Open Cloud Alliance. Choice and Control for the Cloud. Open Cloud Alliance

Transcription

1 Choice and Control for the Cloud Open Cloud Alliance

2 Concept and Strategy Date: November 11, 2014

3 The Cloud from the Consumer's Perspective Cloud computing benefits, challenges and demands from end user organizations

4 Cloud Computing Tremendous Benefits for Enterprises Significant cost reductions for servers and other IT infrastructure (CapEx vs. OpEx) Professional critical IT services operations ensured, including 24x7 availability New services can be easily tested and deployed Data is securely provided centrally and can be accessed from anywhere (mobile, branch office / home office) IT and related costs can be flexibly scaled based on current business needs Reduces need for hard to find staff for tasks unnecessary to the core business, leaving it to the experts

5 Today's Cloud Offerings lock in Customers Popular cloud offerings (Google, Microsoft or Salesforce) combine cloud service, data storage, software, jurisdiction, SLA and more into one big all or nothing solution, leaving customers without a choice of where to store their data whether to run a service on premises or in the cloud which Cloud Service Provider to use (without changing the application) which application to use (without changing the CSP) Poor integration among competing cloud services and existing on premises infrastructure and services No software (and no source code) available Migrations are very complicated and often impossible This brings vendor lock in to an unknown dimension!

6 But Organizations Demand... Trust, data security and privacy To know where the data is A jurisdiction they know and can handle Choice and competition in regard to software and service providers Easy integration with existing infrastructure Integrated One Identity Management System for all applications Vendors and Providers they know and can speak to Easy to use solutions This is a huge opportunity for smaller, regional Cloud Service Providers

7 The Cloud from the Independent Software Vendor's Perspective Opportunities and challenges of cloud computing from the perspective of Independent Software Vendors (ISVs)

8 Cloud Computing Tremendous Benefits for Software Vendors Testing, buying, deployment and scaling of software becomes much easier (no need to allocate technical resources inside the consumer organization) Standardized environments and professional operations decrease costs for development, tests, maintenance and support Usage and problems can be better monitored, makes improvement easier Cloud offerings can be brought to new markets easily Allows competitive and better fitting price models (e.g. Freemium ) and makes enforcement of compliance with licensing terms much easier Enables re occurring revenues New business is driven by the cloud!

9 Challenges for Software Vendors Still, most existing customers use on premises deployments Software was not designed with the cloud in mind (e.g. missing multi tenancy) Large competitors use existing presence to push customers into their own clouds (e.g. Microsoft, Google) Building a new cloud platform vs. leveraging an existing Cloud Service Provider (e.g. Amazon, Softlayer, Google, Rackspace, Microsoft)? Customers want to continue to work with local service providers How to integrate cloud offering with customer's on premises infrastructure and other cloud offerings? Each Cloud Service Provider uses his own cloud management, deployment and billing systems Complex, heterogeneous landscape with few standards and no integration

10 Most Software Vendors have not yet Adopted the Cloud In which stage of development is your company regarding Cloud Computing? Have not yet dealt with Clouds Existing business and cloud revenue Analysis and evaluation of potential technologies and platforms First pilot customers Development / Prototyping / Testing Planing and strategy business case Source: 8/24/2014

11 The Perspective of Hosters, System Integrators and Service Providers Cloud computing opportunities and challenges for classical Hosters, System Integrators and Services Providers

12 Cloud Computing Disrupts the IT Market Hosters: Providing web space and is a commodity in a challenging market and is only profitable for a few very large hosting vendors System Integrators and Value Added Resellers: Cloud based services do not need hardware and software deployed and integrated in the customer's premises Service Providers: They provide solutions instead of infrastructure and platform services The future is hybrid: Every cloud solution must be integrated with on premises infrastructure and other cloud solutions

13 Hybrid is the key to Success Source: 8/24/2014

14 Cloud Market keeps growing Revenue in cloud solutions (hardware, software, services) in bn EUR in Germany

15 The Cloud Hosting Market in Germany

16 The Money is in Customer Value Offer applications addressing the specific needs of your customers (software, integration, SLA, jurisdiction) Enable hybrid scenarios and integration with existing infrastructure Hybrid deployment scenarios and integration with existing infrastructure enable an easy start Integrate offerings as a pre requisite and to enable up sell potential Identity management is a huge opportunity as it is the key to integration Competing offers will ensure prices that are in line with the market and innovation Providing the whole solution for on premises deployment creates trust Only open source software enables maximum transparency, security and vendor independence This requires a standardized, open platform providing configuration and deployment facilities for previously integrated applications, identity management and connectors to existing infrastructure

17 The Building an open, integrated platform for Cloud Service Providers and Software Vendors for the benefit of customers

