Monitoring Vendor lock-in Up to 1.5 years contrasting period High cost of information, procurement and monitoring Any buyer can contract with any seller within 60 seconds On-demand resources Grafiken Grafiken b Layout Pri Layout Pri Header! Si Header! Si und Grafik und Grafik HL Lege HL + Lege Q4 / 2012 Project kick-off Q4 / 2012 Project kick-off Q1 / 2013 Prototype available Q1 / 2013 Prototype available Deutsche Börse Cloud Exchange Deutsche AG founded Börse Cloud Exchange AG founded Simulation environment ready Simulation environment ready Q3 / 2013 Product specifications Q3 / 2013 finalised Product specifications finalised Q2 / 2014 Start testing phase Q2 / 2014 Start testing phase 2014 Go-live spot 2014market Go-live spot market

Over the counter In addition to the standardised product offering, market participants will be able to negotiate specific requirements bilaterally over the counter (OTC). OTC trading enables the buying and selling of customised contracts. Deutsche Börse Cloud Exchange will provide the trading platform, process the billing / payments and prepare the contractual framework. Conclusion The value of cloud computing has been long established, but long-term, time-consuming, bilateral contracts and a lack of transparency have limited its potential. Deutsche Börse Cloud Exchange addresses both the needs of cloud providers and cloud consumers by defining standardised IaaS products and making them available on a vendor-neutral trading platform. Deutsche Börse Cloud Exchange will not only address the risks associated with extended, bilateral contracts but also drastically reduce time-to-market. It allows businesses to act in a demand-driven manner and secure prices for future demand. The exchange will drive the adoption of cloud services and remove barriers such as vendor lock-in and lack of interoperability. It will enable IT resources to be traded like other commodities, such as energy and gold, within minutes. Deutsche Börse Cloud Exchange will provide an efficient and global marketplace with equal treatment of buyers and sellers, guaranteeing legal certainty and a standard quality of service through universal admission criteria for all market participants.

Publisher: Deutsche Börse Cloud Exchange AG Mergenthalerallee 55 65760 Eschborn Contact: Phone +49-(0) 61 96-204 84-0 E-Mail info@dbcloudexchange.com