18 The The aim is to make available a large number of leading enterprise applications from many different Cloud Service Providers Integrated with a single Identity Management System Pluggable into existing infrastructure (Microsoft Active Directory) Uses a proven Open Source foundation to avoid lock in and encourage competition Enables a variety of mixed and hybrid deployment scenarios Supports local and global CSPs Keeps choice and control in the cloud Technical foundation: Univention Corporate Server with Univention App Center Initialized by Univention, a leading vendor of Open Source products, to run and manage IT infrastructure Supported and sponsored by leading industry partners

19 The benefit of an open platform

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21 Founding partners Initiators Software vendors Cloud Service Providers

22 Applications More than 45 solutions already available Click to go to: Univention App Center

23 Charter Univention Corporate Server (UCS) is the integration platform UCS will be developed as an Open Source project governed by Univention Software vendors have a free choice of licence and support cloud and on premises scenarios OCA partners will not hinder migrations OCA partners will support cross cloud integration OCA partners will also support integration with non OCA cloud offerings (e.g. Microsoft or Google) Cloud Service Providers use Univention App Center as the central source of applications and will make a prevailing number of the applications available to their customers ISVs will use Univention App Center as the primary way to deliver software and updates to CSPs and customers running the UCS platform OCA is not exclusive

24 The Badge The OCA badge comes in three flavors For Cloud Service Providers For Independent Software Vendors For Value Added Resellers and System Integrators The promise: Openness, Interoperability, Flexibility, Choice and Control

25 The for CSPs Cloud Service Providers can offer a number of enterprise applications without having to integrate each of them, providing: wide choice integrated offering with one central Identity Management integration with on premises infrastructure (Active Directory) including other clouds accessible directly via the App Center The Badge for CSPs shows customers that the provider: uses open standards offers customers choice supports migrations and interoperability with other cloud offerings ensures flexibility, competition and interoperability

26 The for ISVs Independent Software Vendors supporting the through Univention App Center gain: availability of their application on premises and via many cloud service providers visibility from many testers and existing customers easy integration with existing infrastructure (Microsoft Active Directory) support for hybrid and mixed scenarios and existing infrastructure (Microsoft Active Directory) The Badge for applications shows customers that the app: is available from different Cloud Service Providers as well as for on premises use supports data migration integrates with the 's standard for Identity and Rights Management (if applicable) can be easily integrated with Microsoft Active Directory guarantees an environment that provides choice and competition

27 The for VARs and SIs Value Added Resellers and System Integrators supporting the : can implement all applications on premises and in the cloud can integrate between on premises and cloud can integrate with existing infrastructure can offer choice (between different software solutions and CSPs) can help with migrations The Badge for VARs shows: knowledge of the standards and techniques used in the ability to integrate Cloud based offerings and on premises infrastructure

28 Why Univention? More than twelve years experience in development of Open Source platforms Ready to use solution for IDM and integration Existing, growing network of VARs and ISVs "App Store" infrastructure already in place 100% Open Source Software

29 Technical Focus Univention Corporate Server Integrated identity management based on OpenLDAP with Samba 4, AD Connector, SAML and Kerberos support Abstraction of Cloud Management Systems (starting with support for OpenStack and Amazon S3/EC2) Docker Transaction Platform

30 Timeline Initial announcement First implementation of transaction platform Recruiting additional partners Partner program for resellers Starting marketing initiative 18. Nov. 11. Nov. Release of UCS 4.0 Q Q First CSPs go productive with offerings implemented based on the stack Joint marketing initiatives with CSPs

31 Activities Joint marketing efforts Technical cooperation (the software platform is and will remain Open Source Software) Provisioning of virtual machines Integration with OpenStack Interfaces for Shops Agreements Certification

32 Marketing Planned measures include: Landing page: cloud alliance.com Whitepaper: Download Whitepaper Explain Video: Click to watch Joint press releases PR and journalist relations Webcasts Events Adword campaigns

33 Sponsorship Opportunities Positioning on landing page Product shown in demo videos and screenshots Quote on landing page Inclusion in whitepapers Inclusion in press releases and press conferences Speaking opportunities at events Joint webcasts Lead generation

34 Platinum Sponsorship Package (max. 1) Very prominent logo position on landing page Demo or explain film with sponsor's solution Quote on landing page Prominent inclusion in whitepaper (if possible) Inclusion in press releases Joint press conference Joint webcasts Sold

35 Gold Sponsorship Package (max. 3) Prominent logo position on landing page Demo or explain film with sponsor's solution Quote on landing page Inclusion in whitepaper (if possible) Inclusion in press releases Joint webcasts Price 5.000, EUR

36 Contact Peter Ganten (Tel.) (Fax) Univention GmbH Mary Somerville Str Bremen